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-DOWNTOWN REVITlkLIZATION STUDY i -'A XES 77 B R, G- A-A/v N June, HT COASTAL ZONE 177 B8 INFORMATION CENTER D6 1979 DOWNTOWN REVITALIZATION STUDY BURGAW, N. C. JUNE 1979 Property of CSC Library U. S . DEPARTMENT OF COMMERCE NOAA COASTAL SERVICES, CENTER 2234 SOUTH HOBSON AVENUE CHARLESTON , SC 29405-2413 PREPARED BY CAPE FEAR COUNCIL OF GOVERNMENTS The preparation of this document was financed in part through a grant provided by the North Carolina Coastal Management Program, through funds provided by the Coastal Zone Management Act of 1972, as amended, which is administered by the Office of Coastal Zone Management, National Oceanic ,--and Atmospheric Administration. PREFACE DOWNTOWN REDEVELOPMENT The history of the economic developme"f n-F + American cities in 1-he twentieth century has been subjected to substantial changes in the habits and preferences of both rural and urban residents. Significant factors in the shift of spending preferences have been the mass production of the automobile, the billions of dollars invested in highways, and America's passion for the mobility of the family car, coupled with the abundance of gasoline available at bargain prices. In this century, the family shopping trip has evolved from a horse- drawn wagon trip to the country store to an excursion to more distant ur- ban areas where high business.volumes made substantial reductions in the cost of the necessities of life possible. In a sense, the shopping trip became a way for the American family, offering an opportunity for a greater variety of goods and services, to which families became accustomed. This trend resulted several decades ago in the evolution of the shop- ping.center, which developed a pattern and design tailored after the diver- sity available in downtown areas. Housed in one central location, it was possible to satisfy a multitude of shopping needs in a single trip, and like most downtown areas, included restaurants and entertainment as well. As a result of the competition of vast shopping centers in growing suburban areas, downtown areas, large and small, were subjected to dimin- ishing sales and customers. They were further threatened by a multitude of competing convenience stores placed strategically near residential areas. As a consequence, reduced sales margins, vacancies, lack of capital for im- provements, and dwindling numbers of planned facilities for downtown shoppers resulted. However, a turning point in the -trends may have beer, reached with the oil shortage of 1973, which highlighted 'limitations to the supply of natural resources, and the beginnings of the end of cheap energy. The increased costs of transportation, coupled with innovations and revitalization ef- Jorts in the United States today have shown that downtown revitalization is not only possible, but that it is needed to preserve an American heri- tage. The public is faced with a choice between reinforcing the attractive open spaces and the aesthetic variety of downtown architecture and surround- ings., orthle sometimes unavailability of more inconvenient and costly trans- portation. Given this prospect, it seems realistic to assume that revitali- zation of downtown shopping and recreation areas will be the more pleasing and realistic alternative. The billions of dollars flowing to the suburban shopping centers has at least begun to be matched by reinvestment in downtown. Recently, for example,.a revitalization area of a major U. S. city, whose success was questioned by downtown critics, was recently greeted on its opening day by a million enthusiastic customers, a tribute to the judgment and imagi- nation of its developer. The glamour of hundreds of cities is being re- stored by a str,ategic and innovature combination of public and private in- vestment. This movement is not limited to major citi,es of the nation, but it's also spreading to smaller cities and towns of the U. S. At its foundation is a basic human characteristic dating back to 6,000 B.C. --- that there is a prevailing human tendency for people to cluster together in cities and towns, creating common markets. Numerous towns of the U. S.., aided by arch- itectural and planning efforts, are choosing to invest in such prospects. Aided by increasing energy costs, and the heritage of older and more aesthetic architecture which can be salvaged, there are good prospects that such efforts over time will prove successful. Downtown redevelopment plans cannot be achieved overnight, but their prospects are enhanced by recent eco- nomic changes and the interest of local citizens in downtown redevelopment. William T. Reilly Regional Planning Director Cape Fear Council of Governments TABLE OF CONTENTS Pages INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . I - 4 BURGAW SURVEY RESULTS . . . . . . . . . . . . . . . . . 5 -17 MERCHANT/PROFESSIONAL SURVEY . . . . . . ... . . . . . . 18 -22 ECONOMICS . . . . . . . . . . . . . . . . . . . . . . . . 23 Table I Burgaw Building Use Survey . . . . . . . 23 -26 CONSUMER AND MARKET ANALYSIS .27 -34 Personal Income . . . . . . . . . . . . . . . . . . . 27 Table 2 - Personal Income in Pender County . . . . 28 Table 3 -,Per Capita Income in Pender County . . . 29 Labor Force . . . . . . . . . . . . . . . . . . . . 30 Retail Sales . . . . . . . . . . . . . . . . . . . 30 Table 4 - Sources of.Personal Income by Industry 31 Table 5.- Civilian Labor Force .32 -33 Table 6 - Retail Sales - Pender County . . . . . . 34 Table 7 - Analysis of Retail Sales . . . . . . . . 34 LAND USE . . .. . . . . . . . . . . . . . . . . . . .. ... 35 -36 IMPLEMENTATION . . . . . . . . . . . . . . . . . . . . . 37 -42@ Functions and Tasks . . . . . . . . . . . . . . . . 39 APPENDICES Appendix A (Note: Taken From The North Carolina General Statutes) Appendix B- Federal Business and Economic Development Programs Appendix C- General Suggestions INTRODUCTION Burgaw, the county seat of Pender, is located, in the approximate geo- graphic center of the county. In addition to its role as a government center, Burgaw has provided a major portion of the surrounding rural.area's goods and services. Burgaw Township and the Town of Burgaw are growing at a rate that is higher than that of Pender County. The only decade loss of population for Burgaw was recorded in 1970 when the Census recorded 6 persons less than the Census of 1960. Population information is.summarized below: Table I 'Area 1910 % Chg. 1920 %Chg. 1930 % Chg. 1940 % Chg. Pender 15,471 14,788 -4.4 15,686 6.0 17,710 12A Cou nty Burgaw ,Township 2,867 2,657 -7.3 3,192 20.1 3,517 10.2 Burgaw 956 1,040 8.9 1,209 16.3 1,476 22.1 1950 0% Chg . 1960 % Chg. 1970 % Chg. 18,423 4.0 18,508 .5 1.8,149 -1.9 4,068 15.7 4,135 1.6 4,422 6.9 1,613 1,750 8.5 1,744 -.3 The State Planning Office provided a 1977 estimate of population that listed Pender County as having 21,600 residents and Burgaw as having 2,070. This is an'increase over the 1970 Census of approximately 15 percent for both juris- dictions. Growth for Burgaw, although averaging 11 percent per census, has not been of sufficient magnitude to alter the town since the turn of the century. The main change in the town has been the decentralization of its commercial and service area. Burgaw, once limited to an area roughly bounded by Satchwell, Dickson, Wilmington, and Wright Streets, has dispersed. Concentrations now appear on U. S. 1.17 Bypass east of town and west of the railroad tracks on Wilmington Street.. By 1978, town officials and business leaders were sufficiently concerned about these trends to take action. The town fathers appointed a steering com- mittee to oversee,a study of the Burgaw central business district.. The steer- ing committee adopted the following goals and objectives for downtown revita- lization. GOAL: Revitalize the Central Business District of Burgaw (that area identified on the Official Zoning Map as B-1) Objective: Make the CBD a convenient and attractive.place to shop Strategy: Improve customer convenience by: providing convenient safe parking - making it easier to cash checks - providing access to credit (charge accounts and credit cards) having competitive prices providing public access to restrooms and rest areas providing acceptable places for food and beverage purchase having merchants agree to conform to a specific schedule for business hours that are convenient to the public making available a wide range of merchandise that is attractively displayed Strategy: Improve the Physical Appearance of the CBD by: - preserving.building and sites of historical significance - adopting a building/restoration theme that will give.the CBD an identifiable character - promoting the use of and protection of trees that will enhance the beauty of the town (the use of flowers and other foliage also to be encouraged) - removing structures that.cannot.be repaired to code standards - restoring the exterior and interior of other structures - promoting the use of vacant areas in a way that will support an adopted plan -2- Objective: Make. the CBD a, viable economic entity Strategy: Create an economic climate that is prosperous and growth. oriented by: establishing a liaison with Pender County Economic Development Interest and promote industry in the Burgaw area encourage the location of additional business and professional uses in the CBD encourage the "balanced growth" of the Burgaw Planning.Area to encourage in-migration Strategy: Promote the commercial and professional services of Burgaw by: - creating an active and well led organization of business and professional interests dedicated to financial revitalization - developing fund for revitalization projects (food sales, flea markets, fairs, assessments, etc.) - promotion of special events (parades, festivals, etc.) - promotion of special sales (George Washington's Birthday, after Christmas, etc.) developing a single promotion plan to include theme forrevita- lization, slogan, buttons, pennants, etc. Strategy: Make the CBD a more active place by: youth involvement in community activities providing recreation and entertainment activities extending business hours opening community buildings for public use These goals and ob@pt@tives are quite ambitious. It is obvious that the V effort be given specific direction. The plan for revitalization must be com- prehensive, yet realistic. A cost effective approach that involves both pri- vate investment, individual initiative, with public support is essential. The proposed plan is the consultants attempt to bring these factors to- gether in a program that presents current conditions, proposes specific.changes, defines revitalization responsibilities and offers an implementation schedule complete with financing strategies. It must be understood that this proposal is the result of a great amount of input from elected officials, steering com- mittee members, town administrators, and the general public. The plan hope- fully reflects the needs and attitudes of Burgaw and not an "ideal" situation. -3- The scope of the revitalization study is identified below: The area studied should conform to the boundaries of the existing CBD Effects of fringe area commercial activity should be discussed The improvements of U.S. 421 and N C. 53 along with of T_4rl SIOUJI the const-ruct-ion 11 U be discussed -in con- text with the CBD An inventory of existing building space should be included A determination of current tax value of the area should be made A proposal for downtown revitalization should be made Some estimate of total necessary.public expense should be made An estimate of average private expenditures should be made Existing policy by ordinance and practice should be made to determine its effect on revitalization efforts An implementation plan should be included -4- BURGAW SURVEY RESULTS Prior to employing a consultant to develop a revitalization plan for' Burgaw, the Steering Committee made a concerted effort to obtain public opinion through a series of meetings. Attendance at these meetings was good and the problems and suggestions heard were considered valid and quite useful.. The Committee felt that a broader base for opinion could be de- veloped, however. With the aid of the. consultants, the Steering Committee developed two public opinion questionnaires for local input. One survey was designed for merchant/professional input. Every commercial establishment and professional agency was interviewed in the business district and several in other areas of town. A total of 53 interviews were made, representing more than 90 percent of the business and professional interest in Burgaw. The consumer survey was more difficult to handle. Three separate ap- proaches were used to gain citizen input. First, surveys were taken to the two schools in the Burgaw limits and distributed to students to obtain their parents opinions. Second, the survey was placed in the local newspapers for subscribers to complete and return. The final method used was to place sur- vey forms in selected businesses in the town,(banks, drug stores, etc.). Of the 2,000 surveys distributed, a total of 211 were returned to the consultant. While 10.55 percent of a sample is not a significant return, the answers received compare favorably with the results of several public meetings con- ducted by the Steering Committee. The survey period covered more than four weeks and it was felt that the responsewould not significantly increase if the survey period was extended. The following pages contain an analysis of the responses to both ques- tionnaires. Percentages may not total 100 percent for two reasons; multiple answers and the fact that respondents did not answer all questions. BURGAW SURVEY RESULTS 211 RESPONSES 1. How often do you shop in Burgaw? .21.3% Daily 2.8% Several times a week .39.3% Weekly 5.7% Monthly 28.4% Seldom 2.4% Not at all The majority (69%) of survey participants shop in Burgaw regularly, although the incidence of shopping trips ranges from daily to monthly. 2. If you seldom or never shop in Burgaw, where do you shop most often? (Multiple answers were given by 65 respondents.) 80% Wilmington 29% Wallace .,14% Jacksonville 2% Fayetteville, Raleigh, Whiteville How often? 72.3% Weekly 6.2% Bi-weekly 4.6% Often 13.8% Monthly 3.1% Seldom Most (80%) of the non-regular Burgaw Shoppers select Wilmington for their buying trips,'and most (72%) shop out of town weekly- 3. Why do you shop there and not in Burgaw? 92.3% More variety 52.3% Better prices 35.4% More convenient parking 16.9% Friendlier atmosphere 10.8% More convenient hours -6- The prime reasons cited for shopping out of town were wider variety of merchandise, more competitive prices, and easier parking. 4. If, you shop in Burgaw, what draws you to the Downtown Area? (Multiple answers, 121 respondents.) 41.3% Convenience 24.0% Stores/bargains 16.5% Groceries .15.7% Necessities 9.1% Banking .5.0% Drug store 1.6% Library 1.6% Post Office More than 41% of the regular Burgaw shoppers said convenience is the downtown area's main attraction, while 32% are drawn by grocery needs and other necessities. What specific problems do you find with Downtown Burgaw? (Multiple @answers, 139 respondents.) 50.4% Lack of variety 43.2% Parking 13.7% High prices 9.4% Inadequate store hours Unfriendly store personnel 4.3% Traffic congestion 3.6% Lack of recreation facilities .,Specific problemsfound with downtown Burgaw by regular shoppers are lack of variety (50%), parking (43%), and high prices (14%) the same reasons cited by non-regulars for shopping out 'of town. -7- 6. What problems do you find.with Burgaw overall? Multiple Answers Daily Monthly Seldom Never (70 respondents) (29 respondents) Lack of Recreation/Enter- 31.4% 62.1% tainment Lack of Prorlress/Need to 27.1% 24.1% Modernize Lack of Industry/Job 25.7% 37.9% Opportunities Lack of Restaurants 11.4% 31.0% Better Schools 7.1% 6.9% Lack of Housing 5.7% 3.5% Merchant attitude 5.7% 48.3% Both groups (regular and non-regular shoppers) identified the lack of recreation and entertainment facilities as the biggest overall pro- blem in Burgaw, although it was viewed as, a more severe problem by non- regulars. Both groups appear about equally concerned wi,th the lack of progress.and need to modernize, the lack of.industry and job opportunities, the need for better schools, and the lack of housing. The non-regulars also cited the lack of restaurants and the attitudes of merchants as prime problems. 7. Do you find Downtown Burgaw to be attractive or unattractive? DGes this influence your choosing Burgaw as a place to shop? Influenced. Number Attractive Yes No Undecided Responding .Daily Monthly 46.5/""> 35% 56.6% 8.3% 60 Seldom Never 26.7%9 18.8% 75.0% 6.2% 16 Total (both groups) 40.2% 31.6% 60.5% 7.9% 76 Unattractive .Daily Monthly 39.5% 43.1% 45.0% 11.8% 51 Seldom Never .68. 3'%" 56.1% 39.0% 4.9% 41 Total 48.70/10 48.9% 42.4% 8.9% 92 Undecided Daily Monthly 13 . 9 0/0' 22% 61.1% 16.6% 18 Seldom Never 5.0% 33.3% 66.6% 0 3 Total 11.1% 2 3.8 61 . 9-0/0' 14.30% 21 -8- Influenced To ta I Number Percentage Yes No Undecided Responding Attractive 40.2% 31. 6% 60.5113 7.9% 76 Unattractive 48.7% 48.9% 44.4%rl 8.9 % 92 Undecided 11.1% 23.8% 61.9%' 14.3% 21 Total. 100% 3 9. 2% 51.9% 8.9% 189 equally divided on whether Overall, the survey participants were about they found downtown Burgaw attractive or unattractive and on whether this, factor influenced their decisions to shop in Burgaw. The regular shoppers were also almost equally divided, with slightly more (47%) finding Burgaw attractive. However, a relatively high majority of the non-regulars (68%) declared Burgaw unattractive, and a majority of these (56%) said that does influence their decisions not to shop in the downtown area. If a new store.or service were willing to locate in Downtown Burgaw, what would you like it to be? (Multiple answers, 200 respondents) 34.5% Fast Foods Restaurants 33.0% Shoe store/repair 32.5% Variety/discount store 28.0% Clothing/fabrics store 27.0^-@J' Theater/entertainment 22. 01:41 Quality restaurant 18.5% Recreation facilities (bowling, skating, etc.) 16. Olia Chain Grocery 15.0% Major department.store 13.5% Major shopping center Leading the suggestions for new stores or services in downtown Burgaw were fast food restaurants, shoe sales and repair, and variety discount stores. Proposals were also strong for clothingand fabrics shops, theater and entertainment. facilities, and quality restaurants. However, if re- 4 creation faci ities are considered interchangeably with theater/entertain- ment, that would be the top of the list with 45.5% of the survey partici- pants-responding. Several suggestions for various speciality stores and services were, made, but none received more than a 4% response. -9- 9. Do you find the food service to be adequate in Burgaw? (196 responses) 37.8% Yes 62.2% No 10. Would you go to a new restaurant in Downtown Burgaw? (196 responses) 88.8% Yes 11.2% No. 11. How often Would you go? (164 responses) 38.4% Weekly 14.6% Often 13.4% Occasionally 12.2% Several times a week 9.2% Monthly 8.5% Every two weeks 3.7% Daily Overall, the survey rated the food service in Burgaw inadequate (62%), and a high majority (89%) of the respondents said they would patronize a new restaurant, most of these (54%) either daily, weekly or several times a week. This pattern was followed closely by both groups. Food service was rated inadequate by 61% of the regular shoppers and by 65% of the non-re- gulars, while 90% of the regulars and 80% of the non-regulars said they would patronize a new restaurant. Most of the regular shoppers (57%) said they would go either daily, weekly or several times a week, while 48% of the non-regulars said they would also. 12. Please rate the following as excellent, good, fair, or poor as it applies to Burgaw. Overall Survey. Excellent Good Fair, Poor Groceries 14.1% 54.3% 27.6% 4.0% Clothing 1.0% 7.8% 45.6% 45.6% Furniture 1.0% 14.1 46.0 38.9% Merchandise 1.0% 11.8 51.3% 35.9% Places to Eat 0.5% 2.4% 18.4% 78.7% Entertainment 0.5% 0.5% 3.5% 95.5% (continued next page) Store Hours 4.4% 24.65% 37.94 33.00% Parking 0.5% 15. 1 31 . 7 1% '02.7% Prices 5. 9 5) 1 . 0% 43.1% Appearance 0.5% 29.2% 43.7% 26.6% Attention of 5.0% 37. 65111 34.Th" 22.8% sales nersonnel Overall, only groceries received a "good" rating by mo.re than half of the participants. A third gave good marks to attention of sales per- sonnel. Store hours and general appearance both drew good ratings from one-fourth of the survey group. Merchandise and prices were both rated fair by more than half the participants. Just under one-half gave fair marks to clothing, furniture and appearance. One-third gave fair ratings to s-tore hours, attention of personnel, and parking. Groceries were rated fair by a fourth of the group. Entertainment drew a poor rating from nearly all participants. More than.three-fourths.rated places to eat poor, and more than a half rated parking poor. Nearly half gave poor marks to clothing and prices. About a third rated furniture, merchandise, and store hours poor. Appearance of the area and attention of sales personnel drew poor marks from one-fourth of the group. Execellent Good Fair Poor GROCERIES 14.1% 54.1;' 27.6% 4.0% Daily-Monthly 14.7% 57.4@`D 24.3% 3.7% Seldom-Never 12.3% 33.8% .4.6% 46.2" 'G '45.6% CLOTHIN 1.0% 7 . 8 5:'@ 45.6% Daily-Monthly 1.4% 9. 9%', 5 0. 7 0/0' 38.0% Seldom-Never - 3.1%4 34.4% 62.5% FURNITURE 1.0% 46.0% 38.9% Daily-Monthly 1 5'/10 18. 5 49.6% 30.4% Seldom-Never 4.6@i;' 36.9% 55.4% MERCHANDISE 1.0% 11 .8% 51 .3% 35.9% Daily-Monthly 0.8% 15. 9:4 5 2. 3 31.1% Seldom-Never 1 5i%l 3. 0 47.7% 44.6% (continued) 'Excellent Good Fair Poor PLACE'S TO EAT 0.5% 2. 4 18.4% 78.7% Daily-Monthly 0. 7 jQ0' 2. 1 21.7% 75.5% Seldbm-Never - 3.0% 10.8% 86.2% ENTERTAINME ENT 0.5% 0. 51@1 3. 50% 95.5% 0 Dai ly-Monthly 0 . 7%'@ 5 221-, 94.10/ Seldom-Never 1.5% 98.5% STORE HOURS 4.4% 24.6@%, 37.9% 33.0% Daily-Monthly 4.31010 2 9. 0:4) 40.6% 26.1% Seldom-Never 4.6% 15.47, 32.3% 47.7% PARKING 0.5% 15.1% 31.7% 52.7% Daily-Mont.hly - 17 . 7 31.9% 50.4% Seldom-Never 1.5% 9. 2:", 30.8% 56.9% PRICES - 5.9@@;' 51.0% 43.1% Daily-Monthly 7.9@% 53.2% 38.9% Seldom-Never I 44.6% 52.3% APPEARANCE 0.5% 2 9. 2 43.7% @26.6% Dai ly-Monthly - 3 5. 6 42.2% 22.2% Seldom-Never I . 5% 10 15. 4 46.2% 35.4%, SALES-'PERSONNEL 5.0% 37.6@f 34.7% 22.8% Dai ly-Monthly 5.8% 43.2'4 33.8% 17.3% Seldom-Never 3.0% 2 4. 6 35.4% 33.8% Breaking the ratings down by regular shoppers (at least once a month) and non-regular (seldom or not at all), the survey shows significant dif- ferences of opinion in several areas. The ratings were fairly consistent on groceries, with more.than half of the regulars and almost half of the non-regulars giving "good" marks. .On clothing, half of the regulars rated it fair and slightly more than a third rated it poor. However, only a third of the non.-regulars gave fair ratings, while two-thirds rated it poor., Furniture received a fair rating from hal-IF of the regulars and poor from a third. More than half of the non-regulars rated it poor-, and only a third fair. On merchandise, the non-regulars were split between fair and poor, although it drew a good mark from more than one-fifth of the regulars, a fair from more than half, and poor from less than a third. -12- 'ly on places tb eat, with three-fourths Ratings varied only sligh(_ L of the reg.ulars and more than three-fourths. of the non-regulars giving. them poor marks. However, almost a fourth of the regulars ranked them fair. Entertainment was ranked poor by almost all in both groups. Almost one-half of the regulars said store hours were fair, t,.rith the other half split between good and poor. However, half of the non- regulars ranked hours poor and only one-IL;hird said they were fair., Rankings were fairly consistent on parking with more than half in both groups marking it poor and nearly a third in each marking it fair. More than half of the regulars gave prices a fair ranking and more than a third ranked them poor. The non-regulars were almost split be- tween fair and poor, but leaned toward poor. On appearance, only one-fourth of' the regulars gave poor marks, with the rest almost split between good and fair. However, more than one-third.of the non-regulars gave poor marks and nearly one-half ranked it fair. Attention of sales personnel drew good marks from almost one-half of the regulars and fair marks from more than a third. Hov@ever, only one-@@`fburth of the non-regulars gave ranks of good, with more than a third in each of the fair and poor ranks. 13. 'If resources,were made available, what should be done to improve Downtown Burgaw? (120 respondents, mul'tiple ansaers') 40.8% Beautification/remodeling 29.2% 'Improved parking/streets 28.3% More shopping/service facilities 25.8"10 Entertainment/recreation 12.510 Restaurants Beautification and remodeling or renovation efforts in downtown Burgaw were high on the list of suggestions for needed improvements. Following, and almost equal in terms of' response, were the needs to upgrade streets and provide parking,, to offer mor-- shopping oppor- tunities and service facilities, and to provide entertainment and re- creation facilities. 0'th-ar than restaurants, all other suggestions received less than a 3% resp-anse. -13. 14. Do you think the Courthouse Square should be preserved and protected as a historical site? 83.9% yes (88.1% of those responding) 11.4% No (11.9% of those responding) pond i ng 4.7% No response 15. If the Courthouse Square is protected as a historical site, do you think activities should be allowed inside? 57.8% Yes (67.0% of those responding) 28.4% No (33% of those responding) 13.7% No response On the grounds? 67.3% Yes (78% of those responding) 19.0% No (22% of those responding) 13.7% No response More than four-fifths of the survey respondents are in favor of -thirds Courthouse Square as a historical site. Slightly more than two would allow activities inside, and more than three-fourths would allow activities on the grounds. 16. Personal data. Sex (198 respondents) AGE MALE FEMALE Under 25 4 (2%) 9 (4. 5%) 25 - 34 10 (5%) 73 (36.9%) 35 - 44 14 (7%) 41 (20.7%) 45 - 54 5 (2.5%) 13 (6.6%) 55 - 64 6 (3%) 14 (7%) 65 or over 10 (5%) Total 39 (19.7%) 159 (80.3%) Personal data reported shows that the age group partici- pating in the survey is in the 25-44 bracket (70%). Of the total survey population, four-fifths are female, 72% of whom are in the 25-44 age bracket, Of the males participating in the survey, 62% are in the 25-44 age bracket. -14- Additional breakdown reveals that 69% of the females reporting shop regularly in downtown Burgaw, and 69% of the males shop there regularly. Of the females who shop out of town, 59% are under 35 years old, and 29% are in the 35-44 age bracket. Males who reported shopping seldom or never in Burgaw fell equally into the under 35, 35-44, and over 45 age brackets. Income: (174 respondents) Under 5,000 29 (16.7%) $ 5,000-$10,000 47 (27%) $10,000-$15,000 33 (19%) $15,000-$20,000 27 (15.5%) $20,000-$25,000 20 (11.5%) Over $25,000 18 (10 3 Financial data reported indicates a fairly even distribution of various income brackets, although a solid fourth fell in the $5,000 $10,000 range. A further breakdown of income data as to regular and non-regular shoppers shows the greatest percentage of each falls into the $5,000 $10,000 bracket. Income Regular (122 responding) Non-regular( 52 responding) Under $ 5,000 19.7% 9.6% $ 5,000-$10,000 26.2% 28.8% $10,000-$15,000 15. 6% 26.9% $15,000-$20,000 18.0% 9.6% $20,000-$25,000 11.5% 11.5% Over $25,000 9.0% 13.5% 100% 99.9% Overall, 83% of total respondents in the under $5,000 income bracket shop regularly in Burgaw, while 68% in the $5,000-$10,000 bracket are regulars. In the $10,000-$15,000 bracket only 58% are regulars, but this figure jumps to 83% in the $15,000-$20,000. For those with incomes of $20,000-$25,000, 70% shop regularly in Burgaw, and in the highest income bracket 61% are regular Burgaw shoppers. -15- it should be noted here that the survey did not measure the number of regular shoppers in downtown Burgaw who also shop in other towns and cities as well. BURGAW RATING Excellent Good Fair Poor Selection of Goods/Services 4.5% 34.1% 52.3% 9.1% .2. Store Hours 4.5% 56.8% 22.7% 16.0% 3. Parking Convenience 0.0% 18.2% 29.5% 52.3% 4. Attention from Personnel 15.9% 61.4% 20.4% 2.3% 5. Places to Eat 0.0% 6 . 8 '%' 22.7% 70.5% Entertainment 0.0% 0.0% 13.6% 86.4% 7. Prices 0.0% 2 7 . 3 /%' @9.1% 13.6% 8. Interior Appearance 0.0% 34.1% 50.0% 15.9% 9. -Exterior Appearance 0.0% 15.9% 61.4% 22.7% OTHER TYPES OF STORES/SE-RVICES Restaurant (fast food) Clothing C, childrens women men Shoes Furniture Theatre Entertainment/Recreation Doctors 'WHAT CHANGES DOES BURGAW \EEED? Replace Older Delapidated. Structures Improve Parking Improve Building Appearance Upgrade Quality Chance.Attitude Underground Wiring -17'- MERCHANT/PROFESSIONAL SURVEY (53 Responses) 22.6% in business I - 4 years 18. 9 @Z 5 - 9 years 11.3% 10 14 years 13.2% 15 19 years 5.7% 20 - 24 years 1.9% 25 - 29 years 11.3% 30 - 34 years 151.1% 35 years or more 2. 54.7% own their buildings 45.3% rent 3. 22.6% have one employee 20,8%. have two employees 17.0% have three employees /0--have four employees 7.61 3.8% have five employees 3.81/0 have six employees 9.4% have seven employees 9.4% have eight employees have ten employees 1.9% have thirteen employees 4. 50.9% provide off-stree t parking for emDlo-,/=;ngz J 5. 24.5% provide off-street parking for cust-o.-mers 6. (50 responses) 60% offer charge accounts 34% accept major credit cards 7. Store hours vary widely, but: 45.3% close at 5 P.M. 26.4% close at 5:30 P.M. -18- The largest response to the survey, nearly one-half, came from merchants/ professionals.who have been in business less than 10 years; although a fourth have been in operation from 10-19 years, and slightly more than a fourth have been in business 30 years or more. Slightly more than half own their own buildings, and half provide off- street parking for their employees, while only a fourth offer off-street park- ing for customers/clients. Nearly two-thirds have three employees or less, and a fourth have seven or more. Almost two-thirds offer charge accounts, and a third accept major credit cards. Opening.and closing hours vary, with many businesses closed Wednesday and Saturday afternoons; however, nearly one-half close weekdays at .5 P.M. and slightly more than a fourth close at 5:30 P.M. Would you contribute to a Burgaw Area advertising campaign? (53 responses) 47.2% Yes 24.5% No 28.3% Undecided 9. What other type of stores does Burgaw need? (31 responses, multiple answers). 51.6% Quality restaurant 25.8% Clothing store 19.4% Major department store 16.1% Entertainment/recreation 16.1% Fast food chain Nearly one-half said they would financially support an advertising cam- paign boosting Burgaw, but the remaining half were almost divided.between nega- tive and undecided responses. The strongest suggestion to fill Burgaw's needs was for a restaurant, followed by clothing and department stores, entertainment and recreation facilities, and fast food chains. 10. Please rate Burgaw overall in: Execellent Good Fair Poor. 56 % Selection of goods/services 2.051@ 34.05 8.0% S Yt e H o u r s 4.1% 5 5. 1 % 26.5% 14.3% Parking convenience - 22.0@Z' 30.0% 48.0% Attetition from personnel 18 8 58.3% 16.7% 6.3% (continued) _19- Execellent Good Fair Poor Places to eat - 9.8%, 17.6% 72.6% Entertainment - 2.00% 14.0% 84.0% Prices - 3 2. 7%,' 65.3% 2.0% Interior appearance - 34.71%' 46.9% 18.4% Exterior appearance 20.4@ 55.1% 24.5% Only 10 respondents added comments, and five of these referred to re-, modeling or renovation of existing buildings. The only factor receiving a significant excellent rating was attention from sales personnel, which also was rated good by more than half the respon- dents. ,Also rated good by more than half were store hours, although a fourth gave hours only fair marks. Selection of goods/services was rated good by a third of the respondents, but only fair by more than a half. Prices were also rated good by a third, but the other two-thirds rated them fair. Interior appearance received good marks froi-ii a -third, but fair marks from ,nearly a ha'! f . M'ore than a half rated exterior appearance fair., while the other half split on good and poor. Almost half rated parking convenience poor, and nearly a third rated it fair. Places to eat received poor ratings from nearly three-fourths, and more .than four-fifths rated entertainment poor. 11. -What other types of stores or professional offices does Burgaw need? (34 responses). 41.2% More doctors 29.4% Clothing/department store 20.6% Quality restaurant 17.60% Theater/entertainment 17. 61/0 None. 8.8% Shoe store When the question of professional offices ,Nas posed along with store types, more doctors was selected as the greatest need, dropping restaurants from first -20- place (Question 9) to t hird. However, clothing and department stores remained in second place, and the need for entertainment facilities drew essentiaTly the same response. 12. What would you change in downtown Burgaw if you could? (34 responses). 47.1% Beautification/building renovation .41.2% Improved parking 14.7% More convenient store hours 5.9% Better variety 5.9% More progressive attitude 13. If public investments and/or other merchants agreed to share in the cost, would you help pay for: (40 responses). Yes No Parking lots 30.0% 70.0% Street Landscaping 30.0% 70.0% Pedestrian Walk 23.7% 76.3% Better Lighting 24.3% 75.7% Building Restoration 23.1% 76.9% 'Nearly half the respondents said they would change downtown Burgaw through beautification, building renovation and improved parking. However, less than a third said they would agree to help pay for such improvements. 14. Comments on Revitalization Effort: 35.9% Positive 11.3% Negative 15.1% Indifferent.: 37.7% No response However, of the 33 responding: 5 7 . 6'/10 Positive 18.2% Negative 24.2% -Indifferent Of the total survey participants, more than a third gave positive re- sponses -to Burgaw's revitalization effort, but another third had no response. However, more than half of those responding had positive reactions, while slightly under a fourth appeared indifferent. 15. Idea of what area your customers come from? (25 responses). 64% (County-wide) 12% (90% within county) 8% (mainly Burgaw) 16% (ranges from 40% to 95% within county) -22- ECONOMICS A.. In February of 1978, municipal employees conducted a survey of the Burgaw Central, Business District to determine building ownership, use and occupancy. The consultant compiled this information in a series of.tables. There may be some minor changes since the survey, but not significant enough to change the following tables. Table I BURGAW BUILDING USE SURVEY Street Occupant Sq. Feet East Side 100 Block Marshall Oil Co. (pumps only) Lot 8100 North Walker Street Barnes Tourist 7104 (2 fl.)* Residence County Jail 7680 Fast Fare 2640 West Side 100 Block Moore & Biberstein Atty's. 2698 North Walker Street Town Hall 4896 Surveyors Office 1224 V. Service Station 1125 East Side 100 Block Nash Equipment 9600 South Walker Street V. Lot Lot 5000 Residence Residence Residence Church Activity Bldg. West Side 100 Block Courthouse South Walker Street East Side 200 Block Service Station 1250. South Walker Street Body Shop 1334 Residence West Side 200 Block Offices NA South Walker Street Residence Residence North Side 100 Block Realty & Construction Office NA East Satchwell Street Pst Office NA South Side 100 Block Southern Bell Exchange NA East Satchwell Street Terminal N-orth Side 100 Block Residence West Satchwell Street Residence -23- SbUth Side 100 Block Carolina Blueberry West Satchwell Street East Side 200 Block Residence South Dickerson Street Harrell's Funeral Haime Vacant Lot Residence Vacant Lot West Side 200 Block Josey Fer-111-ilizer NA South Dickerson Street Sport Shop NA East Side 100 Block Vacant Lot South Dickerson Street U Wash N Dry Residence Cape Fear Tech West Side 100 Block SCLRR Depot NA South Dickerson Street (Harrell's Vending & Storage) East Side 100 Block Residence North Dickerson Street Residence Residence Residence Residence Residence South Side 100 Block Residence West Bridg.?r Street Residence South Side 100 Block Residence East Bridger Street Residence Residence Vacant Lot East Side 100 Block Residence North Wright Street Residence Residence Residence Residence West Side 100 Block Residence North Wright Street Residence Residence Residence East Side 100 Block Courthouse 214,632 (3 fl.) South.Wright Street -24- West Side 100 Block Westbrook Variety 15,230 (2 fl.) South Wright Street Farrior's Clothing 5,531 (2 fl.) Ideal Barbers 1,872 Harrell's Dept. Store 5,353 (2 fl.) Pope's Variety 16,488 (2 fl.) Dees Drug Store 7,927 (2 fl.) Vacant Commercial 1,862 N.C. Natural Gas 1,497 Burgaw Jewelers 1,414 East Side 2.00 Block Vacant Lot South Wright Street Padgett's T.V. 1,988 Vacant Lot Laundry Mat 1,260 West Side 200 Block Att. Gary Trawick 1,761 South Wright Street Durner Insurance 792 Willa's Florist 630 Dottie 0 Fabrics 846 New Life Books 360 Eleanors Beauty Shop 864 Spick Cleaners 1,830 Vacant*Lot 12,600 Hardison Barber Shop 384 Residence North Side 100 Block Pender Rescue Squad 4,500 East Wilmington Street Old Jail 4,700 (2 fl.) Community Building 1,500 Wolfe Office Bldg. 4,352 (2 fl.) South Side 100 Block Courthouse East Wilmington Street North Side 100 Block Service Station 1,775 West Wilmington Street Vacant Residence wjApt, Vacant Church Vacant Residence South Side 100 Block Residence West Wilmington Street North Side 100 Block Courthouse East.Fremont Street South Side 100 Block Corbett Office Bldg. 6,970 (.2 fl.) East Fremont Street Dr. Taylor's Office 1,705 Associated Insurance 1,064 Office w/Residence 3,280 Bank of North Carolina 3,915 -25- North Side 100 Block First Citizens Bank 7,810 (2 fl.) West Fremont Street Maria Lee Florist 3,692 (2 fl.) Western Auto 6,248 (2 fl.) Village Shop 3,834 Vacant Commercial 1,500 Fremont Furniture Co. 11,200 (2 fl.) Pool Hall 1,850 Surplus Store 235 Vacant Commercial 564 Vacant Lot NA Vacant Commercial NA Vacant Commercial NA South Side 100 Block Vacant Lot 2,880 West Fremont Street Williams Hardware 5,760 (2 fl.) Pender Drug NA Burgaw Dry Cleaners 1,820 Rochelle Furniture 4,225 Burgaw Electric 2,400 Copper Kettle 4,200 Vacant Lot .*fl. - floor **NA - Not Available The survey revealed a considerable amount of commercial footage in the, central business district. Present space is being under utilized. Second floor space in most buildings is either vacant or used for bulk storage. The condition of this unused space was often listed as poor. In addition, there are several vacant lots existing or projected in or near the CBD. -26- CONSUMER AND MARKET ANPILYSIS It is obvious from an analysis oil goods and services offered in the central business district of Burgaw that a decline in business volume has occurred. Burgaw was once the center of communication and business for the surrounding rural area. A decline in the number of farms being worked, a reduction in agricultural employment, and ready access to other compet- ing markets by automobile have been the principal factors. What are the factors which may be used to counter these trends? Among them should be included rising costs of transpor-tation and energy, an in- creased bite into each families' disposal income caused by the increased costs of transportation for work, shopping, and recreation. Transportation costs to work in rural areas are usually fairly constant and are now subject to increases in the cost of energy. Areas where savings,may be instituted inc'lude both recreation and shopping. This is an area where the benefits of revitalization may be accompanied by reductions in trips to more district shopping areas to the benefit of local merchants, Such benefits, however, should be-stimulated by investment in fac-.1ities, inventory and amenities of the downtown shopping district. Local recreation also stands to benefit -fromn the increases in energy @costs. In many decades, the town of Burgaw has served a recreational and social function as well as a center of trade. This function is one which should also be strengthened in the downtown revitalization plan.' Personal Income Other factors which should be considered in downtown redevelopment in-, clude the trends in personal income, the types of' &mployment in Pender County, and the recent history and analysis of local re-111-ail.sales. Unfortunately,, this data is not available for towns under a populat-ion of 5,000 persons, but such data is available for the county. Accordingly, data for county resi- dents will be used for this analysis. Wl-@-v@, is the potential Burgaw customer like? Hot,.; ;much, money does his family have? What kind of work does he do? What is the history of sales -27- in the area? These questions and others must be answered before an eco- nomic revitalization effort can be planned for Burgaw. The following analysis will help answer these questions. Table 2 lists changes -in personal income, the sum of all income to individuals in Pender County from 1969 to 1976. It shows that personal income in the county more than doubled, increasing from $37 million in 1969 to $82.9 million in 1976, an increase of $46 million dollars in a seven year period. Considering the estimated rate of inflation, income still -increased during the period by 86 pe rcent, an average of 12 percent per year. In- creases such as this are more common in areas whose incomes are very low, but even so, income in Pender County has increased substantially over the past few years, substantially exceeding the rate of inflation. Table 2 Personal Income in Pender County (Millions of Dollars) 1969-1976 1969 1970 1971 1972 .1973 9.74- 1975 1976 $37 .0 $43.1 $46.2 $52.6 $61.6 $68.4 $75.2 $82.9 Source: U.S. Bureau of Economic Analysis These recent increases of income indicate that the purchasing power of county residents has risen Substantially. If some of this increased income can be channeled to local stores for purchases of goods and services, local merchants should be able to increase their inventories and the variety of their merchandise, as well as to invest in capital improvements. Increased -total income in Pender County raises the question as to w'he- ther these increases in income are due to inflation, larger average incomes -28- of its residents, or a larger population. Available evidence indicates that all three factors are partially responsible for the increased flow of dollars into the Burgaw area. However, a substantial portion of the increase can be attributed to individual increases in per capita income shown in Table 3. A substantial proportion of this increase in income has benefited individuals already living in Burgaw and Pender County- During this same seven year period, per capita personal income has in- creased from $2,047 per person per year to $3,903, a per capita increase of $1,856 or 90 percent as shown in Table 3. Inflation is estimated to account for approximately 57 percent of the increase, leaving 33 percent of the gain in income available for increased purchases of goods and ser- vices. Based on these figures, sales increases based on increased per capita incomes are a prospect. Table 3 Per Capita Income in Pender C2u L 1969-1976 1969 1970 1971 1972 1973 1974 1975 1976 $2,047 $2,376 $2,572 $2,837 $3,192 $3,422 $3,673 $3,903 Source: U.S. Burea.u of Economic Analysis Table 4 illustrates the sources of increases in disposable income in Perider County from 1971 to 1976.1 It shows that wage and salary disburse- merits in the County increased from $14.18 million in 1971 to $22.31 million in '1976, an increase of 57.33 percent during the five-year period.. This was an average yearly increase of 11.47 percent, greater than the rate of,infla- tion during the period. It also shows sharp increases from incor;-,e in trade during the.period. Income from retail trade in Pender County increased from $2.24 million in 1971 to $4.83 million in 1976, an increase of 115.6 percent, or an average of 23.12 percent per year. Income from wholesale trade increased almost as fast, 114.8 percent in five years. -29- Other substantial increases in personal income during the period were generated by construction, 117.4 percent; Finance, Insurance and Real Estate, 200 percent, and local government, 73.67 percent. Income derived from manufacturing declined during the period by 5.62 percent, although manufacturing income in Pender County still amounts to approxi- mately $3.4 mi'llion per year. This analysis indicates that besides increasing potential sales in Burgaw owing to increased numbers of people within its market area, the prospects for increasing sales derived from hi,gher disposable incomes of area residents i.s also a likely prospect. Labor Force Table 5 fllustrates labor force information for Pender County from 1970 through 1977. It should be noted that unemployment has been high in recent years, peaking at 13.2 percent during the recession year 1975. Also notable is the fact that while manufacturing employment declined from 580. persons, in 1970.to 350 pers-ons in 1975, employment in wholesale and re,tai.1 trade increased from 540-persons in 197G to 990 persons.at the end of the seven-year period. ,Retail Sales Historically, retail sales in Pender County have increased in pro- portion to the increases, in population and per capita income -of the county. Table 6 indicates that retail sales have increased from $15.7 million in FY 1967-68 to $44.7 million in FY 1977-78, an increase of $29 million, or 185 percent over the 10-year period, an average increase of approximately 185. percent per year. It is probable that Burgaw merchants have not re- ceived their proportional share of thJs increase, due most probably to their failure to compete with othear districts within the Burgavi market area. Table 7 indicates the types of merchandise the sales for which are lo@,,ier than the average for the State of North Carolina. These include apparel sales which constitute only .02 percent of all sales in the county; furniture, which captures only 1.3 percent of total county sales; and build-: ing materials, which include only 6.4 percent of all sales in the county. .The table also indicates that 25.3 percent of all retail sales in Pender County are for food. -30- Table 4 Sources of Personal Income by Industry Pender County 1971 - 1976 In Millions of Dollars Percent Change 1971 1972 1973 1974 1975 1975 71-76 Wage & Salary Disbursements 14.18 15.81 17.32 19.15 20.34 22.31 57.3 Farm 6.59 6.95 9.38 8.06 7.28 8.47 28.5 Non-Farm 3.47 4.47 4.30 4.11 3.85 4.49 29.3 Private 11.16 13.65 14.23 14.99 15.14 17.91 60.4 Agriculture Services, Forestry, Fisheries, etc. 0.22 0.30 0.35 0.33 0.12 0.18 -22.2 Construction 0.86 1.41 1.71 1.59 1.52 1.87 117. Manufacturing. 3.57 4.21 3.66 3.45 2.74 3.38 -5.6. Non-Durable 1.73 2.04 1.41 1.48 1.38 1.62 -6.7 Durable 1.84 2.17 2.25 1.97 1.36 1.77 -3.9 Transportation, Communi- Qation, Utfl.ities 1.10 1.28 1.47 1.73 1.40 1.73 57.2 Wholesale Trade 1.21 1.28 1.32 1.52 2.23 2.60. 114. Retail Trade 2.24 2.91 3.31 3.70 3.90 4.83 1.15. Finance, Insurance Real Estate 0.23 0.41 0.41 0.56 0.71 0.69 200. Services 1.75 1.88 2.01 2.12 2.52 2.63 50.2 Government 5.25 5.82 6.51 7.33 8.29 9.05 72.3 Federal, Civilian 0.55 0.55 0.70 0.75 0.84 0.96 74.5 Federal, Military 0.17 0.20 0.22 0.22 0.22 0.23 305.2 State and Local 4.52 5.06 5.58 6.36 7.23 7.85 73.6 Source: Regional Economics Information System Bureau of Economic Analysis -31- Tabl e 5 0LI AN LABOR FORCE PENDER COIINTY 1977 MONTHLY DATA JAN. FEB. MAR. APR. MAY JUN . JUL. Au G. CIViLIAN LABOR FORCE 7,5910 7,580 7,810 7,860 8@000 8,410 8,920 8,540 8 UNEMPLO@IIENT, TOTAL @890 780 830. 650 650 720 700 620 RATE OF UNEMPLOYMENT 11-7 10.3 1 0.6 e-3 8.1, 8.6 7-8 7.3 EMPLOWENT, TOTAL 6,700 6,800 6,980 7,210 7,350 7,690 8,220 7,920 AGRICULTURAL EMPLOYMENT 580 600 660 800 goo 1 110 1,580 1,500 NONAG. WAGE & SALARY EmP.LOY. 5,720 5,790 5,900 5,980 6,000 6,120 ALL OTHER NONAG. EMPLOYMENT 6,160 5,960 6 1100 410 )120 )@30 1,150 h6o )@a 0 )16o - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - INDUSTRY EMPLOYMENT BY PLACE OF WORK MANUFACTURING 350 360 370 360 360 350 360 290 FOOD 60 60 60 60 60 60 60 60 LumaER & WOOD 60 80 80 80 70 .70 1 00 100 OTHER MANUFACTURING 210 2.20 230 220 230 220 200 130 NONNANUFACTUR) NG 2,550 2,570 2,600 2,650 2,670 2,730 21790 2,780 2 CONSTRUCTI ON 1@0 1110 150 130 loo 130 1110 j)"o TR A NS CCri,-,. ,& P. UTIL. TA A 0 E 100 loo 100 100 100 100 100 110 880 880' 890 950 9110 1 '000 1,050 1 '020 1 FiN-@ INS, & REAL ESTATc 80 80 80 80 SE R V I C E go go go go GOVERNMENT 190 200 210 220 21@O 250 260 250 1160 1 170 1.,160 1 160 1 170 1 150 1 l 50 1060 1 OTHER NONMANUFACTURfNe 0 0 10 10 10 10 0 10 1/ DATA BASED ON PLACE OF RESI DENCE. INCLUDES NONAGRI CULTURAL SELF-EMPLOYED WORKERS, UNPAID FAMILY WORKERS, AND DOMESTIC WORKERS IN PRIVATE HOUSEHOLDS. INDUSTRY SEaiE4TS ARE NOT ADDITIVE TO THE "NONAG. WAGE SALARY EmPLOY." SHOWN.UNDER "CIVILIA4 LABOR FORCE" SINCE LABOR FORC PLACE OF RESIDENCE." INCLUDEs TEXTILES; FURNITURE; PRINTING; STONE, CLAY, & CLASS; ELEC MACHINERY; INSTRUMENTS; AND MISC. MFG. hCLUOEs AGRICULTURAL SERVICEZ Af,'O FISHERIES- 1977-ANNUAL AVERAGE DATA ARE SHOWN ON REVERSE SIDE CF PAGE. -32- PEN DER COLIN TY u XINUAL AVERAGE LABOR FORCE ESTIMATES 1970 1977 1277 .1.2.7 6_ 2.2L _]L21L 72 CIVILIAN LABOR FORCE 8'i ro 7,690 7 l 51 0 71030 370 7,220 6 "N 61 620 1 -iPLOIrT@IONT, TOTAL 720 690 050 520 4' 0 .RATE OF UNEMPLOYMENT 8.8 13.2 8.8 7-1 5-7 EMPLOYIENT, TOTAL 7,430 7,000 0$240 6,410 6,850 6,810 AGRICULTURAL EMPLOYMENT 910 1 '030 090 1,090 4 070 1 070 NONAG. WAGE & SALARY EMPLOY. 6)080 5,530 4,850 51050 5,380 5,310 ALL OTHER NONAa. EMPLOYMENT 44o )100 560 370 400 410 INDUSTR.Y EMPLOYMENT BY PLACE OF @ORK MANUFACTURING 350 320 290 480 580 610 FOOD 60 60 60 60 70 70 LumBER & WOOD go 70 60 100 go go OTHER MANUFACTURI NG 200 190 170 320 420 450 NONMANUFACTURING @2,730 2,470 2,160 219080 29070 2,000 CONSTRUCTION .140 150 110 1.20 170 130 TRANS.$ C%.M., & P. UTIL. 100 90 80 90 90 110 TRADE 990 920 770. '690 660 610 FIN., INS., REAL ESTATE go 70 70 60 50 40 SERVICE 230 230 230 200 .200 go GOVERNMENT 1,170 1 '000 690 890 870 880 OTHim NoliMANUFACTURtNG 10 lo 10" 30 30 40 DATA BASED ON PLACE OF RESIDENCE. INCLUDES I40HAWICULTURAL SELF-EMPLOYED WORKERS, UNPAID FAMILY WORKERS, AND DOMESTIC WORKERS I NPRIYATE HOUSEHOLDS* INDUSTRY SECMENTS ARE NOT ADDITIVE TO THE 4olIA04 WAGE & CAL41ty EMPLOY." SHOWN UNDER "GIVILIAN LABOR FORCE" SINCE LADD "PLACE or -RESIDENCE# INCLUDES TEXTILES; APPAnEL; FURNITURE;' PRINTING; CHEMICALS'; ELEC! MACHINERY; AND MISC. MFG. . yt I NC LUDES AGRIGuLTUR@Al. SERVICES AND Fi SHER IES.- -33- Table 6 Retai 1 Sales - Pender County 1967-1978 FY 1967-68 $15,784,039 1968-69 17 ' 319,102 1969-70 19,065,340 1970-71 20,432,672 1971-72 24,042,981 1972-73 27,487,031 1973-74 33,853,823 1974-75 36,536,356 1975-76 40,346,464 1976-77 44,286,065 1977-78 44,747,643 Source: N.C. Department of Revenue @Table 7 Analysis of Retail Sales Jender County FY 1977-78 Pender Co. Percent Statewide of Total Average Retail Sales (Farm., Mill, Fuel to Farmers, etc.) 2,136,833 4.80%, 3.2% Autos, Planes and Boats 4,715,476 10.5 9.0 Apparel 109-1290 0.2 2.5 Automotive 8,735,171 19.5 18.4 Food 10,512,948 23.5 22.1 Furniture 560,703 1.3 4.4 General Merchandise 11,326,258 25.3 17.8 Building Materials 2,866,039 6.4 9.1 Unclassified 3,784,925- 8.5- 13.4 TOTAL $44,747,643 100.0 100.0 SOURCE: N.C. Department of Revenue -34- LAND USE Until recent years commercial land uses in Burgaw were concentrated in the d&,,,intown business district. The downtown area was surrounded b residen- y tial uses and public or qausi-public uses such as government buildings and churches. Highway oriented businesses such as farm machinery and auto dealerships were the first to vacate the downtown.area in favor of a bypass location. Locating along the bypass was favored by service stations, restaurants,,.and convenience stores also. The loss of this type of activity (or failure to attract it) does not impair the vitality of the downtown area, Those uses should be located in areas suitable for heavy auto traffic. What has begun to affect the downtown area is the loss o f business suited for the pedestrian. Government offices, banks, and servfces. These interest are moving out of the Central Busi'ness District to locations along major traf- fic arteries such as the bypass, the eastern portion of Fremont Street the Business section of U.S, 117 South, and N.C. 53. Not only has this erosion affected the CBD but is being felt in the areas where -the new sites are chosen. Residential areas east of Osgood Branch.used to be insulated from commercial encroachment. That area is now feeling the pressure of commercial, governmental, and institutional intrusion. Undeveloped property near the hospital will almost certainly be promoted for office uses. Another stable residential area that may be subject to commercial pressure is that quadrant of the town bounded by Wilmington Street-, Wright-Street, and Ash Street. The loss of the church and residential uses on Wilmington Street between Wright and.Dickson Streets will almost certainly result in more in- tense commercial pressure. The location of the post office on South Wright Street has created anoth,er possible eroding -factor on the CBD. The zoning of this once, stable residential area for office and institutional uses will probably result.in professional -ions converting homes to their needs or in new offices and service organizaG -35- construction that is not in character with the neighborhood. For years, different interests have promoted the development of a shop@ ping center in the Burgaw area. Locations mentioned include parcels on the bypass at its intersection with Wilmington Street and at its intersection with N.C. 53. Another site mentioned is west of Burgaw on N.C. 53. A shopping center located anywhere within the Burgaw Planning Area will affect the CBD. Commercial interests that are currently "holding on" in hopes of some type of improvement will almost have to consider locating in one of these centers in order to survive. The Burgaw market is currently not strong enough to support more duplication in certain fields (drugs, variety stores, florist, etc.). In summary, the Town of Burgaw must adopt strict land use policies to prevent the further erosion of the CBD and to protect stable residential areas froin the intrusion of commercial and professional interests, Recommendations for such controls are included in the implementation section of this text. -36- IMPLEMENTATION In terms of environmental costs, economic costs, personal costs, and energy consumption, planned development is less costly to create and operate than sprawl. These cost differences are particularly si ig- nificant in terms of those costs borne by local government. Planned development is likely to decrease the total capital cost burden to local government by as much as one-third. Burgaw is experiencing what may be determined as low density sprawl. The entire community is compose.d of single family residences and small business scattered over a fairly large area for the population. If the trend continues, the local uni.t of government is going to have to make larger investments for capital. projects and personnel to provide services. The conceptual plan presented in the previous section must be con- sidered as a goal for the Town and business community. All of the plan s concepts probably will not come to fruition, particularly if the community is slow in"-'implementation' and perlodic bench marks are not met. One point has been made very clear during the planning process. There i,s a lack of strong leadership and unity among the business community in Bu.rgaw. The consu mer survey identified the follo-wing needed changes to improve Burgaw: Replace Older De-lapi,dated Structures Improve Parking Improve Building Appearance. Upgrade Merchandise Quality Change Attitude Underground 14iring When asked the same question, Burgaw merchants responded in almost an identical manner. However, when asked if they would contribute financially to the im.- provements. cited above, an overwhelming seventy-five percent of the merchants responded in a negative fashion. -37- It must be pointed out that federal and state grants cannot be counted. upon to make the changes required for revitalization. Neither can the Town of Burgaw totally subsidize the changes recommended. Private investment and commitment are essential to plan success. The first step toward plan implementation is elementary. A tripartite organization must be established that involves the businessman, the consumer,, and public officials. Business representation must include at least a majority, preferably all, of the property owners in the CBD. Both town and county elected officials should be involved because of the huge government investment in the .downtown area. When considering consumers, residents of Burgaw should be given prime consideration because they too are tax payers. A volunteer organization is essential because of the lack of a Chamber of Commerce organization with a staff. The town also-has limited staff and cannot show favoritism,to downtown businesses. In selecting committee members, various professfonal disciplines should be considered. Membership should include as a minimum a lawyer, a banker, a real estate agent, a developer, a tax specialist, an insurance agent, an elected official, and a number of aggressive CBD merchants. Leadership is the key to success. 'The committee must be able to motivate land owners, mer- chants, and the public. A suggested organizational structure is diagrammed below: Committee Executive Co-mmittee Down-1E.own Improve Finance/New Develop- Special Projects r* T s menl_-s Task i-orce ment Task Force k Force _38- Functions and Tasks: Steering Committee: The Steering Committee should consist of the of the various subcommittees and an elected official. This group should meet at least quarterly to insure that all implementation activities are being coordi- nated. At these meetings the work program and schedule should be reviewed and amended as required. Executive Committee: This committee should be made up of the task force chairpersons and the elected officials. It should meet monthly for work-review sessions, coordination, and comment, Downtown Improvements Task Force: a Set priorities for immediately visible projects e Review public and private development activities to create policy which would achieve maximum effectiveness in financ- ing project implementation Act as liaison with local town government and other public sector decision makers to facilitate private sector pro- ject implementation within the CBD e Encourage public and private sectors to invest in the CBD by setting long and short-range projects and policies to increase confidence in the future of the CBD @ Monitor legislation at the local, state and federal levels which would encourage local development a Organize merchants into a cohesive organization e Work with individual merchants to implement projects Finance/New Development Task Force: @ Assist existing and new merchants in packaging financial assistance for the improvements and new development called for in the adopted revitalization plan @ Outreach efforts to attract local and out-of-town prospects to locate within the CBD including government offices, pro- fessional office space, utilities, etc. -39- 0 Analysis of development problems and development of strategies to overcome them, 0 Analyze and evaluate alternative incentive mechanisms to maxi- e mize capital leverag (such as formation of a development cor- poration, land'packaging, loans, and voluntary tax assessment)., Special Projects Task Force: e Develop ways to get people Downtown (such as special events; festivals, parades, flea markets, craft shows,etc.) o Coordinate advertising among merchants @ Coordinate establishment of set business hours s Develop entertainment/leisure activities o Explore the use of public buildings for civic events and private productions In summary, the CBD in Burgaw is deteriorating. There are a few strong anchors but a trend of transient use and closed buildings has been develop- ing. Nothing can be more damaging to business than the appearance of decline. The proposed plan for revitalization promotes an idea known as "con- trolled shrinkage." Through this process the sprawl of commercial develop- ment can be con-trolled. It can be likened to an obese person who diets to emerge svelte, slim, healthy, vigorous, and beautiful. The "controlled shrinkage" concept suggests that commercial revitali- zation be centered in the area bounded by Fremont Street, 114right Street,, Wilinington Street'. and the Seaboard Coastline Railroad tracks. These efforts will naturally influence -t-he blocks facing this area. The plan targets the existing C-entral Business District for an intensive program of restoration, renovation, and adaptive uses of buildings. The CBD is currently of an optimum size to serve Burgaw and the area of its retail trade influence. The phased redevelopment of this area calls for street closings, park- ing lot additi,ons, building renovation, the improvement of' public property, -40- landscaping, and the adaptive use of exist ing buildings.. Adaptive use includes the subdivision of large structures into smaller shops, the de- velopment of rear entrances, the addition of shops to. the rear of exist- iag uses, and the remodeling of structures for different uses. Who pays? Who benefits? It is obvious that the party most directly benefiting -from increased sale.s is the merchant. It should follow that the merchant should bear the major burden of redevelopment cost, but it should also be clear that the town and the local taxpayer should share in the cost to a reasonable degree. By providing adequate public access, sufficient services, and a reasonable tax rate, the local unit of govern- ment is as insured of a stable commercial tax base. The taxpayer will not have to pay as much property ta-x on his home if there exists a strong com- mercial tax base. The taxpayer also benefits from the convenience of local shopping, saving time and the cost of travel. First Steps: ..It is-recommended that the Finance/New Development TaskForce meet immediately to discuss alternatives for financing improve ments. Options that should be considered are: a. The organization of a Downto%,m Development Corporation to assemble land, buildings, and package programs b. The creation of a municipal service district (see Appendix A) C. The development and adoption of a capital improvements program, with emphasis on the CBD, by the Town of Burgaw d. Commitments from local lending institutions to. help pro- vide capital for revitalization efforts Exploring state and federal business and econoic develop- ment programs to determine if they can serve local needs (See Appendix B). 2. It. is recommended that the Downtown Improvements Task Force meet to consider the,following activities: a. The organization of a professional/business body to act in the manner of a Chamber of Commerce. This body can promote business in Burgaw and set standards (.hours, holidays, special promotions, etc.) for co.-,ducting thatt business -41- (contd.) b. A search for new business should be immediately initiated. Empha- sis should be placed on a quality restaurant and apparel for women and children. Shoe stores were also mentioned as a need. Professional office space should also be promoted. c. Serve as a review committee to make sure that plans for revitali zation/renovation are carried out in a manner that will support the conceptual plan. d. Set up a schedule of projects and activities that property owners can follow that will have an immediate and continual impact on the public (i.e., remove existing signs and replace with signs that fit specific criteria, improve store fronts according to adopted criteria, plant trees and shrubs, remove existing awnings and replace with those that conform to accepted critera, pro- vide street benches that conform to adopted citeria, remove existing overhead lighting and replace with fixtures that conform to adopted criteria, etc.). See Appendix C. 3. It is recommended that the Special Projects Task Force meet and develop a promotion strategy for business in the CBD. a. That strategy could include a calendar of secial events (i.e., pageants, parades, festivals, craft shows, etc.). b. Sales should be coordinated among the various businesses and a combined-business advertising campaign initiated. It will be impossible for one person or a small group to make any signi- ficant changes. These tasks require the dedication of hundreds of hours of volunteer time. The town, business leaders, and the public must become in- volved if success is to be achieved. -42- APPENDIX A 1,0M T NOTE: Taken F 1he North Carolina General Statutes ARTICLE 23 i LJ's1r4c's Service I I L. 1 6 �'160A-535. Title; effective date. - This 'Irticle may b ited as j, L, e c "The Municipal Service District Act of 1973," and is enacted pursuant to Article V, Sec. 2(4) of the Constitution of North Carolina, effective July 1, 1973. (197.3,c. 655,s.l. � 160A-536. Purposes for which districts may be established. - The f service districts I city' council of any city may define any nuimber ot in, order to finance, provide, or maintain for the districts one or more of L the following services, facilities, or functions in addition to or to a greater extent than those financed, provided or maintained for the entire city: (1) Beach erosion control and flood and hurricane protection works,, (2) Downto,,,in revitalization projects; (3) Drainage projects; and (4) Off-str'eet parking facilities. As used in this section "downtown revitalization projects" include by way of illustration but not limitation improvements to water mains, sanitary sewer mains, storm sewer mains, electric power distribution lines, gas mains, street lighting, streets and sidewalks, including rights-of-way and ease- inents therefor, the construction of pedestrian malls, bicycle paths, over- head pedestrian walk,,-iays, sidewalk canopies, and parking facilities both on- street and off-street, and other improvemen-ts intended to relieve traffic congestion in the central city, improve pedestrian and vehicular access thereto, reduce the incidence of crime therein, and generally to further the public health, safety, welfare, and convenience by promoting the eco- nomic health of the central city or downtown area. Exercise of the author- ity granted by this Article to undertake do,,.;ntoan revitalization projects financed by a municipal service district shall not prejudice the city's ..authority to undertake urban renewal projects in the same area. (1973, c. 6.55's.l. �. 16DA-537. Definition of service districts. (a) Standards. - The city council of any city may by resolution define a service district upon finding that a proposed district is in need of one or more of the services, facilities, or-functions listed in G.S. 160A-536 to a demonstrably greater extent than.the remainder of the city. .(b) Report. - Before the public hearing required by subsection (c), the city council shall cause to be prepared a report. containing: (1) A map of the proposed district, showing its proposed boundaries; (2) A statement showing that the proposed district meets the stand- ards set out in subsection (a); and (3) A plan for providing in the district one or more of the services listed in G.S. 160A-536. The report shall be available for public inspection in the office of the city clerk for at least four weeks before the date of the public hearing. (c) Hearing and Notice. - The city council shall hold a public hearing before adopting any resolution defining a new service district under this section. Notice of the hearing shall state the date hour, and place of the hearing and its subject, and shall include a map of the proposed dis- trict and a statement that the report required by subsection (b) is avail- able for public inspection in the office of the city clerk. The notice shall be published at least once not less than one week before the date of the hearing. In addition, it shall be mailed by first-class mail at least four weeks before the date of the hearing to the owners as shown by the county tax records as of the preceding January I (and at the address thereon) of-all property located within the proposed district. The person designated by the council to mail the notice certify to the council that the mailing has been completed and his certifocate is conclusive in the absence of fraud. (d) Effective Date - The resolution defining a, service district shall take effect at the beginning of a fiscal year commencing after its passage, as determined by the city council. (1973,c.655,s.1.) � 16OA-538. Extension of service districts. - (a) Standards. The city council may by resolution annex territory to any service district upon finding that: ( (1) The area to be annexed is contiguous to the district, with at least one eighth of the area's aggregate external boundary coincident with the existing boundary of the district; (2) That the area to be annexed requires the services of the dis- trict. (6) Annexation by Petition. - The city council may also by resolution extend by annexation the boundaries of any service district when one hun- dred percent (100%) of the real property owners of the area to be annexed have petitioned the council for annexation to the service district. (c) Report. - Before the public hearing required by subsection (d), the council shall cause to be prepared a report containing: (1) A map of the service district and the adjacent territory, show- ing the present and proposed boundries of the district (2) A statement showing that the area to be annexed meets the stand- ards and requirements of subsections (a) or (b); and (3) A plan for extending services to the area to be annexed. A report shall be available for public inspection in the office of the city clerk for at least two weeks before the date of the public hearing. (d) Hearing and Notice. The council shall hold a public hearing be- before adopting any resolution extending the boundaries of a service district. Notice of the hearing shall state the date, hour and place of the hearing and its subject, and shall include a statement that the report required by subsection (c) is available for inspection in the Office of the city clerk. The notice shall be published at least once not less than one week before the date of the hearing. In addition, the notice shall be mailed at least four weeks, before the date of the hearing to the owners as shown by the county tax records as of the preceding January 1 of all property located within the area to be annexed. The person designated by the council to mil the notice shall certify to the council that the mailing has beenq completed, and his certifi- cate shall be conclusive in the absence of fraud. (e) Effective Date. - The resolution extending boundaries of the district shall take effect at the beginning of a fiscal year commencing after its passage, as determined by the council. (1973,c.655,s.1.) � 160A-539. Consolidation of service districts. (a) The city council may by resolution consolidate two or more service districts upon finding that: (1) The districts are contiguous or are in a continuous boundary and (2) The services provided in each of 'the districts are substantially, the same; or (3) If the services provided are lower for one of the districts, there is a need to increase those services for that district to the level of that enjoyed by the other districts. (b) Report. - Before the public hearing required by subsection (c), the city council shall cause to be prepared a report containing: (1) A miap oil -'the districts to be consolidated; L (2) A statement showing the proposed consolidation meets the standards of subsection (a); and (3) If necessary, a plan for increasinQ 'the services for one or more of the districts so that they are substantially the same through- out the consolidated district. The report shall be available in the office o-IF the city clerk for at least two weeks before the public hearing. (c) Hearing and Notice. - The city council shall hold a public hear .ing before adopting any resolution consolidating service districts. Notice of the hearing shall state the date, hour, and place of the hearing and its sub- ject, and shall include a statement that the report required by subsection (b) is available for inspection in the office of the city clerk. The notice sha*11 be published at least once not less than one week before the date of the hearing. In addition, the notice shall be rnailed at least four weeks be- fore the hearing to the owners as shown by the county tax records as of tile preceding January I of 'all property located within the consolidated district. The person designated by the council to mail-the notice shall certify to 'the council that the niailing has been completed, and his certificate shall be conclusive in the absence of fraud. (0- Effective Date. - The consolidation oil service districts@shall take effect at the beginning of a fiscal year comuiiencing after passage of the re- solution of.consolidation, as determined by the council. (1973,c.655,s.l.) 160A-540. Required provision or maintenance of services. - (a) New District. - When a city defines a new service district, it shall provide, maintain, or let contracts for the services for which the residents of the district are being taxed within a reasonable tfirne, not to exceed one year, after the effective date of the definition of the district. (b) Extended District. - When a city annexes territory for a service di,stri..ct, it shall provide, maintain, or let contracts for the services pro- vided or maintained throughout the district to the residents of the area annexed to the district within a reasonable time, not to exceed one year,, after the effective date of the annexation. (c) Consolidated District. - When a city consolidates two or more ser- vice districts, one of which has had provided or maintained a lower level of services, it shall increase the services within that district,(or let contracts therefor) to a level comparable to those provided or maintained elsewhere in the consolidated district within a reasonable time, not to ex- ceed one year, after the effective date of the consolidation. (1973,c.655,s.l-) 160A-541. Abolition of service distric-t-s. - Upon finding that there is. no longer a need-for a particular service district, the city council may by resolution abolish that district. The council shall hold a public hear- ing before adopting a resolution abolishing a district. Notice of the hear- ing shall state the date, hour and place of the hearing, and its subject, and shall be published at least once not less than one week before the date Of the hearing. The abolition of any service district shall take effect at L. the end of a fiscal year following passage of the resolution, as determined by the council. (1973,c.655,s.l.) Editor's Note. - Session Laws 1973,c.650',s.2, provides that this section and � 160A-542 become effective on July 1, 1973, "but all acts necessary to approve a tax levy or issue bonds on or after July 1, 1973, may be taken at any time after ratification of this act." The act was. ratified tlay 22, 1973. � 160A-542. Taxes authorized; rate limitation. - A city may levy pro- perty taxes within defined service districLs in addition to those levied throughout the city, in order to finance, provide or maintain for the dis- trict services provided therein in addition to or to a greater extent than those financed, provided or maintained for the entire city. In addition, a city may allocate to a service district any other revenues whose use.is not otherwise restricted by law. Property subject to taxation in a newly established district or in an area annexed to an existing district-is that' subject to taxation by the city as of the preceding January 1. Property taxes may not be levied within any district established p.ur- suant to this Article in excess of a rate on each one hundred dollar ($100.00). value of property subject to taxation which, when added to the rate levied city wide for purposes subject to the rate limitation, would exceed the rate limitation established in G.S. 160A-209(d), unless that portion of the rate in excess of this limitation is submitted to 'and approved by a majority of the qualified voters residing within the district. Any referendum held pur- suant t.o..this paragraph shall be held and conducted as provided in G.S. 16OA- 209, This Article does not impair the authority of a city to levy special assessments pursuant to Article 10 of this Chapter for works authorized by G.S. 160A-491, and may be used in addition to that authority. (1973,c.655, S.T.) Editor's Note. - Session Laws 1973,c.655,s.2, provides that 160A- 541 and thi's section become effective on July 1, 1973, "but all acts neces- sary to approve a tax levy or issue bonds on or after July 1, 1973, may be takenat any time after ratification of this act." The act was ratified May 22, 1973. 16OA-543. Bonds authorized. - A city may issue its general obliga- tion bonds under the Local Government Bond Act to finance services, facil- Jties or functions provided within a service district. If a proposed bond issue is required by iaw,to be submitted to and approved by the voters of the city,'and if th,e proceeds of the proposed bond issue are to be used in connection with a service that is or, if the bond issue is approved, will be provided only for.one or more service districts or Iat a higher level in service districts than city wide, the proposed bond issue must be approved concurrently by a majority of those voting throughout the entire cit and by y a majori ty of the total of those voting in all of the affected or to be affected service districts. (1973,c.655,s.l.) APPENDIX B .FEDERAL BUSINESS AND ECONOMIC DEVELOPMENT PROGRAMS Economic Development Administration (EDA) and Loans for Public Works and Development Facilities (Title I and @@Efion 201 Program: Grants and loans to improve opportunities for the establishment or expansion of industrial or commercial plant,or facilities, to assist in the creation of additional long-term employment opportunities or to benefit long- term unemployment and members of low-income families. Basic grants are for public facilities such as water and sewer systems, access roads to industrial parks or areas, port facilities, public tourism facilities, vocational schools, and site improvements for industrial parks. Basic grants cover up to 50% of project costs. Supplementary grants may bri,ng the total level of federal assis@tance up to 80% of costs, depending upon the level of unemployment, the median family income, and the inability to serve depressed redevelopment areas to match federal funds. Long-term (up to 40 years) low-interest loans may be made to the-applicant when financial assistance is not otherwise available from private lenders or federal agencies on terms which would permit implementation of the project. Eliqibilitv: State and local governments, economic develODMent districts, as weTl as publi"c and private nonprofi.t organizati.Qns, representingan EDA- designated development area. Loans for Business and Development..Companies (Section 202) Program: Encourages private investment by providing low-interest, long- term -loans, loan and lease guarantees, loan and interest subsidies for plan and .equipment improvement in redevelopment areas that cannot be fi-nanced through banks or other private lending institutions. Also, working capital loans and loan guarantees are available. Funds may be used for most kinds'of industrial or commercial facilities to acquire fixed assets, i.e., land buildings, machinery and equi 'pment, includ- ing' land preparation and building rehabilitation, to provide working capital loans, and to provide reserves for EDA loan and lease guarantees. Federal participation in a project may not exceed 65'.,C'6 of project fixed asset costs. A. local development corporation or state agency usually parti- cipates to the extent of 510. Of the remaining 30%, 10% must be in the form of applicant's equity and the balance from a conventional commercial lender. in addition, the government will guarantee l'oans and leases made by Private lending institutions to borrowers in redevelopment areas and economic develop- 1-1 centers for up to 90'@') of the remaining unpaid balance of the working men' capital loans. El-i Individuals, private or public corporations which develop p,,, @ o j e@_ 'us to be located in an EDA-designated area where economic growth is be- hi nd - the rest of the nation or which the secretary determii@es has demonstrated long-term economic deterioration. Special Economic Development Adjustment Assistance (Title IX) Program. Provides assistance to state and local areas to meet special needs arising from "long-term economic deterioration". Grant funds can be used for any of the following: public facility, business development, technical assistance and revolving loan funds. Grants may be used in direct expenditures by the eligible recipient or through redistribution by it to public and private. entities in grants, loans, loan guarantees, or other appropriate assistance. No grants shall be made by an eligible recipient to a private profit-making entity; however, loans may be. Elj2@Lfj Redevelopment areas, economic development districts, states, citi-es, other local political subdivisions, or consortia thereof. States and local political subdivisions donot have to represent an EDA@desiqnated rede- velopment area, and can qualify if the secretary determines that they have de@ monstrated "long7term economic deterioration". Technical Assistance (Section 301) ProgLam: Provides assistance to solve problems of economic growth thro 'ugh administrative and demonstration projects grants, feasibility studies, manage- ment and operational assistance, and other studies. Technical assistance is used to provide information, data, and know-how in evaluating and/or shaping, specific projects and programis related to economic development. It is used in economically depressed areas of the country and in similar sections of urban areas, and may be in the form of services provided by contract or direct grants. Eljgl Private nonprofit groups, municipal or county governments or entitled EDA-designated grographic areas of substantial need. Infrequently, technical assistance is given to small private business firms,.however, this ..technical assistance must be repaid to the government. n Planning Assistance (Development District Program: Redevelopment Area Plans) TS6cti on 302) Pr'oqram: Provides up to 75% economic development planning grants to re- duce unemployment and increase incomes. Promotes comprehensive planning pro- cess which includes analyzing the local economy, defining development goals, :determining projects opportunities and formulat.ing and implementing a develop- ment program. El I_Lj bi lity: Any state, city or other political subdivision of a state,, or a substate planning and development organization (including a redevelopment area or an economic development district). States and local.political subdivi- sions do not have to represent an EDA-designated redevelopment area. Public Works Impact Projects Prpq.@Iam: Pr'omotes construction of public facilities to provide immediate jobs to unemployed and underemployed persons in designated project areas. Elilibilitv: States and their local subdivisions, and private or public nonprofit organizations representing a redevelopment area or economic develop- ment center. Corporations and associations organized for profit are not eli- gible. Department of Labor Comp nsive Employment and Tr re, f aining Act of 1973, as Amended -ani: Under t"he Comprehensive Employment and Training Act of 1973 of generdl local government with a population of 100,000 or more are designated as prime sponsors of comprehensive manpower programs. Although the Act does not specifically earmark funds for economic development activities, it clearly.impacts upon services related to the economic growth of the com@ munity. Eligibility: Title I is the most flexible section of the CETA program and replaces several of the categorical manpower programs developed in the 19060's including institutional skill training, work experience programs, related re- medial education and supportive skill services, and on-the-job training. On-the-job training has been used by several cities across the country as .tools to retain and attract industry as well as to promote the hiring of city residents. This program can also be funded by the Community Development Block Grant program, state manpower funds and private sector resources. Several variations of on-the-job training exist. In one jurisdiction, current employees are trained for better paying job& in an expanding firm while their replace@ ments are simultaneously trained. In another city, housing rehabilitation grant programs are utilized for training low@income individuals to pass construction union apprenticeship qualification tests. Another use of Title I funds is customized manpower training, a method' by which workers are trained to meet an employer's specific needs. This program can act as an incentive for a firm to relocate or to expand in a certain area. Those fims lacking enough trained workers in specific skill categories could particularly be affected by such a program. Other public and private sector resources are of-ten combined with the CETA,monies to fund a customized train@ ing program. These funds are allocated on the basis of prior years allotment, the unemployment rate and the percentage of low-income families in the juris@. dictions. Title II of the CETA program provides transitional public service jobs, training and related services in areas of substantial unemployment (6.5% or more). Transitional public service jobs provide needed public services and are intended to enable participants to move into positions not subsidized under CETA.' Title VI also provides funds for public service employment. This fund- ing, added by the Emergency Jobs and Unemployment Assistance Act of 1974, authorizes emergency public service jobs designed to help ease the impact of higiln unemployment. Title VI funds are distributed relative to the overall un- employment in the state whe"ther it is 6.5"10 or not. litle III of CETA authroizes the Secretary of Labor to make grants to pro- vide manpower services to special target groups whose needs may not be ade- quately met through the other provisions of the Act. These groups include migrant and seasonal farmworkers, native Americans, youth and those with parti- cular disadvantages in the labor market. Title IV funds are used to fund the Job Corps program, administered by the Labor Department through Job Corps Centers across the country. This program is designed to provide education, vocational training-and counseling for low@ income disadvantaged youth. Eliqlblllty: Cities and counties with a population of 100,000 or more; states. _'@A -city of 100,000 or more may also form a consortium with other cities and/or- counties.) Office of Minority Business Enterprise (OMBE) ProA_nam: Promotes business ownership for socially and economically dis- advantaged individuals through projects grants, advisory services, counseling,, dissemination of technical information and research contracts. Specifically, applicants are funded with grants and cooperative agreements to provide advice and counseling in such areas as preparing financial packages, c ounseling, business information, accounting guidance, marketing, site analysis, production, engineer-Ing, bidding, construction assistance, procurement, id:enti- fication of potential business opportunities, advice on mergers and divestures, and identification of capital sources. Eligibili@y: There are no restrictions on who may be funded under this program. This includes local governments, individuals, nonprofit organizations and institutions, and profit-making firms. Smail Business Administration (SBA) Local Development Companies (Section 502) Pr M: Provides long-term financing (direct loans and guaranteed/insured loans -to small business concerns through state and local development companies*. These companies are corporations chartered to promote economic growth within specific areas. Loans to local development companies are for the purchase of land, buiTd-. ings, machinery, and equipment, and to expand, construct or modernize buildings. They are not available to local development companies to provide small busi- nesses with working capital or for refinancing purposes. Loans to local develop-, ment companies may not exceed 25 years. Eliqibility: Local developmenfl- companies which are incorporated under state corporations statutes, either on a profit or nonprofit basis. Small Business Loans (Regular Loans - 7(a) Loans) P r cK-Leja r@i Assist small businesses in financing their needs. Direct loans; guaranteed/insured loans are provided to construct, expand or convert facilities, to purchase building equipment or materials and for working capital. Eligibility: A small business which is independently owned and is not dominant in its field. Economic Opportunity Loans for Small Business (EOL) (Seciton 7(i) P r o @Zl ua - @am: Provides management assistance and loans (direct and g ranteed/ insurQT u-p to $100,000 with a maximum maturity of 15 years to low-income or economically disadvantaged persons to establish, preserve and strengthen small businesses. EliRjbi t Low-income or disadvantaged persons who have been denied the _ILI: opportunity to acquire adequate business financing through normal lending chan- nels on reasonable terms. Displaced Business Loans (DBL) (Section 7(b) (3)) Program: Assists small businesses to continue in business, purchase a business, or establish new businesses if substantial economic injury has re". through displacement by, or lo cation in or near, a federally-aided pro@ ject. Provides direct loans and guaranteed/insured loans. Eliqibil-ity: Most small businesses which suffer physical displacement and/or economic injury as a result of federally aided urban renewal, highway.,. or other construction projects. .Surety Bond and Construction Loan Guarantees for Contractors (Section 410) Pro2r4m: Enables small contractors who have been denied access to the bonding system to receive guarantees up to 90% of surety's losses on bonds for ..a particular contract. The Small Business,Administration agrees to guarantee contracts of $1,000,000 or less on which bonding is a requirement. Guarantees are JiM4 ted to bid, payment, performance and other bonds incidental to the.per- fori-iiancel of a contract, and are on a case-by-case basis. Guarantees are avail- able to surety companies and can directly guarantee a private construction or rehabilitation loan to small, general business contractors. Eli_qibili-t : Surety bond guarantees are limited to those surety companies. holding certificates of authority from the Secretary of the Treasury as accept- able sureties on federal bonds or -those companies which meet the requirements of the Small Business Administration. Contraction loans guarantees are avail- able to general contractors whose gross sales have not exceeded $3.5 million -in the last fiscal year. Procurement Assistance to Small Businesses (Section 8(b) 'L@ogram: Assures small businesses a fair share,of contracts and subcon tracts I'or federal government supplies and services and a fair share of property sold by the government. Assistanceincludes: (1) application of small business set-asides (restriC7 tions of bidding/award to small businesses only) to federal procurement and disposal requirements; (2) consultation with procuring agencies on structure of rrocuremenit and sale planning to optlniize small business participation; (3) review and anal@sis of small firms' capacity and credit when challenged by contracting officers, and certifying competence of such firms, as appropriate; (4) review of efforts of large prime contractors to subcontract to small busi- nesses and recornmendations of improvements; (5) consultation and advice for small firai requesting assistance on government procurement or sale matters, and regular monitoring of certificate of competency holders through, contract life; and (6) assistance in specific contract administration problems. El i q i bil i ty: Actual and poll-ential small businesses. Small Business Investment Companies (SBIC) (Section 301(d) Licenses)- Program: Provides management advisory services and counseling and finan- cial assistance (direct loans and/or guaranteed insured loans) to small busi- nesses for the purpose of generally improving and stimulating the economy. An emphasis is placed on providing assistance to businesses which have innovative ideas and develop new products, processes and markets. Debentures are issued by the SBIC and guaranteed by SBA for a term not to exceed 15 years. Under certain circumstances, Section 301(d) licenses may apply -for the sale of a limited amount of their preferred stock to,SBA. Eliqibilitv: Any chartered small business investment company having a combined paid-in capital and paid-in surplus of not less $150,000 ($500,000 after October 1, 1979) having qualified management, and giving evidence of sound operation. The general MESBIC investment policy is generally aimed at providing assistance which will make it easier for disadvantaged persons to become owners of small business concerns. Manaqement and Technical Assistance for Disadvantaged Businessmen (406 Program) ProqEam: Provides management and technical assistance through public.or private organizations to existing or potential businessmen who are economfcally or socially disadvantaged, or who are located in areas of high concentration of unemployment. Financial assistance under this section may be given for projects which provide, (1) planning and research; (2) identification and development of new businessmen, new businesses, or new business opportunities; (3) business counseling, management training and legal or other related services. Eliji @lit : Project grants are awarded to public or private institutions that have the capability to provide the necessary assistance, L11a,nagement Assis.tance to Small Business ProRr,@m: Provides advisory services and counseling, training an Issem)i- nation of techni,cal information to prospective and existing small businessmen to improve their skills in managing and operating a business. Assistance includes: (1) workshop-s for prospective small business owners; (2) management counseling for non-borrowers, including assistance from SCORE (Service Corps of Retired Executives) and ACE (Active Corps of Executives), g,,,aduate and undergraduate students of business management schools partici@ pating in the Small Business Institute Program, and other volunteer groups; (3) management courses, conferences, and clinics; (4) publications to assist in the management of small businesses. Through a cooperative arrangement be- tlo.teen the Small Business Administration and the Veterans Administration, special ownership,training available to eligible veterans. -E.I... 'qibilitv: Actual and potential small businessmen and, in some cases, members of community groups. inority Business Development - Procurement Assistance (OBD) Prog5l@lrfl: Promotes involvement of businesses owned and controlled by disadvantaged persons in federal contracting and in the e stablishment of'small .manufacturing service and construction concerns that could become independent and self-sustaining in a normal environment. This program utilizes authority provided to SBA under Section 8(a) of the Small Business Act to enter into pro- curement contracts with other federal agencies and to subcontract to others -those contracts which SBA has obtained. Eligibility: Persons who have been deprived of the opportunity to develop and maintain a position in the competitive economy because of social or economic disadvantage. This includes, but is not limited to, Black Americans, American Indians, Spanish Americans, Oriental Americans, Eskimos and Aleuts. Mi nori -@y Vtndors Efogi@am Program: Identifies minority businesses capable of supplying goods or services to major corporations. Develops specialized programs or assistance to overcome minority firm deficiencies as identified by major corporations. Identifies new business venture opportunities in which the minority business community can engage in. Eligibility: Minority firms which are owned and controlled by one or more disadvantaged persons. Department of Housing and Urban Development (HUD) Communit.y Development Pro Community development funds could be utilized for economic .:29!jam, -development at -the discretion of local elected officials. The Housing and Co@-,nunity Development Act of 1974 specifies that one of its primary objectives is the expansion of economic opportunities,-principally for persons of low and modera+e incomes. This is to be achieved through the elimination of slums, blight and detrimental living conditons, improved use of land, the preserva,- tion of property with special values, the conservation and expansion of hous@ ing and housing opportunities, increased public services and increased neigh- borhoo&diversity. Funds clearly may be used for the acquisition, construction or installa. tion of public works, facilities and sites, or other improvements, including among other things neighborhood facilities, utilities, streets, street lights, water and sewer facilities, pedestrian malls and walkways, flood drainage fa cilities, parking facilities, and fire protection services and facilities. It is also permissible to use funds for improving public services, including eimployment and economic development if funding for such.services was applied )'or,and denied under any other federai program. In addition to the grants, HUD is authorized to guarantee obligations issi,@ed @y grant recipients (or public agencies designated by them) to finance acqmisition or as'sembly of real property (and related,expenses) to be used in g4 carrylng out el 1 1ble activities under grants awarded. Eli -ties, metropolitan and non-metropolitan areas. .9i bi 1 it- -Cities, counu Funds are allocated through a formul.a based on population, amount of over- crowded housing and the extent of poverty (counted twice). Cities with popu@ 1ations of 50,000 and over and central cities of SMSA's are entitled to formula fu nd s . Urban Reinvestment Task Force Program: HUD's major initiative in Neighborhood Preservation is the Urban Reinvestment Task Force. This is a joint effort of HUD and the Federal Home Loan Bank Board initiated in 1974 to demonstrate how a marginally de- clining neighborhood can be revitalized through a partnership of local resi- dents, financial institutions, and local government. The Task Force supports Awo different programs: the Neighborhood Housing Service Program (NHS) and the Neighborhood Preservation, Projects (NPP). The ma 4or role of the Task Force J in the NHS Program is a catalytic one--it provides technical assistance to ef@ fectively bring together members of local.partnerships. A distinguishing fea- ture of a NHS is the high risk revolving home repair loan fund to assist home-7 owners established through the coordinated@affort of the local savings and loans batiks in addition to grants or city CDBG funds. For Neighborhood Pre- servation Projects, the Task Force identifies and provides additional funding support to existing innovative local preservation programs for determining their transfer potential. Eligibility: State chartered private, nonprofit corporations which Would function as Neighborhood Housing Services (NHS) operating in a neighborhood in which the housing stock is basically sound, but beginning to show deterioration, in addition to the following: (a) high percentage of home ownership (b) interested neighborhood community (c) local government willing to invest in the neighborhood@s service amenities and improvements (d) financial'institutions willing to invest in neighborhoods Preservation Funding National Park Service Grants. Program: Matching grants to survey the state for historic and cultural resources, prepare nominations to the National Register, and acquire and pre- serve properties listed in the Register. Legislation authorizes that grants ma,, provide up to 70% of the costs for survey and planning,; 50% for acquisi- tion.or development. Eligibility: Grants issued to states may be transferred by s -tate historic preservation officers to organizations, individuals or government subdivisions. Consultant Service Grants Prog ai,,i: Grants provided by the National Trust on a matching basis.go to L__ nonprofit or public member organizations to pay for consultants on preservation problems. Grants average $1,000 to $2,000 and support such projects as his-r to-ic district and property feasibility studies. National Historic'Preservation Fund Program: Sponsored by the National Trust, this program provides low-interest loans to nonprofit or public member organizations to establish revolving funds for improving properties listed in or eligible for listing in the National Re- gister. The original $300,00"' fund has been enlarged by a $500,000 grant from the Mellon Foundation. Loans are expected to average between $25,000 and $50,000. Title I Home Improvement Loans Program: Provides Federal Housing Adminstration insurance for loans made by private financial institutions to finance property improvements that pro- tect or increase the livability or utility of residential or other properties. Currently, an owner of a single family home can borrow up to $10,000 for 12 years. Maximum loans on multi-family structures are 55,000 per dwelling unit, not to exceed $25,000. All loans are made at market rates. Historic Preservation Loan Program: A new program which expands the existing Title I Home Improve- ment Loan program by providing Federal Housing Administration insurance for loans to finance the preservation, restoration, or rehabilitation of residen- tial properties listed in or determined eligible for listing in the National Register of Historic Places, including all residential properties within a National Register district. Available from private lending institutions at market rates, these loans of up to $15,000 per dwelling unit (not to exceed $30,000), will be made for a period of 15 years. (Community development block. grants may be used to subsidize the market interest on both historic preser- vation and Title I loans.) State historic preservation officers must review all proposed improvements. Community Development Block Grant Program: Supplies federal funds directly to communities for projects that will improve urban living conditions through housing and environmental changes. The community can use block grants to fund such preservation-related activities as surveys-of cultural resources; developmnent of a historic preservation plan; studies for the adoption of regulatory or protective ordinances; establishment of financial programs, including low-interest loans and grants for rehabilita- tion of historically and architecturally significant structures; establishment of a revolving fund for the acquisition, rehabilitation and disposition of pro perties; or easement programs. HUD Section 8 Low-Income Housing Program Program: The Section 8 substantial rehabilitation program is designed to assist a property owner to finance the rehabilitation work by providing housing assistance payments. Prior to the start of rehabilitattion, the owner can make an agreement with HUD to enter into a housing assistance payments contract when the rehabilitation is completed. That commits HUD to providing housing assist- ance payments on behalf of any eligible family that occupies a unit in the re- habilitated property for a period of up to 20 years (or 40 years, if the project- is publicly-financed). In fact, HUD will make partial payments on units before they are actually rented or for part of the time that they become vacant. The owner can use the housing assistance payments contract to finance the rehabili- tation work by borrowing against HUD's promise to make housing assistance pay- ments as long as units are occupied. 701 Comprehensive Planning Assistance Program: Can be used to fund the following preservation-related activities as long as they are part of a comprehensive plan: development of criteria for evaluation of historic properties; surveys; identification of historic properties L subject to destruction and/or deterioration; consideration of the relationship of historic properties to other elements of comprehensive planning in the jur- isdiction; determination of preliminary cost estimates for the rehabilitation of restoration of significant buildings of districts; preparation of district legislation, model preservation contracts, and general administrative and bud- getary measures; and preparati6n of a historic preservation program,outlining action needed. HUD Section 312 Loans Proqram: Can be used for repairs and improvements needed to make a pri- vately owned property comply with local building codes. A total of $266 million has been appropriated for fiscal year 1979. Tax Reform Act Incentive: The 1976 Tax Reform Act provides incentives to encourage the preservation of historic structures. The act allows for the amortization of rehabilitation expenditures over a five year period for National Register pro- perties, properties in a National Register historic district that are certified. by the Secretary of the Interior as being significant to the district, or for properties located in historic districts designated under a statute of the state or local government, if such statute is certified by the Secretary of the In- terior as containing criteria which will substantially achieve the purpose of preserving and rehabilitating buildings of historic significane to the district. Rehabiliattion must also be "certified." A taxpayer who substantially rehabil- itates a certified historic structure will be permitted a more advantageous method of depreciation. The law also disallows deductions for demolition of certified historic structures and accelerated depreciation for propoerties erected on a site previously occupied by a historic structure on or after June 30,1976. Finally, the Act allows a deduction for contribution to a charitable or- gation or a governmental entity exclusively for conservation purposes of (1) a lease on, option to purchase, or easement with respect to real property of not less than 30 years' duration, or (2) a remainder interest in real pro- perty. Conservation purposes include the preservation of historically impor- tant land areas or structures. Federal Programs Available to Small Towns National Endowment for the Arts @ Grants and matching grants available for programs and planning but not for capital improvements, construction, or, purchase of land and equipment. @ Grants given to local governments or non-profit organizations including public awareness, design planning, community arts, festivals. Regional Development Commision (Department of Commerce) @ Seven regional commissions plus Appalachian Regional Commission (independent agency of federal government). e Provides supplementary grants to stat-e/local governments to helpmeet matching. requirements for federal grants-in-aid p*rograms. o May be combined with federal programs grants to total 80% of project costs. 0 Commissions carry out interstate economic development planning and pro- mote activities to foster economic development. a May fund wide range of economic development programs including acquisi- tion, rehabilitation, reuse of historically signi-Ificant properties, as well as construction and development. SBA Financin for _Nei ghborhood Comm erc-i a]. 31-evi ta I izati on Section 502 Local Development Company pronram is a rural development Z) tool offering long-term, low-interest loans to merchants for business expan- sion,. store front renovation, interior modernization, purchase of store build@ ings, etc e Loans at 6-5/8'. up to 15 years for equipiment and 25 years forland and ,buildings. o SBA contracted with the National Development Council and the National Center for Urban Ethnic Affairs to aid local city govern-ment agencies, mer- chants's associations and individual businesses in obtai'ning financing. 0 SBA programs in small towns can supplement resources from local banks. and lending institutions, guarantee loans from private institutions, take second mortgages behind a first mortgage from private lender, and in some cases, finance projects completely. Farmers Home Administration a Business and Industrial Loan Program provides direct/guarantee loans :to rural areas with populations greater than 10,000 but less than 50,000. 0 Community Program provides loans and grants to rural areas of 10,000 i @4 ,or less for co.m munity viater and waste facil Gi S and planning. e Community Facilities Program provides loans for construction and im- provements for parking facilities, roads, public buildings, etc. BICYCLE AND BIKEWAY PROGRAM Administering Agency: Bicycle Program Department of Transportation P. 0. Box 25201 Raleigh, North Carolina 27611 Contact: Curtis Yates (919) 7133-3804 Types of Assistance- Information and Advisory Services Dissemination of Technical Information Specialized Services Program Activities: The Bicycle Program promotes bicycle safety and public awareness of bicycle alternatives by offering -technical assistance to local governments. General activities of the program include: 1. I-larking with local agencies on the develop- ment of bikeway plans from preliminary de- sign through actual construction of thorough- fares suitable for biking. 2. Monitoring federal/local bikeway projects. 3. Assisting local agencies with federal fund- ing research, grant applications, and admin- istration. 4.- Preparing a periodic newsleter entitled Bike Info. for general circulation. 5. The bicycle program is tied into a computer system which provides immediate response to local areas for bicycle accident information about their area, their region, or thestate. 6. The bicycle program holds periodic training sessions for citizens and local government professionals and officials concerning various aspects of bicycle programming. Application Process: Telephone or write the office listed above for technical assistance or-program information. Program Literature: "N.C. Bicycling Highways" (naps of the 712 mile bike path from Murphy to Manteo, N.C.) @i Program Requisites J k for North Carolina: The North Carolina Bicycle Facili @nq_Program Pa'@dbo-ok_(T "how to"' manual for all aspects of bicycle programming for local areas). 0 Planning for Statewide Bicycle Routes: The N. C. Experience (aDOT) technical bulletin discussing methodology). Films are available upon request. Comments: Since the program began in 1974, eight towns have received federal grants ranging from $3,000 - $8,000. The extensive bicycle information service pro- vides the best library on all bicycle matters anywhere in the nation in a ready responsive form. PARKS AND RECREATION CONSULTING SERVICES Administering Agency: Advisory/Consulting Services Section Division oil Parks and Recreation Department of Natural Resources and Cor@iniunity Development P. 0- Box 27687 Raleigh, North Carolina 27611 Telephone; (919) 733@7701 Types of Assistance: Information and Advisory Services Specialized Services Dissemination of Technical Information Training .@Program Activities: The Advisory and Consulting Services Section pro- vidas a wide range of technical assistance to local units of government and other organizations. Services are available upon request without charge and include: 1. Consultation Personnel are available to meet with units of Tocal government, recreation agencies, groups, and individuals for the pur pose of discussinq recreation opportunities, problents and developments. This includes, but in not limited to subjects such as: Adminis- 'Cration, financing, legal, personnel , training, programming, assistance programs, maintenance, developiment, organization, operation and func- 'tonal planning, 2. Federal Aid Assistance - The Section is aware and prepared to assist local units of govern- ment in investigating sources of federal and state grant-in-aid assistance programs. Dis- seminates information on availability of fed- eral assistance programs and possible funding. Gives assistance to local governments in re- quirements for filing. applications for funds. 3. Position Information Service - The Section serves as a "personnel referral service" to agetncies seeking employees and recreators se;%king ewtployment or change of position. 4. Training, Workshops and Conferences - Promotes 1,e(creation training and inservice staff train- ing. A*ssists, co-sponsors, and conducts train- ing oppo@-Lunities for recreation professionals an d I ay 5. Studies Information is obtained through questionnaires and studies on public recrea- tion expenditures, county recreation programs, personnel employed in recreation positions, programs for the handicapped and similar topics. 6. Planning - Promotes adequate recreation plan- ning for cities, counties and communities. Review and evaluate comprehensive plans, site plans, administrative studies, program evalua- tion and others. Assistance in preparing en- vironmental statements. 7. Materials - File material, resource informa- tion, studies, reports and publications are available for review and loan. ,Application Process: For additional information contact your regi.onal park/recreational consultant or the central Raleigh office. Program Literature: Program materials are available on a wide variety of park/recreation related subjects including sub- divisions, programs, areas/facilities, grant pro- grams, special populations and related studies/ materials. Comments: There are 55 county and 105 municipal recreation departments. POWELL BILL STREET AID ALLOCATIONS FOR MUNICIPALITIES Administering Agency: Planning and Research Branch Division of Highways Department of Transportation P. 0. Box 25201 Raleigh, North Carolina 27611 Telephone: (919) 733-3141 Types of Assistance: Formula Grants Program Activities: Municipalities receive street aid allocations from the state under G.S. 136-41.1 to 136-41.3 (Powell Bill). Once cent per gallon of the state motor fuel tax goes to cities and towns according to the following formula: 75% is allocated according to relative municipal population and 25% is allocated by the relative proportion of non-state streets in each municipality. Allocations are made by October 1 of each year to incorporated cities and towns which have estab- lished their eligibility and thus qualify under the Law. Eligibility requirements are that the munici- pality shall have held an election for the purpose of electing municipal officials, levy an ad valorem tax or provide other funds for general operating expenses. Each municipality is responsible for furnishing a statement of certified local street mileage. Populations are determined by the most recent annual estimate as certified by the Secre- ta@ry of the North Carolina Department of Adminis- tration. Application Process:. Towns are required to make application annually as of July 1, and receive their allocation on or be- fore October 1. Forms and instructions are fur- nished by the administering agency. Commen ts: -The first state street aid allocation was pa-id in 1951 at a rate of 1'12@ per gallon of the motor fuel tax. The law was amended in 1972 to double.the taxation rate to 1@, per gallon. In 1978 some 452 municipalities shared in a total allocation of approximately 33.5 million dollars, HISTORIC PRESERVATION SURVEY GRANTS Administering Agency: Division of Archives and History Department of Cultural Resources 109 E. Jones Street Raleigh, North Carolina 27611 .Telepho n--- (919) 733-4763 Types of Assistance: Project Grants Program Activities: The Division of Archives and History makes available 50% matching grants for planning and surveying all historically significant sites, buildings, structures and objects..' The comprehensive survey is the basis for identifying properties for nomination to the National Register of Historic Places and for other appropriate preservation activity. Survey and Planning Grants should be within the range of $2,000 - $25,000, not to exceed 50% of the total project cost. Local and re- gional governmental entities, non-profit tax exempt organizations, and educational insti- tutions are eligible to make application. Application Process: Grant application forms may be obtained from the Division of Archives and History (@above.). Grants are awarded on a competitive basis. Program Literature: PRequest for Grant -in-Aid 197111 for Survey and Planning" (a brochure). Com-m,ents: Proposed projects in the applying community must be consistent with the State's historic preservation efforts. BUREAU OF OUTDOOR RECREATION GRANTS Administering Agency: Bureau of Outdoor Recreation Department of Natural Resources and Community Development 'P. 0. Box 27687 Raleigh, North Carolina 27611 Telephone: (919) 733-5133 Types of Assistance: Project Grants Program Activities: The Bureau of Outdoor Recreation provides grant monies to counties and municipalities on a 50% matching basis for the. purpose of promoting the establishment of outdoor re- creation facilities. Examples of projects funded would include baseball and softball fields, tennis courts, swimming pools, rest- rooms and concession buildings, children's playground equipment, etc. Monies are avail- able strictly for recreation facilities, ad- ministrative expenses such as salaries are prohibited, Application Process: Applications must be submitted on a standard Federal form and are subject to A-95) require- m-ents, For specific deadline information,, call the BOR office. Program Literature: A short brochure describing the program is available. Comments: $4 million is anticipated to be available for lQcal government use in FY 78-79. Last fiscal year 74 grants were awarded to local govern- ments. TRAVEL AND TOURISM MATCHING FUNDS Administering Agency: Travel and Tourism Division Department of Commerce 430 N. Salisbury Street Raleigh, North Carolina 27611 Telephone: (919) 733-4171 Types of Assistance: Direct Payments for Specific Use Program Activities: The Matching. Funds Program seeks to improve the economy of North Carolina through pro- motion of tourism. Financial assistance is provided to local governments and non-profit tourist promotion organizations to help them develop regional tourist promotion and adver- t-ising programs. The state has appropriated $94,000 for F.Y. 1978-79 to match promotion projects by local groups. The limit on the Matching Fund grants is $5,000 per applicant. Priority is- given to new, innovative programs that supplement the state's promotional and advertising efforts aimed at tourism. .Application Process: A legaTly chartered non-profit organization wh.ich includes tourist promotion as a major activity, or local governments make application to the Department of Commerce no later than November Ist. of each year. All applicants will be notified'by December lst of the approval or disapproval of the application. ,Program Literature: "Guidelines for the Financing of 1978 Matching Funds Programs" Cnmnments: This program began in 1974. A total of $382,000 has been provided since then. Gen-Q@-,alllly, tihe State program helps local pro- MC p nt brochures and pay for advertising. 01F Z51 comi,;iuni ties asking for matching funds in 19-78, 36 -local community groups received money, mostly chiambers of commerce. RI-lated Programs: None COASTAL AREA MANAGEMENT ACT IMPLEMENTATION ASSISTANCE Administering Agency: Office of Coastal Management Office of the Deputy Secretary Department of Natural Resources and Community Development P. 0. Box 27687 Raleigh, North Carolina 27611 Telephone: Ken Stewart - (919) 733-2293 Types of Assistance: Fo*rmula Grants Dissemination of Technical Information Specialized Services Training Program Activities: The Office of Coastal Management provides general technical assistance to all local governments within the 20 coastal counties designated by the N.C. Coastal Area Manage- ment Act of 1974. Formula grants are awarded to local governments to cover the administra- tive costs associated with local implementation and enforcement activities mandated by the Act. Grants are awarded on a quarterly basis, with the grant amount determined by the number and type of minor permits issued during the pre- ceeding 3 months. Examples of eligible costs include: 1. Salaries of permit officers and secretaries 2. Office materials and printing 3. Travel expenses 4. Mail and phone costs 5. Necessary equipment costs 6. Studies, surveys, and consultations 7. Training session costs 8. Required attendance at commission meetings The Office of Coastal Management has coastal consultants stationed in I'lanteo, Washington, Wilmington, and Morehead.City to assist in preparing grant applications and to advise on technical matters pertaining to land use acti- V41ties as covered by the Coastal Area Management Act. One week training sessions are given to local permit officers at the UNC-Wilmington campus each year. Application Process: Call or write the nearest coastal consultant or the Raleigh office listed above for more information. 'Program Literature: Rules and Regulations and copies of the Act are available. COASTAL PLAINS REGIONAL COMMISSION Administering Agency: Office of Intergovernmental Relations Department of Natural Resources and Community Development P. 0. Box 27687 Raleigh, North Carolina 27611 Telephone: (919) 733-4672 Types of Assistance: Specialized Services Information and Advisory Services Program Activities: This office acts as state coordinator for the broad range of special Federal technical and financial assistance programs which are avail- able to cities, towns, counties and L.R.O.'s located within North Carolina's 45 CPRC coun ties. Fund-Ing is available,to supplement grants from any existing Federal domestic assistance program which enhances economic development. Requests for demonstration grants and technical assistance which directly benefit economic development will also be considered. Basic objectives of the program are: (1) Gathering and dissemination of knowledge about the State's Coastal Region, its needs, and opportunities; (2) The transmission of Fede- ral financial assistance to.communities in the state for purposes of economic develop- alent, and (3) The development of a coherent reg,ijonal growth policy. Application Process: Specific project details too numerous to men- tion here may be obtained from the Office of Intergovernmental Relations. i 4 Program L Cerature: A listing of available program literature may be obtained by writing the Coastal Plains Re- 9 onal Coar.,iission, 215 East Bay Street, Char- leston, SC 29401. Comments: Since the program's inception in 1967, over p -aiects have been funded. In 1977 over , 1r[illion, were spent on supplemental fund- ing and technical assistance projects U.S. ECONOMIC DEVELOPMENT ADMINISTRATION. PROGRAM ASSISTANCE Administering Agency: Office of Intergovernmental Relations Department of Natural Resources and Community Development P. 0. Box 27687 Raleigh, North Carolina 27611 Telephone: (919) 733-4672 Types of Assistance: Information and Advisory Services Specified Services Program Activities: This office helps North Carolina's local governments participate in the federal EDA program, by supporting and assisting "packag- ing" projects which are in conformi.ty with the State's overall development policies and strategies. EDA financial assistance is avail- able for local projects which directly support: job creation and per capita income.gain. The O.I*.R. aids local officials and employers in qualifying projects per EDA regulations, packag- ing applications, and providing regional coor- dination as applicable. Application Process: Grant applications are submitted to the Federal Economic Development Administration. For assist ance in preparing the application call or write the N. C. Office of Intergovernmental Relations.. Program Literature: Brochures on the various EDA programs are avail- able from the State Office of EDA in the Federarl .Building in Raleigh. STATE COMMUNITY DEVELOPMENT GRANTS Administering Agency: Office of the Assistant Secretary for Community Development Department of Natural Resources and Community Development P. 0. Box 27687 Raleigh, North Carolina 27611, Telephone: (919) 733-2857 Typ--,s of Assistance: Project Grants Program Activities: The Office of the Assistant Secretary for Commufiity Development administers a program to provide state grants to counties and muni- cipalities for the purpose of matching federal grants where local matching is required and the local government is otherwise unable to. secure the required funding. @Application Process: Requests must be made in writing to the Assis- tant Secretary for Community Development. Grants are awarded in IUMP SUM payments in October and February of each year. Call or write for speci- fic details. Program Literature: A brochure is available giving program informa- tion-and requirements. Comments: This relatively new program was announced in March .1978 with the first grants [email protected] June. Since that time the existence of this $400,000 annual state appropriation has resulted in 9 million additional federal dollars being allocated to North Carolina. HUD "701" LOCAL PLANNING ASSISTANCE GRANTS Administering Agency: Division of Community Assistance Department of Natural Resources and Community Development P. 0. Box 27687 Raleigh, North Carolina 27611 Telephone: (919) 733-2850 Types of Assistance: Project Grants Program Activities: The Division of Community Assistance allocates funding from federal Department of Housing and Urban Development sources (HUD "701") to all counties, and cities with population.of less than 50,000 for the purpose of improving their planning and management capabilities. Examples of actual projects funded include land use and development plans, housing plans, capital improvements budgets, plus activities designed to increase the use of these plans and to strengthen the overall planning and management process of local governments. Application Process: Grant's are awarded on an annual basis. For assist- ance in preparing an application contact the Com- munity Development Administrator in your regional DNRCD office. (See map in Appendix), Program Literature: Brochures describing the program are ava,ilable on request. Comments: This program has been administered by the Divi- sion since 1954. Local governments receiving grants can select.to use their own "in-house" lann , pt ing s.taffs, or contract with an L.R.O.,or private.COIIISLIlting firm to do the technical planning work. COAS'rIAL PLANNING ASSISTANCE GDAIITS Administering Agency: Division of Community Assistance Department of Natural Resources & Community Development P. 0. Box 27687 Raleigh, North Carolina 27611 Telephone: (919) 733-2850 Types of Assistance: Project Grants Program Activities: The Division of Coamunity Assistance in cooperation with the Office of Coastal Management administers a program to allocate federal National Oceanic and Atmospheric Administration Office of Coastal Zone Management grants to the twenty coastal counties as specified in the N.C. Coastal Area Management Act -of 1974. Grants are awarded to cities and counties for land use planning and related purposes. Examples of projects receiving high funding priority under.the objective ranking system include: 1. Activities designed to bring local land use plans into compliance with state guidelines for coastal land use planning. 2. Changes in existing plans to reflect changed condi- tions. 3. Beach access plans and studies. 4. Erosion control plans and studies. 5. Studies and planning leading to the nomination of new "areas of environmental concern" and locally significant environ7nental areas. Application Process: At least 30 days prior to each new grant period the Office of Coastal Manageiment, Department of Natural Resources and CoF@7uniity Development,will distribute to each eligible applicant a grant application form and notice of availability of funds. For further infor-mation contact the Community Develop- ment Administrator in your area's regional NRCD office. For Currituck, Camden, Pasquotank, Perquimans, Chowan, Gates, Hertford, Bertie, 1.4ashington, Tyrell, Dare, Hyde, Beaufort, Pamlico, and Craven counties contact: Washington Regional Office 1502 NI. I'llarket Street Washington, N. C. 27889 (919) 94,6-64181 For Carteret, Onslow, Pender, New Hanover, and Bruns-. wick counties contact: Wilmington Regional Office 3143 Wrightsville Avenue Wilmington, N. C. 28403 (919) 762-3394 Comments: Over $300,000 in fuhding is available for dis- bursement in FY 78-79. PLANNING AND MANAGEMENT ASSISTANCE TO LOCAL GOVERNMENTS Administering Agency: Division of Community Assistance Department of Natural Resources and Coma-minity Development F. 0. Box 27687 Raleigh, North Carolina 27611 Telephone: (919) 733-2850 Types of Assistance: Specialized Services Program Activities: The Technical Services Section offers free plan- ning and management assistance to counties and municipalities on a short or medium.term basis. A staff of profe3sional Community Development Planners, Community Development Specialists, Community Management Specialists, and draftsmen are assigned to the seven DNRCD regional offices to provide such diverse servi . nt applica- ces,as gra tion assistance, land use planning, community needs assessments, management improvement assist- ance, tax mapping, historic preservation and down- tolmn revitalization services.. Application Process: Call or write the Community Development Adminis- trator in your regional DNRCD office. Assistanc-e is provided subject to staff availability and is determined on a first come basis. Program Literature: Brochures describing the program are available upon request. .Comments: This program of free technical assistance was begun July 1, 1978. COMPREHENSIVE EMPLOYMENT AND TRAINING PROGRAM (CETA) Administering Agency: Division of Community Employment Department of Natural Resources and Community Development 10 South McDowell Street Raleigh, North Carolina 27611 Telephone: (919) 733-6310 Types of Assistance: Information and Advisory Services Specialized Services Program Activities: The Comprehensive Employment and Training Act of 1973 (CETA) provides job training and employment opportuni- ties for the unemployed, underemployed and economically disadvantaged. The majority of CETA programs are planned and administered by state and local government units called prime sponsors. In North Carolina, there are 12 local prime sponsors, with the Governor acting as the prime sponsor for the remaining 86 counties called the Balance oil State. The local prime sponsors are: Alamance County; Bun- combe County, the City of Charlotte; Cumberland County; Davidson County; Durham/Orange Counties; Gaston County; the City of Greensboro/Guilford County/High Point; Onslow County; the City of Raleigh/Lee/Johnston/ and Chatham counties; the balance of Wake County; and the City of Winston-Salem/Forsyth Coungty. The balance of state program is administered by the Division of Com- munity Employment. There are four major types of CETA programs administered by the Division of Community Employment: 1. Public Service Employment Programs. The initial purpose of public service employment was to use short-term public jobs as a transitional method to get long term unemployedpeople into the work- ing labor market. In 1976 and 1977, emphasis shifted to using public service jobs for welfare and long term unemployed persons. 2. Youth Proqrams. CETA youth programs have three major purposes: (a) to get young people to stay in or return to school; (b) to provide training and related services for out of school youth; and (c) to provide employment opportunities for Youth. 3. Training and training related programs. The primary focus of CETA -training activity is on job-skill training, either in a class- room or on-the-job setting. CETA also pro- vides basic education (reading and math) necessary for employment, work-site experi- ence to develop good work habits and related work skills, and supportive services needed for persons to participate in employment and training programs. 4. Statewide employment and training program coordination.' The State is responsible for providing for coordination between all CETA programs in the state, and between all state agencies that operate employment and training related programs. Principle agencies affected by this process include the state and local CETA prime sponsors, the Departments of Publi'c Instructi'on, Community Colleges, Labor, Human Resources, and the Employment Security Commission. This activity is accomplished under the auspices of the North Carolina Em- ployment and Training Counci'l. Application Process: Local Government agencies and non-profit organiza- are eligible to receive CETA funds,to provide employment and training services. Interested groups in the balance of state should contact the employment and traini'ng field representative in the appropriate NRCD regi'onal office. Eligible participants which are not located in the balance of state should con- tact the appropriate local prime sponsor (see attached). ,Comments: Assistance in planning and program administration for CETA programs is provided by the Field Opera- ti,ons Branch of DCE. This Branch has not only fourteen field representatives stationed across .the state, but also in-house staff who are avail- able to provide assistance on manpower matters. STATEWIDE COMPREHENSIVE OUTDOOR RECREATION PLAN (SCORP) Administering Agency: Division of Parks and Recreation Department of Natural Resources and Community Development P. 0. Box 27687 Raleigh, North Carolina 27611 Telephone: (919) 733-7795 Types of Assistance: Dissemination of Technical Information Program Activities: The SCORP document lists recreation programs in North Carolina, describing the mIssion of the Division toward outdoor recreation and how the mission is to be satisfied. Requests for copies of the SC0RP document are accepted from people who are involved with recreation as part of' their jobs. Copies of the summary are available to others. Application Process: Call or write. Program Literature: SCORP Document. "Scorp Summary", "Outdoor Recreation Areas inventory"; "Acquisition and Development Report"; "Municipal and County Services Study Report"; "Trails Committee Annual Report"; "Trails System Plan"; "Natural and Scenic Rivers Report" Comments:, The first N.C. SCORP document was produced in 1972 and the five vear update is currently being conducted. HOUSING ASSISTAKE Administering Agency: Division of Community Housing Department of Natural Resources and Community Development P. 0. Box 27687 Raleigh, North Carolina 27611 Telephone: (919) 733-2857 Types of Assistance: Specialized Services Program Activities: The Division of Community Housing provides consultation, direction, and guidance to cities, counties, and regional organizations and to the private sector to facilitate housing rehabilitative and new home construction efforts. Examples of assistance would include grant proposal Writing advice, community hous-ing planni'ng, assistance in implementing housing developers' plans, and advo- cating improved housing opportunities for the elderly and handicapped. The goal of the Division is to provide a variety of choices of safe, decent, and sanitary housing for all citizens of North Carolina at affordable costs and suitable locations. Application Process: Call or write, Comments: This new Division was created in January 1978 to directly affect -the quantity, quality, and distri- bution of adequate housing. APPENDIX C GENERAL SUGGESTIONS A general set of recommendations is offered to provide some direction toward uniform, improvements. Areas considered are: A. Landscaping B. Awnings C. Signs D. Building Facades While the conceptual plan should serve as the reference point, indivi- dual property owners must agree to a set of guidelines for property improvements. Without these guides the result will be a hodge podge that offers no unity to downtown redevelopment. Landscaping Early photographs of the Burgaw CBD indicate that the majority of the streets were tree lined. Street improvements, sidewalk construction, and new development have had a negative impact on the street scapes. It is recommended that the Town immediately participate in the tree in- ventory, maintenance, and planting program promoted by the Forestry Service. Initial contact has been made with this office and the Special Projects Task Force should fol1ow through with the program requirements. Those properties with sufficient open space should agree to a uniform planting program that includes seasonal flowers, shrubs, and grass. Those buildings without open areas could participate with the placement of tasteful planters containing seasonal flowers. Planters could include an arrangement oF clay pots, window boxes, or large ones constructed of wood or concrete. If benches are to be used, a consistent style should be selected. Those with wooden slats and metal frames are recommended. Trash cans should be convenient but unobtrusive. They should be well maintained and emptied on a regular schedule. Where possible, overhead wiring should be removed and placed underground. Power companies are usually cooperative in this area, especially when a new ser- vice is being installed or when old lines are being upgraded. In the latter case -they will participate in the cost. Awnings Awnings can be used to provide a concept of unity to the downtown area. While requiring more frequent replacement and more maintenance, canvas awnings are recommended. Metal, horizontal awnings are less attractive and look as if they do not belong on older brick structures. Store owners should choose a set group of colors to be used on either solid or striped allinings. The canvas should also be of the flame-proof variety. Uniform clearance from the awning to the sidewalk should be agreed upon as well as a standard height for installation. S i.Ras Signs, more than any other factor, can make or break a design theme. Property owners should agree to a set of basic quides in sign use. The follow- ing suggestions should be included: - Each building should be limited to two signs, one for motorist and one for pedestrians. - No sign should be painted directly onto 'the building. - Electric, flashing, or neon signs should lbe prohibited., - Signs for motorist should have letters no h.igher than 18 inches and should occupy no more than 5 percent of I 'I a the building front. The sign should be if at against the wall at a level between 10 and 141 1--eet from the s i dewal k. Signs -for pedestrians should. be located on the sidewalk at a 5'6" height or hung from the structure at a 7'6" height. A uniform sign size, des-ign,*and letter style should be selected. These signs should offer a maximum -n .,..Df 10 itc.,s of ifformation. All signs should have tasteful, contrasting colors for background and lettering. They should all have neat borders, be centered, and easy to read. By i 1 d i n@@ca@es A basic rule should apply to all facade im-provements; allo w the original design and materials to show themselves. Current facades offer an array of style and materials attached to basic brick structlures. Original materials will prove to be more esthetically pleasing. Other facade consideration in- clude: If the upper-story is not being used, be sure that the wi_ndo--,,is are maintained and that storage is kept from view. Windo,,,i dispiays should be attractive and not cluttered. Sale signs are particularly displeasing. If the building has billboard type signs painted on it, it is recommended that they be rem-oved. Signs should follow the recommendations cited above. or 04 Any renovation should consider the Cher buildings on the street (materials used, colors, @eiqht, width, etc.) DAM DUE G 0 No. 2333 AYL RDI 111111111110 3 6668 14108 3081