[Federal Register Volume 59, Number 61 (Wednesday, March 30, 1994)]
[Unknown Section]
[Page 0]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 94-7407]


[[Page Unknown]]

[Federal Register: March 30, 1994]


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DEPARTMENT OF DEFENSE

 

Public Information Collection Requirement Submitted to the Office 
of Management and Budget (OMB) for Review

Action: Notice.

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    The Department of Defense has submitted to OMB for clearance, the 
following proposal for collection of information under the provisions 
of the Paperwork Reduction Act (44 U.S.C., chapter 35).
    Title and OMB Control Number: Navy Advertising Effectiveness Study 
(NAES); OMB Control Number 0703-0032.
     Type of Request: Expedited Processing--Approval date requested: 30 
days following publication in the Federal Register.
    Number of Respondents: 2,000.
    Responses Per Respondent: 1.
    Annual Responses: 2,000.
    Average Burden Per Response: 30 minutes.
    Annual Burden Hours: 1,000.
    Needs and Uses: The Navy Advertising Effectiveness Study measures 
advertising effectiveness and provides data for strategies to be used 
in advertising. The affected public includes non-prior service males, 
16-21 years of age, within the United States. This information is used 
to determine management decisions on objectives and strategies of 
advertising, media selection, and the evaluation of the advertising and 
recruiting process.
    Affected Public: Individuals or households.
    Frequency: Semiannually.
    Respondent's Obligation: Voluntary.
    OMB Desk Officer: Mr. Edward C. Springer.
    Written comments and recommendations on the proposed information 
collection should be sent to Mr. Springer at the Office of Management 
and Budget, Desk Office for DoD, room 3235, New Executive Office 
Building, Washington, DC 20503
    DOD Clearance Officer: Mr. William P. Pearce. Written requests for 
copies of the information collection proposal should be sent to Mr. 
Pearce, WHS/DIOR, 1215 Jefferson Davis Highway, suite 1204, Arlington, 
VA 22202-4302.

    Dated: March 24, 1994.
Patricia L. Toppings,
Alternate OSD Federal Register Liaison Officer, Department of Defense.
[FR Doc. 94-7407 Filed 3-29-94; 8:45 am]
BILLING CODE 5000-04-M