[Congressional Record (Bound Edition), Volume 154 (2008), Part 17]
[Senate]
[Pages 23453-23454]
[From the U.S. Government Publishing Office, www.gpo.gov]




                        TRIBUTE TO CAROL SCHEMAN

 Mr. INOUYE. Mr. President, I wish to recognize a great 
American who has honorably served our country through her role at 
Uniformed Services University, USU.
  In January 2006, Ms. Scheman began her service at USU. Prior to 
assuming the vice presidency of External Affairs at USU, she was vice 
president for government, community and public affairs at the 
University of Pennsylvania for 11 years. Before serving at University 
of Pennsylvania, Ms. Scheman was the deputy commissioner of external 
affairs at the Food and Drug Administration. She also served as vice 
president and director of Federal relations for the Association of 
American Universities before working for the FDA.

[[Page 23454]]

  During her time at USU, Ms. Scheman has helped create the 
university's first Office of External Affairs bringing together the 
university's various units that deal with its external communities 
including media outreach/public affairs, alumni affairs, board of 
regents support, publications, Web site oversight, and associated 
visual, photo/videographic, graphic services, protocol and events, 
including commencement, and government and community affairs. Her team 
developed the university's first unified branding initiative that 
created the content for a campaign to clearly describe the university 
to a wide variety of audiences. Under her skillful leadership, USU 
produced its first annual report, calendar, combined university catalog 
and internal newsletter; launched a new Web site, and created a large 
variety of multimedia products designed to increase the university's 
visibility. These various products are part of ongoing efforts to 
reflect coherent, accurate, and accessible information about the 
university to the general public, prospective students, faculty, local 
communities, Congress, and the media.
  She also served as acting executive secretary to the university's 
board of regents and supported efforts to increase communication with 
the board and ensure a seamless transition for new board members. The 
Office of External Affairs has developed into an interdisciplinary team 
that continues to develop innovative and creative ways to portray this 
unique institution to a wide variety of constituencies.
  Ms. Scheman worked closely with DOD's Office of the Assistant 
Secretary for Health Affairs on public relations outreach, with the 
relevant congressional committees on issues vital to the university's 
continued growth, with academic and scientific societies and 
associations and local and state government officials on ``town-grown'' 
issues, especially as the relate to the base realignment and closure/
integration process. She was instrumental in developing new 
relationships with local and national media and in developing new 
innovative opportunities for the university to reach a broader audience 
in order to increase the general knowledge and understanding of this 
academic health center's unique role in health professions education.
  We wish Ms. Scheman the best of luck on her new role as senior vice 
president for external affairs at Northeastern University in Boston, 
MA.

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