Administration of Donald J. Trump, 2017

July 19, 2017

The President. Okay, go ahead. Who's going to make the first presentation? I want to buy something. [Laughter] But only if it's made in America, right? Well, I want to thank you all.

And Michael was a supporter of ours right from the beginning, which I really appreciate. It's good to see you here.

MyPillow Founder and Chief Executive Officer Michael J. Lindell. Absolutely.

The President. It's fantastic. And I actually bought a couple of pillows, and they're very good. I have to tell you, they're great. [Laughter] I've slept so much better ever since. [Laughter] So thank you very much, Michael.

Good afternoon and welcome to the White House. We're here today to continue our celebration of American manufacturing as part of Made in America Week. The leaders and innovators around this table create the products that fill our homes, defend our Nation, and enrich our lives. And each one of these products proudly carries the label "Made in the U.S.A." Do you remember in the old days? We used to say "Made in the U.S.A." That was when we really had a great pride in our product. And you do, but unfortunately, we've lost a little something, but we're gaining it back very quickly.

You see the stock market hit a new high? Jobs are the lowest they've beenâbest jobs report we've had in, I think, 16 years. Unemployment numbers, fantastic, how we're doing. But we're also going to take care of the 95 million people out there that aren't working. And we have to remember that's not really part of the statistic. I've been talking about that for a long time.

And when we got those great reports, I kept saying, you know, those numbersâwhether it's 4.2, 4.3âI said, for a long time, they don't matter. But now I accept those numbers very proudly. I say they do matter. But we're doing very well with the jobs and the jobs reports, and we're doing very well with companies. We're really moving along.

From day one, my administration has been fighting to bring back our manufacturing jobs and to crack down on foreign countries that cheat. Got a lot of them. We will end the theft of American prosperity, and we will stand up for our companies, our factories, and our workers. Is that okay with you, Michael? Good?

Mr. Lindell. Thank you. [Laughter] That's awesome, that's awesome.

The President. "Made in America" is more than a label or a product, and it's just something so important to us. It's a stamp of excellence. It's a badge of honor and a tribute to the tremendous skill of the working men and women who design and build these incredible masterpieces and different products of all types.

When American workers have a level playing field, they cannot be beaten. They have not had a level playing field in a long time. But you see what's happening. It's step by step. We've gotten rid of regulations and a lot more are coming. We have some statutory requirements where we're not allowed to do it until certain dates. But they're coming as fast as those dates come.

We've opened it up, and it's made a big difference for the farmer, for the homebuilder, for so manyâand for the manufacturers.

That's why we want to ensure the integrity of the "Made in America" label. My administration is committed to working with the private sector to ensure the protection of "Made

in America" and the label through efforts like certification, greater transparency, and stricter enforcement efforts by agencies like the Federal Trade Commission.

We will have zero tolerance for illegal counterfeiting, piracy, theft, or intellectual property.

And they, reallyâthey take our intellectual property like we're a bunch of babiesâbut no longerâand false claims that a product is made in America. And as time goes by, the value of "Made in America" is going to be greater and greater, so you're going to see more and more of this. There was a time when people didn't want to use that name and they wouldn't take that name. Now they're taking it, and that's because it's becomeâwe've become very proud of it again.

Around the world, the "Made in America" label is the gold standard for craftsmanship, quality, and artistry. And that is one more reason why we have to protect it. I mean, we have to protect it. Not for you, not for me, but for your children, for your grandchildrenâbecause that's what's happening. So we must protect it from illegal theft and from abuse.

"Made in America" movement is growing rapidly under my administration, and we're more determined than ever to protect our jobs, our industry, and our workers. Every day, we are putting America first. And as you know, during our campaign, I had a sloganâa few of you may have heard itâit's called "Make America Great Again." Did you ever hear that slogan? I think so. [*Laughter*] Mike has. Right?

And I want to thank our great Michael. Thank you for being here, by the way. And Secretary Acosta is here. And you have done a fantastic job in a very short period of time. And I know you are going to say a few words, so why don't you go ahead?

Thank you, Mr. Secretary.

Secretary of Labor R. Alexander Acosta. Mr. President, thank you. And thank you for your leadership. While we were waiting for you to walk in, we had short conversations. And I just wanted to tell you a few things that I heard from your guests here today. American workers are the best in the world. And American workers are passionate. "Made in America" matters, because when products are made in America, Americans care about what they're doing, they care about their products because they know the product impacts American lives.

And so those are examples of what your guests here told me and, I think, examples of why "Made in America" is so important to this Nation, to the economy, and to this Nation's workers.

And so thank you for your leadership on this issue.

The President. Thank you very much. So what label do you like better, "Made in America" or "Made in the U.S.A."? Tell me. Think about it.

Mr. Lindell. U.S.A.

ChannelLock, Inc., President and Chief Operating Officer Jonathan DeArment. U.S.A. The President. What do you like better, "Made in America" or "Made in the U.S.A."? Mr. Lindell. "Made in U.S.A."

Participant. "Made in U.S.A."

The President. What do you like? Secretary, how do you feel?

Secretary Acosta. I think "Made in America" is what we've been talking about. It's known throughout the world. And "Made in America" works.

The President. It used to be "Made in the U.S.A.," I think, the label that was on a car. Do you know, they were telling me that in Czechoslovakia and other communist countries many

years ago, they were so proud of a car if it was made in the United States. They used to take a single dollar, and they'd Scotch-tape it up their windshield just to show an American dollar. And that was a long time ago, but that's what they used to do. And maybe somebody is going to be doing that in the future.

How do you feel, Michael? "Made in the U.S.A." or "Made in America"?

MyPillow Founder and Chief Executive Officer Michael J. Lindell. I feel "Made in the U.S.A." But you know, theâI've done both. But my ads have all been "Made in the U.S.A." But that's the way I feel. I just did a commercial withââ

The President. How many pillows did you make last year in the U.S.A.?

Mr. Lindell. Ten million.

The President. No, it'sâI mean, can you imagine?

Mr. Lindell. Last year. Thirty million so far.

The President. Thirty million since. That's fantastic. I know, it's amazing. I heard it's amazing.

Peter, what do you like?

Director of the Office of Trade and Industrial Policy Peter K. Navarro. I love "Made in America" because it fits in with our Buy American and Hire American, the two simple rules of the Trump administration.

The President. Okay. What does the media like? Do you like "Made in America" or "Made in the U.S.A."? Steve [Steve Holland, Reuters], what do you like, "Made in America" or "Made in the U.S.A."? Huh?

Mr. Holland. Either way.

The President. Either way. They're so quiet all of a sudden. [Laughter] Well, you make your decision. I think, specifically, "Made in the U.S.A." was what they hadâ"Made in the U.S.A." But either is great. Or both. I mean, you could really go both. Although, I think we'd probably like to settle.

What do you like, Mike?

Representative George J. "Mike" Kelly, Jr. I think "Made in America." That's just what I've always thought. And to make America great again, you've got to make it in America. And I like that. And I like that. I like the way it goes.

The President. Okay, good. Very good. Are you going to show me some things? Let's go.

NOTE: The President spoke at 3:49 p.m. in the State Dining Room at the White House.

Categories: Addresses and Remarks : "Made in America" roundtable discussion. Locations: Washington, DC.

Names: Acosta, R. Alexander; Holland, Steve; Kelly, George J. "Mike," Jr.; Lindell, Michael J.; Navarro, Peter K.

Subjects: Business and industry : Business leaders, meetings with President; Business and industry : Entrepreneurship :: Promotion efforts; Business and industry : Global competitiveness; Business and industry : Manufacturing industry :: Strengthening efforts; Commerce, international

: Intellectual property law, strengthening efforts; Commerce, international : U.S. exports ::

Expansion; Employment and unemployment : Job creation and growth; Government organization and employees : Federal regulations, review; Holidays and special observances : Made in America Day and Made in America Week; Labor, Department of : Secretary; White House Office

: Trade and Manufacturing Policy, Office of.

DCPD Number: DCPD201700477.