[Congressional Record (Bound Edition), Volume 153 (2007), Part 11]
[Extensions of Remarks]
[Pages 15357-15358]
[From the U.S. Government Publishing Office, www.gpo.gov]




                           RECOGNIZING BORDEN

                                 ______
                                 

                            HON. SAM GRAVES

                              of missouri

                    in the house of representatives

                          Friday, June 8, 2007

  Mr. GRAVES. Madam Speaker, I rise today to join Borden as they 
celebrate their 150th anniversary.
  For those who are not familiar with Borden, it was founded in 1857 by 
Gail Borden and was originally known as the New York Condensed Milk 
Company. Borden invented the innovative process of condensing milk, 
allowing for the first time, milk to be kept pure and storable without 
refrigeration. This allowed for milk to be safely distributed over long 
distances. Borden's condensed milk played an intricate role in 
sustaining the Union Army during the Civil War.
  Borden revolutionized the dairy industry again in 1900 with the 
``Dairyman's Ten Commandments,'' which taught dairymen how to

[[Page 15358]]

better care for the cows and the milk they produce. These methods 
formed the foundation for modern health regulations.
  Borden's lovable spokesman, Elsie the Cow, was created in 1938 by 
David William Reid. Through appearances in magazines, newspapers and 
tours around the country Elsie gained popularity, rivaling Mickey 
Mouse, and she made her film debut in the classic Little Men. Today, 
she ranks in the top 10 advertising icons of the 20th century.
  In 1995 Borden Inc. was sold to the investment firm of Kohlberg 
Kravis Roberts & Co. Then, in 1997 the Borden brand and Elsie's image 
were bought by Mid-America Dairymen Inc., which would eventually merge 
with other cooperatives to form Dairy Farmers of America.
  Madam Speaker, I proudly ask you to join me in recognizing Borden on 
their 150th anniversary and their many accomplishments and 
contributions to the dairy industry over the years.

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