[Congressional Record (Bound Edition), Volume 150 (2004), Part 17]
[Extensions of Remarks]
[Page 23672]
[From the U.S. Government Publishing Office, www.gpo.gov]




 RECOGNIZING UNIVISION'S SALUD ES VIDA...ENTERATE! CAMPAIGN

                                 ______
                                 

                          HON. HILDA L. SOLIS

                             of california

                    in the house of representatives

                       Tuesday, November 16, 2004

  Ms. SOLIS. Mr. Speaker, I stand before you today to recognize and 
applaud the efforts of Univision Communications Inc. for their 
successful health initiative campaign, ``Salud es Vida...Enterate!'' As 
the leading Spanish-language media company in the United States, 
Univision's health education initiative was launched on November 19, 
2003, to raise awareness, increase knowledge and encourage positive 
decision-making concerning health care issues in the Latino community.
  The groundbreaking health initiative has successfully promoted 
wellness among U.S. Latinos through news programs, public service 
announcements, literature and an on-line campaign. The Enterate! 
campaign has featured nationally recognized Latino celebrities and 
medical experts who educate Univision's audience on health issues and 
promote habits of healthy living, access to care and disease-specific 
prevention and treatment.
  The interactive website, Univision.com, provides information on 
nutrition, exercise, stress, and alcohol use, empowering users to take 
control of their health. These programs have proven to be a critical 
health resource in helping Latinos break health access barriers and 
change attitudes for healthy living.
  Univision's Enterate! campaign has reached millions of Latinos, 
improving overall knowledge and understanding of diseases such as 
diabetes, cancer, heart disease, asthma, and HIV/AIDS which 
disproportionately impact Latino communities. I am particularly 
impressed with the campaign's inclusion of dental health--an issue that 
is too often overlooked in our community, where more than 40 percent of 
Latino children have untreated dental decay.
  Univision's health initiative is testament to the genuine dedication 
of the company to improving the well-being of its audience. I applaud 
the efforts of Univision and look forward to the continued success of 
``Salud es Vida...Enterate!''

                          ____________________