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MICHIGAN 7 r GUM GRANT r"NA-80-AA-H-CZ15/ SUSTASK iNTERPRETi'VE PLAN IND Lake WcNgan Maritime Museum P.O. Box 534 South Haven, Michigan 49090 4"1 71 r'ik'M JR F 572 .S85 L35 1982 e 'Th Ma mus interprefive Ian U.S. DEPARTMENT OF COMMERCE NOAA COASTAL SERVICES CENTER 2234 SOUTH HOBSON AVENUE CHARLESTON, SC 29405-2413 LAKE MICHIGAN MARITIME MUSEUM INTERPRETIVE PLAN Prepared by: Interpretive ASsociates P.O. Box 95 East Lansing, Michigan 48823 In Cooperation With Lake Michigan Maritime Museum Staff This document was prepared in part through financial assistance provided by the Coastal Zone Management Act of 1972 administered by the Office of Coastal Zone Management National Oceanic and Atmospheric Administration Property of CSC Library October, 1982 FOREWORD Across a broad spectrum of agencies, individuals who are involved in interpretive planning utilize a variety of method- ologies and approaches to organizing interpretive planning documents. Professionals in the field seem always to be searching for new and more effective ways to facilitate the planning and development of interpretive services for the sites they are involved with. In preparing this interpretive plan for The Maritime Museum, the interpretive planning framework developeId by Peart and Woods (1976) was used. Standardized planning forms-- a new organ- izational tool that is based theoretically on the Peart-Woods planning model--have been employed to facilitate consistency in the presentation of planning information. These planning forms are of two types: Interpretive Site Inventory forms and Story Development forms. As one of the many planning tools, the series of forms has greatly increased the efficiency of the planning process, and the document which results is dynamic and flexible. The standardized interpretive planning forms are designed to allow for rapid review of the information presented, and individual sections can be updated or modified as deemed appropriate. As new interpretive sites are located, the additional forms can be added to the notebook; likewise, forms can be added to the plan or removed from the plan as seen fit. The planning forms were not designed to stand alone, but rather, to be integrally related to other components of the planning document. Hence, concerns which are relevant to the development of the total interpretive services program are addressed in accompanying sections of the plan. It is hoped that those individuals who will be charged with implementing this and subsequent development stages will find the intended flexibility of the planning forms to be advantageous, and assist with the implementation and operation of the total interpretive program for The Maritime Museum. John A. Veverka Sandra A. Poneleit INTERPRETIVE ASSOCIATES TABLE OF CONTENTS Page Foreword ................................................... i Introduction ................................................. 1 Interpretive Philosophy, Policy, and Goals ................. 6 Visitorship Analysis ....................................... 9 Interpretive Site Inventory and Story Development Forms .......................................... 14 Interpretive Program Planning Matrix ...................... 28 Interpretive Services and.Programming Evaluation .......... 31 Implementation and Operations ............................. 40 References ................................................ 46 Appendices ............................................... 48 A-D-Dendix A Lake Michigan Maritime Museum Acquisitions Policy and the Maritime Museum Goals and Objectives. Appendix B Interpretation For HandicaT)-ped Persons. Appendix C Standardized Planning Forms For the Development of Interpretive Planning Documents. Appendix D Tourism and Your Community and The Economic Impact of a Short-Term Tourism Industry Exposition Appendix E Lake Michigan Maritime Museum Staff Job Descriptions. Appendix F The Maritime Museum Capital Assets and 1981-82 & 1982-83 Operating Budgets. LIST OF FIGURES Figure Page 1 Map showing the general location and major access of the city of South Haven, Michigan (Map provided by Real Estate Research Corporation) ............................ ............ -3 2 Regional location of South Haven, Michigan showing major access routes to the city (Map provided by Real Estate Research Corporation) ..........................................4 3 Location map for the Maritime Museum in the city of South Haven, Michigan .........................5 LIST OF TABLES Table Page 1 Evaluative Techniques for Interpretive Services (after Wagar, 1976; Benedict et al.., 1978) ....................................... 33 2 Evaluation of Interpretive Services Matrix (after Wagar, 1976;-Veverka et al., 1977; Benedict et al., 1978) .............................. 37 3 Imrlementation Schedule (Recommended) ................. 45 INTRODUCTION The first written record of a visit to the South Haven Harbor is a letter written by La Salle's right hand man, Henri de Tonti. Leaving Fort Miame (St. Joseph, Michigan) in late November, 1679 he wrote to the Jesuit order in France about his experience --,'..after sailing eight leagues (about twenty miles North) the weather became so bad that we resolved to run into a river (Riviere Noire - Black River), but the breakers were so high that our boat was at one time full of water. Afterwards it was overset and we lost our entire equipment.,, For three days their only food was the acorns they found under the snow. Such was the experience of these earliest of maritime voyagers upon our local waters. Visitors to the Black River Harbor today will find a different experience waiting for them. The warm and beckoning harbor full with boats and activity is also the location of the Lake Michigan Maritime Museum complex. Through the museum and the interpretive programs and services being offered to visitors, the rich history of the region and the evolution of Great Lakes Watercraft will be interpreted to them. Once the new museum building is developed and other facilities are in full operation, over 50,000 visitors a year will visit this site. It is the goal of this Interpretive Plan to form a framework for the museum's development, and to assist in the planning for interpretive programs and services for the enhancement of the visitor's museum visit and experience. -.1", p: "PIPS AA. OF- 77 -2- Location The Lake Michigan Maritime Museum is located in the city of South Haven, Michigan on Dyckman Avenue. The city is easily accessible from Interstate 196 (North-South) and from M43 (East-West). Figures 1, 2, and 3 show both the regional setting as well as specific location of the Maritime Museum. ANA NNW -7 & A general overview of the Maritime Museum grounds. LOCATION AND MAJOR ACCESS -3- ake Sup ....... .. . . ..... ..... ... . . . ..... .. . .......... C C1 31 94 Grand Rapids Madison 96 Milwauke 196 S HAVEN.. D 94 Chicago T South Send 0 Fort Wayne 65 69 75 Indianapolis f 55 OHIO rJ INDIANA. % ILLINOIS @-f r-.,J FICK Figure 1.-- Map showing the general location and major access of the city of South Haven, Michigan. (Map provided by Real Estate Research Corporation.) ' 31 131 Muskegon OTTT;rA COUNTY. rand Haven' ran.d Rapidsl @=Lake @Wchlgan 96 196 ------- HIolland KENT COUNTY! -Saugatuck Dou las Allegan ALLEGAN COUNTY SOUTH HAVEN' 43 -,Kalamazool 94 o- @r Z@zzB@enton @Har 0' KALA NTY Joseph iVAN BUREN COUNTY MAZOO COU __1 e. . . . . . . . . . . 94 31 Michigan BERRIEN COUNTY 1.qAA@_COUNTY Indiana 0 5 10 20 Scale' Miles Figure 2. -- Regional location of South Haven, Michigan showing major access routes to the city. (Map provided by Real Estate Research Corporation.) -5- 'The Mad ime Museu N AhHaven, ichigan f S4 0 0 > Phoenix Ste Phoenix St. Phoent P.00 St. Exit Huron St. Michigan Ave* ErLe Stt-- 1-196 M43 U @igure 3--- Location map for the Maritime Museum in the city of South Haven, Michigan. 0 0 INTERPRETIVE PHILOSOPHY, POLICIES AND GOALS FOR THE MARITIME MUSEUM 0 -7- Interpretive PhilosoT)hy, Policies and Goals For The Maritime Museum It is essential to establish the operational philo sophy, policies and goals for effective management of the total inter- pretive progrWservices in any museum or interpretive center. These philosophies, policies, and goals are the foundation from which all the interpretive services stem. The philosophy is a "body of principles" that state the purpose for being. Policies establish the course or direction to be followed. Goals define the end to which operations are intended. The objectives are the means by which goals are to be attained. The interpretive objectives are stated for each interpretive site/facility identified in the story development sections of this plan. Philosophy Statement of General Purpose: The Lake Michigan Maritime Museum is dedicated to maritime preservation and education. Our work involves research, restoration and conservation techniques, with the intent to interpret and preserve maritime history and culture, both in material and document form. Our regional emphasis is the Great Lakes area, with special attention given to the Lake Michigan coastal region and the subject of the evolution of Great Lakes watercraft. The time sequence with which we are concerned begins with the earliest occupation and use of watercraft in this region by, aboriginal groups, and continues through the present century. To this end the Museum will seek to disseminate this infor- mation to the public in relevant interpretive forms. These would include, but not be limited to: Museum publications, public presentations, seminars and special exhibits. It is also our intent to train persons in areas of maritime research, interpretation and preservation for similar future goals. Interpretive Policy and Goal Recommendations Policy I - Provide an orientation and information service to all visitors to The Maritime Museum complex. Goals: 1. Insure that all visitors are aware of the location of museum facilities by providing informational brochures and through other media. 2. Acquaint visitors with the interpretive and recreational opportunities in the museum complex. 3. To provide information to visitors about any programs, classes or other events being offered by The Maritime Museum. Policy II To enhance visitor awareness, appreciation, and understanding of the cultural/historical attributes being presented/preserved by the Maritime Museum. *Goals-. 1. To preserve and interpret the maritime history of the Lake Michigan coastal region. 2. To preserve through research, restoration and conservation, the maritime history of the Great Lakes and the Lake Michigan Coastal Region. 3. To interpret and educate, through displays, publications, public presentations, workshops, seminars and special exhibits. (*A more detailed explanation of each of these goarls is provided as Appendix A to this plan) Research and exhibition programs will be strengthened and enriched by the Museum,s collections focusing on maritime heritage. A formal acquisition policy has been developed by museum staff and is also provided in Appendix A to this plan. These are some general policy and goal statements which can be or are already being applied to The Maritime Museum. The Maritime Museum staff may wish to add more policy/goal statements, or to modify the statements presented here. Formal policy/goal statements could be added to Appendix A to expand or amend existing formal policies and goals of the Maritime Museum. 0 0 VISITOR ANALYSIS I is _10- Visitorship Analysis In the design and implementation of any interpretive planning document, an aspect vital to the success of that plan is an accurate visitorship analysis. Interpretive program/services planning can be expedited by collecting visitorship information concerning: 1) who the museum visitors are; 2) why they are visiting the museum; 3) what their motivations for attending various interpretive services are; 4) where they are comin from; and 5) what times (seasons, months, days of the week, etc.5 they prefer to visit the museum. To date, an indepth visitor analysis has not been done. The museum is fairly new and is in the early stages of developing its services as well as considering the construction of new facilities. However, visitorship information on a limited basis is available. Visitorship information from similar museums is also available and may be used to project future attendance figures for the Maritime Museum, with consideration of the museum's market audiences. First, it is suggested that several different types of visitors willvisit The Maritime Museum. These visitorship categories include : Regional Visitors (individuals residing outside the state of Michigan) Regional visitors may be broken down into two sub-categories: 1. Transients - those regional visitors who have not chosen The Maritime Museum as one of their travel destinations, but were simply passing by, or in the area and decided to stop. 2. Non-transients - those regional visitors who have chosen The Maritime Museum as one of their planned stops or travel destinations. It is projected that many visitors to The Maritime Museum will be from one of the above groups. This is based on current attendance figures$ which show that during peak summer months, approximately 48% of the museum's visitors were from out of state. This includes visitors from Indiana, Illinois, Ohio and Wisconsin, as well as other states. Resident Visitors (individuals residing within the state of Michigan) Resident visitors may also be broken down into two categories: 1. Local - those visitors living within a one-hour drive of the museum. 2. Non-local - those visitors living more than one-hour,s drive from the museum. A map showing the travel times in relation to South Haven is provided as Figure 4. It illustrates travel time within a 2 and 3 hour radius from Chicago, Illinois; South Haven, Michigan; and Detroit, Michigan. TRAVEL TIMES x: ......... ... .. .. ... Lake Su Wj'SC 0/VS 75 ... ......... . .... . 31 94 Gran R a 'Id Madison 96 Milwau 196 SOUTH k@ Wr Detrolt,..@., Lake Geneva* HAVEN, or-77 94 so Chicago lpq 01 0.,-- South Ben go Fort ayne 65 69 75 70 Indianapolis OHIO 55 r%j INDIANA ILLINOIS rum 2 Hours 3 Hours f-J Figure 4.-- Map showing 2 and 3 hour travel times from the cities of Chicago, Illinois; South Haven, Michigan, and Detroit, Michigan. (Map provided by Real Estate Research Corporation) -12- Gr oup s Groups may be defined for our purposes as any organized assemblage of people containing six or more individuals. At The Maritime Museum five main types of visitor groups may appear: 1. Adult (general) 2. Adult/children (general) 3. Adult (specif ic) 4. Children (general) 5. Children (specific) In most cases, those visitors in the "general" group categories have no particular area of interest and can be served by taking part in normal programming/services offered at the Museum. Individuals in the ,specific" category would require special programs/services. They may attend special interest area offerings such boat-building classes, special events or workshops. Projected Visitorship Based on a review of visitor information provided in the city Development Strategy report conducted by Real Estate Research Corporation for the city of South Haven, as well as attendance figures from similar museums and existing visitation figures at the Maritime Museum, some projected visitation figures can be provided at this time. Points to consider include: -More than 10 million persons live within a two-hour drive of South Haven; more than 15 million within a three-hour drive. -The Dossin Great Lakes Museum, located in Detroit, has an annual attendance of about 108,000 per year. -A similar museum in Duluth, Minnesota, draws about 450,000 visitors per year. -With local advertising, little advertising to major population centers, and no major facilities at this time, The Maritime Museum currently has an annual attendance of over 10,000 per year. Thus, it is reasonable to expect the visitation at The Maritime Museum, when fully developed, could run in the area of 50,000 to 100,000 visitors per year. This figure could run higher, as the attendance would be a function of advertising and promotional efforts by the museum. -13- Visitor Orientation The Maritime Museum should consider the best methods to orient visitors to the museum site and facilities. This should include attention to: - Highway signs on major routes such as 1-94, 1-196, and m-43. - Signs along the city streets showing the best route to the museum parking area(s). - An information/orientation kiosk at the parking area(s) showing visitors the locations of museum facilities, programs being offered, hours of operation, etc. - Information brochure on the museum and its facilities, including both a regional map and city map of "how to find your way to the museum". - Advertisements in newspapers, on radio and TV. - Brochures or displays at travel information/rest areas along the major highways leading to South Haven. Facilities and Services for Handica-pped Persons The facilities and services at The Maritime Museum should be made available to a broad spectrum of individuals, including special populations. Decisions regarding accessibility will need to be made during the facility planning and design process, and later programing should address the issue of accessibility as well. A reference paper on "Interpretation for Handicapped Persons" is included as Appendix B to this plan. 0 1 0 INTERPRETIVE SITE INVENTORY AND STORY DEVELOPMENT FORMS 0 -15- To facilitate the identification and planning of the various interpretive sites/facilities associated with The Mari- time Museum, Interpretive Site Inventory and Story Development Forms have been utilized. These forms are used in conjunction with an Interpretive Site Location Map (shown on the next page). On the site location map, each interpretive site/facility identified in this planning stage is noted with a 'site index number. The site. index number is composed of both a letter and a number, such as F-1. The letter component indicates the generic type of inter- pretive site, using the following code: B - Biological/ecological sites H - Historic sites F - Facilities 0 - Orientation site The number folowing the site code is used to distinguish between similar types of sites and to give each site its own identity code. The site index number shown on the site location map will appear on the individual Interpretive Site Inventory and Story Development forms, which will give specific information about each site and its projected or recommended use. An article on the use of the planning forms as well as blank forms are provided in Appendix C to this plan. Interpretive Program/Service Theme The overall theme of the Maritime Museum and its facilities will be: The Evolution of Great Lakes Watercraft (building and use), emphasizing the Lake Michigan Coastal Region. Sub-themes for programs/services will include: - Native American watercraft traditions - Colonial traditions (1600-1700's) *Cultural influence . - Settlement and Development (1800-1900) Sail Power Stearn Power Commercial (trade/commerce) relating specific industries associated with the local harbor, economy of the region, etc. Wooden Boat-Building Traditions - Modern times (1900 to present) * Sail/Steam power * Commercial * Recreational * Boat-Building traditions (wooden) 10 F-1 L@? F-3 F-91 F-1 F F-2 F-4 F- Black River THE MARITIME MUSEUM SITE INDEX MAP -17- Interpretive Site Inventory The Maritime Museum page 1 of 9 J SitelndexNo: F-1 SiteName: New Museum Building Site Location: See site index map. Site Description: This is the major facility of the Maritime Museum complex containing: reception area, exhibit space, storage space, classroom/ multi-purpose room, office space (an option), library (an option) and restrooms. Seasonal Accessibility- Year-round - should be handicapper accessible. Interpretive Significance: This will be the main facility for inter- pretation in the museum complex. All of the major sub-themes will be addressed in the exhibit area. This facility will serve as a theme overview and.orientation area as well as the major exhibit area. Approximate location of the new building will be in this eneral area., Mso see site 777n@ index map). OW Story Development -Form A The Maritime Museum Page 2 of L Site Index No: F-1 Site Name: New Museum Building Interpretive Theme: The museum's major theme is that of the museum complex: The Evolution of Great Lakes Watercraft. All sub-themes will be presented here, although some will be emphasized at other locations in the complex and require less attention here. Site Objectives: To design a museum building that will be in keeping with the surrounding environment. To have handicapper accessible design. To allow for flexible use of a multi-purpose room (for classes, lectures, special programs, etc.) Interpretive Program Objectives: To provide for holistic interpretation of the museum theme. To provide flexible exhibit areas that will allow for frequent changes to be made. To provide sensory and tactile exhibit areas to enhance learning and enjoyment during the museum visit. To provoke interest in the museum and its programs and services. To provide an orientation to other museum facilities. To help create in-the visitor a greater understanding of and interest in Great Lakes Watercraft, the important role (historically and culturally) of such craft in the Lake Michigan Coastal Region, and their impact on our present day lives. To provide visitors with an understanding of the craft of wooden boat-building. To interpret the importance of research that the museum is involved with, including: Of 9 The economic affects of the Great Lakes boat-building and shipping industries -17-2- Continuation Sheet The Maritime Museum Page 3 Of 9 Site Index No: F-1 ite Name. New Museum Building LS, Interpretive Program Objectives (continued) - The characteristics of the types of boats that were used on the Great Lakes. - The effects of the evolution of Great Lakes watercraft on area culture, economics, etc. To interpret the role of restoration work being done at the museum. To interpret the various conservation activities being carried out by the museum. To provide programs and services for visitors of all.age groups. To develop an interpretive outreach program for schools, clubs, and other organizations. To encourage community interest and involvement in the museum's programs and services. -17.3- Story Development -Form B The Maritime Museum Page 4 of 9 Site Index No: F-1 Site Name: New Museum Building Interpretive Mode(s): To achieve the stated goals of the museum, there are several functions that should be considered in the design of the museum. The first function and major consideration for the museum is that of exhibit space. It is estimated that about 2000 sq.ft. (if not more) of exhibit space will be needed to adequately interpret the sub-themes that the museum deals with. In this regard, the exhibits should: - Be planned and designed based on interpretive communication principles. - Each exhibit should be designed based on stated goals and objectives of what that exhibit is to accomplish: a. Behavioral objectives - will the visitor have to interact with the exhibit in some way, learn to perform some skill, etc. b. Educational objectives - that is, what is it that the viewer should know, learn or remember after he/she has seen the exhibit. - Each exhibit should be planned with the overall theme in mind. Thus, the exhibit flow would be planned with a definite story to tell, and each exhibit would be a "page" out of that whole story. - The exhibit area as a whole should have goals and objectives for what the visitor should experience and remember. - The exhibits should use a variety of modes, from flat- work panels to sensory or tactile exhibits that the visitor is encouraged to touch or interact with. - Some of the exhibit areas should be easily adaptable, allowing for change over time, rotating thematic exhibits, seasonal exhibits, etc. It is recommended that a professional museum/exhibit design firm be brought in to assist with the actual museum planning and design work. -17.4- Continuation Sheet The Maritime Museum Paae 5 Of 9 ----------- Site Index No: F-1 Site Name: New Museum Building Modes, continued Classroom/multi-purpose room The classroom associated with the museum should serve several important functions. Considerations include: Be easily adaptable, allowing for room dividers for small workshops, or to be opened up for larger meetings. Could be used for audio-visual programs, such as a museum complex orientation slide/tape show. Such a program could be set up to run during peak visitation times, lasting for about 10 munutes, and be shown every -1 hour. 2 Could be utilized for special programs or special classes on various topics. Could be utilized for special exhibits, such as exhibits that might be on loan from other museums. Could be utilized for meetings of various community groups. Based on the projected attendance of the museum complex, it is suggested that this multi-purpose room be able to easily seat at least 200 people. -17-5- Continuation Sheet The Maritime Museum Page 6 of 9 L L Site Index No: F-1 Site Name: New Museum Building 01 Modes, continued Library/archive One optional use area for part of the new museum building is that of a library and archive. This would be on a temporary basis assuming that another building would be under consideration as a permanent library/archive site. This could allow room for researchers to go over records, etc., as well as to serve as a reading and reference room. Office space Another optionaluse area for the museum building is that of offices for the museum staff. This could include office space for the museum director.and assistant director, volunteer coordinator, or other staff. This might be on a temporary basis until other office space if available in the Museum complex or permanent office space in the museum proper could be planned. Restroom facilities Restrooms should be provided in the museum building, and should be handicapper accessible. -17.6- Story Development - Form C The Maritime Museum Page 7 Of 9 -A I - L SitelndexNO: F-1 SiteName:* New Museum Building Justification: Based on a projection of over 50,000 visitors per year to this museum, as well as thegoals and objectives of the museum, a new museum building is needed. This building, along with other facilities in the museum complex, has the potential to have a great impact on the city of South Haven in the form of tourists coming to the area. The museum complex could be the major tourist attraction for South Haven as well as for the region. The financial effect of the tourist dollars brought into South Haven would touch all of South Haven's residents and businesses, from restaurants and hotels, to retail shops and gas stations. This is based on what is known as the Multiplier Effect. To better explain this effect, Extension Bulletin E-729 "Tourism and your Community" has been included as Appendix D. The bulletin details just how tourist dollars, drawn in by a major tourist attraction(s), flow through the whole community (see page 3 of the bulletin). Also, in a recent research report published by the MSU Agricultural Experiment Station on "The Economic Impact of a Short-Term Tourism Industry Exposition", figures on the economic impact of a short term program (special event, etc.) are presented. The figures can be applied to the types of special event programs offered by the Maritime Museum. The figures suggest that the average patron expense for a one day (continued) Planner's Comments: It is recommended that a professional museum design firm be brought in to do a master plan for the new museum building. This would include all aspects of the museum design needs. It is further recommended that interpretive planners work together with the design team to help ensure incorporation of interpretive design elements. The estimated cost for the new museum building would be in the area of $500,000-00 The museum staff and the city need to meet to discuss the possible locations for parking facilities. There is currently not enough space in the museum complex area to handle any significant increase in visitorship. If a new building is constructed and attendance rises to projected levels, approximately 2 acres (or more) would be needed for parking during peak visitation times. A rough floor plan of the museum building is provided on page 9, This is an illustration/exampl& of only one design type C__ meant onlV to show the relationship between different use areaso not as an actual facility design. -17-7- Continuation Sheet The Maritime Museum Page 8 of 9 Site Index No: F-1 Site Name: New Museum Building Justification, continued event averages to about $20.68 (including transportation, parking, food, entertainment and miscellaneous expenses). Again, an example of how a tourism attraction can effect the community. A copy of that report is also included in Appendix D. Based on this information, it is clear that the contribution that the Maritime Museum can make to the city of South Haven can be quite significant. storage/Exhibit Prep. Multi-purpose Room General flow pattern EXHIBIT AREA Library Offices Reception Area RR RR -18- Interpretive Site Inventory The Maritime Museum @!e 1 Of 4 SitelndexNa: F-2 SiteNarne; Jensen Shop Building Site Location: See site location map. Site Description: This is a shop building, part of which is currently being used for boat-building. Seasonal Accessibility: Year-round Interpretive Significance: This facility could serve a major role in interpreting the broad topic of boat-building traditions (related to the Great Lakes). 7_- The Jensen shop building -77 (with double doors in center of the photo). _J ml JaR Story Development -Form A The Maritime Museum Page 2 of 4 Site Index NO: F-2 site Name: Jensen Shop Building Interpretive Theme: This site would be utilized to interpret wooden boat- building traditions. Site Objectives- To allow visitors to observe actual boat-building in progress. To provide a facility for the boat-building classes/projects. To provide a facility for the repair and/or replication of various types of Great Lakes watercraft. Interpretive Program Objectives: To allow visitors to observe boat-builders at work and be able to ask questions about the processes being viewed. To interpret the process of boat-building (for specific kinds of boats) f or visitors. To have visitors learn about the cultural/historical role that boat-building has played in Great Lakes maritime heritage. To have visitors learn about the commercial functions of boat- building and their effect on the communities they were associated with. To have some visitors become interested in learning more about boat-building and enroll in some future class being offered by the Maritime.Museum in boat-building. -18.2- Story Development -Form B The Maritime Museum Page 3 Of 4 Site Index No: F - 2 Site Name: Jensen Shop Building Interpretive Mode(s): Several modes could be used for interpretation at this site. They include: - Demonstrations of boat-building techniques and methods. - Historical interpretation/living history, with an interpretor in costume representing a certain time period, interpreting what it was like to be a boat-builder back in.... - Use of interpretive exhibit panels in the building by the visitors observation area. - Use of an audio-visual program when there is not someone present in the facility working on a boat. - Use of interpretive leaflets on variousaspects of boat- building (history, significance, etc.). Docent or volunteer, conducted programs interpreting what is going on in the shop. A hands-on exhibit where visitors can try their hand at some "safe,, aspect pf boat-building. Story Development - Form C The. Maritime Museum Page 4 of 4 L SiteindexNo: F-2 Site Name: Jensen Shop Building Justif ication: With the major theme of the museum being The Evolution Of Great Lakes Watercraft, interpretation of the boat-building process and the cultural/historical significance of this craft are a key story to interpret to visitors. Having boat-building in progress for visitors to observe would be a important educational function of the museum. Also, having boat-building going on would also aid in other aspects of interpretation in different areas of the museum complex, such as how researchers learn to reconstruct watercraft from recovered sunken ships, how traditions/crafts are passed on in a culture, the role of the boat-builder in the community, etc. Planner's Comments: Allowing visitors to observe a shop area with boat-building in progress could present some safety concerns. A visitor viewing area, protected with glass windows - or - other saf ety barrier, could allow for safe viewing and yet permit visitors to talk with.the boat-builders. Additional 'exhibits could be available in the viewing area to assist in the interpretation as well. Also, the development of a boat launching structure near the boat-building shop should be considered. iC _19- Interpretive Site Inventory The Maritime Museum Page 1 of 4 L SiteindexNo.. F-3 Site Name: Old Train Depot Site Location: See site location map. Site Description: This building once served as the South Haven train depot. Seasonal Accessibility: Year-round Interpretive Significance: This structure could be utilized as a depository/conservation laboratory for art if acts recovered from Great Lakes underwater environments. Old train depot building. IA F T-7 . . . . . . . . . . . 402; Page 1 Story Development -Form A The Maritime Museum Page 2 of 4 SiteindexNO: F-3 Site Name: Old Train Depot Interpretive Theme: Restoration and preservation of artifacts; their role in understanding the past. Site Objectives: To provide a location for the storage of maritime artifacts recovered from Great Lakes underwater environments. To Provide a location for lab facilities for preservation of these artifacts. To provide work areas for researchers and technicians. To provide office space for researchers and technicians. Interpretive Program Objectives: While this facility would probably not be open to the public, it may have a visitor viewing area. In this regard, some interpretive program objectives might include: To have visitors understand the important role of research in understanding the cultural/historical significance of artifacts. To have visitors understand some of the technical aspects of preserving and restoring artifacts. To have visitors gain a greater understanding of the importance of maritime archaeology. To help visitors better appreciate and understand some of the exhibits they may have seen in the museum building (how artifacts got from their original locations to the museum display... the restoration process involved, etc.). @ge J -19.2- Story Development -Form B The Maritime Museum Page 3 Of 4 SiteindexNo: F-3 Site Name: Old Train Depot Interpretive Mode(s): Interpretation at this facility could take several forms, keeping in mind the safety concerns which might arise from having visitors actually in a lab, as well as security concerns. With this in mind, some possible modes for interpretation include: - The'development of a visitor viewing area or small exhibit area within this facility to allow visitors to watch restoration and preservation activities. This could include opportunities for researchers and technicians to talk with visitors about the activities and practices they are involved with. - The use of docent led programs at this site (from a viewing area) with docents interpreting the activities and processes being observed. - The use of exhibit panels interpreting the preservation process. - The development-of a short audio-visual program on the preservation process. - The development of brochures or brief leaflets on the preservation work being done. - The offering of special classes on preservation/restoration (similar to the structure of existing boat-building classes). - The offering of special public programs on the preservation of artifacts, underwater archaeology, etc. -19.3 Story Development - FDrm C The Maritime Museum Page 4 Of 4 L L Site Index No: F-3 Site Name: Old Train Depot Justif ication: To meet the goals and objectives of The Maritime Museum, the role of preservation and restoration and having a depository for artifacts is required. This function is the basis for museum research, conservation and exhibition activity, and ties directly into the museum's goals and objectives. Thus, a facility is needed to serve this role. The Old Train Depot building might be able to be leased, and has sufficient room to be utilized as a depository. In addition, one of the most significant resources available for the study and interpretation of the evolution of Great Lakes watercraft are artifacts of or relating to such watercraft. Planner's Comments: It is recommended that, should this building be available for use as a depository, a professional museum planning firm be consulted for developing the plans for any renovation and display functions, as well as providing advice on setting up the lab areas, etc. It is further recommended that a study be conducted to look at the feasibility of developing a depository here, determining the qualifications of such a facility, lab materials, storage requirements, staff, etc. _20- Interpretive Site Inventory The Maritime Museum Page of 3 SitelndexNo: F-4 SiteNarne: McGuire Building Site Location: See site location map. Site Description: NA Seasonal Accessibility: Year-round Interpretive Significance: While it is not evnisioned that this building (if it can be utilized in part) would serve any major :@ole in interpretation or as a depository, it could be used for library, archives, and office space. Map showing the location of the McGuire Building I V OX F -43 F-1 F-4 -20.1- Story Development -Form A The Maritime Museum Page 2 Of 3 SiteindexNo: F-4 SiteName: McGuire Building Interpretive Theme: NA Site Objectives: To be considered for some future use as: - Office space for museum staff. - A maritime library, reading room/research room, archives. - A depository option (see f orms F-3). Interpretive Program Objectives: While not directly involved-with public interpretation, this building could serve a passive interpretive function, that of a reading/research library. Individuals interested in learning more about maritime history could be allowed to use this facility, which could have a statewide importance as a maritime library and archives. -20-2- Story Development - Form C The Maritime Museum Page 3 Of 3 SitelndexNo: F-4 Site Name: McGuire Building Justif ication: Based on the goals and objectives of The Maritime Museum, and in particular the role of research, it is of key importance to have research facilities available. This involves having a well kept library and archives of materials relevant to the work of the museum. If possible, the second floor of the McGuire building could be considered for leasing for this function. It can provide security for archival materials as well as allow for undisturbed research, reading, etc. , being separated from other museum facilities. Plannerls Comments: While it is not known at this time if any part of the McGuire building can be leased, the potential for leasing should be investigated, as it would prove to be an excellent location f or the museum library as well as administrative office space. Long term plans may consider the use of this building as a possible depository for artifacts as well. @J 1141 -21- Interpretive Site Inventory The Maritime Museum e 1 Of 4 L Site Ind--:,x No: F - 5Site Name: Houseboat Site Location: See site index map Site Description: This is a houseboat that is currently being utilized as the main museum exhibit area and houses the administrative offices as well. Seasonal Accessibility: It is currently being used during spring/summer/fall months, and has not been used during the winter months in the past. It is possible to have the houseboat converted to full time use if heating is added. Interpretive Significance; The houseboat is currently being used as the museum exhibit area and offices. It has the potential to be used in the-future for other program functions, and also is significant in providing an on-board, on water experience for visitors. The museum A houseboat (with 7 red flags -7- along the top). v It Story Development -Form A The Maritime Museum Page 2 of 4 SiteindexNo: F-5 Site Name: Houseboat L L Interpretive Theme: The houseboat is serving to exhibit and interpret subject areas representing, to some degree, all the sub-themes that are a part of the general museum theme. Its theme function in the future once a new museum is built will need to be re-defined at that time Site Objectives: To provide visitors with an exhibit area interpreting the evolution of Great Lakes Watercraft. Future use/objectives for this facility include the following options: - Develop into a seasonal food service area, snack bar. - Develop into office space for administrative or volunteer staff. - Utilize as exhibit space for special exhibitions. - Utilize as space for classes or special programs. - Utilize as a meeting room. Sell the boat after the new museum building is in operation. -21-2- Story Development - FDrm B The Maritime Museum Page 3 of 4 SiteIndexNo: F-5 Site Name: Houseboat 10 Interpretive Mode(s): Several modes f or interpretation could be utilized at this facility, including the existing mode of exhibits. These include: - Development of topical slide/tape programs. - Development of docent/volunteer conducted programs. - Development of publications on various maritime topics. - Living history programs (someone in costume interpreting what it was like to be a (particular profession) in the past, etc. -21-3- Story Development- Form C The Maritime Museum Page 4 of 4 Site Index NO- F-5 Site Name- Houseboat L-- - I 01 Justif ication. This facility will continue to serve as the main museum facility until such time as new facilities are developed. The future use of the houseboat will depend, in part, on the availability of future space/facilities to serve as a classroom,. exhibit areas, meeting room and library function(s). Planner's Comments: One of the attractive experiences while visiting a maritime museum would be to actually be able to "get on a boat". The houseboat provides this experience. One option considered was to move the houseboat on land. Due to the visual impact this would create, as well as the lack of land available for such a move on site, this option would not be recommended. The other options of having the boat afloat and serve some function such as 'additional exhibit space, etc., would be more desirable. [Page 4 -22- Interpretive Site Inventory The Maritime Museum page 1 of 4 SitelndexNo.. F-6 SiteNarne: The Evelyn Site Location: See site location map. (This is an old commercial fishing tug which may be moved from time to time.) Site Description: The Evelyn S is anold commercial fishing tug which is currently @F-eing restored. Seasonal Accessibility: Will probably be used during spring/summer/fall months and will probably be closed during the winter. Interpretive Significance- The Evelyn a was built in 1939 and reflects a particular phase in one of the earliest industries of the region, that of commercial fishing. The Evelyn @-,tied up along the Am- Maritime Museum's boardwalk. PV .. ... ... . Story Development -Form A The Maritime Museum Page 2 of 4 'SitelndexNo: F-6 Site Name: The Evelyn S Interpretive Theme: The interpretive theme for this facility will be that of commercial fishing industries associated with the harbor, economy of the area, and cultural/historical importance of commercal fishing to the region. Site Objectives: To be restored for interpretive programs and services. To be utilized for exhibits on the commercial fishing industry associated with the region. Interpretive Program Objectives: To have visitors understand the historical and cultural role that commercial fishing industries played in the development of the region. To provide visitors with a sensory experience of "what it must have been like,, to work on a commercial fishing tug. To have visitors understand the role that commercial fishin (and other commercial activities associated with watercraM have had on the economy of the region. To have visitors understand the place of The Evelyn in the evolution of Great-Lakes Watercraft. -22-2- Story Development -FDrm B The Maritime Museum Page 3 Of 4 SitelndexNo: F-6 Site Name: The Evelyn Interpretive Mode(s), Several modes for interpretation on the Evelyn (and of the Evelyn S) could be provided. Potential modes could encompass: - The use of an interpretive exhibit panel near the Evelyn S (on the boardwalk for example), interpreting the function and history of the craft. - The development of an interpretive leaflet on the Evelyn S. - The development of interpretive exhibits located on the boat interpreting the components of the boat, specific use areas (for nets, etc.), commercial fishing techniques, etc. - The development of a slide/tape program (rear screen projection) on the commercial fishing industry or some related topicks). - The development-of tactile exhibits.that visitors can touch or operate. - The use of living history interpretation. That is, having someone play the role of a commercial fisherman who might have worked on the Evelyn a., interpreting what it was like to be a commercial fisherman, etc. - Use of docents/volunteers to conduct programs for visitors as part of the museum complex tours. -22.3- Story Development - Form C The Maritime Museum Page 4 of 4 SiteindexNo: F-6 Site Name: The Evelyn ji 0 Justif ication: Based on the stated goals and objectives of The Maritime Museum for interpreting the Evolution of Great Lakes Watercraft, having actual examples of craft like the Evelyn S for visitors to interact with in a total sensory experience is of key importance. The EvelVn S is one of the only facilities available to the museum to serve this function. Likewise, it is the best facility for interpreting the role of commercial watercraft, having actually served as a commercial fishing tug. It will provide visitors with a very important and memorable museum experience. Planner's Comments: When planning for exhibits and visitor flow on the Evelyn The use of an on-board audio-visual program should be evaluated with respect to visitor numbers aboard the ship. An audio-visual program could clog the flow pattern and should not be in operation during peak visitation on the Evelyn a, but rather shown in some other facility, like the museum classroom, on the houseboat, etc. -23- Interpretive Site Inventory The Maritime Museum (!!e 1 of SitelndexNo: F-7 iteNarnel Coast Guard Interpretation Site Location- See site index map. Site Description: Site F-7 is currently an undeveloped area of the museum grounds. It could serve well as a general area to 1) relocate the Life Savin Station building, 2) locate the Coast Guard Watch Tower, and 35 locate a self righting lifeboat or surfboat contemporary to the lifesavin; or Coast Guard service periods. Seasonal AccessiLitr Year-round Interpretive Significance: The role of the coast guard in the evolution of Great Lakes Watercraft is an important story to interpret, and part of the overall museum theme. 777, V Recommended location for the Coast Guard interpretation area. 47 "Z" -23-1- Continuation Sheet The Maritime Museum Page 2 Of Site Index No: F - 7 Site Name: Coast Guard Interpretation AA@ Photograph of the building that was a part of the Coast Guard Lifesaving Station complex (to the left of the white building). This building would be moved to a new location (site F-7 on the site index map). -23.2- Story Development -Form A The Maritime Museum Page 3 Of 5 SitelndexNo: F-7 SiteName: Coast Guard Interpretation Interpretive Theme: The role of the Coast Guard in the Evolution of Great Lakes Watercraft. Site Objectives: To serve as a general area for interpretation of the Lifesaving Station Building (shown on the previous page), the Watch Tower building, and Self-righting lifeboat or surfboat. Interpretive Program Objectives: To have visitors understand the role and function of the Coast Guard in the Evolution of Great Lakes Watercraft. To have visitors understand the role and function of the Lifesaving Station. To have visitors understand the. role of the watercraft used by the Coast Guard Lifesaving Station personnel (designs, evolution, history, etc.). To give visitors a sensory learning experience; being able to climb the watch tower, touch the boats, etc. To give visitors an idea of what it was like for the individuals who operated the Lifesaving Station, their job responsibilities, training, etc. of 5 IS i -23.3- Story Development -Form B The Maritime Museum Page 4 of 5 Site Index No: F-7 Site Name: Coast Guard Interpretation L L Interpretive Mode(s): For this site, several interpretive modes could be utilized ef f ectively. These considerations include: - Development of an exhibit in the Lifesaving Station Building (reconstruct the interior of the building to what it might have been like when in use). - Develop some exhibits in the Watch Tower. - Develop interpretive exhibit panels to interpret both the Lifesaving Building and the Watch Tower. This could include old photographs showing the facilities actually in use, etc. - Develop a slide/tape program on this theme that could be shown on a repeating basis in the Watch Tower (or in the main museum building). Develop a self-guiding leaflet about these buildings/equipment, their history, development, and use. - Exhibit an examDle(s) of the watercraft used by the lifesaving station personnel. - Conduct living history programs and/or re-enactments of life- saving drills that the members of the station would have gone through. - Conduct docent/volunteer guided tours or programs on selected topic associated with this theme. of 5 -23.4- Story Development - Form C The Maritime Museum Page 5 Of 5 L SitelndexNO: F-7 Site Name: Coast Guard Interpretation Justif ication: Interpretation of the sub-theme "Coast Guard Watercraft" and Coast Guard functions can be efficiently achieved by developing an area just for this purpose. Location F-7 provides this space, as well as being the only area available to re-locate both the lifesaving station building and the watch tower together. This will also prove to be an attractive sensory exhibit area and would be well-received and utilized by visitors to the museum complex. Planner's Comments: Location F-7 will allow both structures to be placed together in a natural arrangement as well as not creating a visual problem (blocking the view of the bay, etc.). -24- Interpretive Site Inventory The Maritime Museum Page.1 Of 3 SitelndexNo: Site Narne' Gift Silop Site Location: See site index map. Site Description: NA Seasonal Accessibility: Year-round Interpretive Significance: While not commonly thought of as having interpretive significance, gift shops do play an important role in interpretation... that of follow up. Having reference materials, books, etc. for sale that reflect the museum's theme and educational objectives is a significant component of the overall inter- pretive program. 7t The museum gift shop VdL (the white building in the center of the photograph). 3 _!77 __ VF@ -24.1- Story Development -Form A The Maritime Museum Page 2 Of 3 SiteIndexNo: F-8 Site Name: Gift Shop Interpretive Theme: NA Site Objectives: - To provide visitors with a location to purchase resource materials (books, etc.) and souvenirs associated with the theme of the Maritime Museum. - To help provide significant additional revenue to help support the Maritime Museum. - To produce a direct mail catalog covering materials (and emphasizing Michigan artists providing work on consignment) relating to the museum theme. Interpretive Prog ram Objectives: While not directly related to interpretive programs/services, the gift shop would serve several functions as part of the overall site interpretation. These would include: having materials available related to museum programs (like boat-building), providing any educational materials for sale such as interpretive brochures, slide programs, slides of the museum, museum publications, etc. (Note: it is one of the museum's stated goals to publish and sell various museum publications. These would be sold through the gift shop.) -24-2- Story Development - Form C T.he Maritime Museum Page 3 Of 3 L Site Index No: F-8 Site Name: Gift Shop Justif ication: A gift shop plays an important role in a museum visitor's experience, that of providing educational materials and souvenirs of their visit. The gift shop can provide educational materials (books, magazines, special interest publications) which might not be easily available to museum visitors in their own home towns. Additionally, the gift shop could serve as a key source of revenue to the museum. Planner's Comments: Based on projected visitation numbers for the future, the gift shop as it currently functions may need to be moved and/or enlarged sometime in the future to be able to handle the increased number of visitors who may wish to shop there. -9e -25- Interpretive Site Inventory The Maritime Museum Page 1 Of 4 A L Site Index No: F-9 Site Name: Boardwalk Site Location: See site index map. Site Description: This is a new boardwalk along the bay/museum property.. Seasonal Accessibility: The boardwalk is accessible to visitors free of charge year-round. It provides access to the attractive waterfront area where numerous waterfront activities and educational programs are conducted -as well. Interpretive Significance: While not directly utilized for programs, the boardwalk has been used to facilitate numerous educational programs and special events like the "Work Boat Rally", "Small Wooden Boat Gathering", and others. It is also a natural draw/attraction to the waterfront. W, A portion of the boardwalk with several water- craft tied up to it (including the existing museum houseboat and the Evelyn -25.1- r Story Development -Form A The Maritime Museum Page 2. of 4 rSitelndexNo: F-9 Site Name: Boardwalk Interpretive Theme: Given that the use of the boardwalk is primarily recreational in nature, it could be utilized to interpret the recreational aspects of watercraft (types of craft, etc.). Site Objectives: To provide a passive (and sometimes active) recreational experience for visitors. To provide a location for events relating to the museum's purpose and theme. Interpretive Program Objectives: Interpretive program objectives for this facility would focus on interpreting different types of recreational watercraft to visitors, as well as other recreational watercraft topics. Another program objective would be to provide an environment for sensory experiences and simple enjoyment of the waterfront environment and activities. -25.2- Story Development -Form B, The Maritime Museum ge 3 of 4 SiteindexNo: F-9 Site Name: Boardwalk Interpretive Mode(s): The best modes for interpretation from/at this facility include: - Use of. interpretive signs or exhibit panels. - Use of interpretor/docent conducted programs or tours on recreational watercraft topics. - Special events/Programs like the "Work Boat Rally" and the "Wooden Boat Gathering". - Living history interpretation (perhaps associated with special programs, etc.). -25-3- Story Development - Form C The Maritime Museum Page 4 Of 4 SitelndexNo: F-9 Site Name: Boardwalk Justif ication: The boardwalk is an important feature of the museum complex, allowing for passive (and some active) interpretation and recreational uses such as simply walking along the water, s edge and enjoying the environment and setting. It also is an important attraction in itself, as well as serving as a link to other parts of the museum complex and exhibit areas. The Maritime Museum is also able to sell/rent dockage space off of the boardwalk. Thus, the boardwalk also serves a revenue producing function. Planner's Comments: The boardwalk is a real asset to the museum complex. The real attraction is simply in being able to sit and enjoy observing the activities of the bay area. Additional seating should be developed along selected portions of the boardwalk area to facilitate this use. The.attractive location also helps draw in visitors to more active functions such as special programs as mentioned earlier. -26- Interpretive Site Inventory The Maritime Museum Page 1 of 4 SiteIndexNo: F-10 Site Name% Drawbridge Site Location: See site location map. Site Description; This is a Rolling Leaf Bascule (French for seesaw) bridge, and is the shortest one of its kind in the world. Seasonal Accessibility: Year-round Interpretive Significance: The drawbridge is one of the oldest operating drawbridges of its kind still in operation today. .=now The Rolling Leaf Bascule Bridge. -26.1- Story Development -Form A The Maritime Museum Page 2 of 4 rSiteIndexNo: F-10 Site Name: Drawbridge L Interpretive Theme: Interpretation here could focus on the role of the river as a transportation corridor, and the need to allow access to industrial/commercial/recrational sites. Site Objectives: NA Interpretive Program Objectives: While the drawbridge is not owned by the Maritime Museum, the location of the museum so close to this attraction is a real asset. Program objectives could focus on the evolution of watercraft, both recreational and commercial, their functions as part of the commerce/industry of the region 'as well as the need to adapt bridges to allow river access of watercraft to various industrial and recreational sites located along the river, as well as access out to Lake Michigan. IAJ -26.2- Story Development -Form B The Maritime Museum @!ge 3 of 4 L Site Index No: F-10 Site Name: Drawbridge L Interpretive Mode(s): Several modes for interpreting this facility could be considered: - The use of interpretive signage or exhibit panels. - The use of interpretive leaflets or brochure. - Having special programs (planned or impromptu) on the draw- bridge topic including a demonstration of the drawbridge in action. -26.3- Story Development- Form C r The Maritime museum Page 4 of 4 SitelndexNo: F-10 Site Name: Drawbridge Justif ication: The drawbridge is a important attraction, especially for tourists who may not have seen one in operation. Additionally, it ties in very well to the sub-theme of commerce/industrial development and uses of watercraft. It is sure to generate interest and questions and should be interpreted to visitors in some manner. Planner's Comments: 0 0 INTERPRETIVE PROGRAM PLANNING MATRIX -28- Interpretive Program Planning Matrix While the actual planning of interpretive programs was not part of this initial planning document, it may prove useful for the future to present some ideas on planning and recording interpretive programs for the Maritime Museum. The HOW,WHEN, WHERE Matrix. sample is provided on the following page. Each target group is dealt with separately and taken through the following programming decisions: program theme, specific program objectives, location for the program, modes to be utilized in conducting the program, and program schedule. Using the matrix format, it becomes easy to keep track of current or past programs, as well as note any types of programs that may be overused, or if any target audiences are being left out of program plans. It is intended that this be just a tool, and the matrix could be modified in any way to make it more useful to museum staff involved in planning programs. It could even be used for scheduling staff/docents to conduct programs, etc. Finally, the matrix forms can be used as a permanent record over the year(s) of the kinds of programs offered (or attempted), with notations as to the success of that program, recommendations for continued use,-modifications, etc. Sample HOW,WHEN and WHERE . Yhtri-x for The Maritime Museum, s- Programs and Services Target Program Program Program Program Program Group Theme/Topic Objective Location Mode Schedule General Coast Guard To have the Tour from museum Conducted Every Saturday Public Interpretation majority of the to the Coast Guard by museum afternoon at visitors under- interpretation staff/ 1:00 pm, or by stand the role of area ksite F-7) docents. appointment. the Coast Guard in the evolution of Great Lakes Water- craft. General Wooden Boat- To teach basic The Blue Train Class Mon-Wed, 613OPm Public building Shop boatbuilding Station. instruction to 9:30pm, Sep. through actual 13-Nov 17. construction of a 10,61, round bottom lapstrake yacht tender. \0 0 0 @INTERPRETIVE SERVICES AND PROGRAMMING EVALUATION 0 -31- Evaluation of Interpretive Services Flexibility and quality of the total interpretive program of the Maritime Museum should be maintained in order to maximize visitor understanding and enjoyment while meeting management goals. The creation of clear, concise objectives will facilitate the evaluation of the effectiveness of the total interpretive program, individual interpretive services, and the interpretive/ museum staff. According to Veverka et al.(1977) and Benedict et al.(19?8), the critical questions to be asked and answered are: 1. Are the objectives of the total interpretive program being met? 2. Are the objectives of the individual interpretive services being met? 3. Are the interpretors/docents/staff fulfilling the objectives for their position? 4. Are the visitors satisfied with their experience(s)? A list of several evaluative techniques for interpretive services is provided as Table 1 (after Wagar, 19?6; Benedict et al., 1978). Included are explanations of some of the methods which can be utilized in-evaluating the effectiveness of interpretive services with respect to the primary beneficiaries, the visitors. These techniques can be used to evaluate the effectiveness of the interpretive services recommended for the Maritime Museum in this plan. All of the elements which contribute to the effectiveness of the total program should undergo evaluative analysis. It is beneficial to evaluate not only the individual interpretive services, but the interpretors themselves as well as the total interpretive program. The objectives set down for the overall program, individual services and interpretors should be clearly stated and evaluated with respect to:' 1. The visitor's psychological experience or overt behavior; 2. The number of visitors contacted per year; 3. Cost/effectiveness. A matrix outlining the scope of such evaluation for The Maritime Museum's interpretive services is provided as Table 2. Table 1. Evaluative Techniques for Interpretive Services (after Wagar, 1976; Benecict etl al, 1978). EVALUATIVE DESCRIPTION PROS CONS COMMENTS TECHNIQUE Direct Audience Interpretor's Useful feedback Subjective nature Levels of enjoyment, Feedback ongoing analysis technique during of technique can boredom, understand- of audience response actual presentation yield misleading ing, interest, etc. in face-to-face to determine interpretations of can be approximated situations. visitors' reactions audience reaction by analyzing visitors' to interpretor and to interpretor/ facial expressions, and service. Allowa service. amount of rentlessness, for immediate al- number of questions teration of inter- anked, etc. See also pretor's approach Bouinnger and Smith to achieve program (1973). goals. Auditing by an An experienced Promotes analysis Subjective, with Video-taping equip- Expert interpretor observes by experienced attention focused ment can be utilized and critiques an professionals as on presentation as both on location and interpretive input into inter- opposed to audi- in training presentation. pretive programing. ence. Expert situations (wagar, judges how he/she 1976). thinks presenta- tion will affect audience. Suggestion Boxes A locked box to Assures anonymity, Comments will Could be placed in serve as the deposi- inexpensive, probably represent the proposed tory for visitors' Specific comments extremes of Interpretive Center/ comments and/or and suggestions visitor opinion Museum to serve suggestions. likely to be (both positive and as a general guide genuine--a wide negative). for improving inter- range of opinion Congeniality bias pretive services. may be identified. may result. Additional Information may be found in Wagar, Lovelady and Falkin (1976). Table 1. cont. EVALUATION DESCRIPTION PROS CONS COMMENTS TECHNIQUE Questionnaires A written set of Well-designed ques- Design must con- Objectivity of design questions is tionnaires can sider written is imperative. If administered to a yield a large response bias. not created with care, visitor sample to amount of informa- Technique involved the questionnaire will determine demo- tion concerning a great deal of yield results the graphic, behavioral visitors. Specific time to design researcher wants and and experiencial questions dealing properly, adminis- not allicit accurate data. with the park's ter and statisti- responses from the interpretive cally evaluate. visitor. See also services can be Berdie (1974) and asked. Van Dalen (1973). Interviews A totally oral ver- Pros as listed for Objectivity of the Refer to Van Dalen sion of the ques- questionnaire. May interview design (1973) and Bounquet tionnaire technique. be preferable. (questions) in the (1976). since "many people key problem (Van are more willing to Dalen, 1973). communicate orally than in writing" (Van Dalen, 1973). Self-Testing Mechanical devices Visitors partici- Must be monitored Further details may Devices allowing direct pate in the for mechanical be found in Wagar visitor-device inter- activity actively. breakdown. (1972). action to uncover Responses may be Vandalism, repeat interpretive informa- measured to aval- playing and a tion and answer ques- uate enjoyment/ predominances of tions. understanding young visitor use levels of the are problems. visitors. Panel of Outsiders Thoughtful outsiders Can be used before Comments on Use of a checklist (not closely asso- a presentation is presentation's may be helpful ciated with interpre- in its final form strengths, short- (Wagar, 1976, Wagar, tation/have no because it does not comings and oppor- Lovelady and Falkin, specialized knowledge depend upon public tunities for im- 1976). of the information reactions. provement depend presented) evaluate upon level of a presentation. objectivity of panel members. *Evaluative technique added to Wagar (1976) list by the authors. Two of Wagar's techniques were not included. (from Benedict et al, 1978) Table 1 conts EVALUATIVE DESCRIPTION PROS CONS COMMENTS TECHNIQUE Direct Measures of Behavioral measures Identifies visitor Does not provide Includes use of Behavior of interpretive preferences for information on visitor program effectiveness based interpretive visitor expecta- attendance figures, on visitors' choices services. tions or motiva- etc. Supplemental of options (e.g., tions for attend- information from hike vs. slide show) ing specific questionnaires or programs. interviews may be incorporated to assess visitor motivations, etc. Observation of One or more ob- May permit identifi- Assumes attention Consult Dick, et al. Audience Attention servers scan the cation of reasons levels to be good (1975) and Wagar, audience, at regular for high or low indicators of Lovelady and Falkin intervals to record audience attention. enjoyment, (1976) for more the number of people interest, rapport details. watching/not watch- and other factors ing the interpretor/ screen/focal object. Length of Viewing Compare length of Provides feedback on Does not evaluate According to Shiner or Listening Time time visitors view whether or not message quality and Shafer (1975), or listen to the people spend enough in terms of "visitors looked at presentation with time with exhibit, visitor under- displays only 15 to amount of time sign, etc. to standing enjoy- 64% of the total time required to com- receive entire ment or interest. required to read or pletely read or hear message. Judgments on listen to the total it. message length message presented... in relation to the longer the quality cannot printed or recorded be made. message a display contained, the shorter the viewing time". Table l. cont. EVALUATIVE DESCRIPTION PROS CONS COMMENTS TECHNIQUE Time-lapse A system for Creates a permanent Initial investment For further Photography recording visitor record for future may be high, reference, see response to a examination, can though technology Wagar, Lovelady and presentation with record with minimal advances may Falkin (1976). camera equipment. personnel involve- reduce costs of ment and condense a such a system. great deal of in- May reflect formation Into a Invasion of few minutes of privacy in viewing time. secluded settings. *Other Indirect Note abundance of Serve as clues to No details can be Notes from interp. Measures of fingerprints and areas of heavy use surmised as to Center and observa- Visitor Behavior noseprints on glass; or problems with why the areas are tions of maintenance worn areas (foot- design/flow patterns subject to exces- personnel are useful. wear), litter, etc. sive use--does See also Bousquet as well as evidence not pinpoint the (1976) and Webb (1966). of depreciative specific design behavior (vandalism, problem. grafitti, etc.). Interpretive A systematic Can fulfill the role Cannot define Useful to both the Activity methodology based on of a user survey; characteristics of interpretor and Inventory attendance figures allows interpretors visitors not managers. Identifies that may be used to to record variations attending an in- visitor characteristics plan and evaluate in patterns of terpretive event. patterns of use and current program visitor use across Data gathering visitation fluctua- content and individual programs. must be consistent tions (Field and scheduling. Com- "Where interpreta- with standardized Gramann, 1976). parative analysis tion is considered a methods. involvess computer tool for influencing processing. visitor behavior in a protected area, visitor profile data from this technique may be useful" (Field and Gramann, 1976). "Evaluative Techniques addeded to the Wagar (1976) list by the authors. (from Benedict et al, 1978) -36- Table 2. Evaluation of Interpretive Services Matrix (after Wagar, 1976; Veverka et al, 1977; Benedict et al, 1978). Total Program Objectives The primary objective of the interpretive program is to provide for an enjoyable learn- ing experience of high quality for visitors to The Museum.Complex. The visitors should leave with an increased awareness and understanding of the area's resources and EXPERIENCE/ themes. BEHAVIOR Evaluation: Visitorship surveys should be conducted to assess visitor demographic and behavioral characteristics, visitor satis- faction with their visit, and understanding of the concepts interpreted. One objective of the interpretive program is to initiate increased visitorship and to cater to the needs and demands of local and nonlocal visitors. Visitorship during all seasons should be compatible with the physical NUMBERS/ and psychological carrying capacity of the YEARS area. Evaluation: Various attendance survey records can be kept (e*g*y traffic counter could be utilized, group reservation information recorded, etc.). Initial costs of instituting interpretive services will be high due to facility development, equipment needs, advertising, and staffing costs. These costs are necessary to fulfill the area's function and to,promote a positive image of the area and agency to the public. COST/ EFFECTIVENESS Evaluation: Determination of the cost of the total interpretive program vs. the extent to which all objectives of all services are being met can be evaluated. A cost per visitor figure can be arrived at by c-omparing the total interpretive program cost with the total number of visitors contacted. total interpretive program cost cost total number of visitors contacted visitor -37@- Table 2. cont. Individual Services Object*ives Each service will integrate an aspect of the major area theme or sub-theme of the appropriate interpretive unit. The diversity of visitor wants and needs will be served by offering EXPERIENCE/ a wide variety of interpretive services. BEHAVIOR Evaluation: The effectiveness of interpretive services can be evaluated through the use of one or more evaluative techniques listed in Table 1. Individual services should promote maximum attendance consonant with the carrying capacity of the area (Limes 1975)- Optimum interpretive quality and conservation of the area's integrity should be taken into account. NUMBERS/ YEAR Evaluation: The responsibility for evaluation and control of the number of visitors appro- priate to each service will be that of the interpretor(s). Other staff members may be consulted regarding specific guidelines. Initial investment in equipment and materials for interpretive services tincluding exhibit materials, audio-visual aids, graphics materials# leaflets, etc.) will be relativ6ly high. The cost of the investment in quality equipment/supplies can be offset by proper care and preventive maintenance. COST/ Evaluation: For each successive bienniums, EFFECTIVENESS the total interpretive services expenses Iless staffing costs) could be compared to total program costs. -service expenses (less--staffina costs) total program expenses It wil'1 be up to the administration to use this figure to determine the benefit to cost ratio. -38- Table 2. cont. Interpretor Objectives Interpretive staff should be well trainedand qualified to design and conduct interpretive services to maximize the visitor's experience at the museum. The interpretor(s) should exhibit the characteristics of a professional at all times. EXPERIENCE/ BEHAVIOR Evaluation: The interpretor(s) should determine the specific objectives for the position he/she holds. Evaluation of each interpretor's effectiveness should.be based on those objectives listed in the job description. The interpretor(s) should be aware of the capacity of individual services to support visitation in order to maximize interpretive program/service quality.. The interpretor(s) should encourage visitation by diverse groups, and should strive to meet the changing needs and demands of the visiting public. NUMBERS/ YEAR Evaluation: Visitor group size should be adjusted in relation to program@effectiveness. The interpretor(s) should be sensitive to visitor response (verbal and non-verbal) during programings and should modify their interpretive techniques accordingly to maximize effectiveness. According to Peart, (1978'), "personal approaches are of higher quality azid usually,more positive- ly received by the public". Also, "personal services are considered the ideal interpretive medium for reasons of their warmth and flexibility" (Sharpe, 1976). Evaluation: For each bienniumg the total COST/ staffing costs can be measured against total EFFECTIVENESS program costs. staff ina costs total program costs The administration will have the responsibility of determining the cost/benefit ratio using this figure. 0 0 IMPIEMENTATION AND OPERATIONS 0 -4o- As a component of this interpretive plan for the Mari-time Museum complex, some additional operation considerations which have not yet been considered should be noted at this time. Several major items to be taken into account are: Parking Based on the projected increase in visitation to the Maritime Museum, it was noted that the existing parking on the museum property would not be sufficient to handle increased visitation and additional parking locations needed to be considered. This is a major concern and should be addressed by the Museum staff and the City of South Haven prior to the development of the new museum building. A Development Strategy report prepared for the city of South Haven by Real Estate Research Corporation in April 1981 indicated locations for public parking. A copy of the map prepared by RERC showing the proposed parking areas is shown on the next page. Boat Tours One additional source of revenue for the Maritime Museum could be that of operating boat tours during peak summer months and weekends, using the Pond Net Boat. The actual operation of this boat could.be concessioned out to a private operator who could run the tours, paying a percentage of the revenue back to the Maritime Museum (including rental of the museum's boat for the tours). This could bring in several hundred dollars a month in additional funds. Bus Tours The Maritime Museum should also investigate working cooperatively with bus tour companies in regard to having bus tours stop at the Maritime Museum complex as part of regula-r routes/tours. Tour group members could visit the museum at a reduced entrance fee, and potential revenue of about $500-1000 a week could be realized (depending on marketing, willingness of bus tour companies to go to the museum complex, etc. ), In addition, arrangements could be made for bus tour groups to eat at local restaurants, and visit other local attractions. Museum Admiss-ion Fee The museum currently asks for donations for visiting the museum exhibit area. After the new museum is built , it will be desirable to establish some admission fee policy. This could be in association with using a hand stamp, for visitors to pay one fee and visit all of the facilities that are a part of the museum complex. ell ID U M be goo Q@7 if 4 'U I J too U, Le 1p Ila 4 4 cF1 71 110 rt _J1 ci)o Ci ease p U U IUU U U d I 91 tDbc) FY o (31) 0 [3 01i 0 0.,U 0 'J 0 50 t lau U> lift oo UL 31 :2 C3 u ku ri 0 0, Iz- rrr@ CI* t7_1 OL DEVELOPMENT STRATEGY: Riverfront and Adjacent Areas to w 10 L ON of South Haven. Michiaan -42- Museum Store/Gift ShoP The services of the gift shop can be expanded to include a direct mail catalog, and offer for sale art work from Michigan artists (on consignment) relating to the Maritime Museum theme. The store could also sell a variety of educational materials, museum publications, etc. Revenue from the gift shop could be quite substantial, and it may be worthwhile to have a development/Management plan just for the gift shop, to help monitor and direct its growth and role. Museum Courses Additional sources of revenue lie in the various courses that the museum offers to the public, such as the boat-building course. The largest part of the revenue generated comes from the actual sale of craft built as a part of the course. Staff With the development of new museum facilities, the need for more staff to operate the museum and its programs/services must also be addressed. The Lake Michigan Maritime Museum Admin- istrative Structure flow chart which appears on the next page was developed by museum staff to reflect their staffing needs. More formal job descriptions for each position are provided as Appendix E. Operating Costs The operating costs of the new museum complex will greatly increase the museum's budget needs. Expenses could well run over $250,000 per year or higher. This increase in expenses will have to be carefully considered when planning for the development of new facilities, new staffing provisions, and so on. It will become quite necessary to market and promote the museum to increase visitors to the site, and increase revenue. Additional funding sources should be investigated, including exploring and writing for various kinds of development and operational grants. -The Maritime Museum may want to consider proposing a bond levy to provide some continued financial support from the city of South Haven as well. A breakdown of the Maritime Museum's current Capital Assets 1981-82, 1982-83 operating budget, and development plan are presented as Appendix F to this plan. Implementation Schedule (Recommended) Based on the new facilities recommended for the new museum complex, and the priorities noted by the Maritime Museum staff, Table 3 is provided showing a suggested implementation schedule. This schedule is easily flexible and can be modified as needed. LAKE MICHIGAN MARITIME MUSEUM ADMINISTRATIVE STRUCTURE Board of Directors IVIu s e um Director Secretary Store Curator Bookkeeper Superin- Manage tendent (volunteer) Educator Boat- Volunteers Registrar building Co-ordina- Shop tor Director Di, Store g Su erin Mana er (volu teer) @tepnden n -44- Table 3 Implementation Schedule (Recommended) 1983 1984 1. Develop a master plan for the new Maritime Museum building. X 2. Develop architectural blueprints/ design for the new Museum building. x x 3. Construct new Maritime Museum. x x 4. Renovate Jensen Shop Building for use f or boatbuilding. x x 5. Explore the use of the train station building as a depository. X 6. Explore the use of the McGuire building (second floor) as a library and archive. x 7. Develop the Coast Guard inter- pretation area with the Lifesaving Station building, Watch Tower, etc., including exhibits and building renovation. x x 8..Develop interpretive signage for the boardwalk, and for any artifacts on display on the museum grounds. x x 9. Conduct a feasibility study for the development of a depository/ conservation lab facility. x 0 0 REFERENCES 0 SELECTED REFERENCES Alderson, W.T. and S.P. Low. 19766 Interpretation of Historic Sites. American Association for State and Local History, Nashville, Tennessee. Alexander, E. P. 1979. Museums in Motion: An Introduction to the History and Functions of MuseTums. American Association for State and local History, Nashville, Tennessee. Beechel, J. 1974. Interpretation for@Handicapped Persons. National Park Service Cooperative Park Studies Unit, University of Washington, College of Forest Resources, Seattle, Washington. Benedict,.M..S.; J.C. DeLeo, D.E. Ford; J.A. McGorum; L.C. Phillips; and S. Poneleit Veverka. 1978. Lake Katharine: An Interpretive Master Plan. Prepared for Division of Natural Areas and Preserves, Ohio Department of Natural Resources. Berdie, D.R. and J.F- Anderson. 1974. Questionnaires: Design .and Use. The Scarecrow Press, Inc-, Metuchen, New Jersey. Boulanger, F. D. and J.P. Smith. 1973. Educational Principles and Techniques for Interpreters. -USDA Forest Service, Pacific Northwest Forest and Range Experiment Station, Portland, Oregon. Bousquet, W. 1976. A Basis for Interpretive Planning: The Demographic and Behavioral Characteristics of Visitors to the Eleven Point National Scenic River, Missouri. Unpublished Master's Thesis, The Ohio State University, Columbus. Dick, R.E., E. Myklestad, and J.A. Wagar. 1975. Audience Attention as A Basis for Evaluating Interpretive Presentations. USDA Forest Service Research Paper PNW-198. Field, D.R. and J.H. Gramann. 1976. Interpretive Activity In- ventory: Analysis of the 1976 Data from Mt. Rainier National Park and Perry's Victory and International Peace Memorial. NPS Cooperative Park Studies Unit, College of Forest Resources, University of Washington, Seattle. Gartner, 'A".C. and D.F. Holecek.1982. The Economic Impact of a Short-Term Tourism Industry Exposition (1980 Greater Michigan Boat and Fishing Show). Michigan State University Agricultural Experiment Station Research Report #436, East Lansing, Michigan. Lime, D.W- 1975. Principles of Recreation Carrying Capacity IN: Proceedings of the Southern States Recreation Research Applications Workshop, 16-18 September, Asheville, North Carolina. General Technical ReportSE-9:122-134, South- eastern Experiment Station, Asheville. Pearto B. and J.G. Woods. 1976. A Communication Model As A Framework for Interpretive Planning. Interpretation Canada 3(5):22-25. Real Estate Research Corporation. 1980. South Haven Development Strategy. Prepared for the city of South Haven, Michigan. Sharpe, G.W. 1976. Interpreting the Environment. John Wiley and Sons, Inc., New York. 1982. Interpreting the Environment, revised edition. John Wiley and Sons, Inc., New York. Shiner, J.W. and E.L. Shafer, Jr. 1975. How Long Do People Look At and Listen to Forest-Oriented Exhibits? USDA Forest Service Research Paper NE-325. Tourism and Your Community. 1971. Extension Bulletin E-729, Re-reation and Tourism Series, Cooperative Extension Service, Michigan State University, E. Lansing, Michigan. Van Dalen, D.B. 1973. Understanding Educational Research. McGraw-Hill Book Co., New York. Veverka, J.; Willis, J.; Gentile, K.; Mitchell, P; Oberla, V.; Schneider, C.; and J. Tuttle. 19M Malabar Farm: An Interpretive Planning Process. The Ohio State University, Columbus- Veverka, J.; S. Poneleit, and D. Traweek. 1979. Standardized Planning Forms for the Development of Interpretive Planning Documents. Journal of Interpretation 4(2)120-36. Wagar, J.A. 1972. The Recording Quizboard: A Device for Evaluating Interpretive Services. USDA Forest Service Pacific Northwest Forest and Range Experiment Station, Portland, Oregon. Wagar, J. A. 1976. -Evaluating the Effectiveness of Inter- pretation. Journal of Interpretation 1(1). Wagar, J., G. Lovelady, and H. Falkin. 1976. Evaluating Tech- niques for Interpretation: Study Results from an Exhibition on Energy. USDA Forest Service Research Paper PNW-211. Webb, E.J. 1966. Unobtrusive Measures: Nonreactive Research in the Social Sciences. Rand McNally College Publishing Co., Chicago. Additional references and background materials pertaining to maritime heritage and the Maritime Museum were supplied by Lake Michigan Maritime Museum staff during the preparation of this plan. 0 0 APPENDICES 0 APPENDIX A LAKE MICHIGAN MARITIME MUSEUM ACQUISITIONS POLICY AND THE MARITIME MUSEUM GOALS AND OBJECTIVES 0 APPENDIX B 0 "INTERPRETATION FOR HANDICAPPED PERSONS" 0 9 APPENDIX E I Maritime Museum Staff Job Descriptions 0 0 Duties of the Director 1. To aid the governing board In establishing policy and funding procedures. 2. To plan, organize and staff the Museum. 3. To supervise and/or coordinate (directly or Indirectly) the activities of the Museum. 4. To oversee all professional practices of the Museum including; acquisition, preservation, research, Interpretation and presentation. 5. To manage the Museumts finances IncludTng, budgeting, accounting, purchastng, personnel procedures, salary and frfnge benefl*ts, Insurance, operatton of physical plant, securtty contracts, taxes, membership, endowment and fund-raising records. 6. To oversee the management of the Museum Store (and perhaps of a food facility I,n the future). 7. To supervise the maintenance and securtty of the Museum's collections, bufldl@ngs,vessels and grounds. 8. To keep Tnformed on all legal aspects of Museum operations and on legts-latton affecttng museums. 9. To oversee all public relations affal-rs of the Museum: In establi'shIng useful relattonships between the publ.i-c"s needs and Unterests withi-n the context of the Museum's substance and goals. Duties of the Curator 1. To care for and interpret the Museum's objects and materials. 2. To recommend acquisitions, deaccessions, attributions and authentications. 3. To conduct research on the Museumts collections and to publish material relating to this research. 4. To oversee the activities of the Educator/Registrar. 5. To oversee the planning and construction of the Museum's exhibits. 6. To participate In the wrltTng and publication of the Museum's monthly newsletter. 7. To supervise the directi,on of the Wooden Boatbuilding Shop. 8. To assist In grant writing and other fund rat-sing activities of the Museum. 9. To aid In the planni,ng and implementation of special Museum activi'ties and events. Duties of the Volunteers Coordinator 1. To atd in the establishment of a strong Volunteers Association. 2. To oversee all activities undertaken by the Volunteers Association. Duties of the Educator/Registrar 1. To develop, implement, evaluate and supervise the Museum's educational programs, which may include special exhibitions, demonstrattons, classes, tours, films, workshops, school or other outreach programs. 2. To aid In docent/guide training. 3. To research articles for the monthly newsletter. 4. To maintain the Museum's library. 5. To create 0rgainize and maintain orderly forms, legal documents, files, and i-etrIeval systems associated with: acquisitions, access I on Ing , cata I og f ng , I oans , f nsurance and storage pursuant to the care,custody and control of the Museum's collections. Duties of the Store Manager 1. To oversee all purchastng for the store, wi-thAn pri-ce and item type guidelines set by the governing board. 2. To search for consigned 1@tems from area artists and craftsmen. 3. To properly display items for maximum selling potent[al and maintain regular hours for selling. 4. To advertise (within budget guidelines) during peak activity months and for special events. 5. To maintal'n complete and proper records.of the store@'s activities i.e. daily ledger, checkbook and to ppy@ all bills and taxes. Duties of the Secretary/Bookkeeper 1. To maintain orderly files of the records of the Museum's business affairs Including: minutes of governing board meetings and correspondence, purchasing, salary and fringe benefits, taxes, contracts,membership and fund raising. 2. To maintain all records of the Museum's fiscal transactions i.e. daily ledgers,checkbooks, and payroll. 3. To prepare monthly financial reports. 4. To type all correspondence reports, mtnutes, forms and research articles. Duties of the Superintendent To oversee the maintenance, cleanliness and safety. of the Museum's buildings, grounds and vessels. 2. To aid in traffic flow and speclal securi,ty, problems during Duties of the Boatbul-ldlnq Shop Dl@rector 1. To aid in the planning and Implementation of all Shop programming. 2. To supervise all shop personnel. 3. To work with the Volunteer's Coordinator to trai,n docents for public Shop tours. I 0 0 APPENDIX F The Maritime Museum Capital Assets and 1981-82 and 1982-83 Operating Budget 0 1 Capital Assets Houseboat Museum $15,000 Evelyn S. Fishtug (floating exhibit) 15,000 River launch Swan 3,000 Trawler Jacoba 10,000 Compromise Stern Boat (under restoration) 1,500 Artifact Collections 8,000 Brass an Teak Building 10,000 Museum Store Inventory 3,000 600 ft. dockage and riverfront property 41,000 U.S. Coast Guard Building (under restoration) 4,000 Total $105,500 1981-82 Operating Budget Lake Michigan Maritime Museum SUPPORT AND REVENUE Cash In Kind Grants $23,000 $ C.E.T.A. 15,000 Donations 20,000 Memberships 10,000 Admissions 5,000 Auxiliary Activities 13,000 Other 2,000 17,000 Total $ 88,000 $ 17,000 EXPENSES Wages - regular $ 25,000 $ C.E.T.A. wages 15,000 Rent 1,000 4,000 Utilities 3,000 0 Management and General 1,000 Membership 1,000 Printing 1,000 Postage 1,000 Promotion 1,000 Office 2,000 Legal/accounting 1,000 Curatorial Activities Collections management,research,exhibits Professional Services 5,000 5,000 Repairs/maintenance 6,000 5,000 Projects/travel 4,000 Auxiliary Activities 13,000 2,000 Insurance 4,000 Interest 1,000 Capital 3,000 Total $ 88,000 $17,000 Development Plan for the Next 12 Months 1982-1983 Capital Developments 1. Complete restoration of the Coast Guard Building and install Its exhibits. 2. Install boardwalk and gazebo. 3. Complete landscaping on the Black River Street side. Financial Development 1. Produce our first Museum Store catalog. 2. Develop private and corporate support. 3. Encourage membership Education Projects 1. Expand the Wooden Boatbuilding Shop. 2. Present the collection to area schools through an outreach program. 3. Develop direct participation with regard to Festivals. Acquisitions 1. Program the construction of a Native American Bark canoe as a major addition to the Museum's collections. 2. Encourage individual donations of artifacts. Community Support 1. Encourage Museum membership. 2. Develop direct participation through our programs, festivals and other activities. 3. Expand volunteerism Budget for 1982-1983 next page . . . 0 1982-83 Operating Budget Lake Michigan Maritime Museum SUPPORT AND REVENUE Cash In Kind Grants $28,000 $ C.E.T.A. 16,000 Donations 30,000 Memberships 12,000 Admissions 9,000 Auxiliary Activities 16,000 Other 4,000 20,000 Total $115,000 $20,000 EXPENSES Wages - regular $ 26,000 $ C.E.T.A. wages 16,000 Rent 1,000 4,000 Utilities 3,000 0 Management and General 1,000 Membership 2,000 1,000 Printing 1,000 Postage 1,000 Promotion 2,000 Office 3,000 Legal/accounting 2,000 Curatorial Activities Collections management,research,exhibits Professional Services 8,000 5,000 Repairs/maintenance 10,000 3,000 Projects/travel 15,000 3,000 Auxiliary Activities 13,000 3,000 Insurance 5,000 Interest 1,000 Capital 6,000 Total $115,000 $20,000 Three Year Development Plan 1983-1986 Capital Development Buildings - our main focus will be in two areas. 1. To move additional small historic structures onto the grounds to house various sections of the collections. 2. Construction of public restroom facilities. Grou-nds 1. Construct a play area in the section on Black River Street conststing of a boat deck, ship's wheel, anchor, lifeboat etc. 2. Complete the landscaping and parking facil- itie's including: paving of both parking lots and the planting of sizable trees along the bermes. Education 1. Develop the regional scope of the area we serve. 2. Publish interpretive materials. 3. Include audio-visual materials in the displays and for use in outreach programs. Acquisitions 1. Identify sections within the collections where needed artifacts are missing. 2. Publicize these needs to encourage donations to the collect'lons. 3. Establish an acquisitions fu1nd. 4. Continue to obtain examples of watercraft which depict maritime evolution In the Great Lakes. Financial Development 1. Establish an endowment fund. 2. Expand the Museum Store facilities 3. Expand the catalog sales division. 4. Continue always to develop private and corporate funding. Budgets for 1983-1986 next several pages ti %1@4 tt -t S 36