[Federal Register Volume 59, Number 11 (Tuesday, January 18, 1994)]
[Unknown Section]
[Page 0]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 94-1122]

[[Page Unknown]]

[Federal Register: January 18, 1994]


Commodity Credit Corporation


Market Promotion Program, Fiscal Year 1994

AGENCY: Commodity Credit Corporation, USDA.

ACTION: Notice.


SUMMARY: This notice announces the Market Promotion Program for Fiscal 
Year 1994.

U.S. Department of Agriculture, Foreign Agricultural Service, Marketing 
Operations Staff, room 4932-S, 14th and Independence Avenue, 
Washington, DC 20250-1042, Telephone: (202) 720-5521.

SUPPLEMENTARY INFORMATION: Section 203 of the Agricultural Trade Act of 
1978, as amended, directs the Commodity Credit Corporation (CCC) to 
``carry out a program to encourage the development, maintenance and 
expansion of commercial export markets for agricultural commodities 
through cost-share assistance to eligible trade organizations that 
implement a foreign market development program.'' Assistance under this 
program may be provided in the form of funds of, or commodities owned 
by, the CCC, as determined appropriate by the Secretary.
    MPP will be implemented in accordance with the regulations set 
forth in 7 CFR part 1485, subpart B, (56 FR 40745), August 16, 1991, as 
revised by the interim rule published in the Federal Register on 
November 17, 1993 (58 FR 60549). The Administrator of the Foreign 
Agricultural Service (FAS), who is Vice President of CCC, is authorized 
to enter into agreements with nonprofit trade associations, regional 
associations of state departments of agriculture, state groups, and 
U.S. private firms and cooperatives to provide cost-share assistance to 
carry-out approved export promotion activities. Eligibility for 
promotional support will be limited to those agricultural commodities 
or products which are at least 50 percent U.S. origin by weight, 
excluding added water. Except for activities conducted by small-sized 
entities operating through state groups, promotional activities will 
only be undertaken to counter or offset the adverse effects of a 
subsidy, import quota, or other unfair trade practice of a foreign 
country, through cost-share assistance, in order to encourage the 
development, maintenance, and expansion of commercial export markets 
for U.S. agricultural commodities and products. Assistance may be 
provided for brand promotion activities when such activities are 
determined by the Administrator, FAS, to be an effective means of 
carrying out the purposes of the MPP.
    To be considered by CCC, applicants must fully comply with the 
procedures specified in 7 CFR part 1485. Criteria for the allocation of 
CCC resources in the MPP are set forth in 7 CFR 1485.15.
    The applicant must provide the information required by 7 CFR part 
1485 and may include any other factors the applicant deems appropriate. 
All applications (original plus two copies) must be received by 5 p.m. 
eastern time, February 23, 1994 at the following address:
    Overnight delivery: U.S. Department of Agriculture, Foreign 
Agricultural Service, Marketing Operations Staff, 4932-S, 14th and 
Independence Avenue, Washington, DC 20250-1042.
    Regular Postal Delivery: U.S. Department of Agriculture, Marketing 
Operations Staff, Ag Box 1042, Washington, DC 20250-1042.
    For more detailed information regarding application procedures, 
revised strategic plan formats, and other aspects of the MPP, contact 
the Marketing Operations Staff, Foreign Agricultural Service, at the 
applicable address above or telephone (202) 720-5521. Comments 
regarding the conduct of the MPP may be directed to either address as 

    Signed at Washington, DC on January 11, 1994.
Richard B. Schroeter,
Acting Administrator, Foreign Agricultural Service, and Acting Vice 
President, Commodity Credit Corporation.
[FR Doc. 94-1122 Filed 1-14-94; 8:45 am]