[Congressional Record Volume 172, Number 125 (Thursday, July 30, 2026)]
[Extensions of Remarks]
[Page E756]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]
HONORING BURDEEN CHICAGO AND THE ENTREPRENEURIAL LEADERSHIP OF GERARDO
AND ROLANDO ALVAREZ
______
HON. JONATHAN L. JACKSON
of illinois
in the house of representatives
Thursday, July 30, 2026
Mr. JACKSON of Illinois. Mr. Speaker, I rise today to honor Burdeens
Chicago, a family-owned small business deeply rooted in the Pilsen and
Heart of Chicago neighborhoods, and to commend its owners, brothers
Gerardo and Rolando Alvarez, for their remarkable journey of
entrepreneurship, resilience, and community stewardship.
For decades, Burdeens Chicago has stood as a trusted neighborhood
institution, serving generations of Chicagoans and reflecting the
cultural pride, economic vitality, and enduring spirit of the
communities it calls home. Gerardo and Rolando Alvarez, born and raised
in these neighborhoods, first came to Burdeens not as owners, but as
young employees in the 1990s, balancing work with their high schooI and
college studies while learning the fundamentals of retail, customer
service, and civic responsibility.
After pursuing professional careers, the brothers returned during a
pivotal period in the retail industry, lending their leadership and
vision to help modernize operations, expand the store's online
presence, and adapt to changing consumer habits--while preserving the
character and integrity that made Burdeens a neighborhood staple.
Through strategic foresight, Gerardo and Rolando guided a bold
evolution of the business, transitioning from a traditional sneaker
retailer into a nationally recognized destination for fitted hats and
headwear.
This transformation positioned Burdeens Chicago at the center of a
growing cultural movement that blends sports history, design, and
regional identity, drawing customers from across the Nation and around
the world.
During the unprecedented challenges of the COVID-19 pandemic, the
Alvarez brothers assumed responsibility for day-to-day operations,
ensuring the survival of the business and preserving a longstanding
neighborhood presence during a time of economic uncertainty. Following
this period of stewardship, ownership of Burdeens Chicago was formally
transferred to the brothers, completing a full-circle journey from
youth employees to business owners.
In January 2025, Burdeens Chicago reached another significant
milestone with the opening of its second location along Little
Village's iconic 26th Street corridor. This expansion not only reflects
the continued success of the business but also celebrates and embraces
the vibrant Mexican American culture of the community it serves.
Supported by community partners and local investment initiatives,
this growth underscores the power of neighborhood-based
entrepreneurship to strengthen local economies and create opportunity.
Today, Burdeens Chicago stands as a testament to generational
entrepreneurship, cultural pride, and community-centered growth.
Through their continued support of local youth, artists, and
neighborhood organizations, Gerardo and Rolando Alvarez have
demonstrated that small businesses are not merely commercial
enterprises, but essential anchors of strong, connected communities.
Mr. Speaker, I commend Burdeens Chicago and commend Gerardo and
Rolando Alvarez for their leadership, vision, and unwavering commitment
to Chicago's neighborhoods, and affirm that their work embodies the
enduring promise of hard work, heritage, and opportunity that defines
the American small business tradition.