[Federal Register Volume 60, Number 115 (Thursday, June 15, 1995)]
[Notices]
[Page 31469]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 95-14691]



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FEDERAL TRADE COMMISSION

[Docket No. C-3581]


Gateway Educational Products, Ltd., et al.; Prohibited Trade 
Practices, and Affirmative Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.

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SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair acts and practices and unfair methods of competition, this 
consent order prohibits, among other things, a California-based 
corporation and two officers from making reading and comprehension 
claims for their ``Hooked on Phonics'' reading program or any other 
educational program or product without possessing and relying upon 
competent and reliable substantiating evidence. In addition, it 
prohibits them from representing that any endorsement represents the 
typical or ordinary experience of consumers with any educational 
program or product without possessing and relying upon competent and 
reliable substantiating evidence.

DATES: Complaint and Order issued June 1, 1995.\1\.

    \1\Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue NW., Washington, DC 20580.
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FOR FURTHER INFORMATION CONTACT:
FTC/S-4002, Division of Advertising Practices, Washington, DC 20580. 
(202) 326-3131.

SUPPLEMENTARY INFORMATION: On Monday, December 19, 1994, there was 
published in the Federal Register, 59 FR 65361, a proposed consent 
agreement with analysis In the Matter of Gateway Educational Products, 
Ltd., et al., for the purpose of soliciting public comment. Interested 
parties were given sixty (60) days in which to submit comments, 
suggestions or objections regarding the proposed form of the order.
    Comments were filed and considered by the Commission. The 
Commission has ordered the issuance of the complaint in the form 
contemplated by the agreement, made its jurisdictional findings and 
entered an order to cease and desist, as set forth in the proposed 
consent agreement, in disposition of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45)
Benjamin I. Berman,
Acting Secretary.
[FR Doc. 95-14691 Filed 6-14-95; 8:45 am]
BILLING CODE 6750-01-M