[Congressional Record (Bound Edition), Volume 163 (2017), Part 6]
[Extensions of Remarks]
[Page 7856]
[From the U.S. Government Publishing Office, www.gpo.gov]




                       RECOGNIZING STAN RICHARDS

                                 ______
                                 

                       HON. EDDIE BERNICE JOHNSON

                                of texas

                    in the house of representatives

                         Tuesday, May 16, 2017

  Ms. EDDIE BERNICE JOHNSON of Texas. Mr. Speaker, I rise today to 
honor Stan Richards, the Richards Group's founder, principal and 
creative director as he was inducted into the American Advertising 
Federation's (AAF's) 68th annual Advertising Hall of Fame class on 
April 25, 2017 in New York. We, in Dallas Texas, call Stan Richards the 
``Father of Texas Design, Dallas adman and icon maker.''
  Stan founded The Richards Group as a freelance practice after 
graduating from Pratt Institute in New York. The Richards Group, 
located in Dallas, is the largest independent brand-building shop in 
the nation. Clients include the brands of Cardinal Health, Dr. Pepper 
Snapple Group, GameStop, The Home Depot, Motel 6, Orkin, Ram Trucks, 
The Salvation Army, Sub-Zero, Wolf and many others.
  In 1976, the Richards Group became a full-service advertising agency. 
Stan's work has received awards in virtually every major competition in 
the world. In 1976, Stan was chosen by the Dallas Society of Visual 
Communications as ``the single individual who, over his career, has 
made the most significant contribution to the advancement of creative 
standards in the Southwestern United States.'' In 1981, 1983, and 1984, 
Stan was named by Adweek to the Southwest Creative All-Stars Hall of 
Fame. In 1985, Stan was honored by Pratt Institute as a Distinguished 
Alumnus. In 1986, he was honored with an Advertising Age cover story.
  Also in 1986, Adweek named him Executive of the Year, and he was 
included in The Wall Street Journal's ``Giants of Our Time.'' In 1988, 
the firm was named Agency of the Year by Adweek. Again in 1990 and 
1994. And once more in 2002. In 1995, Stan was named an Entrepreneur of 
the Year by Inc. magazine.
  In 1996, Stan received the ALGA Gold Medal, the award for career 
achievement in design. In 1997, Graphis magazine named The Richards 
Group one of the ten best agencies in the world, and the American 
Association of Advertising Agencies honored the firm with its A+ Award, 
given annually to America's best agency. In 2007, Graphic Design USA 
named the firm one of America's six most influential agencies.
  The University of Texas named him the 1996 recipient of its Reddick 
Award for leadership in communication. Previous honorees include Walter 
Cronkite, Ted Turner, and Bill Moyers. More recently, Southern 
Methodist University announced the Stan Richards Creative Chair. Also 
in 1996, Stan received the ALGA Gold Medal, the award for career 
achievement in design. In 1997, Graphis magazine named The Richards 
Group one of the ten best agencies in the world, and the American 
Association of Advertising Agencies honored the firm with its A+ Award, 
given annually to America's best agency. In 1999, Stan received the 
highest honor available to a creative with his election to the Art 
Directors Hall of Fame, joining such luminaries as Walt Disney, Norman 
Rockwell, and Andy Warhol. In 2007, Graphic Design USA named the firm 
one of America's six most influential agencies.
  Stan serves, or has served, on many boards: The Salvation Army, 
Episcopal School of Dallas, YMCA, Cooper Aerobics Enterprises, Dallas 
Symphony Association, United Way, the Creative Committee of the AAAA, 
Pratt Institute Board of Trustees, and the Mayo Clinic Center for 
Innovation.
  Mr. Speaker, it is an honor to recognize Stan Richards for his 
service in the community and his extraordinary career.

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