[Congressional Record (Bound Edition), Volume 163 (2017), Part 1]
[Extensions of Remarks]
[Pages 1108-1109]
[From the U.S. Government Publishing Office, www.gpo.gov]




         RECOGNIZING THE CAREER OF IVELISSE R. ESTRADA, MA, BA

                                  _____
                                 

                       HON. LUCILLE ROYBAL-ALLARD

                             of california

                    in the house of representatives

                        Monday, January 23, 2017

  Ms. ROYBAL-ALLARD. Mr. Speaker, I rise today to congratulate Ivelisse 
R. Estrada on the end of her tenure as Senior Vice President of 
Corporate and Community Relations for Univision Communications Inc. 
(UCI).
  In her role as Senior Vice President, Ms. Estrada was responsible for 
the overall development and coordination of community relations 
strategies for the company, including the Univision Network, UniMas 
Network, Univision Cable Networks, as well as Univision Local Media, 
including TV, radio, and digital. She coordinated all philanthropic 
contributions and served as a liaison between UCI and community 
organizations. She also planned, directed, and supervised the execution 
of the company's community empowerment platform Univision Contigo, 
promoting awareness and providing greater access to Education, Health, 
Prosperity, and Civic Participation resources.
  Ms. Estrada developed and launched Univision Educacion, a 
comprehensive, multi-year national education initiative, in partnership 
with the Bill & Melinda Gates Foundation, the U.S. Department of 
Education, educators, and civic and community leaders from around the 
country. The initiative was aimed at improving academic achievement 
among K-12 Hispanic students with a specific focus on high school 
graduation and college readiness.
  In 2007, she worked with the National Association of Latino Elected 
and Appointed Officials (NALEO) in an unprecedented national civic 
engagement campaign developed to inform, educate, and motivate 
Hispanics to participate in the American political dialogue. ``Ya es 
Hora . . . ¡Ciudadania!'' (``It's Time . . . Citizenship!'') was 
done in collaboration with hundreds of Hispanic-serving organizations 
across the U.S. and mobilized more than one million eligible immigrants 
to apply for citizenship. In 2008, the campaign was honored with a 
Peabody Award.
  In 2003, she was responsible for the creation of a multi-year, cross-
platform health initiative entitled ``Salud es Vida . . . 
¡Enterate!'' (``Lead a Healthy Life: Get the Facts!'') to promote 
healthy lifestyles and encourage the early detection and aggressive 
management of chronic health conditions affecting U.S. Hispanics. In 
2004, ``¡Enterate!'' was honored with a Peabody Award, the first 
ever for a Spanish-language broadcast company.
  Ms. Estrada started her career with Univision in 1991, where she 
initiated her career as Director of Communications at KMEX-TV, Channel 
34, the flagship station of the Univision Television Group, Inc. in Los 
Angeles. During her tenure at KMEX, she launched numerous community 
projects that focused on health, education, and art initiatives. She 
also served as Director of Corporate and Community Relations for 
Univision Television Group, where she supervised the public affairs and 
community efforts of the company's owned and operated stations.
  Outside of UCI, Ms. Estrada is a prominent advocate and supporter of 
the community. She serves on several boards, including the Board of 
Directors of the Washington Center, the Women's Leadership Board at 
Harvard's Kennedy School of Government, the Los Angeles Fund for Public 
Education, Friends of the National Museum of the American Latino, and 
the Smithsonian Latino Center. She also serves on the Excelencia in 
Education Honorary Board, the Corporate Board of Advisors of the Cuban 
American National Council, the Latino Communications Initiative 
Roundtable, College of Communications at Cal State Fullerton, the 
Institute for Latino Studies at the University of Notre Dame, and is a 
member of the International Women's Forum, where she serves in the Hall 
of Fame Task Force. In addition, she was a member of the National Task 
Force on Early Childhood Education for Hispanics.
  Mr. Speaker, as Ivelisse Estrada leaves her position at Univision 
Communications Inc., I want to recognize her long and distinguished 
career of empowering Latinos across the United States. I ask my 
colleagues to join me in celebrating the outstanding work she has done 
to empower and advocate for our Latino community, not only in Los 
Angeles, but across the U.S. at large. We wish her the very best as she 
moves on to new and exciting endeavors.

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