[Federal Register Volume 61, Number 75 (Wednesday, April 17, 1996)]
[Notices]
[Page 16793]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 96-9415]



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FEDERAL TRADE COMMISSION
[Dkt. C-3617]


Body Wise International, Inc.; Prohibited Trade Practices, and 
Affirmative Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.

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SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair or deceptive acts or practices and unfair methods of 
competition, this consent order prohibits, among other things, a 
California-based company from falsely representing that any nutritional 
supplement, food or drug contains any ingredient that can cause or 
contribute to achieving or maintaining weight loss without diet or 
exercise, and bars unsubstantiated weight-loss, weight-loss 
maintenance, cholesterol reduction, or other health benefit claims for 
such products. In addition, the consent order prohibits the deceptive 
use of consumer testimonials or professional endorsements, and requires 
clear disclosures of any financial connection between endorsers and the 
respondent or its products.

DATES: Complaint and Order issued September 25, 1995.\1\

    \1\ Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.
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FOR FURTHER INFORMATION CONTACT: David Newman, San Francisco Regional 
Office, Federal Trade Commission, 901 Market St., Suite 570, San 
Francisco, CA 94103, (415) 356-5270.

SUPPLEMENTARY INFORMATION: On Wednesday, July 5, 1995, there was 
published in the Federal Register, 60 FR 35025, a proposed consent 
agreement with analysis In the Matter of Body Wise International, Inc., 
for the purpose of soliciting public comment. Interested parties were 
given sixty (60) days in which to submit comments, suggestions or 
objections regarding the proposed form of the order.
    No comments having been received, the Commission has ordered the 
issuance of the complaint in the form contemplated by the agreement, 
made its jurisdictional findings and entered an order to cease and 
desist, as set forth in the proposed consent agreement, in disposition 
of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
Secretary.
[FR Doc. 96-9415 Filed 4-16-96; 8:45 am]
BILLING CODE 6750-01-M