[Congressional Record (Bound Edition), Volume 157 (2011), Part 12]
[House]
[Page 17548]
[From the U.S. Government Publishing Office, www.gpo.gov]




                          BACK-DOOR REGULATION

  (Mr. WALBERG asked and was given permission to address the House for 
1 minute.)
  Mr. WALBERG. Madam Speaker, I rise today to express my opposition to 
the new guidelines from the administration that restrict marketing 
certain food and beverage products toward children. Instead of 
principles, these guidelines should be treated as what they really are: 
unnecessary regulations.
  As introduced by the administration, these rules falsely claim to be 
voluntary. For the first time in our Nation's history, the food and 
beverage industry and advertising businesses will be forced to 
completely alter the way they promote even their healthiest products.
  Great Michigan companies like Kellogg's, that already make nutritious 
products, will be harshly affected. Stripping Tony the Tiger off the 
cereal boxes isn't going to make children healthier. What it will do is 
tack on another burdensome regulation for Kellogg's and other companies 
to deal with, destroy an American icon, and cost jobs.
  Guidelines with this type of power should not circumvent the normal 
rulemaking process, including review by the OMB. These guidelines 
should be withdrawn immediately by the administration.

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