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Downtown Waterfront I[le ment an/ V City of Poulsbo Pnillsbo, 'Washington HT 168 JZISIN I)ISIGN GRO-[_Tp develop PI P68 D6 1986 74;@'1 0006 Is all 30.June 1986 The Honorable Richard Mitchussonkasprisin design "group Mayor, City of Poulsbo &RCHr=TURZ -URBAN PLANNE 7Y DESIGN Poulsbo., Washington 98370 architects and urban planners 2510 fairview ave. e. seattle, wa. 98102 Dear 1,1ayor Mitchusson: 206-328-0900 The KASPRISIN DESIGN GROUP is pleased to submit the POULSBO D014NTOWN WATERFRONT REDEVELOPMENT PLAN to the City of Poulsbo, its residents and business community. This document is a guideline for redevelopment and is presented in a way which we trust will encourage community participation in the recommendations and i nvestigations completed over the last four months. In many cases, the recommendations for improvements are made as more than one option, so that the City residents and business community can make adjustments based on local needs. The document's objectives were two fold: one, to explore the potential of the downtown waterfront area; and, two, to investigate ways and means to resolve spec.fic design or economic issues confronting the community. Not all of the projects described herein will be implemented as described based on their long range or experimental nature. Other projects are designed and recommended for short term implementation. In our professional judgment, the City of Poulsbo is well equipped and well managed to deal with its potentials and problems. The City possesses a unique setting on Puget Sound, already having an attractive and well used waterfront park and marina, and is on the verge of consolidating an image and atmosphere which is distinctive, unique and lasting. The City's challenge, as we vislualize it, is to stress quality and permanence in your quest for a locally relevant, yet regionally marketable identity. U . S , DEPARTMENT OF COMMERCE NOAA COASTAL SERVICES CENTER P234 SOUTH HOBSON AVENUE CHARLESTON , SC 29405-2413 We trust we have fulfilled the objectives set forth by the City and we look forward to assisting you and your staff in the actualization of many of the ideas presented in the final report. S ip5?ir @el y ASPRISIN D G GR Ronald J. a prisin IA, APA Principa -i -charg Si r e1 0' A R SIN D G+GR SPI 0 1 si R Ana d J pr n IAWAPA Prin cipa -ch rg T LS CITY OF POULSBO POST OFFICE BOX 98 POULSBO, WASHINGTON 98370 TELEPHONE 779-3901 City of Poulsbo Downtown Waterfront Redevelooment Plan Kitsap County, Washington PROJECT COMPLETION REPORT The preparation of this report was financially aided through a grant from the Washington State Department of Ecology with funds obtained from the National Oceanic and Atmospheric Administration, and a.ppropriated for section 306 of the Coastal Zone Management Act of 1972. PROJECT TITLE Revitalization Plan for Downtown Poulsbo Waterfront. AUTHORS Ronald J. Kasprisin, AIA, APA, Consultant, Kasprisin Design Group Dr. Charles Russell, Economist Consultant, Stonebridge, Inc. SUBJECT SUMMARY The City of Poulsbo has studied the downtown Poulsbo waterfront using the KaSDrisin Design Group with Stonebridge, Inc. consultants to Prepare a Downtown Waterfront Redevelopment Plan. The Plan addresses seven major areas of concern that affect the downtown form and function. These areas are described in detail in the abstract. The Plan was Prepared with the input of downtown merchants, businesses, and Property owners. The consultants gathered public input by attending meetings of the downtown merchants, conducted a business survey, a marketing survey, and holding a design open house for all interested citizens. City input was obtained by working with the Planning Department and City technical staff. The redevelopment Plan will be reviewed in Public hearings before the Planning Commission and adopted by the City Council. The adopted Plan will serve as a guide for actively Pursuing redevelopment of the existing downtown and review of all new development Proposals. DATE The Project commenced on January 1, 1986 and was completed by June 30, 1986. NAME AND PARTICIPATING LOCALITIES Washington State Department of Ecology City of Poulsbo SOURCE OF COPIES City of Poulsbo P. 0. Box 98 Poulsbo, WA 98370 (206) 779-3006 2 WDOE PROJECT AND SERIES NUMBER G0086084 NUMBER OF PAGES 108 ABSTRACT The City of Poulsbo hired the consulting firm of Kasprisin Design Group, working with Stonebridge, Inc., to Prepare a special management Plan for the revitalization of the Downtown Poulsbo Waterfront. The Plan studies and offers recommendations concerning the redevelopment of the key elements of the downtown environment. The City will use the Plan as a guide to Pursue redeveloping the downtown with the Participation of local businesses, property owners, and other governmental agencies. WATERFRONT ECONOMY The downtown waterfront economy was studied using an adaptive reuse and retail market analysis to define emerging commercial use Potentials. The resulting report found in Section 8.(a) on page 70 of the redevelopment plan will serve as a guide to redefine the economic role of the downtown waterfront business district. DOWNTOWN AESTHETICS The use of a Scandinavian theme to complement the waterfront setting and Promote the downtown economy is studied in Section 3 on Pages 11 to 16 of the redevelopment plan. The Plan offers a definition of Scandinavian theme, and suggests methods to implement the theme concepts. WATERFRONT VISTAS Section 4, pages 17 to 24, of the redevelopment Plan studies the waterfront vistas in downtown Poulsbo to define the types of vistas and identify who benefits from each vista. Specific recommendations on preserving vistas are Provided in the plan. WATERFRONT ACCESS AND PEDESTRIAN CIRCULATION Section 5, pages 25 to 30, in the redevelopment plan study the location, type and treatment of pedestrian circulation routes and w6terfront access points. The plan recommends various options to better integrate the business and waterfront area. 3 DOWNTOWN PARKING AND VEHICLE CIRCULATION Section 6, pages 31 to 42, in the redevelopment Plan studies downtown Parking and traffic flow. The plan exa mines and recommends preferred alternative circulation and parking schemes. LIBERTY BAY PARK The Plan offers alternative designs to improve the appearance and function of Liberty Bay Park under Section 5 on pages 26 and 27. POULSBO YACHT CLUB SITE Section 7, pages 43 to 50, studies the City-owned Poulsbo Yacht Club site to Provide alternative use Proposals with preferred recommendations for the site. The City will use the Plan recommendations for the Yacht Club site in determining a luture use when the Yacht Club lease expires in 1990. IMPLEMENTATION Section 8, pages 51 to 69, addresses implementation strategy and technique for all elements of the Plan. REPORTS,. MAPS, PLANS, EXHIBITSu EIS@. Published - City of Poulsbo Downtown Waterfront Redevelopment Plan, 1986 Unvublished 1) Color slides and aerial Photographs of downtown waterfront area, 2) Engineer's elevation survey of downtown study area. 3) Large scale drawings of graphics used to accompany Published text. 4 0 Table of C6fit Cover Letter Table of Contents Acknowledgements SE AND USE OF THIS DOCUMENT 1 2. URBAN FORM ANALYSIS 5 3. DOWNTOWN AESTHETICS 11 4. WATERFRONT VISTAS 17 5. WATERFRONT ACCESS AND 25 PEDESTRIAN CIRCULATION 6. DOWNTOWN PARKING AND VEHICULAR CIRCULATION 31 11 43 YAC C SITE 51 8. IMPLEMENTATION APPENDIX ONOMIC ANALYSIS AND SURVEY Ackhowled ements The City of Pbulsbo Mayor Richard Mitchusson Richard Collingwood, Associate Planner Laureen Nicolay, Planning Technician City Council Members Karol Jones, Office Support Mary Jean Amend Sherry Appleton Consultants W.F. Bob Burns THE KASPRISIN DESIGN GROUP Robert Cook Architects and Urban Planners with assistance from: Chris Endresen Stonebridge, Inc. Edward Jensen Dr. Charles Russell, Economist Michael Winters City Planning Commis sion Bob Williams, Chairman Barry Babcock Dick Endresen William Lockard. Use of Graphics within this document in any Charles Morgan way, shape or form may be only with the Frank Murray expressed written permission of -the City of Poulsbo or THE KASPRISIN DESIGN GROUP. The Sue Westby graphics may not be used in the production of any artifact for sale or trade for- commercial gain or use. "The preparation of this report was financially aided through a grant from the %_ALLy Staff Washington State Department of Ecology with Larry Stockton, City Planner funds obtained from the National Oceanic and Atmospheric Administration, and appropriated for Section 306b of the Coastal Zone Management Act of 1972". t PURPOSE AND USE S XJCUMENT Purpose The City of Poulsbo Downtown Waterfront waterfront vistas Redevelopment Plan examines seven key issues identified by the City of Poulsbo tas having The issue of preserving waterfront direct bearing on the economic and physical vistas should be studied to identify future success of the downtown waterfront their value, who received the benefits business. district. The plan and related from vistas, and what vistas should be documents set forth recommendations for preserved. implementation on projects which have consensus, as well as identify options for w erfront access and further considerations and public discussion. pe strian circulation The document investigates issues throughout The location., type, and treatment of the downtown waterfront business area waterfront access and pedestrian focusing on the urban waterfront, its circulation routes in the downtown area potentials and its public access potential should be examined to produce recom- both physical and visual. mendations aimed at increasing the in- tegration of the,business area with the waterfront. Issuesl dow- - t n parld'ng and vehicular CUM ion waterfront economy The automobile circulation :routes and parking lot designs should be studied An adaptive reuse and retail market for ways to increase the number of park- analysis for the downtown waterfront ing spaces, enhance aesthetics and area was desired by the City and improve traffic flow. The effect of business community. The market analysis Anderson Parkway parking lot on in- should define emerging retail and tegrating the downtown and the water- commercial potential for downtown front should be studied to identify Poulsbo's unique Scandinavian theme possible improvements. and waterfront setting. The market analysis should serve to redefine the libtarty bay park role of the waterfront downtown while taking into consideration new retail and The existing Liberty Bay Park should be commercial developments in the greater analyzed to assess its function, appear- Poulsbo area. ance, and public waterfront access potentials. downtown aesthetics yacht club site The "Scandinavian Theme" in the downtown The existing Poulsbo Yacht Club site Poulsbo marine setting,should be defined will become available for development in a policy document with specific in four years (1990). The potential of incentives identified to encourage this* key waterfront site should be development to go "Scandinavian" and examined in relationship to the develop- complement the marine setting. Funding ment impacts on the downtown business at economy and public access. de n lat mechanisms for a major redevelopment effort will be identified for City and merchant's consideration. 2 Use of This Docum=ent This document is designed to provide a background of issues, potentials, and problems followed by recommended actions to respond to the potentials and problems. Numerous options and variations are presented for review, discussion and decisions within the political domain of the City. The final chapter describes means and methods to accomplish the construction, funding, further analysis, organization or management of identified projects. As in most planning and urban design programs, the development process is an on going one, where management and organization of project implementation play as important a role as do the design plan and concepts. E7. 3 [ 2. URBAN PATTERN ANALY 2o @Yslsl building Pattern The building pattern evolved from a water's edge linear pattern to a more dense linear configuration on fill along the historic waterfront. The Building Pattern 1910 diagram compares the early development to that of 1986. In 1910, wharves extended out into Liberty Bay for sailing ships and other marine related activities. water's edge condition The downtown Liberty Bay water's edges composed of rock rip rap in the immediate downtown area; timber retaining walls along portions of the boardwalk; and, sand and gravel at the north and south outskirts of downtown. Settling of the shoreline has been reported along the downtown rip rap. Various reasons are suspected for this settlement including the initial fill upon which the parkway is constructed as well -as seismic and fresh water infiltration. in any event, any and all new construction in the area should address the problem. mass BUILDING PATTERN/ WATERS EDGE CONDITIONS BUILDING PATTERN timber retaining wall 1910 rip rap wooden bulkhead asphalt boat ramp existing land use and commercial activities Retail uses, denoted in black, predominate along Front Street, interspersed with professional offices and financial institutions. The uses are organized into a basic and historic linear double loaded corridor ;arrangement, of commercial facilities all within a five to eight minute walk for the normal pedestrian. There are eighty-six(86) business establish- ments within the downtown waterfront area. Refer to Appendix A Economic Market- Analysis, for a more detailed description and analysis. The boundary indicated on the EXISTING USE map denotes the LID boundary for King Olav parking lot. EXISTING USE eating dining,entertainment financial,proffesional,personal services banks VIA medical public vacant kasprisin design group vacant- *to hood canal bridge oldngston ferry R I A @erry oto Idngston ot OD b rwe Ive omason city limits owinslow-Seattle ferry WCATION M" 11 downtown waterfront area zt)ulsbo viUage none bminess semce diet genter )t Erepair profemional SeMCe chiropractor ;Lj dental group retail restaraunt dothing eh@ctsalqn ronics UPS Wery \M ftg nitir Err ie garden Jewelry financial service F- realty =ffe. union other re@ co indd dept. of iis@ town waterfront area @7 viking ave. ne. auto retail auto financial sei gas/s insurance auto siervice carpet aut motov;ycies Testauraunt Tal:,hips rk al A auto parts estate rvice uqwr tires other business se inobile homes funeral home Z&!@%Ng & design storage Et Ish M-. business service tv/apjAianceS service drug ry le tiac or @Vr',- on t,, tist videolvkleo repair printer marine center furruture puget power ZIN newspaper wine plinting books signs professional service gallery goods VIessional service accountant =ag =rnartan shoes dDcior =rv atturne accqu. &nt enteinper/pu-eY midwife service theatre ve riparian counseling florist retail chiropractor home & gq(len =ng tabs financial service Iptse supply t bank drug re 'Y fift 9=ber of commerce umber W insurance tavern pets other community center IaTt club b.L = office onai guard rice" 4 highwaY StriP ty ar alto retail service/gas restairaunt 0 400 business service books videp business systems "S & spas fft=nycenter LOCATION M" th k.pri.i. d@@ig. g..P ekwtrical tv contractors warehouse homes =salon =12 data systems florist professional service f"ture accountant financial service orthodontist Inortgage 0 tometnst raxice dentist =k veterinarian realty lawyer other ref pgrnt%f HII-SiM tl -"4 4 ';P'J9@7- *downtown/LID boundary .'cap, L *city hall 2 osons of norway 3 odowntown 4 oliberty bay park MarS 5 omarina El Ob 6'*Port ON Toyacht club site E3 0 ES liberty bay. OIL lp ET, ED ign gmp F7 downtown waterfront area Z3 10 7 777777 FF 7 7 7- 7 7@1 T "@@Orz! RN 3 DOWNTOWN AESTHETICS L . . . . . . . . . 1911MOMMM ...... Backgrouiid 3, There is a danger in adopting a generic "theme"; that is, forms, decorations and the issue of "theme" materials.that are assumed to be of a certain period* or history but are actually weak and The term "theme" is used by many communities non relevant decoration loosely applied. In to describe an archit'ectural subject or topic fact., the actual application is simply an which is common throughout a district or interpretation of an inaccurate historical or neighborhood of the community. The topics architectural character. This can be may be historic o r architecturally referred to as the 'generic Bavarian' which significant structures which, perceived as a in many instances is also mislabeled gr'oup,. represent a consistent and "Scandinavian". identifiable image or identity. The term has also been used to represent the importation Care must be taken in not only committing to into a district of an architectural topic a style, such as "Scandinavian", 'but also in from another location and/or time and selecting a period or periods whj'ch are not culture. This is the point of departure for in co.nflict with on e' another. much heated debate on the relevance and permanence of imported "themes". Scandinavian Architecture is typified by wooden construction, most notably heavy The City of Leavenworth, Washington along timber, plank and board construction. The State Highway 2 connecting Western and log, plank and heavy timber construction Eastern Washington implemented a "Bavarian" denoted early methods of construction. topical theme in the 1960s and 1970s. Following the introduction of water driven Regardless of the relative economic success sawmills, half-timber and frame houses began or failure of this Bavarian theme to emerge as the dominant construction type. application, the effort in Leavenworth has The discussions which follow address and had a substantial impact on Northwest communities which, experiencing economic and recommend the post water-driven sawmill physical declines in the Central Business period, i.e. the frame house and half-timber Districts, have reasoned that a new, construction types due to its close different and novel exterior design to application to Pacific Northwest conditions building envelopes could stimulate economic and construction types and to avoid confusion adopted with the generic 'Bavarian'. and physical revitalization. These themes often are out of local context and short on follow through, resulting in unsatisfactory results. In considering an architectural theme for a community, many factors affect their success or failure, namely relevancy of the theme, quality of design, consistency of application, and ability to actually follow through with enough application to have a positive impact on the physical character of an area. In Poulsbo., a "Scandinavian" theme has been generally agreed upon by the business community and applied with varying degrees of success to downtown waterfront buildings. The City and business community desire to explore the further application of this theme. 12 Based on the City of Poulsbo's stated objectives to incorporate a "Scandinavian" theme which relates to a marine environment this section will identify and describe architectural and urban design components which represent historic architectural elements of Norwegian waterfront towns. The forms and ma.terials are relevant for northwest use (steep roofs, simple yet strong details and of a scale which is compatible with smaller Puget Sound waterfront towns). scale of building grOUDM*JZS The scale of individual buildings should be limited to one, two and two and one half story buildings. The half story scale would. be comprised of a partial floor in a roof system, building groups The design of small buildings is often enhanced by the manner in which they are located in relationship to other small buildings. Thus, grouping or clustering is an important design feature, wherever possible. Simple, well articulated design elements, coupled with clustered loca:tions should be used to develop a village scale, pedestrian in atmosphere and typical of historic Norwegian coastal communities. The following sketches portray the seemingly random, informal yet pedestrian scaled effect which can be obtained through grouping smaller buildings. These examples are from Bergen, Norway and illustrate the composite of different roof forms, siding widths, window and door details. The group scale and character is achieved primarily through close proximity and simple yet strong roof forms all unified by similar materials. color, Color and historic/biblical and mystical motifs were often used over doorways and portals. These items would add color, humor and interest. 13 facades Roof screens should be coordinated with the roof design where appropriate, or screened Among the more popular theme facades for with simple low profile wood materials. The Scandinavian design are the sateri or chalet steeply pitched Scandinavian style roofs can style; the ornamental gables on the street accommodate mechanical equipment, if proper side; half timbering facade; and, the second ventilation is provided. Building codes and story overhang along the front facade. service access issues should be referenced. Due to legal property ownership issues, life dormers safety issues fire and building codes, the Dormers play an important role as second story overhang will not be recommended distinguishing design elements on roof forms. as a consistent pattern. While the half Three dormer variations are recommended for timber-stucco facade is popular, alternative adaptation to Poulsbo. The first two are clapboard siding treatments with tall and common to northwest architecture and they narrow window assemblies'are the recommended consist of dormers which provide headroom, consistent design, again to avoid generic light and ventilation to upper stories Bavarian'. Variation one is a dormer which protrudes roofs from the roof form itself as a separate and distinct form on the roof surrounded by roof; Roof characteristics for the style of variation two is a dormer with a front face Scandinavian architecture depicted here _WEC@ is a continuation of the building include: facade below, .as illustrated in the - steep pitched roofs; accompanying sketch. The steep roof pitches can be either straight or concave. - concave tile roofs; The third variation is a working dormer - hipped gable roofs, small and large; typical of Norwegian towns and used as a hoist access way for supplies, particularly - major hipped gable with side roof wings; along the waterfront. This dormer is typified by its projection out over the front - truncated hipped gable roofs; plane of the building facade (out over the sidewalk, street or water); a concave dormer - four sided steep pitch with central roof, and curved sidewalls connecting the bottom of the gable to the edge of the roof. chimneys; roof materials Tile is the predominant roofing material recommended for the downtown waterfront area. Consistency in roof materials will unite the multiple scales and forms of the downtown. Views from Third Avenue and above will also be greatly improved. Darker valued hues are recommended in roof tiles, i.e., blues, dark reds, browns. roof screens Existing buildings all utilize heating and cooling equipment which are roof mounted. This equipment and supporting systems is unsightly and cluttered, particularly in an area which is striving to develop consistent architectural character. oncave tile roofs roof dormers 14 s rs roof overhangs Mindow assemblies should be tall and narrowY Roof overhangs should be substantial, typically 2/6 panes or equal proportions. particularly at the rake and eave. This is Composites of 1/2 panes above 2/6, panes appropriate for the Northwest and adds a within the same frame are acceptable and distinguishing form to simple buildings. worthy variations. Special windows can also be utilized as highlights and can include Pedimented overhangs are recommended over circular windows from twelve inches to four portals (doors, entries), again with feet in diameter. Hexagon shapes are also substantial overhangs, straight or concave acceptable. tile roofs, within existing code Industrial type Scandinavian windows utilized requirements. larger openings as hatchways, often composed Of W'@'Ood in-fill as well as glass. siding materials 0 tnm Sidina,' materials should be horizontal Trim at windows, doors and corners was lapboard siding with varying widths. While typically wide and deep for working buildings wide boards (6 and 8 inches) may predominate, in Scandinavian design. Dimensions can be 1 narrow boards (3 and 4 i,nches) can reduce the inch by 4 inches up to 1 inch by 6 inches . scale of larger buildings and add a more This detail should be utilized throughout articulated horizontal pattern to simple buildings and increased consistency among Poulsbo's downtown, as illustrated in the buildings. accompanying sketches. Vertical board and batten, while used in historic Scandinavian Architecture, was not widespread and is not recommended in Poulsbo. wide and deep trim at windows and doors and comers C (.qnd steep) roof overhangs t nCTJ horizontal clapboard si fing th varies, wide bxrds predominate) i a] h afflid baRen '/M F-",A @70 vc 15 hipped gable, tall and narrow window assemblies "The Poulsbo Objective", this chapter). b. The architecture or building compo- nent is relevant to the northwest climate and temperature; 2. The new buildings should be designed as a total building image, where possible, rather than a facade treatment only using roof forms and other details de- scribed in "The Poulsbo Objective". -3. The "Scandinavian"-image, once selected, should be applied based on accurate re- search into authentic architectural characteristics and other distinguish- ing building forms. The City and build- ing owners are referred to "Det Gamble Bergen", 1955 By J.W.W. Eides Forlag, Recommeddations Bergen, Norway; City of Poulsbo has copies available for.review and 1. The City of Poulsbo should incorporate a reference. "Scandinavian" image for the downtown waterfront business area which meets 4. Existing buildings should incorporate as the following criteria: many recommended scandinavian components as possible, striving for an overall a. The architecture or building compo- image with adjacent buildings in a nent represents authentic coastal cluster effect, representing the infor- scandinavian architecture, using mal small scale of Norwegian coastal Bergen, Norway as a model (see towns. 7 .......... ..... 16 ifl L In WATERFRONTVIS N- 40 L4,o 17 B 0 Downtown Image/Market Views Visual access to the waterfront from strategic vantage points is important for both the local quality of life of residents Downtown Image Views are those which and the overall image and marketability of contribute not only to the quality of life the downtown commercial core. Each vista but also to the physical impressions of benefit deserves consideration as remodeling, visitors as to image, thus becoming market new construction or other improvements are tools for the business community. Visual and incorporated within the downtown Townscape. Physical Access to the waterfront from the downtown is essential for consumer What are vistas? Vistas are distant views, attractions. either narrow or wide which are observable from specific locations. Their importance in ui-ban areas is more than mere kviewo or View Classif ication appearance, their value lies in the link or connection they provide between an observer within a close compact urban area and a The classification of views is recommended as distant, 'outside' element , such as natural follows: scenery, dominant buildings, or, as in Poulsbo, Liberty Bay, the Kitsap Peninsula 1. Distant Vistas foothills and the Olympic Mountains. a. Olympic Mountains Closing' those vistas 'off to the urban observer could be similar to boarding up a b. distant foothills window in a house, shutting off the light and visual access to outside, causing the space C. Liberty Bay to lose its visual connection to the outside. 2. Close-in Views Vistas and localized views will both be discussed. a. Liberty Bay quc,:dity of life vista benefits b. Marina and boat activity Quality of Life vistas normally benefit c. Liberty Bay Park residents of a community, qualitatively providing enjoyment, visual access to the 3. Special Views 'outside' scenery, and contributing to the monetary value of a house and/or piece of a. Downtown Townscape land. b. Lutheran Church In Poulsbo, residents along the eastern bluff of Liberty Bay, above and to the north and south of downtown waterfront area enjoy vistas of Liberty Bay, the western bluff of the bay, and the Olympic Mountains. Residential Vistas through the downtown waterfront area should be retained. As a guideline, no more than (70%) seventy percent of an existing vista should be obstructed by construction. Partial blockage should be evaluated on a case by case basis and the benefits to the obstructing use must be weighed against the benefits of the obs.tructed view. 18 View Benerits The process of prioritizing is based on deciding who benefits and who is negatively impac.@ed. For the purpose of future evaluation, two levels of priority or benefit regarding views will be established. They are: 1. Residential View Benefit Residential views of buildings adjacent to the downtown waterfront area include Distant Views as priority one; and, Special Views as priority two. Views of the -marina are included in the Liberty Bay Distant Views category due to the difficulty of ensuring neighborhoods substantial views of the immediate waterfront area. 2. Downtown Business District Occupant Views (Workers and Visitors) Views from the downtown waterfront area include the Close-in Views and the Special Views as well as Distani-V-1-ews. The Relative Building ... Heights diagram illustrates the heigi@T(@T do@@-i'@@iT buildings relative to Front Street. A two story building on Third Avenue is indicated as a three story plus- height. This diagram also depicts the majority of adjacent residences most likely impacted by height changes in the downtown area. The View Location__Diagram summarizes the major views over, through the downtown Townscape. The primary entry view or vista is from the intersection of NE Hostmark Street, Fjord Drive and Fourth Avenue. This is an important entry view to Poulsbo and is related directly to the City's image to visitors. The views from Front Street west to the park, waterfront and beyond are important for the visitors' overall impression of the Poulsbo downtown as a waterfront commercial area. The view south along Front Street from the northern entry to the business district is important as a Townscape view as well as a distant view of the Lutheran Church. 19 city hall U D Moe St. special view one story two stories DD three stories adi nt resiTnces tj C) 1 in feet t3 0 Sour= kasprisin design 9WUP relative building heights diagram residential views downtown entry ta %loo lutheran church L major downtown entry view location diagram 0 50 104MMM200@@@fl, scale in feet source: kasprisin design grousp, 21 Recommendations 1. Application of view criteria should be 5. Ideal vista protection: consistent for all properties in a given block. Barring all economic considerations, and to maximize the vistas for the majority 2. Retain and protect critical vistas as of store fronts, the following options described.below: would apply: a. on Hostmark Street at the Third- a. west Front Street would be one Fourth-Fjord intersection looking story (this assumes that the west and incorporating the Olympic rear of these buildings facing Mountain, Kitsap Peninsula foot- Anderson Parkway have actual or hills on the west bank of-Liberty potential view access to the Bay, Liberty Bay, the Poulsbo west); Marina and waterfront, and limited localized building views; b. east Front Street would be two b. on Front Street immediately north stories; King Olav Vei looking southeast C. west Third Avenue would be.one along Front Street and focused on story from the Third Avenue the First Lutheran Church, with grade level; the Front Street localized view in the foreground. d. east Third Avenue would be two stories from the Third Avenue 3. General criteria are recommended as grade level; follows: e. west Fourth Avenue would be two a. established adjacent residential residential stories maximum. areas not recommended for zoning changes to commercial should have 6. Realistic vista/view option priority vista protection where that vista is over and/or through Based on existing zoning and building the downtown waterfront area; height regulations, both sides of Front Street and Third Avenue can be develop- b. existing second level views from ed to thirty (30) feet. If the City commercial buildings should be desires to regulate view obstruction in safeguarded where feasible. the downtown, a priority evaluation could be established. The following 4. Existing vistas subject to change: criteria are for discussion purposes only and do not represent a proposed a. from the upper stories of east view ordinance. Front Street looking west at the Kitsap Peninsula foothills, Liberty 1. all' first story or grade level Bay and the waterfront; non-residential uses are not pro- tected from view obstruction under b. from Third Avenue between NE Moe this criteria; Street and Hostmark Street looking west at the Olympic Mountains, the 2. proposed view obstructions could be Kitsap Peninsula foothills, and evaluated by the following chart: Liberty Bay. 22 example vista evaluation chart View Reason For Evaluat 1on' Bonus Not Vistas/Views Recipient Obstruction Recommendation Criteria To Obstruct I. Hostmark St. View West public N/A preserve N/A N/A II. Front St. View South public N/A preserve N/A public (Church) benefit III. Residential increased Vistas residents square preserve N/A setback South of footage variations .n,)stmark St. IV. Residential increased -permit obstruct- -setback variation Vistas residents square evaluate ion if res. zon- North of footage ing is to change -1/2 story max- Hostwark St. to commercial imum additional -permit obstruct- in roof structure ion if view is only partially (50% or less) ob- structed and ob- struction does not exceed 301 from grade level -deny obstruction if residential use is stable-to-remain and view is wholly obstructed V. Third Ave West Vistas business sign deny NIA N/A decorative deny N/A N/A increased square Evaluate -deny if obstruct- footage ing use is water LID Adjustments attractive (hotel, restaurant etc.) -permit if no potent- ial obstructed buil- ding exists along 3rd ave. View Reason For Evaluation Bonus Not Vistas/Views Recipient Obstruction Recommendation Criteria To Obstruct -deny if obstructed LID Adjustments building is oriented towards vista -permit if obstructed building is oriented toward 3rd Ave. w/ minor orientation to vista VI. Front St. East increased Side Second Business square evaluate N/A N/A Level West footage Vistas VII. Front St. West Side Business vegetation deny N/A N/A West View sign deny N/A N/A decoration deny N/A N/A 24 WATER, FRONT ACCESS AND PFnF CIRCULATION [54, 25 ,Waterfront Accenj Liberty Bay Park is a well used park on the 1. A distinct and separate surface downtown waterfront consisting of grassy material which could include paving areas, shelters, trees, walkways and blocks or. patterned concrete forms and restrooms. textures; This community asset is utilized by downtown 2. Landscaping, particularly low- shrubs employees, local shoppers and visitors, 'and and bushes which would soften. the as such is successful in its functions. appearance of the parking area, identify At issue. is the perceived isolation of the where the walkways are from a. distance, park from the business community from the and separate, without obstructing main shopping corridor along Front Street. the visibility, the walkways from the parking areas; This isolation is created by Anderson t@ I Parkway, a public parking area between the Pedestrian lighting to provide safe Front Street shops and the park waterfront. attractive lighting as well as Inadequate provisions are made for a clear functioning as another continuity and separated route for pedestrians across element between the Front Street area the parkway (east/west directions). The park is .directly accessible only from the north and the park; via the boardwalk and along the Sons of Directional signs which locate the Norway building; and, from the south in the pedestrian and orient he or she vicinity of the Visitor Marina restrooms. regarding the location of downtown amenities. To improve the comfort and safety of pedestrian connections to the waterfront, Liberty Bay Park pedestrian area Options One pedestrian walkways are recommended through and Two illustrate the parkway crossings. Anderson Parkway at four locations: 1. In the vicinity of the Jensen Way NE LibV.,,1 LY Bay Park extension west of Front Street be- tween Front and the Parkway, and Modification-s to Liberty Bay Park are designed to retain the green, passive,nature continuing west to Liberty Bay Park; of the park while providing more activity space for exhibits, downtown business 2. At the exi.,sting pedestrian walkway community use and festival activities; as between the former supermarket building well as to increase visual and physical presently undergoing reconstruction and access to the park and the waterfront edge. the bank/drug store complex. 3. A limited facility at the east end of The recommendations reflected in each park the parkway between Bergs Auto and option include: Captain K's restaurant. Option l.a. A pedestrian pier out over 4. The alley connecting Anderson Parkway the water's edge for viewing to the south parking lot. and fishing. b. Expanded paved open space materials and design elements along the water's edge with safety railing. The basic elements which should be provided within the walkway for appearance, safety and C. Pedestrian lighting, con- continuity reasons include the following: tinued from the parkway pedestrian crosswalks. 26 IIt Mill IIN N', option 1 plan option 2 plan 15 3 0 scale in feet source: kasprisin design group sok,= prisin design grouP INI 27 d. An earth berm for relaxing b. A small band stand. and and gaining some elevation. enlarged plaza for dances, exhibits, or open e. A pedestrian walkway along air market activities; east edge of the park to C. Pedestrian lighting fixtures; improve pedestrian flow from the parking area, along the d. A pedestrian boardwalk along park to the park paved en- the east edge of the park, trances. similar to Option 1. f. Modified vegetation reduction e. modified vegetation reduction of tall view obstructing of tall view obstructing trees, increasing flowering trees, increasing flowering dwarfs. dwarfs.' Option 2 a. A pedestrian pier out over the water's edge with a cover- The Liberty Bay Park Option 2 sketch ed shelter and smaller bridge illustrates the new shelter concept, the linking the shelter to the up- eastside wooden boardwalk along the parkway, lands, for a more dramatic new pedestrian light fixtures, and the entry; parkway crosswalks. rt 4 Jk - - - - ------- 3A WN n ow liberty bay pirk. option 2 view north kwprVin &sign 9-r W)UMC: . . . ...... .... . .......... . . .. . ............ .... ...... . ....... . ......... 28 11-P 0 oil' g M rconc e @3 r nc par Downtown Re. moe Pedestrian Circulation, concrete wood hoard Improved pedestrian circulation from the 14 areas adjacent to the downtown business textured pave e I 'an fLnure A ntiall t . district and through the district to the -0,% top I 10 waterfront should strengthen the as accessibility, flow and comfort-convenience level for both residents and visitors. the downtown pedestrian on circulation diagram The Downtown Pe@destrian Circulation Diagram ew wharf P-1 illustrates recommendations for an overall g@ pedestrian network as well as materials for q walkways. Also included are pedestrian M lights, signs for safety, information and latiorl us routes downtown cd@le design consistency. o. 25 The Kitsap County transit bus routes, both P existing and proposed are also identified on lege@d EDO this diagram. At least two and possibly existl[\T [D 0 --propoietd three bus stops are recommended for eventual t=_3=existing Ns route implementation along Front Street in addition mm proposed b\\, future city park IN "U"', @Utc@ rvate thi,digra. -n location-ind is subject to final site E: to the new King Olav parking lot near City $ww;= p ivate sector dewtotantent rt' Hall. Where space permits, bus shelters re appmpnate. should be provided. 29 DOWNTOWN PARKING AND Xj 69 V HICULAR CIRCULATION D I 0 9 F6VEI 31 Bogkground,'. The Poulsbo downtown waterfront business selected by the City for further evaluation, district is geophysically constrained by that option should be computer modeled with Liberty Bay to the west..and a twenty to existing and projected traffic volumes to thirty foot high bluff to the east. ascertain turning movements, volume/capa ,city ratios for critical streets., intersection Surrounding stable residential areas prevent designs, and signalization. expansion for parking and alternative vehicular circulation routes. The Poulsbo core area is similar in many ways to the 12tionsl constricted waterfront communities of Port Orchard and Port Townsend where sites for option 1a: twowqv slow down settlements were chosen along the waterfront against high bluffs and limited level system uplands. As uplands were needed., fill operations eventually expanded the downtown Traffic not dE!Stined for the immediate areas, most often to provide parking for downtown area should be routed to an established businesses. The original water's alternate route. Available options to edge -in. downtown Poulsbo was in the vicinity achieve this include signage along Highway. of existing Front Street. The danger in th.-L's approach could be the loss of visitor traffic due to uncertainty and, the loss of local traffic which may have Vehicular--- Circulation otherwise stopped to shop on. impulse. Designations for the Downtown Waterfront Area along Highway are presently unclear and not overall vehicular circulation adequately marked. If signage is placed on the highway, the specialty nature of the downtown waterfront area should be No $miracle' problem-free vehicular specifically labeled, i.e., "Poulsbo Scandinavian Center" or "Poulsbo Waterfront circulation system exists for downtown shopping District". Poulsbo. The options to the City, which are illustrated. in this chapter for review, A gateway portal is also recommended for include the following: consideration Oil Hostmark Street at the 1. Maintaining the existing two way flow, Highway intersection. This concept could be slowing traffic and increasing the applicable to all traffic circulation comfort and convenience of the traveler options. This would literally be a gateway through improved high enough for passage of fire and emergency tD signage to parking vehicles and designed to reflect the special areas; character of the downtown waterfront area. 2. Adopting a version of a one way system Presently there is no clear indication of the which, due to the non parallel street existence of the downtown center and its entry. layout, will have irresolvable and op troublesome turning movements and tion 1b: two way-one wqv difficult intersections. third ave. System Without the aid of traffic modeling tools to test each possible option, the following This modified two way circulation system is diagrams only portray conceptual designed to allow slower two way circulation investigations of various ways to alter the on Front Street, while providing one way existing system. In the event an option is circulation on E!Xit streets. Ke'y features include: 1. One way south on Third Avenue from Moe Street to permit vehicles to exit after they have used 32 Front Street; C; 0 En Clem Nn-eT @Wm- @t Q01* ruff S option 1b. C1 two way-o e stem source: kasprisin des' group 2. One way north on Third Avenue from Moe Fjord Drive remains one way south from Street as an exit route and to reduce Hostmark Street to Sixth Avenue. This incoming traffic on the residential is deemed necessary to relieve pressure portion of Third Avenue; on the multiple obtuse configuration of the Fjord Drive, Hostmark - Fourth - 3. Two way traffic on Jensen Way and Lincoln intersection. Iverson Street to accommodate traffic Note: No change in traffic signalization both in and out of the downtown should be accomplished without de- waterfront area from Poulsbo Village; tailed traffic engineering analysis; and the Sunset Street corridor is completed. 33 A draw back of the Third Avenue orientation as one way to the north is the loss of the downtown waterfront entry impactfor visitors heading west on Hostmark Street. The initial impressions of downtown Poulsbo would be a brief waterfront view and then a view of the Third Avenue park-ing and rear-end and rooftop building views until traffic was routed to Front Street via NE Moe Street and Jensen Way, a complicated, confusing and unattractive for the most part route. Features of this system include the following: 1. One way on Third Avenue northbound from Hostmark Street to NE Moe Street; 2. One way west on NE Moe Street to Jensen Way; 3- One way south on Jensen Way -to Front Street; 4. One way south on Front Street from Jensen Way to Third Avenue; 5. Front Street north of Jensen Way would remain two way; 6. Jensen Way north of NE Moe Street would remain two way to Iverson Street; option 2a: one wav third ave. 7. Iverson Street would be two way; north 8. The Fourth Avenue-Iverson Street At the request of some local business people, intersection would be physically a one way scheme was explored with Third blocked, except to emergency vehicles Avenue serving as the major entry into for any going north or east from Iverson downtown from the south, i.e. Third Avenue or Fourth Ave. This would provide a would be one way to the north. closed residential neighborhood traffic circulation pattern on Fourth Avenue The following diagram illustrates Third between Iverson and Hostmark. Avenue one way north and Front Street as a Third Avenue at NE Moe Street would be one way south. either terminated in a cul-de-sac Conditions for success of this system would or restricted to local traffic only to depend on the substantial improvement of prevent through north bound traffic to parking along Third Avenue and the ease and leak along Third Avenue to Iverson comfort by which pedestrians can access Street. Traffic bound for Poulsbo Front Street from Third Avenue. This is Village to the north is required to discussed more in the Parking-Section. travel north to the Sunset Drive corridor along Jensen Way into or out of the downtown. 34 0 @09 Ci3 CA E3 P L3 Cz, :7;- 03 R. St option 2a: one way third rth source: kasprisin desi ro 35 CUP Cb 13 09 6 TIP, E3 n S option 2b: one wav f s rth r4 M E37 kasprisin des, group 36 option 2b: one way front st. north 1 To maintain and increase consumer awareness of the Front Street corridor, flow is recommended in both directions. A one way north system along Front Street Access of the potential consumer, upon presents the best one way entry impact to entering the district, should be as visitors travelling west along Hostmark direct and appealing as possible from Street. both the north and the south. This system also presents means to reduce 2. Third Avenue provides a more efficient leakage from the downtown waterfront business exit street and a parking street. Once district to Poulsbo Village. traffic has 'experienced' Front Street, the Third Avenue exit will provide the Features include: choice of an efficient exit parking, or 1. One way north along Front Street with a return to Front Street. stop sign at mid-block; 3. Third Avenue one way north of Moe Street will prevent traffic from Poulsbo 2. One way south along Third Avenue south Village from using that residential .of NE Moe Street; street as an entrance to the business district. It also could be terminated 3. One way east on NE Moe Street; at the NE Moe Street intersection to 4. Two way on Jensen Way from Anderson achieve the same results. Parkway to the north; 4. Jensen Way could provide a vital link to Poulsbo Village and Downtown as a two 5. Two way along Front kreet north of way street if traffic volumes are Jensen Way; restricted from the north-south 6. Third Avenue north of NE Moe Street residential streets. should be either terminated with a cul- Rationale For Option 2B (One Way Front de-sac and remain two way; or, one way Street NortTT ---------------- north. 1. Traffic turning movements along Front Street would be reduced at the entrances Traffic flow bound for Poulsbo Village to the Anderson Parkway; north is required to travel north to the 2. Front Street would be one of the first Sunset Drive corridor along Jensen Way out of entry experiences for the the downtown. majority of visitors; 3. With a partial or complete close off of Third Avenue north at Moe Street, the Front Street - Third Avenue loop could Iv.,11ferred circulation options be a smoother flow than the existing conditions; The Preferred Circulation Options are_Option Third Avenue south of Moe Street could 1 B: Two Way One System with Third be designed to accommodate more parking e one way south from NE Moe Street to Hostmark within the right-of-way; Street, and Option-2-B:--One Way Front Street North. Rationale for Option 1 B include: 37 61 @j 50 ne- mce st. 5 2 ParEn3 5.. i Parking for commercial business purposes in 2 0 downtown Poulsbo is limited and not expandable on a substantial scale. Therefore, parking improvements will require 6 improved on-street modifications and small m\ private off street lots wherever feasible and me. hostm cost effective. Large scale public parking'-'-, @@2ar structures were not evaluated due to the lack 8 8 of available land and the costs of construction. @12 This section will illustrate modifications to the overall downtown parking scheme and Anderson Parkway. Al overafl downtown parking The following Exist.ing Off-Street Parking Diagram locates the quantity of off-street parking in the downtown area. Parking is distributed throughout the area on small lots with two exceptions: one, Anderson Parkway, a public surface parking lot located in the existiniz off-street parking west central portion of the downtown along the waterfront; and, second, is King Olav surface parking lot located north and east of n,q 68 5 LA I T the City Hall complex. 38 net parking spaces assessment Based upon a preliminary field survey of parking existing building uses and available spaces, a Net Parking jp!jLtt_Assessment was devel C oped showing the net available or deficient) spaces by area in the downtown for office and retail uses. The parking spaces assessment diagram shows 74 the location of excess or deficient spaces by subdistrict. The standards which were 0 applied to commercial square footage da a =311 E 1-7 57A_@ of 3.5 i g z, C? @ included a parking index park n ni IQ @_ spaces per 1,000sf Gross Leasable Floor Area (GLA) of retail commercial and 2.2 spaces per 1,000sf GLA for office commercial. These standards are lower than required for shopping centers and suburban districts. They apply to compact, pedestrian oriented E+13 4@ areas similar to the downtown waterfront area of Poulsbo. I; ne- moe -st. Without considering employee parking, there is a net surplus over the standard parking quantity for the entire study area of (+34) thirty-four parking spaces. The Anderson U Parkway area, subdistrict B on the accompanying diagram, has the most significant excess with eighteen spaces with a plus of twenty three (+23); and, the City Hall area subdistrict E with a plus of thirteen (+13). Deficiencies occur in net parking ent di subdistrict A with a minus eighty-three s 83), and the area east of Jensen Way, subdistrict F, with a minus forty-seven "X, spaces (-47). 13 If the proposed pedestrian improvements are 9 incorporated into Anderson Parkway, as recommended later in this chapter, subdistrict B will later change from +18 to +8 excess spaces. Parking improvements along IL Third Avenue should add approximately forty (40) space's to subdistrict A., reducing the deficiency to -43 from -83. The total net 1 ?4 E311 for the downtown would be a minus fifty-four cl (-54) spaces, a gain of thirty spaces. Obviously, Anderson Parkway is designed to( Ej serve the entire district, so that 9,-3 k@MWn cksign groM subdistricts A and B should be considered as one district in reality. 39 ations J L Recommend Employee parking is estimated from between 1. Emp oyee parking should be located 130 and 215 spaces within the downtown based to periphery of the downtown area, on an estimate of 1.5 to 2.5 spaces required either ELlong Third Avenue, to King for the 86 establishments. Using 2 spaces Olav parking lot or another as yet per establishment as a reference, or undetermined area; A potential site 2x86=172, and applying those spaces to for a MELjor new parking lot could be downtown Poulsbols net deficiency -84 without created adjacent to the Sunset Street further improvements, the realistic corridor in the Poulsbo project area. deficiency for downtown is -256 spaces. With improvements on Third Avenue, the realistic 2. The City and business community should deficiency is -226 spaces. This deficiency seek out and purchase an employee is compounded by the influx of visitor peripheral parking lot in the near oriented vehicular traffic, both in future. automobiles, motor homes, tour buses and automobiles with boat tra:ilers 3. Third Avenue should be striped for angle parking if it becomes one-way; The estimated actual 1985 retail sales for the City of Poulsbo was 12 million dollars. 4. Improved private parking areas should Of that amount, 25.5% of sales are occurring be developed along Third Avenue; these in the downtown area, a total of $3,o6o,ooo. include on street diagonal (if Third Of the 3 million dollars in Avenue is one way), and paved off-street professional /business services in Poulsbo in private lots where existing vacant or 1985, 19% of that occurred in the downtown, underutilized lots exist now; or $570,000. 5. The parking lot at the Harbor Master's Comparing the total downtown sales of office should be reorganized and $3,63o,ooo for 1985 with the 650 parking integrated with a new development on spaces available, per 300 business days per the Yacht Club site to improve and year, each space can be valued at twenty-two expand parking in the southern edge of dollars per day or $6,600 per year in sales. downtown; parking Calo%aCity assessment, by block Actual Actual + ROD Office ROD Retail Total Actual On Block -Office (off-Street) Retail (Off-Street) ROD Total Street Required A 73 59 154 21 227 80 64 -83 B 39 21 174 0 234 21 231 +18 C 8 18 7 20 15 38 0 .23 D 2 2 9 11 'Ll 13 0 + 2 E 49 23 63 82 112 105 20 +13 F 69 67 94 9 163 76 40 -47 40 The local business community could Street. To further the connection operate a privately run shuttle service between Front Street and the Park for business owners and employees existing landscaping has been between establishments and peripheral modified by an eight foot wide parking areas; boardwalk along the Park's edge. This boardwalk could extend to the 7. A day camper parking facility should be courseway and would be protected considered,for location at the periphery and illuminated by bollards and of the downtown area, preferably within light standards. The northern- a 1,320 foot radius (5 minute walk); most pedestrian walkway is located this is a day-only lot for recreational as shown to accommodate existing vehicles so that visitors using these parking. It is terminated by an vehicles do not further congest retail overlook that extends out over office parking spaces. This could be Liberty Bay. The water edge is combined with the employee lot. especially improved in this scheme with a rail, iighting, pavers and 8. Public and semi-public off street seating. A boardwalk and textured parking facilities could be utilized for sidewalk along the east edge with employee parking at times which would lighting are proposed to encourage not conflict with the primary use shops to start facing the water activities. while allowing service access * A total of 174 spaces are provided; 9. Peripheral employee parking should be a 13% reduction in existing strictly enforced at critical visitor parking. overload periods, at least on Saturdays Option 2: during the season and other prime visitor days. This scheme changes the existing 10. All parking lots should be required to parkway layout by establishing a include landscaping and signing. one-way vehicular loop system with angle parking along the Park. Vehicular traffic in the alley anderson pukwflv options would be eliminated. Park @J landscaping would be "opened" to Two options were investigated for the connect visually with improvements realignment of Anderson Parkway. Neither to the east such as the pedestrian option substantially improves upon the walks and boardwalks and sidewalks existing Condition.' at the west face of the Front Option 1: Street buildings. A total of 162 spaces are provided; a 19% This scheme uses the existing reduction in existing parking. arking layout. Vehicular traffic However, one way loop traffic is accommodated which might be more in the alley between Viking Compatible with other City House and Captain K's would be traffic patterns. blocked and made into an important pedestrian connection to improvements to the south. Changes in ground texture as well as landscaping marks two pedestrian walks across the parking lot. These walkways are located at existing pedestrian routes to Front 41 /-777-7., w2,77, 7o YACHT CLUB SITE 43 Bapkground The Yacht Club facility and site at the end E. Public conference center, civic center of Hostmark Street will become available in with space for privately managed quality 1990 when the lease with the City of Poulsbo restaurant and small shops; expires. F. A small high quality aquarium, museum The waterfront site is the most valuable with a hatchery, egg boxes and urban downtown piece of developable land. It's one habitatlenhancement program. third acre forms the southern terminus for the retail business core, is immediately 2. Private Uses accessible upon entering the downtown, and commands an uninterrupted view of the marina and Liberty Bay. Based on the shortage of A. Hotel complex with a minimum of forty available land within the downtown, this site (40) rooms, a quality restaurant and is extremely important as. a downtown catalyst small specialty shops; site. B. A boat service repair facility with a The alternatives motivations for development small reStELurant; of this site fall into two broad categories: C. A shopping plaza into a major 1. Within the public domain, seek to attraction. develop a visitor/consumer attractive development which is water dependent Urban waterfront, uplands and tidelands are and/or water related and which will becoming less abiLindant. The assumptions for remain in the public domain; the following recommendations in this chapter or, are based on a Stated Federal and State Coastal Management Policy Of Dromoting public 2. Sell, trade or lease the public property access to the urban waterfront for water to the private sector for private-for- development and/or water related uses. profit commercial development, preferably water depe ndent and/or water Recommendations related. soon= Both motivations may prove to be economically Two options as shown in the Design Guideline beneficial to the downtown business section portray design potentials of the site community. and waterfront areas, including a new wharf Suggested uses for investigation for each referred to as Hostmark Landing. category include: 1. Yacht Club site should remain. in the 1. Public Uses public domain, under City jurisdiction; A. Port of Poulsbo Harbor Master office 2. Any future use(s) should be water and Parking; dependent as priority one, or water related as priority two. Any use should B. Marine Science Center; provide public access; C. Public Waterfront Park/Festival 3. The City should coordinate efforts with Area; the existing Marine Science Center of Poulsbo to relocate the center to down- D. Expand public boat launch and fuel town Yacht Club site; IS] dock facility; 44 4. The Marine Science Center could be T. Limited maritime museum display space accommodated on the site by a variety of should be considered as a complementary site development options, ranging in use of the site. size from a 22400sf two story complex to a 6,000 to 10,000sf two story complex. 8. Views of upland residential neighbors Those options are described in the should be protected from substantial following Design Guidelines section. obstruction due to any new facilities at the site; The Port of Poulsbo offices, including the Harbor Master's office, could be 9. School and tour bus turn around, drop- incorporated into the Marine Science off and pick-up facilities could be pro- Center development; vided on site in most schemes; bus storage should occur outside of the 6. A fuel dock facility is a viable option downtown waterfront business area; as a part of port related activities on the site and further studies should be 10. The public boat launch facility could be undertaken to engineer the storage tanks retained in the downtown area by re- and fuel lines. The preferred option locating the facility to the southern would be to bury the fuel lines at the edge of the Yacht Club site. eastern limits of the site with distribution at an easily accessible, safe dock facility; 00 0 45 k IRS I L promenacle/extubit area oat ers' port offices=1,250 sf marine science center--8,400 sf parkir!g. spaces 'genera"3 tor_ nisc v1st _included i n S' port=included in 53 boat trailer parldng=9 marine science center option one OTTL 00 200 sour= kaspfisin &sign gmup 46 0 0 ' 0 -- Architecture In all options, the and detail of the Marine Science Center architectural character should be Co!IS!@Rj Sketch - Vi-jii--Couth. compatible with the Scandanavian 2. Site Orientation - Location of the components identified in Chapter 3, building on the Y-acht Club site should Downtown Aesthetics. The building(s) be oriented toward the water, with the should be two story maximum in height bulk of the two story section and reflect the design materials, scale, perpendicular to uplands for view obstruction reduction. work area for boaters 11/2 stories 2 st 00 e e p r9 port. offices/ shops=800-1000 sf marine science center-6,600-9000 sf sign parking spaces (general)=39 msc visitor--6 port=8 marine science center option two 0 50 100 200 J"T!F@ soma kasprisin &sign group 47 Site_Expansion-- A new wharf is 5. Automobile parking for drop visitors is depicted on option 2 to examine the incorporated into a reorganized and ex- expansion potentials of the oite; the panded public-port parking area north of wharf could be a pier and deck the Yacht Club site; the present park- structure or a combination pier and ing area accommodates forty parking fill structure, using dredge material spaces for -the Port of Poulsbo. The from the immediate area; the wharf would options presented here accommodate from be utilized as classroom/exhibit areas fiftY(50) to seventy(70) parking for the center, access to center boats, spaces, including visitor parking for a public waterfront access park and the center and the Port of Poulsbo. marina viewing area and a work area for marina boaters. Amenities for visitor safety and enjoy- ment could include wooden bollards 4. Vehicular circulation - No vehicular along the wharf, landscaping, marine storage is recommended on the immediate oriented arl;ifacts, benches., ed- site. Access to the site for service, ucational and directional signs, drop-off and pick-up is accommodated benches and trash receptacles. on site with vehicle storage at other sites (school facilities for visiting buses and organized group automobiles). marine science center \V hostmark I ing -canopies -exhibits -expanded public wharf 48 sue" marine science center view east and north .49 80 IMPLEMENTATION 51 to ... finish ... a tool. i.tpltment- essential to the ent, etc., performance or execution of something. owMew of wcom=ndafions third ave park/storage --f%accilhit manne science center front st - new shops in-fill new shops in-fiff city hall Z@ 2@1 T-D Rz@ The City of Poulsbo and the private sector VIII. A determination to improve the quality business community desire to strengthen the of life for all users of the project economic status of the downtown waterfront area as well as the strength in the area through physical and re-use improvements economic and physical functions and to buildings and exterior spaces, appearance. In order to attain or finish an objective as the p t the one above., the community must agree on, articipants m he poulsbo adopt, and set in motion a number of objective definitive actions and tools. This chapter highlights reasonable and plausible means to LOCAL put in place the ideas and concepts presented in this document. 1. The City of Poulsbo - The City of Before describing implem*entations steps, it's Poulsbo has a Mayor-Council form of advantageous to outline the overall government with a full.time technical implementation process. Effective staff composed of Engineering, Public Works, Planning, Fire and Police, Parks implementation -is based on all of the and Financial Administration. following 2. The Mayor's AdvisorX_222!2!ittee for down- I. A clear statement of purpose and town-revitaliza:E-11-o-n - an informal com- priority. mittee on downtown development which II. A design solution(s) or direction to a has been meeting once per month to discuss and review issues. perceived set of iss.ues. 3. The City of Poulsbo Chamber of III. An acknowledgement of timeframe; i.e., Comme-rc-e - an organization established a realization that all actions occur in for the City-wide promotion of the a time sequence and can influence or be business community as a whole in influenced by the way other actions relationship to local and area-wide occur in time. markets. IV. The realization that implementation, 4. The Downtown Merchants Association - a more often than not, has multiple group organized to specifically promote starting points and catalyst rather the downtown area. than single sources; and, has multiple initiators, facilitators 5. Poulsbo Retail Merchants Association a or sponsors, rather than one. group organized to promote the retail V. Financial resources., whether cash, establishments City-wide. contributed services, property and/or COUNTY/MULTI-COUNTY improvements, or information which can be leveraged into financial resources. 1. KITSAP COUNTY V1. An organization(s) which has as its 2. The Kitsap-County Transit_System - a primary objective the implementation county wide public transit system of one or more of the design solution(s) and has the authority to 3. Education Service District 114 - a act on those design solutions. special service district which VII. The capability to follow an agreed upon contributes to the support and course of action through to completion; maintenance of the Marine Science Center, represented by a Board i.e., to manage. of Directors from fifteen School 53 .districts and assisted by a Steering in implementation include the Department Committee from North Kitsap and of Transportation, the Department of Bainbridge Island. Community Development, Department of Commerce and Economic Development Department of Fisheries Depai@tinien@ of Game The School districts participants for ESD 114- include: PRIVATE LANDOWNERS Cape Flattery (Clallam County) 1. Land and/or building owners Crescent (Clallam County) Port Angeles (Clallam County) 2. Tenants Quileute Valley (Clallam County) Secuim (Clallam County) Brinnon (Jefferson County) Chimacum (Jefferson County) Port Townsend (Jefferson County) Queets-Clearwater (Jefferson County) Quilcene (Jefferson County) Bremerton (Kitsap County) Central Kitsap (Kitsap County) North Kitsap (Kitsap County) South KitsaD (Kitsap County) North Mason (Mason County PORT DISTRICT 1. Port of Poulsbo - a port district under the direction of three port commissioners and managed by a Port manager from the Harbor Master's office in downtown Poulsbo. The port operates a marina, upland visitor facilities in and around the downtown. STATE OF WASHINGTON 1. Department of Ecology - responsible for the Coastal Zone Management Program, jurisdiction of which covers the entire Poulsbo downtown waterfront. 2. Department of Natural Resources - responsible for tideland activi ties and navigable waterways. 3. Other departments which will play a role 54 RecommendatiM 7: Recommendations for implementation: formation of the district by the residents in the affected area. I. STRATEGY The CitY,the Port of Poulsbo and the 2. Outside Sources of Funds: State business community should coordinate federal program funds and grants resources to package the financial and have traditionally been the most organizational r6sources necessary to acceptable sources for many pro- achieve a selected number of projects Jects. Capital improvement identified in this document. grants from the state should be used on projects which have area- II. Sources of Funds wide benefits. Sources of Funds are identified for each Other outside sources include private major project and will include com- foundations, and private investors binations of private, public and non- within the private sector. profit sources. Essentially, two sources of public funds exist for the City of Poulsbo: 1. Local Sources: Local sources can 'ge used to pay.for a project directly or to finance municipal bonds which finance the project. Direct funding is available from sales tax revenue for capital improvements. The City prioritizes the projects and budgets accordingly. This process can be slow, piecemeal but is usually safe and fiscally conservative. The City of Poulsbo has a general obligation bond net available non- voted debt limit of $853,309; and, a total non-voted and voted debt limit of $3,524,514. Selected, high priority, high community-wide interest projects could be funded from these sources. Local Improvement Districts can be used to supply the local share or match for projects funded from ex- ternal sources such as state grants. An LID is a special asess- ment area within which the im- provements are located. A refer- rendum is required approving the 55 Recommended Projects and Financial Plan POULSBO IMPROVEMENTS SCHEDULE Project 1986 1987 1988 1989 1990 waterfront access crosswalks at parkway water edge pavers and railing at park boardwalk and new landscaping at park new pedestrian lighting at park pier & gazebo over bay at park new wharf at south end of harbor anderson parkway dosing of alley to south parking stall modifications cast edge sidewalk improvements hostmark landing relocation of boat launch ramp new wharf extension (west & south) new parking layout lighting new harbormaster building yacht club site new boat launch ramp demolition new wharf platform. new fuel dock parking and vehicular traffic layout new buildings as req'd. parldng anderson parkway modifications hostmark landing recorganization third street parking & improvments, peripheral lots source Kasprism design group 56 The proposed tax reform package presently amount and quality of the benefit 5 that ean being prepared by the Reagan Administration, be expected from the federal investment. In and the Gramm-Rudman law will both affect the many cases, Economic Development amount of State and federal monies available Administration funds can be used as a for cities and towns. While the prognosis is mechanism for improving the vitality and not encouraging, the State of Washington has competitiveness of the business district. undertaken an aggressive effort to assist However, it must be noted that a commercial distressed and Coastal communities. While or waterfront project may have a lower degree Poulsbo does not meet the criteria for a of priority for funding than an industrial distressed community, it can still benefit by project. The Economic Development some State programs for design and marketing Administration program may be used to the urban waterfront. construct streets., sewers, water lines, and other necessary public facilities directed Existing Relevant Programs towards improving economic development opportunities. The program has financed Economic Development Administratiop, Public downtown and waterfront improvement programs Works Assistance_Prog_r_am`_:__Tf5KT ---- - in other communities around the state and the nation. Many communities within an economic development district are eligible to participate in the Economic Development Bureau.of Outdoor Recreation: (IAC/BOR) Administration Public Works Assistance Programs and other EDA funding. Most of these programs direct funding towards: The Bureau of Outdoor Recreation, Department of the Interior, now referred to as Heritage A. Making land suitable for industrial or Conservation and Recreation Services (HCRS) commercial use, or providing utilities, is an available resource for various elements access, and site preparation. of the proposed program for parks, pedestrian amenities, and other such items on a 50/50 B. Building facilities and providing equip- matching basis. The availability of funds ment for job training programs. should be pursued with the State of Washington, as in most cases the State of C. Improving public facilities at airports Washington Interagency Committee for Outdoor and harbors. Recreation manages and disburses the funds. The City is required to have an improved D. Providing a very poor community with a parks and recreation plan on file with the basic infrastructure that is a pre- State Interagency Committee for Outdoor requisite to initiating or stimulating Recreation. This document should be economic development. submitted to IAC along with any application for substantiation of project intent. Recent E. Renovating inner city buildings for projects funded by the Interagency Committee special development purposes. for Outdoor Recreation include waterfront improvements, riverfront parks and walkways) F. Building or improving publicly-owned swimming pools, bike paths, play fields, recreational facilities to build up the trail systems, and other general parks and area's tourism. recreation improvements. Recent guidelines for eligibility include projects which are G. Improving the appearance of efficiency family oriented, participatory, active yet public facilities in run-down, congested not athletic and waterfront access oriented. areas. These types of projects are evaluated by the 57 Small Business Administration 7A Loan Guarantee Program: market rates. The purpose of the program is to stimulate local investment, and to create The Small Business Administration's 7A Loan new or save existing jobs. Loan proceeds can Guarantee Program can provide assistance to be used for building construction or small businesses in obtaining financing in acquisition and rehabilitation, leasehold capital, fixed asset acquisition (including improvements and machinery and equipment. equipment, land, and buildings), and lease- Not more than 50% of the total project cost hold improvements. Working capital includes can be financed by the SBA, the maximum being acquisition of inventory, financing $500)000. The business must provide a receivables, and reducing trade debt. The minimum of 10% equity contribution, and a SBA 7A Program guarantees up to 90% of a loan private financing source, usually a made by a commercial lending institution. conventional lender, provides the remaining The business must contribute some equity, the funds. amount varying with the-project and lender's requirements. The program is available to smal'11- businesses planning an expansion or relocation. The SBA For-profit businesses, particularly those who size criteria for small business in this are unable to obtain conventional financing, instance is broad: Any business qualifies can receive this loan guarantee assistance. whose net worth is less than $6,000,000 and A small business, for this purpose, is whose profits after taxes are under defined as a retail, service, and $2,000,000 for the previous two years. construction business whose sales do not Businesses with a three-year track record are exceed $2,000,000; a wholesale industry whose desirable, but not mandatory. There are no sales do not exceed $9.15 million; or a limitations on the personal net worth of the manufacturing industry whose employees do not business owners. The 503 Program is limited exceed 250 people. to owners/users; developers do not qualify for loans under this program. The program allows real estate loans up to 25 years and working capital loans of up to 7 The 503 Program is one which involves the SBA years. The rate for an SBA 7A guaranteed and a private 'Lending source. The private loan may not exceed the prime rate by more lending source generally is a bank, although than 2.7%. Loans may be for either a fixed seller financing is an option. The rate or variable rate. Collateral may include charged on the private loan is set by by personal assets; mortgages on commercial private lender and may be fixed, variable, or land) buildings, or equipment; or assignment floating. The term is set by the lender, of receivables. There is a minimum loan subject to a ten-year minimum. amount which applies to this program and this should be verified with the state The SBA loan is subordinated to the private communities' development financing assistance loan and is offered at an interest rate of program. The SBA has been under pressure .625% over the U.S. Treasury bond rate. The from the Reagan Administration for a phase- rate fluctuates with the market and is set out and SBA staf f have at times been once a month for loans that are closed in uncertain as to the status of approved that month. When a loan is ClOSed., the rate programs. is fixed and remains constant over the life of the loan. T,'.11e loan's term is tied to the life of the asset and is either 15,20,or 25 Small Business Administration 503 Loan years. Program: The SBA 503 Loan Program is a fixed asset Internal Revenue Service: financing mechanism which offers small The Internal Revenue Service is identified as businesses fixed interest loans at below 58 a resource in preparing funding strategies These elements of the Revenue Code deserve available for downtown programs because of attention and research by business people in specific portions of IRS laws that provide the community and their particular investment incentives. Specifically, accountants and auditors. investment tax credits (ITC's) help stimulate the investment decisions regarding Parking and Business __Improveme.nt Areas rehabilitation of commercial and rental Uiff jiT- property structures. While many ITC's have been recommended for termination under the new tax reform program, the historic tax In order to aid economic development and to credit most likely may survive. facilitate business cooperation, Washington A 10% investment tax credit is provided for State law (RCW 35.87A) authorizes all rehabilitation expenditures for all types of counties and all incorporated cities and businesses and pro*ductive buildings. towns to establish Parking and Business Eligible buildings, include factories, Improvement Areas for the following purposes: warehouses, hotels. and retail and wholesale a. The acquisition, construction, or stores. Only the rehabilitation expenditures, not the acquisition costs,, are eligible and, maintenance of parking facilities if more than 25% of exterior walls are for the benefit of the area. replaced, the expenditures will not qualify. b. The decoration of any public place In addition, the building must have been in in the area. use for at least 20 years after the last rehabilitation was completed. The credit is C. Promotion of public events which available for qualified -expenditure incurred are to take place in public places after October 31, 1978. in the area. In addition, the Act amends the Internal d. Furnishing of music in any public Revenue Code to make it clear that place in the area. expenditures with respect to which the five- year amortization is elected under Section e. Providing professional management, 191 (Rehabilitation of Certified Historic planning, and promotion for the Structures) will be recaptured in accordance area, including the management with the provisions applicable to Section and promotion of retail trade 1250 property (real property), rather than activities in the area. provisions applicable to Section 1245 property (personal property). This means that only depreciation in excess of straight- In order to assist in the cost of achieving line depreciation is recaptured. The Act, these purposes, cities are authorized to levy however, makes such excess depreciation a tax special assessments on all businesses within reference item. Further, the Act makes it the area specifically benefited by the clear that long-term leases of historic parking and business improvement assessment. structures may claim the five-year The City, in accordance with the special amortization, if they in cur rehabilitation provisions of the statute authority, may expenses and comply with various technical issue and sell revenue bonds for some of the aspects of the historic structure definition. costs involved in the parking and business These elements of investment tax credits and improvement area. Revenue Act provisions present available resources and positive cash-flow benefits to To initiate such a process in the business persons involved in rehabilitation establishment of an area, a petition must or improvements of existing structures. contain the following: 59 1. A description of the boundaries district. Specifically, it added for of the proposed area; clarification that assessments could aid economic development_and facilitate 2. The proposed uses and projects to merchant and business [email protected]@jtion which which proposed special assessments assists trade_th.-rou!g@_"R!:2Y_i1ing professional and revenues shall be put; and the of the total -estimated cost thereof; area, including the management and promotion y ____ ----------- 3. The estimated rate of 1 .evy of o r ai ra e activities in the area". special assessments with a pro- posed breakdown by class of The legislative authority of each city shall business and the assessment have sole discretion as to how the revenue classification.to be used. derived from the special assessment is to be used within the scope of that purpose. The initiating petition shall also contain However, the legislative authority can also appoint existing advisory boards or the signatures of persons who operate commissions to make recommendations as to businesses in the proposed area which will issuesY or the legislative authority, such as pay 50% of the proposed special assessments. the City of Poulsbo, could create a new advisory board or commission for such The City, after receiving a validation purposes. initiation petition or after passage of initiation resolution, shall adopt a resolution of intention to establish such an area. The resolution shall state the time Local Improvements districts: and place of hearings to be held by legislative authority to consider establishment of an area. It shall state all Local Improvement Districts are widely used the information contained in the initiation in the State of Washington to provide for petition or initiating resolution regarding public improvements, particularly streets, boundaries, projects and uses., and estimated sewers., and WELter programs. A local rates of assessment. improvement district is formed and assessments are applied to the property owners for the cost of the improvements, In establishing the special assessments, the based on the amount of benefits they receive law has been amended to clarify alternatives from the improvements. Of-ten these available to the program. The legislative improvements are done on a footage basis; authority establishing such assessments may i.e... the amount of property frontage in the make a reasonable classification of case of the streE!t improvement, or the direct businesses, giving consideration to various cost of the water lines or sewer lines that factors such as business and occupation taxes serve the project on a pro rata basis. imposed, square footage of the businesses, number of employees, gross sales, or other reasonable factors relating to the benefit In complex situations, often several received, including the degree of benefit assessment roles are developed based on a received from parking. formula that attempts to determine a particular property's benefit from the public improvement. One example is the construction The bill also elaborated on the purposes of parking lots, the cost of those lots, and served by the previous amendments and the distance of the parking lots from refined, without limiting the scope of, permissible purposes to be served by the business improvement area assessment 60 individual property and the nature of the 8. Escalators or moving sidewalks, property being served. together with the expense of' operation and maintenance; Chapter 35.43 in the Revised Code of 9. Parks and playgrounds; Washington establishes authority for local improvements districts and the requirements 10. Sidewalks, curbing, and cross- for initiating . the above proceedings. walks; Authority generally includes the construction, reconstruction, repair, or 11. Street lighting systems, to- renewed landscaping relative to the gether with the expense of following: furnishing electrical energy, 1. Alley, avenues,,boulevards, lanes, maintenance and operation; park drives, parkways, public 12. Underground utilities, trans- streets, their grading, regrading, mission lines; planking, replanking, paving, re- paving,macadamazing, remacadamazing, 13. Watermains, hydrants, and graveling, regraveling, appurtenances which as to piling, repiling, capping, re- trunk water mains shall capping, or other improvements; include as nearly as pos- if the management and control of sible all the territory park drives, parkways, and in the zone or district boulevards is vested in a board to which water may be of park commissioners, the plans distributed from the trunk and speci-fications for the improve- line mains through ment must be approved by the park lateral service and commissioners before their distribution mains and adoption; services,, 2. Auxiliary water systems; 14. Fences, culverts, siphons, or coverings or any other feasi- 3. Auditoriums, field houses, ble safeguards along, in gymnasiums swimming pools, or place of, or over open other recreation or playground canals or ditches to pro- facilities or structures; tect the public from hazards 4. Bridges, culverts, and trestles thereof; and approaches thereto; 15. Road beds, trackage, sign- alization, storage facil- 5. Bulkheads and retaining walls; ities for rolling stock, overhead and underground 6. Dikes and embankments; wiring, and any other stationary equipment 7. Drains, sewers, and sewer reasonably necessary for appurtenances which as to trunk the operation of electri- sewers shall include as nearly fied public streetcar lines. as possible all the territory which can be drained through Section 35.43-070 specifies action on the trunk sewer and subsewers petition or resolution for such an ordinance connected thereto; 61 to establish an LID. A local improvement may New State Programs be ordered only by an ordinance of the City .or town Council) pursuant to either resolution or petition therefore. The The following two programs have been approved ordinance must receive the affirmative vote by the 1985 Stat-e legislature. of at least the majority of the members of the Council. Ch .arters of cities of the first 1. Communi-t-y"Revitalization Team (CRT) class may prescribe further limitations. Cities and towns other than of the first 2. Development Loan Fund (Private Sector class may prescribe further limitations. In T-s-sis ance) this case, the ordinance must receive the affirmative vote of at least two-thirds of Both Programs have similar e*Ligibility the members of the Council if, prior to its requirements which include: passage, written objections to its enactments are filed with the City Clerk by or on behalf of the owners of the majority of the provide assistance to distressed linear frontage of the improvement and of the communities and counties; area within limits of the proposed improvement district. a distressed county is one which has art unemployment rate of 20% in excess of the state's average State Depart.ment-of. Commerce and Economic for the three previous years; T-e-v-elopment., -------- Community --Economic Revitalization Boar'j TZ@fRliT a distressed area within a county (or city) which 1) is composed of contiguous census tracts; 2) has a The Community Economic Revitalization Board minimum population of 5,000; is an independent commission established by 3) has 70% of its families and un- the State of Washington legislature and related individual households below served by the staff of the Department of 80% of the county's median income; Commerce and Economic Development. it 4) has an unemployment rate at 40% provides low interest loans through higher than the county's. municipalities for public improvements necessary to stimulate private investment and job creation. Established by the legislature All of these four requirements must be met in 1982 as the successor to the Economic for eligibility. Presently, Poulabo does not Assistance Authority, the Board is able to qualify for these programs. respond fairly rapidly in providing low STATE OF WASHINGTON DEVELOPMENT LOAN FUND interest loans relating to specific project (LDF) Department of Community Development actions. Guidelines for evaluating proposed projects TYPE OF FINANCING: include a number of short-term and long-term jobs, related public and private investment; Provides capital for businesses in distressed economic conditions and unemployment in the areas which will create new j o b s , community; project feasibility,* ability of particularly for. lower income persons. DLF applicant to repay loan; and value to local provides funding; for the difference between economically disadvantaged groups. The City the total project cost and t h E! level of is the official applicant. private financing and equity available to the project. 62 PRIORITY PROJECTS: RATE OF INTEREST: a. Manufacturing or other industrial pro- duction Determined by the need of the project and by b. Agricultural development or food pro- the competitive factors cessing Typically, DLF rates will be 6 - 9 percent annum C. Aquaculture.development or seafood pro- Deferral of principal may be negotiated, as cessing appropriate Rate could be stepped up toward market rate d. Development of impro ved utilization of over time natural resources e. Tourism facilities FOR MORE INFORMATION CONTACT: f. Transportation or freight facilities Department of Community Development 9. Retail or service enterprises which will 9th and Columbia Building expand the community's economic base Mail Stop: GH-51 rather than primarily redistribute Olympia, Washington 985o4-4151 existent customer base (2o6) 586-8976 or 1-8oo-562-5677 Attention: Joan Machlis, Manager h. Other activities which represent new Development Loan Fund technology or a type of economic enter- prise that is needed to diversify the economic base of an area Aquatic-Land Enhancement-Account (ALEA), DNR The Aquatic Land Enhancement Account (ALEA) FUNDS AVAILABLE: was established by the 1984 legislature. Funds are derived from the lease of state- owned acuatic lands managed by the Department Loan up to $350,000 of Natural Resources (DNR). Must leverage at least $2 of private capital for every public loan dollar "After appropriation, these funds shall The loan amount is determined by the "gap" be used solely for aquatic lands en- and competitive factors hancement projects; for the purchase, improvement, or protection of aquatic lands for public purposes; for providing USE OF FUNDS: and improving access to such lands; and for volunteer cooperative fish and game Funds can be lent for the acquisition, projects ... (RWC 79.24-580)" engineering, improvement, rehabilitation) construction, operation or maintenance of any Soon after the legislation became effective, property, real or personal, that is used or DNR met with the Departments of Fisheries, is suitable for use by an economic Game, Parks and the Interagency Committee for enterprise. Working capital term loans are Outdoor Recreation (IAC) to discuss alloca- eligible costs. tion o-"' available funds. It was agreed that Natural Resources would seek appropriation DLF funds are meant to finance that portion of 70% of funds and administer those funds of a project which cannot be financed through for public access and environmental other sources but which is the last ap needed improvement and enhancement projects. Fish- to be filled before the overall investment eries and Game would seek respective appro- can occur. priations totaling 30% of the funds for volunteer cooperative fish and game projects. 63 volunteer cooperative fish and game projects. selection process. Section Vnt (see Sec- tion III) divides responsibilities This report describes how DNR, working with between DNR and IAC. IAC, has administered ALEA to date. The application process is dove- tailed with the existing IAC schedu'-e. Section IV is the Allocation of-Funds application manual for locally sponsored projects. DINR established a target distribution of its appropriation between two major categories: DNR establishes policy, project public access/recreation ( 8 0 C/'O' ) ; and selection criteria, and manages environmental protection, improvement, and the selection process. Section V enhancement (20c/")). The public access/ contains the project selection recreation funds would b6 further divided be- criteria. tween local agencies (60"1`0') and state agencies (40%). The 1_; legislature authorized 1905 IAC assists in project selection exDenditure of the reouested $2,100,190. and issues and administers project (See Fiaure 1). tD develor-ment contracts. Section VI is a sample ALEA contract Program Objectives Local Frojects are solicited an- nually, state projects biennially Program objectives and operating guidelines to coordinate with the legislative developed for ALEA are contained in Section budgeting process. ILI, and address the fo'lowing elements: Project selection is done through DistributinL- funds as -rants to an objective rating system, based istate -and local a-gencies throu6-h on recommendations of a committee an open, competitive evaluation composed of the League of' Women process. Voters, Washington Environmental Council, Department of Ecology, Using ALEA funds to satisf-,,,r funding MIR, IAC, and two local parks and L@. needs not met by existing proLrams. recreation agencies. FavorinF @ priiblic access projects which emphasize simple pedestrian Summary access as contrasted-4 to large scale, intensive developments. Interest in t he program has been high. Demand is expected to increase as the program Seeking state-wide distribution of becomes better known. Nineteen state and t:> projects. local projects have been funded to date. These amount to $971,147 and their locations Requiring local projects to provide Six-y-one other are shown in Figure 2. U a miI nimum share of project cost. projects ('p3,043;,127) were submitted but not Encouraging interpretive programs approved for lack of funds (projects are listed in Section VIII). to explain benefits provided by state-owned aquatic lands. FEDERAL GOVERNMENT Pr2Era.m_Administration 1. Internal-@evenue Service - Investment Tax Credit Program for historic and/or coordinates ALEA administration with IAC. older buildings. ..64 2* US Army Corp of Engineers 3. US-Depar,tment of Commerce 4. US Fish and Wildlife Service Ma.in Street_Program The Main Street is coordinated by the State of Washington and provides seed monies to retain a development coordinator to assist in economic, design and promotion activities. This pro 'gram has been funding communities 5,000 people or more in population 65 Based on the previous discussions regarding programs, it's level of economic difficulties funding resources, the following chart may not be severe enough to compete for recommends the application of those resources available monies. Of the programs listed the to given projects. While the City of Poulsbo Bureau of Outdoor Recreation funds (IAC), may be technically eligible . for listed EDA, and SBA offer the most potential for Poulsbo. note: numbers indicate priority with 1( Yoe '@DERAL srATE LocAL PRMATE the highest and (5) the lowest z" -K- e y Projects. waterfront ac cess parkway crosswalks 1 1 2 3 water edge pmers/railings 3 -1 2 3 3 park boardwaWlandscaping 4 1 1 2 3 park pecLestrian ligh 1 1 1 1 1 1 1 2 3 *r & gazebo -2 3 14 new wharf at south end 1 2 4 5 anderson parkway Close aileY to south 2 parking staH roodifications 1 2 1 east edge parkway boardwalk 3- 1 1 2 hostmark landing relocate boat launch MMP 2 1 3 4 5 new wharf extension 3@ 5 5 new parldng layout 1 2 1 2 pedestrian lighting 1 2 3 3 yacht club site new boat launch rarnp 3 4 -5 1 new wharf 2 1 2 5 5 1 new buildirgs NOME== 1 1 parldng third street 1 3 2 peripheral lots 1 2 scandanavian theme rehabilitate e3dsting buildings @11. 2 new buildings t I I 66 KEY PROJECT FUNDING GUIDE source: kwprisin design grOUP P 0-i t- 0 f C TV7Z, 01 In 1983, The Kasprisin Design Group prepared providing the opportunity for shopping, a Downtown Revitalization Program for the dining and entertainment; City of Port Orchard, Washington. As a part of the implementation section, and with the 4. Cultural and local festival activities objective to promote new and adventuresome will be coordinated with the cruise ship marketing ideas for Puget Sound ports, the schedules to provide a number of the PORT OF CALL PACKAGE was researched and following: recommended for -action. The 'package' is of such merit that it bears Country Western Music Festival repeating here with the hopes that interested Fathoms of Fun Festival groups in Poulsbo may pursue and organize such a venture. The underlying objective is Local drama group's performance(s) to promote each Puget Sound Dort community by relative to the local history promoting key ones as a group, as one visitor (short) three-act play depicting destination for a specialized adventure. humorous aspects of 1890 Sidney- Port Orchard life styles). Puget Sound Port of Call Cruise Functions sponsored by local merchants and chamber of commerce. The potential is significant for an in-sound commercial cruise ship package which would Other attractive activities. make scheduled visits to a number of Puget Sound waterfront communities. Interested-Cruise Ships This section describes the basic concepts and strategy regarding the nature and packaging Virginia V Steamer Foundation requirements of such a cruise tour. Fishermen's Terminal Vessel Length: 125 feet Objective Capacity: 325 Develop a regularly scheduled cruise (2o6) 624-9119 ship "bed and breakfast" tour package utilizing a select number of Puget Sound Harbor Tours waterfront communities as a new economic Pier 56 and cultural function for those Goodtime I communities. - Vessel Length: 87 feet - Capacity: (460) 350 comfortably Concept Goodtime II 1. Establish a Puget Sound route for a - Capacity: (496) 350 comfortably cruise ship(s) which permits a minimum Goodtime III of one day/one night visits to - Capacity: (400) 150 comfortably approximately five ports of call; (206) 623-1445 2. Cooperating "bed and breakfast" estab- Grayline Tour Wholesaler lishments within each port will provide Charter, Seattle accommodations for the vessel's Vessel Dimensions: 65 feet long, 25 passengers; feet wide, 10 feet draw Maximum capacity: 250 theater style 3. Time will be allotted for day time Capable of serving dinners on board, excursions within each community, and coordination with on-shore activities (2o6) 343-201'@ 67 These groups were interviewed based on the Enjoy Port Townsend entertainment and fact that the vessels do not have on-board dining establishments, stay overnight at sleeping accommodations. the James House and the Quimper Inn; tour Port Townsend's historic district Potential Route Tuesday. Leave Seattle Friday evening Leave Port Townsend Tuesday afternoon Cruise Puget Sound with possible stops at: Cruise the Strait of Juan De Fuca along - Blake Island (salmon bake) Whidbey Island north through Deception Pass and through Saratoga Passage to - - Gig Harbor Coupeville. ville Wednesday afternoon and Dock at Port Orchard on Friday evening Leave Couve arrive back in Seattle on Wednesday - Utilize Port Orchard's "bed and evening. End of tour. breakfast" facilities overnight Although this cruise is hypothetical, it - Leave Port Orchard for Poulsbo Saturday does describe the potential of the many afternoon and diversified Puget Sound communities. Port Gamble, owned by Pope and Talbort, - Cruise Sinclair Inlet and the Naval Inc., is presently studying the town for Shipyard facilities; Dyes Inlet additional use as a conference and visitor center. Coupeville is presently - Dock at Poulsbo Saturday evening, improving their waterfront resulting staying overnight at the Fjord House and from t h e same available waterfront Manor Farm Inn "bed and breakfast" resources and economic needs as Poulsbo. waterfront park on Sunday morning. The beneficial coordination between Port Orchard and these Puget Sound ports-of- Leave Poulsbo Sunday afternoon call. Cruise Puget Sound Inlets, cruise by Kingston and Hansville The Next Step ... 1. Establish contact with each community Dock at Port Gamble Sunday evening, stay through the Downtown Association overnight in the old residences, tour the building complex and enjoy a catered 2. Form a Puget Sound Port-of-Call Visitors dinner; Monday morning would include a Committee or Association to deal tour of the mill, now one of the most specifically with this project and to advanced computer-laser operated contact the Seattle and Tacoma Chamber facilities in the country yet housed in of Commerce and Convention Bureaus. a National Historic Trust structure. 3. Develop the "bed and breakfast" Leave Port Gamble Monday afternoon facility(s) in Poulsbo. Cruise Admiralty Inlet, passing by 4. With the Puget Sound Association in Marrowstone Island, Fort Flagler State place, with a list of on-shore sleeping Park, Lower Hadlock and Fort Worden facilities and visitor activities State Park. outlined and described, as a group contact the cruise ship companies - Dock at Port Townsend on Monday evening requesting consideration, costs and potential schedules. 68 Contact selected travel agencies from the communities involved and develop a pnactice chartered test run, developing a list of improvements en route each community could make regarding image, activities and facilities; and have travel agencies develop the package, prices and marketing. Schedule and coordinate on-shore fest- ivals and activities to coincide with the cruise. new 69 8.a. pendix e onoimc analysis and survey 8.a., ap F e c INTRMLJCTION The following is the marketing portion of a two part study to develop basic information and strategies which will assist in the economic and physical develcqie t of the Poulsbo downtown waterfront area. The a pec itic objectives of the marketing portion of the study were: 1. To inventory current market and physical conditions in the downtown waterfront area. 2. To assess and describe the City of Poulsbo's and the downtown waterfront area's place in the regional em omy; mepwially regarding retail sales competition, retail sales growth, and retai I market size. 3. To make recaimmy ions for the future ecoi ic growth of the downtown waterfront area. II MANAGEMENT SUMMARY Study findings revealed that the population of North Kitsm County is expected to increase an average of 4%/ annually between the years 1990 and 2000. The population of Poulsbo is expected to grow and average of 1.3% annually during the same period. The Federal governemy t continues to be a major Kitsap County employer, with 17,360 civilian employees. Employment increased by 5,780 jobs be- tween 1972 and 1982, with the largest area of growth occuring in eating and drinking establish- ments. Retail sales growth, after adjustment for inflation, averaqed 11.90% annually between 1980-and 1985. A net growth of 59.8% for the period. Given the present trend sales can be expected to increase to approximately $ 73 million by 1990 an additional 51.7% increase. Retail sales in the downtown waterfront area are estimated at $ 11 million or 17.7% of city-wide sales. The City's market share is estimated at- 81.8%. Major findings in the community retail survey were: 51% of the respondents felt prices in the downtown waterfront area were either somewhat expensive or expensive 67% of the respondents drive by a shopping center or market daily an their way to and from work. W1. of the tespa ts indicated the desire for a food store in the downtown waterfront area. 347. of the respa ts felt the downtown waterfront area needed more restaurants. W1. of the respondents cited the need for a shoe store 34% of the respondents cited the need for a men's clothing store. Six recommendations were given for future economic growth and developie t. The specific recommendations were: I. That a Downtown Development Council be established for the purpose of pranoting and advertising the City of Poulsbo and that the Council be a joint venture between downtown merchants and city government. 2. The the Downtown Development Council seek to bring more professional services to the area for the purpose of increasing the number of visitors to the downtown. 3. That the Downtown Development Council Increase the number of retail shops in the downtown area and in so doing further diversify the present retail mix. Several suggestions for diversification are provided. 4. That merchants in the downtown waterfront area review their existing pricing and procurement practices for the purpose of becoming more competitive with other Kitsap County regions. 5. That the Downtown Development Council Implement a series of winter and fall promotional activities targeted at local residents. 6. That the City of Poulsbo examine possible private sector uses for the old Yacht Club site, which will serve as additional attractions to the downtown waterfront area. III LIMITATIONS OF 11-E STUDY This studv is concerned with general retail market characteristics relative to the the Poulsbo downtown waterfront area. It neither examines the market potential of any specific business nor provides complete economic baseline data about the City of Poulsbo. Its recommendations are general and intended to serve as the foundation for future planning. It contains no recommen&ations for s pec ific investment. IV METHODOLOGY A. SECONDARY DATA COLLECTION 1. Secondary data collection was Utilized to describe the competi- tive market am relative to the retail characteristics of the Poulsbo Downtown Waterfront District. Secondary data was Used to: a. Define the trade area. b. Estimate the local market size relative to the Effective Buying Income (EBI) within the defined trade area. c. Determine retail sales history of the City of Poulsbo. d. Determine the historical growth rate of retail sales in the City of Poulsbo. g. Obtain a demographic and socio- economic profile of the City of Poulsbo. 2. Secondary data sources utilized were- a. "Survey of Buying Power"Sales and Marketing Management, July 1985. b. County Business Patterns, U.S. Bureau the Census, 1984. c. "Economic Development Program", Economic Development Council of Kitsap County, June 1985. d. Association of County Officials f. Puget Sound Council of Governments g. Washington State Bureau of Tourism h. Washington State Office of Financial Management. i. City of Poulsbo,Planning Department B. PRIMARY DATA COLLECTICN 1. Primary data collection consisted of three specific activities; a telephone survey 6f local residents, a survey of downtown merchants and a Ohysical inventory of retail establ ishments. a. Telephone Sirvey A telephone survey was made of prefixes 779, 697, and 598. The final return was four hundred, completed, useable questionnaires, providing a confidence interval of 95 percent. The analysis consisted of descriptive statistics such as frequency counts of each response and "rages of the responses. Further analysis was carried carried out with cross tabulations. b. Merchants Survey A survey of local merchants was conducted.for the purpose of estimating retail sales within the study area and to obtain infor- mation regarding rental costs and square footage. Forty-four percent of the merchants responded to the survey. c. Physical Inventory. The physical inventory consisted of a count of all retail establishments in the city. Establishments were classified by SIC code and location within or outside the study area. 3. DATA ANALYSIS A detailed and complete statisical analysis is provided in the Technical Report. TABLE V-1 POPULATION CHANGE KITSAP COUNTY COMPARED TO KING, SNOHOMISH AND PIERCE COUNTIES AND THE STATE OF WASHINGTON KITSAP KING SNOHOMISH PIERCE WASHINGTON COUNTY COUNTY COUNTY COUNTY STATE POPULATION 1970 101,732 1,159,375 265.236 412,344 3,413,250 1975 116.090 1,148,000 268.000 413.500 3,493,990 1980 147,152 1,269,749 357,720 485,667 4,132,204 1984 (EST) 162,500 1,326,600 366,700 514,600 4,328,100 % POPULATION CHANGE 1970-75 14.1% -1.0% 1.0% 0.3% 2.4% 1975-80 26.8% 10.6% 33.5% 17.5% 18.3% 1980-84 10.4% 4.5% 2.5% 6.0% 4.7% 1970-84 5 9. 711 14.4% 38.3% 24.8% 26.8% AVERAGE POPULATION CHANGE PeR YEAR 1970-75 2.8% -0.2% 0.2% 0.1% 0.5% 1975-80 5.4% 2.10, 6.7% 3.5% 3.7% 1980-84 2.6% 1. 1% OAZZ 1.5% 1.2% 1970-84 4.3% 1.0% 2.7% 1.8% 1.9% Sources: Office of Management (OFM), 1984 Population Trends for Washing- ton State, Olympia, n, 1984; OFM, selected unpublished revised population tables. 1984. TABLE V-2 SELECTED DEMOGRAPHIC CHARACTERISTICS OF POPULATION IN KITSAP, KING, SNOHOMISH & PIERCE COUNTIES - 1970 & 1980 KITSAP COUNTY KING COUNTY SNOHOMISH COUNTY PIERCE COUNTY 1970 1980 1970 1980 1970 1980 1970 1980 TOTAL POPULATION 101.732 147,152 1.159.375 1,269,749 265,236 337,720 412,3" 413,500 RACE DISTRIBUTION (a) I WHITE (percent) 96.0% 92.8% 93.0% 88.9% 98.3% 95.5% 93.0% 811.1% OTHER (percent) 4.0% 7.2% 7.0% 11.1z 1.7% 4.5% 7.0% 11. 9% SEX AGE DISTRIBUTION MALE/FEMALE RATIO 1.052 1.055 0.956 0.972 0.992 0.989 1.097 1.017 MALE UNDER 16 (percent) 28.6% 25.1% 30.7% 21.9% 35.2% 26.70A 28.6% 25. 1% 16-19 7.8% 7.4% 7.0% 7.2% 6.8% 7.0% 10. 2% 11.5% 20-44 34.0% 42.1% 34.3% 43.3% 33.4% 41.0% 37.3% 41. 2% 45-64 21.1% 17.2% 20.7% 19.4% 18.1% 17.8% 17.2% 17.5% 65 & OVER 8..5% 8.2% 7.2% 8.2% 6.5% 7.4% 6.7% 7. 6% FEMALE UNDER 16 (percent) 28.7% 25.4% 28.1% 20.4% 33. 2% 25.2% 30.7% 24. 2% 16-19 7.8% 6.3% 6.9% 6.7% 6.9% 7.0% 7.6% 7.5% 20-44 34.0% 38.2% 34.20, 41.2% 33.8% 39.9% 32.9% 30. 6% 45-64 21.1% 18.5% 20.5% 19.5% 17.7'Aw 17.9% 191.4% 18.6Z 65 & OVER 8.5% 11.6% 10.3% 12.2% 8.3% 10.0% 10.0% 1:1. 2Z Notes: (a) Differences between the 1970 and 1980 census counts by race seriously affect the comparability of some race groups with the result that the substantial rise in the proportion of county population within the 'other' category over the ten year period is due in large measure to census reporting. (b) Among the categories included, Asian and Pacific represent 3.1%, American Indian, Aleut and Eskimo represent 1.50., and Black represents 1.9% of the total population. Source: Census of Population, General Population Characteristics, Washington, U.S. Bureau of the Census, 1970 and 1980. Population Projections Population projections for Kitsap County as developed by the Puget Sound Council of Gavernments are summarized below. TARtt- V- 3' 4 POPULATION FORECAST Avg Annual Avg. Annual 1980 1990 % Incr 2000 % Incr. NORTH* 16,675 24,123 4.5% 29,000 2.0% Poulsbo 3,453 4,850 4.0% 5,500 1.3% CENTRAL* 41,007 57,593 4.0% 69,100 2.0% Bremerton 36,208 40,750 1.3% 42,000 0.3% SOUTH* 32,709 46,049 4.1% 54,000 1.7% Pt. Orchard 4,786 5,850 2.2% 6,500 2.0% BAINBRIDGE* 10,118 13,127 3.0% 14,900 1.3% Winslow 2,196 2,650 2.1% 3,000 1.3% TOTALS 147,152 194,992 3.3% 224,000 5.4% *Unincorporated Source: Puget Sound Council of Governments, May 1982. Demographic Characteristics of the Population Selected demographic characteristics of the population, taken from 1970 and 1980 U.S. Census data, are set forth on the following page. This tabulation supplies parallel data for Kitsap, King, Pierce and Snohomish Counties. V PRESENTATION OF FINDINGS The following pages briefly discuss the demographic and economic characteristics of the City of Poulsbo and Kitsap County. The purpose of this review Is to delineate external factors which may impact future developmental activities within the City of Poulsbo. A. PORJ-ATION AND EMPLOYMENT I . Population The City of Poulsbo is located in Kitsap County.The estimated population of Kitsap County in 1985 was 165,000 persons. The estimated 1985 population of Poulsbo was 3,700. As shown at Table V-1, rapid population growth occurred In the County between- 1975 and 19M and has slowed since that time. Nevertheless, the County's growth rate remains above the growth levels of other counties in the region. Table V-2 provides a profile of Kitsap County population characteristics as compared to other counties in the region. Poulsbo, which is located in North Kitsap County, is expected to experience an average annual population growth of 4 percent between 1980 and ISK90 compared to an estimated county- wide growth of 3.3 percent during the same perioa. Growth in the City of Poulsbo is expected to slow to an average of 1.3 percent annually betwween 1990 and 2000. Cotinty-wide growth during the same period is expected to average 5.4%. annually. Table V-3 provides poulation forecasts for the City and County from 1980 to the year 2000. 2. Employment kitsap County employment has historically been dominated by government employment at the Federal level. This pattern reflects the impact of the military installations located in the County. These installations am the Puget Sound Naval Shipyard at Bremerton, Subase Bangor, the Keyport Naval complex and the Navy hospital at Bremerton. Due, in large part to the high level of Fedeiial employment, Kitsap County has not experienced the severe unemployment which impacted others' during recent years. Although the rate of employment growth has fallen below levels in previous years employment opportunities have continued to improve. In 1982 the naval facilties located in the County provided employment for 17,360 civilians. Although the Federal government's share of non-agricultural employment has declined slightly since 1975, the presence of the naval facilities has attracted many private firms to the area. These firms are concentrated In the mmufw- turing and service sectors. Private manufacturing operations in Kitsap County include lumber and wood products, printing and publishing, transportation equipment and sporting goods. Although these industries provided 3.7 percent of the non- agricultural employment in 1981 with total wages of 33.4 million. Approximately 1,510 construction jobs were lost between 1978 and 1982 due to high interest rates and the slowing of overall economic growth. This situation can be expected to improve during the next several years should interest rates remain at the present low levels and the increased demand in recent months for residential and commerical properties continueto rise. Between 1972 and 1982 the services experienced an absolute growth of 5,780 jobs in Kitsap In Kitsap County. Approximately 50 percent of this increase was in the business services, while about 25 percent was in the health services. Business service growth centered around staffing and support of the Trident Submarine Base. Wholesale and retail eftployment also increased between 1972 and 1982. The largest area of growth was in eating and drinking establish- ments. TAB-LE V-4 EMPLOYMENT AND UNEMPLOYMENT KITSAP COUNTY COMPARED TO SEATTLE/EVERETT SMSA, AND PIERCE COUNTY AND THE STATE OF WASHINGTON (IN THOUSANDS) KITSAP COUNTY SEATTLE/EVERETT SKSA PIERCE COUNTY STATE OF WASHINGTON 1975-83 1975-83 1975-83 1975-83 % SEPT % SEPT % SEPT % SEPT 1975 1983 CHANGE 1984 1975 1983 CHARGE 1984 1975 1983 CHANGE 1984 1975 1983 CHANGE 1984 POPULATION 116.1 161.1 38.8% 1,416.0 1,676.7 18.4% 413.5 507.0 22.6% 3,940.0 4,285.1 8.8% CIVILIAN LA80R FORCE 42.2 64.4 52.6% 65.6 657.1 900.9 37.1% 914.9 152.4 191.7 25. 81 194.2 1,547.4 2.062.0 33.3% 2.071.0 EMPLO(MINT 38.5 59.3 54.0% 61.3 595.7 813.0 36.5% 848.9 136.4 168.3 23.4% 176.4 1,400.4 1,832.0 30.8% 1.897.9 UNE14PLOYMENT 3.7 5.1 37.8% 4.3 61.4 87.9 43.2% 66.0 16.0 23.4 46.21: 17.8 147.0 230.0 56.5% 173.1 PERCENT OF LABOR FORCE 8.7 7.9 6.6 9.3 9.8 7.2 10.5 12.2 9.2 9.5 11.2 8.4 TOTAL COVERED EMPLOYMENI(a) 33.6 48.4 44.0% - 568.9 751.3 32.1% - 116.1 140.0 20.6% - 1,218.8 1,592.9 30.7% - PRIVATE EMPLOYMENT 13.7 24.7 80.3% - 463.5 643.1 38.7% - 86.7 109.1 25.81'. - 945.2 1,297.2 37.2% - PERCEAT OF TOTAL 40.8 51.0 - 81.5 85.6 - 74.7 77.9 - 77.6 81.4 - PUBLIC EMPLOYMENT 19.8 23.7 19.7% - 105.4 108.2 2.7% - 29.4 30.9 5. 11; . 273.5 295.7 8.1% PERCENT OF TOTAL 58.9 49.0 18.5 14.4 - 25.3 22.1 22.5 18.6 FED CIVILIAN EMPLOYMENT 14.3 18.0 25.9% 16.4 17.3 5.5% - KA 9.9 60.8 69.0 11.5% PERCENT OF TOTAL 42.6 37.2 2.9 2.3 - NA 7.1 5.0 4.3 Note: (a) Information on covered employment reflects annual average values for 1975 and third quarter for 1983. Source: Washington State Department of Employment Security. TABLE V-5 RESIDENT CIVILIAN LABOR FORCE AND EMPLOYMENT in THE BREMERTON MSA (KITSAP COUNTY ANNUAL AVERAGE 1972, 1978-1982, AND PERCENT CHANGE 1972-1982. AND 1981-1982 Percent Change 1972- 1981- 1972 1978 1979 1980 1981 1982 1982 1982 Resident Civilian Labor Force ......... 37,590 54,260 57,800 58,500 59,300 61,300 +63.1 + 3.4 Emp I oyment ......... -oo ........... 34,460 50,830 54,280 54,920 54,800 56.000 +62.5 + 2.2 Unemployment ....... o ............... 3,130 3,430 3,520 3,580 4,500 5,300 +69.3 +17.8 Percent of Labor Force.... .... 8.3 6o3 6.1 6.1 7.6 8.6 NONAGRICULTURAL WAGE AND SALARY EMPLOYMENT PLACE OF WORK, ANNUAL AVERAGE 1972, 1978-1982. AND PERCENT CHANGE 1972-1982 AND 1981-1982 Percent Change 1972 1981 1972 1978 1979 1980 1981 1982 1982 1982 TOTAL I/o ........ o ...o......... _6 ... 28,880 42,250 44.640 46.040 46,630 47,470 +64.0 + 1.6 TOTAL MANUFACTURING ................... 912 1,630 1.720 1,800 1,850 1.770 +94.5 - 4.3 Durable Goods ...................... 620 1.290 1.350 1,400 1,430 1,340 +116.1 - 6.3 Stone. Clay & Glass Products ..... 60 120 120 130 100 110 +83.3 -10.0 Other Durable Goods 2/ ........... 560 1,170 1,230 1,270 1,330 1,230 +119.6 - 7.5 Nondurable Goods ................... 290 340 370 400 420 430 +48.3 + 2.4 Food & Kindred Products .......... 80 50 60 60 50 50 -37.5 0 Other Nondurable Goods 3/ ........ 210 290 310 340 370 380 +81.0 + 2.7 MINING AND MISCELLANEOUS .............. 150 210 220 240 250 280 +86.7 +12.0 CONSTRUCTION .......................... 960 2,840 2,700 2,240 1,670 1,330 +38.5 -20.4 TRANSPORTATION & PUBLIC UTILITIES ..... 940 1,220 1,270 1,280 1,300 1,290 +37.2 - 0.8 WHOLESALE & RETAIL TRADE ............... 4,890 7,350 7,930 7,910 8,270 8,390 +71.6 + 1.5 FINANCE, INSURANCE & REAL ESTATE ...... 780 1,590 1,760 1,720 1,680 1,670 +114.1 - 0.6 SERVICES INDUSTRIES ................... 3,270 6,080 7,010 8,020 8,710 9,050 +176.8 + 3.9 GOVERNMENT ............................ 16,980 21,330 22,030 22,830 22,900 23,590 +38.9 + 3.0 Federal ............................ 12,060 15,440 15,960 16,500 16,650 17,360 +43.9 + 4.3 State and Local .................... 4,920 5,890 6,070 6,330 6,250 6,230 +26.6 - 0.3 I/ Data cover full-time and part-time employees who worked during or received pay for the payroll period which includes the 12th of the month. Excludes self-employed, unpaid family workers, domestic workers and members of armed services. 2/ Includes lumber &wood products, furniture& fixtures, fabricated metal products, transportation equipment and miscellaneous manufacturing industries. 3/ Includes apparel & other textile products, printing & publishing, rubber & miscellaneious plastic products. SOURCE: Washington State Department of Employment Securities. TABLE V-6 PER CAPITA INCOME CHANGE - KITSAP COUNTY COMPARED TO KING, SNOHOMISH, AND PIERCE COUNTIES, WASHINGTON STATE AND THE U.S. KITSAP KING SNOHOMISH PIERCE WASHINGTON UNITED PER CAPITA PERSONAL INCOME COUNTY COUNTY COUNTY COUNTY. STATE STATES 1972 $4,278 $5,124 $3,987 $4,273 $4,545 $4,493 1975 6,026 7,243 5,437 5,639 6,213 5,842 1977 7,539 8,799 6,609 6,763 7,603 6,984 1982 11,654 11,050 10,247 10,244 11,748 11,100 % INCOME GROWTH PER ANNUM 1972-75 13.6% 13.8% 12.1% 10.7% 12.2% 10.0% 1975-77 12.6% 10.7% 10.8% 10.0% 11.2% 9.8% 1977-82 10.9% 5.1% 11.0% 10.3% 10.9% 11.8% AREA INCOME AS % OF U.S. AVERAGE 1972 95.2% 114.0% 88.7% 95.1% 101.2% 100.0% 1975 103.1% 124.0% 93.1% 96.5% 106.4% 100.0% 1977 107.9% 126.0% 94.6% 96.8% 108.9% 100.0% 1982 105.0% 99.5% 92.3% 92.3% 105.8%' 100.0% Sources: U.S. Department of Co mmerce, Bureau of Economic Analysis, Local Area Personal Income, 1978, 1982. TABLE V-7 PLACE OF WORK FOR KITSAP COUNTY RESIDENTS - 1980 NUMBER PERCENT RESIDENT E14PLOYED LABOR FORCE LIVING IN KITSAP COUNTY 62,060 100.0% WORKED IN KITSAP COUNTY 45,540 73.4% NOT REPORTED 8,007 12.9% WORKED OUTSIDE KITSAP COUNTY 8,513 13.7% NON-KITSAP COUNTY PLACE OF WORK DISTRIBUTION: WASHINGTON STATE 7,132 83.8% KING COUNTY 5,344 62.8% SEATTLE 4,499 52.7% SNOHOMISH COUNTY 175 2.1% PIERCE COUNTY 1,126 13.2% MASON COUNTY 204 2.4% UNKNOWN 283 3.3% CALIFORNIA STATE 193 2.3% ELSEWHERE 1,188 13.9% TOTAL WORKED OUTSIDE KITSAP COUNTY 8,513 100.0% WORKPLACE OF EMPLOYED LABOR FORCE WORKED IN KITSAP COUNTY 50,805 100.0% LIVING IN KITSAP COUNTY 45,540 89.6% LIVING OUTSIDE KITSAP COUNTY 5,265 10.4% NON-KITSAP COUNTY RESIDENTIAL LOCATION DISTRIBUTION: WASHINGTON STATE 4,999 94.9% KING COUNTY 830 15.8% SEATTLE 408 7.8% SNOHOMISH COUNTY 232 4.4% PIERCE COUNTY 2,244 42.6% MASON COUNTY 1,379 26.2% CALIFORNIA STATE 164 3.1% ELSEWHERE 102 1.9% TOTAL LIVING OUTSIDE KITSAP COUNTY 5,265 100.0% Source: U.S. Department of Commerce, Bureau of the Census, Journey to Work: Metropolitan Commuting Flows, 1980 Census of Population, April 1984. INCM Given at Table V-6 is the per capita incoi, for Kitsap, King, Snohomish and Pierce Counties, the State of Washington and the United States for the years IM, 1975 and 1977. This com- parison, which was compiled by the Economic Development Council of Kitsap County, indicates that in 1982 income in Kitsap County were higher than local, state and national averages. Gener- ally there was av average increas of about 120% annually for all of the areas shown, with the exception of King County between 1977 and 1982. During the period 1975-1977 Kitsap County growth exceeded the State, while between 1977 and 1982 its growth approximated the State's. C. PLACE OF WORK Table V-7 provides information regarding consumer flows as reported in the 1980 census. As shown, the Kitsap County employed labor force is larger than the Kitsap County employment. An estimated 0% of Kitsap County's employed persons worked outside the the County. Another 13% failed to report their place of work. It is presumed that these persons have jobs involving extensive travel or work in multiple locations. This data suggests that the County exists as a "bedroom community", for a large percentage of its residents. D. TOURISTS AND VISITORS Travel expenditures in Kitsap County, in 1985, are estimated at $ 31 million an increase of 7% over 1984. These monies generatged 920 jobs and an esti- mated $ 310,000 in local tax receipts. Of the $ 31 million in tourism expenditures only 8.5% of the total was in the miscellaneous category, the classification reflecting retail saies-. Another 26.5 percent was expended in the area of food services. This data suggests that the retail stores in the City of Poulsbo are not highly impacted by tourism. It is important to note however that the State defines tourists as those persons traveling more than 50 miles and staying a minimum of 24 hours or overnight. This definition does not include the day visitors to Poulsbo who shop attend the festivals and engage in similar activities. Poulsbo's close proximity to the Seatttle/Everett PMSA places it within easy commuting distance of 1,675,000 persons, 38.A of the State's total Pco-j- lation. Although no statisitical data is available regarding the many visitors who come to Poulsbo on weekends and for festive occassicns, it is presumed that the majority of these persons are from within the Seattle/Everett PMSA. The immediacy of this large population base and the quaint attractiveness of Poulsbo and the downtown waterfront area have combined to establish Poulsbo as a desination point for numerous one day visitors. E. RETAIL CHARACTERISTICS 1. " INESS INVENTORY The physcial inventory identified a total of 179 business outlets in the City of Poulsbo. Of this number, 39 provide personal and business ser- vices, 2 are motels, 8 are private clubs, 8 are financial institutions, 1 is a State owned liquor store, 24 provide professional and business services and 1 is a theater. The remaining 96 outlets are privately owned, retail merchandise stores. Of the 86 outlets in the downtown water- front area, 45 are privately owned retail mer- chandise stores. Chart V-1 illustrates the retail and service distribution city-wide and in the downtown water- font area by major store group. 2. RETAIL SALES Taxable retail sales in the Citv of Poulsbo demonstrated as 70 percent growth between 1980 and 1985. Reported sales and the percentage of growth by year are given below. Year Sales % Increase 19M $ ^%6,679,785 1981 $ 35,740,340 -2. F% 1982 $ 49,458.584 38.30% 1983 $ 55,973,576 13.1% 1984 $ 62,493,729 10.40% 1985 $ E32.449,209 -7. el. Source: Washington State Department of Revenue The sliRht decline between 1980 and 1981 is believe@l to be due to the general economic slump which struck the area during that period. The amazing 38.3% increae between 1981 and 1982 is due to the State food tax which was levied during that period. A more accurate picture of sales growth during the period 1980-1985 is given at Chart V-2. Sales growth, After adjustment for Inflation, averaged 11.9 percent annually or 59.8 percent for the five year period. Sales rose steadily from 1981 to 1984 and experienced a slight decline in 1985. Given the present trend sales can be expected to increase another 51.5 percent over the next five year period to a high of approximately $ 73 million. This projection does not take into account significant changes In the economic enviornment. Given at Chart V-2 are estimated retail sales by store group. The category other, which reflects sales in the areas of personal and business services, constitutes the largest area of retail sales at 25.8 percent. Food and automotive are the second and third categories making up 23 and 19.3 percent respectively. These three classi- fications constitute 68.1 percent of the total retail markert in the City of Poulsbo. Of the 31.9 percent Eating and Drinking comprises 11.3 percent, General Merchandise 9.3 percent and Drugs 5.7 percent. Given below is a comparision of the percent of sales by store group and the percent of ratail outlets by store group. retail Average Store Group Sales Outlets sales (000) Food 23,0 4.2 $ 2.686 Eat/Drink 11.2 11.2 $ 441 Furniture 4.9 5.6 $ 382 Automotive 19.3 8.4 $ 1,507 General Mdse 9.3 41.2 $ 97 Drugs 5.7 2.1 $ 1,167 Services 25.8 27.3 $ 413 Retail sales in the Downtown Waterfront District are estimated to be in excess of $ 11 million, exclusive of personal and business services and furniture and fixtures and food. These cate- gories were not estimated due to insufficient data, Percent sales by store group and the percent of retail outlets int he downtown water- front area are given below. Retail Average Store Group Sales 0utlets Sales (000) Eat/Drink 13.8 15.2 $ 218 Automotive 31.6 6.5 $ 1,167 Drugs .9 4.3 $550 General Mdse 44.7 60.9 $ 177 CITY OF POULSBO/RETAIL & SERVICE DISTRIBUTION city total downtown waterfront area 10 20 30 40 50 theater furniture fixtures & appliances restaurants i 5 7:113 liquor store automotive & motorcycles' gifts/general merchandise i20- 146 clothing 0- drugs 4 total outlets jewelry 0 6 city wide: 179 food/groceries downtown waterfront area: 86 financial institutions professional services 124 clubs/ associations 8 pubs/taverns lodging 1-19 personal & business services -17 CHART V-1 '@4 6 @ 8 3 CITY. OF POULSBO/RETAIL SALES ADJUST. ED FOR INFLATION 1980-1990 (000) 1009000 909000 - 809000 709000 projected sales + 2480 :1 A Q'7 609000 -, 3 519 reported sales 9667 509000 48.9117 40,000 30,114 309000 209000 - -MOM 10@000 1980 1981 1982 1983 1984 1985 1986 198,7- 1988 1-9--89- -1990 Source: State Dept. of Revenue Stonebridge & Co. Kasprisin Design Group CHART v-2 CITY OF POULSBO/ESTIMATED RETAIL SALES BY STORE GROUP 1985 (000) 59808 169113 Gen. Mdse. - 9.3% Other 25.8% 149800 Food 23% Drugs 5.7% 39500 Eating & Automotive 19.3% Drinki!@g 11.3% Furn. Fixt. Appl. 7,056 4.9% 122052 3VO59 total sales: 62,448 Sources Stonebridge & Company CHART V-3 Urparison between sales city-wide and estimated sales for the downtown water- front area indicates that eating and drinking establishments have lower sales in the downtown waterfront area. The difference is believed to be attributable, in large part, to the press ce of several high volume, fast food outlets., in other sections of the city. Automotive sales are also somewhat less in the downtown area. An estimated sixty-one percent of the retailers in the downtown area are in the general merchandise category. Sales in this area are estimated at $4,962,868, approximately, 85 percent 85 percent of city-wide general merchan- dise sales. Estimated average income per outlet is $177,000 compared to an estimated $97,000 for general merchandise outlets city- wide. Hip ,her general merchandise sales in the downtown waterfront area are believed attributable, in large part, to the summer influx of tourists and visitors. The presence of gift shops, clothing stores, restaurants and specialty food attractions, combine to provide a r4tail mix oriented toward visitors. Estimated average annual income per square foot, by store group, is given below. Average Annual Income Store Group Per Square Foot (000.) Eat/Drink $ 347.27 Automotive $ 291.67 Drugs $ 220.00 General Mdse $ 299.24 3. MARKET SIM Given at Chart V-4 is the estimated market size, by store group for the City of Poulsbo. Market size is estimated at $ 76,321 million, based on 1984 income, sales and population data. Actual sales were $62,448 million or 81.8% of the esti- mated market. Retail sales in the downtown waterfront area are estimated at 11,053 million The downtown waterfront market potential is estimated to be $ 13,53W million. Market share in the downtown water front area constitutes 17.71% of city-wide sales. CITY OF POULSBO/ESTIMATED SALES AS PERCENTAGE OF ESTIMATED MARKET SIZE BY STORE GROUP (000) 1984* market size sales -store RrQW., food eating & drinldng general me rchandise furniture automotive drug other TOTALS 61321 62,1448 Sales=81.9/". of Total Estimated Market *Multiple Factor Index Method Calculationsi Stonebridge & Company CHART V-4 F. THE COMMUNITY RETAIL SLIRVEY A total of 400 households were included in the survey. Twenty-seven percent of the respondents were residents of the City of Poulsbo. The other 73% represented scm, twenty-eight comrrxinities in North-Kitsw County. The average age of the respondents was 40-41 years. A majority were married with an average of 1.9 working persons per household. One adult.either attended or graduated from a communi,@y college, while the second was a high school graduate. The &4erage household income ranged between $25,000 and $30,000 annually. Respondents indicated they visited the downtown water- front area an average of 2-3 times weekly. Of the thirty shopping and business classifications suggested as reasons for visiting the downtown, six emerged as the principal reasons people usually or often visit the downtown. These classifications are: Classification Usually or Often Visit Downtown Post Office .49 Banking .34 City Park .34 Stationery Store .28 Restaurant .25 Drug Store .24 Questions regarding. consumer shopping patterns profiled a highly mobile shopper who buys different goods and services at different locations in Kitsap County and Seattle. This mobile shopping pattern is felt to be attributable, in large part, to resident commuting. patterns to and from work. Sixty-three percent of the respondents stated they passed a market or shopping center to and from work, daily. The primary shopping areas outside of the dowtown waterfront area are Silverdale, Market Place, Bremerton, the markets immediately around Poulsbo and the City of Seattle. Sales are also lost to the military installations in the area, due to the retired and active duty personnel in the region. Seventy-three percent of the respondents felt shopping in the downtown waterfront area was either very good, good or satis- factory. Similar ratings were given the quality of goods and services provided and 91% Indicated they felt the Scandanavian theme was either very atttractive or attrac- tive. However, 57% indicated that prices in were either somewhat e>qxnsive or e)qw- sive. When asked what they felt was needed in the dovMtown waterfront area, 51% cited the need for more food stores, 45% indicated more rest- aurants, 34% men's clothing stores and 2M. more delicatessen and bakery type outlets. Parking was the major concern of 40% of the residents. Other needs cited were for a youth activity center, additional bus service, more seating in the waterfront area and a tourist Information booth. The detailed results of the survey am given at the following pagges. POULSIO DOWNTOWN WATERFRONT DISTRICT RETAIL MARKET SURVEY jUNE 1986 1, DO YOU LIVE IN THE CITY OUTSIDE THE CITY A 0.27 2 WHAT THE NAME AF YOUR NEIGHBORHOOD OR COMMUNITY Twepty-eight communities were identfied in the survey. Residents stated theq came to Poulsbo's dayptoown wa@;rfront area to visit or chop. The cown ti d of this ;umm;ru, i ies @identifipd- are 1 i sted at en WEEK HOW MANY TIMES HAVE Y011 MUTED THE DOWNTOWN. IN THE PA@T . ... ...... ... 1-4 MORE THAN NOT AT ALL 9.29 8.2; O'n 4. IN THE PAST MONTH HOW MANY TIMES HAVE YOLI %INTM TNF DOWNTOWN 1-4 5-8 8-12 MARE THAN !1 HAT AT ALI O,lq P.1 L - - I @1 2 @,14 @.!,1 'ND SERVICES AV0 APLE TH Dlnj4NTrW4 P0111 IN 01 rQlF !NDIPLI'Tc TTFK Ynll PIR.WE 101K TO HAD A LIST OF GOODS A I'M NOW r 41 TIFTrW 1114 ULDOM OR NOT AT Al I p Y RE, -c"P, A H- P-l- I N F.; 1-1 C.- 1 LjS!-!41-!Y OFTEN AN nrp.ASqjnN SELDOM t-IOT AT 411 5. BEAUTYlARPEP qHOPP 0.02 @.iq 0,72 7 CHILDREHIS CLnTHING MEN'S CLOTH!NG rip rp q N. (! F :"T0TlFlNlFRl7;: f;VFFT!Nr,,: Wnc PTr 0,16 0,14 kit -.9 SUPPI TH/SHIPIS f.'HAOIR At 0@4 -f: PV-Tr C ACCOUNTING AND TAX H A A5 @1@4 0 14 0 15. [@RUG VqT RF lTEM-q R !A A, A. 'a A., A 4i ERV A At jc q qF TRAt-L 0. A5 I Q. PANIONC, FjNq.Nr-.TA; q A. 117 .-,A, LIQUOR -URF 0.2 0. 0 Pi @:07 - --j- 21, BA Tn 5 -J OKS, -R'E 0. 24 0.45 TE F I Y/@.,. T LVERSM I TH 14 -@l A 14 P.... . ANO 1 IC. F`c.-EN 17MC.- AKERY 4 DEL AT 0.2 24a HOME APPLIANCES 11 A2 (1, 0,24 0@19 A. E, A K R.Ai A.12 @,!A 77 USUALLY OFTEN ON OCCASSION SELDOM NOT AT ALL 23, FURNITURE AND FIXTURES 0.89 8.01 0.12 8.10 0,77 26. TOYS 8.01 a,@@ 8.14 0.11 0.74 27. BOAT REPAIR 8.08 8.02 8.02 6.81 0.92 NOR I'M GOING TO READ A LIST OF PUBLC AND COMMMUNITY SERVICES AVAILABLE IN THE DOWNTOWN. PLEASE INDICATE THE PUBLIC AND COMMUNITY SERVICES YOU USE BY RESPONDING, USUALLY, OFTEN.. ON OCCASSION, SLDOM, OR NOT AT ALL. USUALLY OFTEN ON OCCASSION SELDOM NOT AT ALL 28. CITY PARK 8.11 0.23 0.32 0.12 8.22 29. CITY HALL 0.00 81891 0.20 0.24 0.51 39, PORT/MARINA 0.04 0.04 0.21 0.17 0.54 31. SENIOR CITIZEN'S CENTER 8103 0.03 0.05 0A 0.79 32, POST OFFICE 0.27 0.22 8.25 0.09 @.12 33. PRIYATE CLUB @188 8.80 0.00 oleo 0.0@ 34. OTHER (PLEASE SPECIFY) ANDERSON'S 0.02 CHURCH 0.01 JAYCEE'S @.@I 35, WHEREDO YOU GET YOUR INFORMATION REGARDING SALES AND OTHER ACTIYITIES IN THE DOWNTOWN WATERFRONT AREA, KITSAP HERALD BREMERTON SUN DIRECT MAILINGS BAINBRIDGE REVIEW WORD OF MOUTH 0.20 0.31 !.12 0.81) 0115 39, IN YOUR OPINION WHAT PERCENTAGE OF YOUR SHOPPING DOLLAR DO YOU SPEND IN THE DOWNTOWN RATEFRONTAREA. 1-20", 21-40% 41-90% 61-88@ 81-1@011 0.77 0.16 0.03 0.03 @.@1 37. IN WHAT AREAS OTHER THAN THE DOWNTOWN DO YOU SHOP FOR GROCERIES FURNITURE AND CONVENIENCE GOODS DINING MEDICAL & DENTAL OTHER PROFESSIONAL FIXTURES SERVICES SERVICES POULSIO 0.04 9.@4 A'o; 0,@3 ft MARKET PLACE @.16 O.Oi ALBERTSON'S 0.01 BREMERTON @.03 oloq A'Al @189 0.03 0.01 SILYERDALE O.oq 0.12 0. 11 8.06 0.10 0.12 KEYPORT 0.81 8.01 MILITARY PASE 0.03 0.02 0.05 8.02 WINSLOW O.Oi 0.02 SEATTLE @lee @I@i @109 0.01 TACOMA @lot 0.90 kot PLAZA 305 @.@1 0.01 CLEAR. CREEK @.@I GIFTS CLOTHING ENTERTAINNENt OTHER GOODS AND SERVICES POULSIO/OTHER THAN DOWNTOWN 9.10 0.02 0.82 o1e6 BREMERTON 6.04 0.03 0.11 9.07 SILVERDALE 0.14 0.18 @.88 0.08 WINSLOW 0.01 0.01 0.81 SEATTLE 0.04 01@3 6109 0.02 TACOMA @.02 38. WHEN YOU HAVE VISITORS FROM OUT OF TOWN WHERE DO YOU TAKE THEM. POULSOO/WATERFRONT SEATTLE BREMERTON WINSLOW SILVERDALE PORT ORCHARD @168 0.05 8.88 0.02 0.03 0.81 BANGOR PORT GAMBLE @101 8.92 19, IN YOUR OPINION, 19 SHOPPING IN THE WATERFRONT AREA VERY GOOD GOOD SATISFACTORY POOR VERY POOR 0.07 0.33 0,34 0.19 0.03 40. DO YOU CONSIDER THE QUALITY OF GOODS AND SERVICES YOU RECEIVE IN THE DOWNTOWN WATERFRONT AREA To BE VERY GOOD GOOD SATISFACTORY POOR VERY POOR 6.23 g.40 0.30 0102 0.03 41. DO YOU CONSIDER PRICES IN THE DOWNTOWN WATERFRONT AREA TO BE SOMEWHAT NOT VERY SOMEWHAT COMPETITIVE COMPETITIVE EXPENSIVE EXPENSIVE EXPENSIVE 0. 21 1 0.22 0.95 01*31 0.21 42. DO YOU CONSIDER THE IQUALITY OF SERVICE PROVIDED BY THE SHOPKEEPERS IN THE DOWNTOWN WATER FRONT AREA TO BE VERY GOOD GOOD SATISFACTORY POOR VERY POOR 0.24 0.40 @.20 0.05 0.08 43. DO YOU CONSIDER THE DOWNTOWN WATERFRONT AREH"S SCANDANAVIAN THEME TO BE VERY SOMEWHAT VERY UNATTRACTIVE ATTRACTIVE ATT-RACTIVE UNATTRACTIVE UNATTRACTIVE @. -@ 0.0c 0. 5l @140 2@ . 1 0.08 N E.'@ T P[) TO GET YO1-1R OPINION ON WHAT YOU FEEL IS NEEDED IN THE DOWNTOWN WATERFRONT AREA TO MAKE ATTRACTIVE TO SHOPPERS. PLE-A.SE INDICATE IF YOUR FEEL THERE SHOULD BE MORE, LESS; THE SAME, NOT NEEDED., OR DON'T KNOW, MORE LESS THE SAME NOT NEEDED DON'T KNOW W FOOD STORES 0.56 0.84 @.it @.17 0.12 ROMEH'S CLOTHING 0. 23 k (1@ oli9 0.15 @.18 MEN'S CLOTHING 0.34 0.@2 0.77 9.16 0.9) CHILDRF CLOTHING @.24 0.04 0.3.5 0.13 0.i@ L SHOE STORE @.39 0.02 @131 0.12 0.16 RESTAURANT 9.4.5 0.05 0.28 0.08 & 12 BOOK 'STORE 0. It, 1 @.01 0.9 @.13 0.15 BAKERY AND DELICATESSEN @1-?@ 0.03 0.52 @.15 @,1@ WHAT PROFESSIONAL, COMMUNITY, AND OTHER TYPES OF SERVICES DO YOU FEEL ARE NEEDED IN THE DOWNTOWN WATERFRONT AREA. PROFESSIONAL COMMUNITY OTHER SERVICES SERVICES SERVICES LAN SERVICES 0.81 MEDICAL SERVICES 8.8t ADDITIONAL BUS SERVICE 8.03 TOURIST INFORMATION CENTER 0.@l MARINE SCIENCE CENTER 8181 SKATING RINK 0.01 MORE PARKING @.@4 YOUTH ACTIVITIES CENTER @,@2 MORE WATERFRONT SEATING 0.01 CLEANER STREETS 0.01 MORE SCANDANAYIAN FOOD HOT TUBS 0.01 0.01 A PLACE FOR CHILDREN 0.09 PARKING 0103 ENTERTAINMENT 0.81 FOOD STORES 8.81 BOWLING ALLEY 8.02 DANCING 0.@l THE FOLLOWING @UESTIONS ARE DESIGNED TO ASSIST US IN CLASSIFYING ANSWERS, PLEASE ANSWER ALL THE QUESTIONS AND BE ASSURED THAT THIS INFORMATION WILL BE HELD 14 STRICT CONFIDENCE. 45. DO Y% WORK IN THE CITY OF POULSBO OUTSIDE THE CITY OF POULSBO DON'T WORK 0.27 8.63 0.10 46. DO YOU DRIVE PAST A SHOPPING CENTER ON YOUR WAY TO AND FROM WORK. YES NO 4r, IF YOUR ANSWER TO THE ABOVE QUESTION WAS YES. PLEASE TELL ME TH NAME OF THE MARKET OR SHOPPING CENTER YOU PASS. ALBERTSON'S MARKET PLAC!r SILVERDALE POULSBO VILLAGE WINSLOW 8.84 7? @lot 0.11 0.02 SAFEWAY 48, WHICH OF THE FOLLOWING CATEGORIES BEST DESCRIBES YOUR AGE, .3 1 UNDER 20 21-10 3i-49 41-59 .91-60 OVER 60 0.91 0.11 - 2-8 @.!1 0.10 0.16 49, WHAT IS YOUR MARITAL STATUS. MARRIED DIYORCED SINGLE WIDOW(ER) OTHER 8.60 0.09 0.22 0.09 0.00 .50. PLEASE INDICATE THE OCCUPATIONS THE PEOPLE IN YOUR NONE ROTH EMPLOYED AND UNEMPLOYED OCCUPATION FIRST MEMBER SECOND MEMBER THIRD MEMER PROFESSIONAL 0.28 @.08 MANAGER/ADMINISTRATOR 0.110 @101 SALES 0.05 01?i CLERICAL @10! SKILLED-SEMI-SKILLED 0.16 @,(14 A.02 LABORER 0.03 8.03 MILITARY 0.0i RETIRED @.i5 012 HOMEMAKER A'Al @.24 -;"OYFn @, 04 @.@9 0.02 SELF-EMP. 51. PLEASE INDICATE THE EDUCATIONAL LEVELS COMPLETED BY THE ADULT MEMBERS OF YOUR HOUSEHOLD. NOT A HIGH HIGH SCHOOL jUNIOR COLI EGE 4 YE-A-R COLLEGE GRADUATE qrHOOL GRADUATE GRADUATE GRADUATE GFOHATF 141. 0 FIRST MEMBER 0.04 @,21 A-77 0126 A. 0.7 SECOND MEMBER @.0@ 0.18 0,15 01@4 THIRD MEMBER 0. V; 0.02 - k A? 0@00 0. Oi 52. WHICCH OF THE FOLI OWING BROAD CATEGORIES MOST ACCURATELY CgrRIBEq TOTAL HOUSEHOLD iNCOME. @-Q qQQ to,@@@-!9:qqq 40@000-49:999 50,000 OR MORE (4.14 @,20 (1-14 0 12 AAA 0:14 -1HF PJ@44! 01 iT I -i-I WH'T -IME (I; r)4t.'.; @,fj Y1111 19 NOP.1 . LY IN P A.,M, 1-3 P:Mt 4-6 P:M: AFTER P.M. 0.20 0.22 0. 25 A, (42 TH ---R YOUR f%.f!!lP9D4TTAH, THE PF-Ul TQ JIF THE SURVEY WILL BE PUBLISHED -.33HORTLY, ANK YOU F0.- COMMUNITIE'S RESPONDING TO S URVEY IN POU LSBO AREA 1. EDGEWATER 2. SCANDIA 3. VIKING HEIGHTS 4. GALA PINES 5. BANGOR--@- 4. 1 6. SILVERDALE 7. BELLE VISTA S. CILEAR CIREEK, FOLKER SUOUAMISH It. 14DIAN HILLS 12. VIKING CREST 13. FIN HILL 14z 11BERTY BAY !5. PIONEER HILLS 16. KINGSTON 17, INDIANOLA 18. BREIDABLI 'K' 19. GERMAN HILL 20. SANDY HOOK 21. KEYPORT 22, BIG VALLE@ 23. LINCOLN HILL 24@ PORT GAMBLE 25@ SURF REST 26. LEMOLO 27. LOF,ALL -CAPAY V RECOMMEPOATIONS A. DISCUSSION The data strongly suggests that the Poulsbo's downtown waterfront area does not enjoy a signfi- cant percentage of the local retail market. Although estimated retail- sales in the downtown area are esti- mated at 17.7% of total city sales, the automotive and drugs categories, constitute less than 12 percent of the number of retail merchandise outlets comprise almost 41% of total downtown sales. The higher sales per general merchandise outlet in the downtown area as com- pared to the City as a whole, is believed to the result primarily of the one day visitors the area enjoys each spring and summer. The shopping patterns of the North Kitsap County residents interviewed during the study, tend to support the observation that the downtown is not a principal shopping center for local residents. The data collected in the survey suggests a highly mobile, consumer, who conducts a great deal of his shop- ping along the traffic corridors leading to and from his place of work, The fact that the downtown area is not in proximity to any of these primary traffic corridors serves to hinder the areas ability to compete effective- ly for the local retail market. The data also suggests that local residents tend to view the downtown waterfront area of Poulsbo in much the same way as residents in other areas of the Seattle/ Everett PMSA, as a visiting area. This observation is supported by the large percentage of respondents in the survey who indicated they liked to dine downtown and take out of town visitors sightseeing. However, when queried as to where they purchased convenience and other consumer items, the majority of the respondents cited Silverdale. Bremerton and other places as their primary shopping areas. No evidence was found of any systematic advertising and public relations program, either in the downtown water- front area or in City government. It is assumed, there- fore that the downtown waterfront area has attained its present level of popularity without extensive promo- tional activities. B. RECOMMENDATIONS 1. That a Downtown Development Council be established for the purpose of promoting and advertising the the City of Poulsbo in general and the downtown waterfront area specifically as a desireabl6 tourist and visitor destination. It is envisioned that the Development Council would Cehstitute a joint-venture between the City of Poulsbo and the existing Merchant's Associaton. Staffing would be the responsibility of the City, with advertising funds being provided by the merchants. 2. That the Downtown Development Council vigorously seek to bring more professional services to the downtown waterfront area. The data indicates that areas such as Silverdale and Bremerton as well as having a large retail community also have extensive medical, dental and other professional Services and these services serve as a major attraction to the to the area. Only 17 professional services are presently located in the downtown area. It is felt that an increase in services of this type will stimulate a commensurate increase in retail sales. 3. That the Downtown Development Council seek to increase the number of retail shops in the downtown area and in so doing further diversify the present retail mix. The small number of retail merchandise outlets in the downtown area tends to limit choice and decrease shopping desirability. The data suggests that a market exists for several types of retail outlets. The combined results of the market demand analysis and the community survey suggest a potential market for speciality food outlets, a small grocery store and a men's clothing outlet. Further examination of these potentials is recommended. 4. That nerd-ants in the downtown waterfront area review their existing pricing and procurement for the purpose of becoming moi competitve with other Kitsap County regions. Fifty--one percent of the survey respondents stated prices in the downtown waterfront area were either somewhat expensive or expensive. The fact that a majority of the survey participants responded in this manner suggests there are real disparities between prices in the downtown waterfront area and in other regions of the County. Efforts should be made to bring prices more in line in other areas if increased shopping on the part of local residents is desired. 5. That the Downtown Development Council implement a series of winter and fall promotional activities targeted toward local residents. The data indicates that the three main sources of information about retail activities in the downtown are the Kitsap Herald, the Bremerton Sun and direct mailings. Special sales and festivals for local residents during the off seasons can be promoted via these publication channels. Targeting local residents for special activities will serve to raise their awareness of the.downtown as a unique and desirable shopping area and in so doing assist in increasing sales during the slow period. 6. That the City of Poulsbo examine possible private sector uses for the old Yacht Club site which will serve as an additional attraction to the downtown waterfront area and in so doing stimulate increased retail activities. The site.. which is discussed in the design portion of this study, occupies a strategic portion of land immediately adjacent to the downtown area. Development of the site as into a combined restaurant, retail, office complex or similar usage could provide the downtown area a strong "magnet" both for local residents and visitors. Utilization in such a manner would also assist in diversifying the retail mix by providing additional retail footage. Additional office space in the downtown area could be used to increase the number of professional and business services. A restaurant, perhaps with its own moorage, could serve as a major attraction for the whole region. It is strongly recommended that the developmental potential of this site be thoroughly examined and the possibility of a possible public/private venture be investigated. DATE DUE GAYLORD No. 2333 3 6668 -14107 4742