*Administration of Barack H. Obama, 2010 *

**Remarks on the Appointment of Elizabeth Warren as Assistant to the President and Special Adviser to the Secretary of the Treasury on the Consumer Financial Protection Bureau **

*September 17, 2010 *

Good afternoon, everybody. Before we begin, I just want to mention a report that was released by the Census Bureau yesterday about what happened to wages during the last decade. It revealed that between 2001 and 2009, the incomes of middle class families fell by almost 5 percent. I want to repeat that: Between 2001 and 2009, the incomes of middle class families fell by 5 percent.

In the words of today's Wall Street Journal, this "lost decade" was the worst for families in half a century, a decade that obviously ended in a devastating recession that made things even worse.

We know that a strong middle class leads a strong economy. And that's why as we dig our way out of this recession, we've set our sights on policies that grow the middle class and provide a ladder for those who are struggling to join it. And that's why I'm urging the leaders of the other party to stop holding middle class tax cuts hostage and extend this relief to families immediately. They need it. They need our help. And that's why we're here today.

Part of what led to the financial crisis were practices that took advantage of consumers, particularly when too many homeowners were deceived into taking out mortgages on their homes that they couldn't afford. But we also know that these practices predated the crisis, and we also know that these practices don't just exist in the housing market.

For years, banks and mortgage lenders and credit card companies have often used fine print and confusing language and attractive, front-end offers to take advantage of American consumers. We've seen banks charge unreasonable overdraft fees. We've seen credit card companies hit folks with unfair rate hikes. We've seen mortgage lenders offer cheap initial monthly payments and interest rates that later skyrocketed. All this has cost middle class families billions of dollars—tens of billions of dollars—that they could have used to pay the bills or make the mortgage or send their kids to college.

And I have to say, when Michelle and I were first starting a family, we had to navigate a lot of these financial decisions, whether it was buying a first home or paying off our college loans or putting a lot of debt on credit cards. And obviously, we were better off than a lot of families, but we still often found ourselves confused or finding ourselves in tough situations as a consequence. So we've got an idea—a pretty good idea—I've got a personally good idea of how this can be difficult and sometimes confusing for the average consumer.

And that's partly why, even when I was still in the U.S. Senate, I took such a great interest in the work of the woman standing next to me. I have known Elizabeth Warren since law school. She's a native of Oklahoma. She's a janitor's daughter who has become one of the country's fiercest advocates for the middle class. She has seen financial struggles and foreclosures affect her own family.

Long before this crisis hit, she had written eloquently, passionately, forcefully about the growing financial pressures on working families and the need to put in place stronger consumer protections. And 3 years ago, she came up with an idea for a new, independent agency that would have one simple overriding mission: standing up for consumers and middle class families.

Thanks to Elizabeth's efforts, as well as the dedication and persistence of the person to my right, Secretary of Treasury Geithner, as well as leaders in Congress like Chris Dodd and Barney Frank, that agency will soon become a reality.

The Consumer Financial Protection Bureau, which was one of the central aspects of financial reform, will empower all Americans with the clear and concise information they need to make the best choices, the best financial decisions for them and their families.

Never again will folks be confused or misled by the pages of barely understandable fine print that you find in agreements for credit cards or mortgages or student loans. The Bureau's going to crack down on the abusive practices of unscrupulous mortgage lenders. It will reinforce the new credit card law that we passed banning unfair rate hikes and ensure that folks aren't unwittingly caught by overdraft fees when they sign up for a checking account. It will give students who take out college loans clear information and make sure that lenders don't game the system. And it will ensure that every American receives a free credit score if they are denied a loan or insurance because of that score.

Basically, the Consumer Financial Protection Bureau will be a watchdog for the American consumer, charged with enforcing the toughest financial protections in history.

Now, getting this agency off the ground will be an enormously important task, a task that can't wait. And that task is something that I've asked Elizabeth to take on. Secretary Geithner and I both agree that Elizabeth is the best person to stand this agency up. She was the architect behind the idea for a consumer watchdog, so it only makes sense that she'd be the—she should be the architect working with Secretary of Treasury Geithner in standing up the agency.

She will help oversee all aspects of the Bureau's creation, from staff recruitment to designing policy initiatives to future decisions about the agency. She will have direct access to me and to Secretary Geithner, and she will oversee a staff at the Treasury Department that has already begun to work on this task.

She will also play a pivotal role in helping me determine who the best choice is for Director of the Bureau. And given the importance of these economic issues, I also want Elizabeth to have a role as a White House adviser, as well as adviser to Secretary Geithner on consumer issues.

Elizabeth understands what I strongly believe, that a strong, growing economy begins with a strong and thriving middle class. And that means every American has to get a fair shake in their financial dealings.

For years, financial companies have been able to spend millions of dollars on their own watchdog—lobbyists who look out for their interests and fight for their priorities. That's their right. But from now on, consumers will also have a powerful watchdog—a tough, independent watchdog whose job it is to stand up for their financial interests, for their families' future. And I am proud that we got this done, and I'm equally proud that Elizabeth Warren will be helping to make her original vision a reality.

So we are extremely proud of you, Elizabeth. Good luck.

NOTE: The President spoke at 1:37 p.m. in the Rose Garden at the White House. The Office of the Press Secretary also released a Spanish language transcript of these remarks.

*Categories:* Appointments and Nominations : Consumer Financial Protection Bureau, Assistant to the President and Special Adviser to the Secretary of the Treasury, remarks.

*Locations: *Washington, DC.

*Names:* Dodd, Christopher J.; Frank, Barney; Geithner, Timothy F.; Obama, Michelle; Warren, Elizabeth.

*Subjects:* Business and industry : Credit Card Accountability Responsibility and Disclosure Act of 2009; Business and industry : Home loan industry; Commerce, Department of : Census Bureau, U.S.; Economy, national : Consumer Financial Protection Bureau; Economy, national : Financial regulations, modernization efforts; Economy, national : Recession, effects; Economy, national : Strengthening efforts; Employment and unemployment : Income inequality, increase; Taxation : Tax relief; Treasury, Department of the : Consumer Financial Protection Bureau, Special Adviser to the Secretary; Treasury, Department of the : Secretary; White House Office : Assistants to the President :: Consumer Financial Protection Bureau adviser.

*DCPD Number:* DCPD201000768.