[Federal Register Volume 60, Number 20 (Tuesday, January 31, 1995)]
[Notices]
[Page 5921]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 95-2304]



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FEDERAL TRADE COMMISSION
[Dkt. C-3547]


The American Tobacco Company; Prohibited Trade Practices, and 
Affirmative Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.

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SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair acts and practices and unfair methods of competition, this 
consent order prohibits, among other things, a Connecticut-based 
company from disseminating advertising, for Carlton or any other 
cigarettes, that represents that consumers will get less tar or 
nicotine by smoking any number of cigarettes of any of its brands than 
by smoking one or more cigarettes of any other brand, unless such 
representations are both true and substantiated by competent and 
reliable scientific evidence.

DATES: Complaint and Order issued January 3, 1995.\1\

    \1\Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.

FOR FURTHER INFORMATION CONTACT:
C. Lee Peeler or Shira Modell, FTC/S-4002 Washington, D.C. 20580. (202) 
326-3090 or 326-3116.

SUPPLEMENTARY INFORMATION: On Thursday, October 13, 1994, there was 
published in the Federal Register, 59 FR 51980, a proposed consent 
agreement with analysis In the Matter of The American Tobacco Company, 
for the purpose of soliciting public comment. Interested parties were 
given sixty (60) days in which to submit comments, suggestions or 
objections regarding the proposed form of the order.
    No comments having been received, the Commission has ordered the 
issuance of the complaint in the form contemplated by the agreement, 
made its jurisdictional findings and entered an order to cease and 
desist, as set forth in the proposed consent agreement, in disposition 
of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45)
Donald S. Clark,
Secretary.
[FR Doc. 95-2304 Filed 1-30-95; 8:45 am]
BILLING CODE 6750-01-M