[Congressional Record Volume 168, Number 25 (Tuesday, February 8, 2022)]
[Senate]
[Pages S568-S570]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]
RECOGNIZING LANDMARK MAPLE WOODCRAFT
Mr. LEAHY. Mr. President, the holiday season having just passed is a
wonderful reminder that the products of many small, local businesses
often make the best gifts. I would like to take some time today to
highlight Maple Landmark Woodcraft, a
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Vermont business that I have turned to year after year for gifts for
our children, grandchildren, other relatives and friends.
Today, Maple Landmark is one of the most prominent handmade wooden
toy manufacturers in the United States. However, like many businesses,
it started small, in Mike Rainville's family woodshop in rural Vermont
in the 1980s. Mike's business began with building and selling mostly
cribbage boards and tic-tac-toe games, but quickly grew to encompass a
wide range of toys, games, puzzles, and home decorations. Among Maple
Landmark's most famous products are the wooden letter train sets that
have graced the bedrooms of millions of children across the country.
They are also in the Leahy homes.
Over the past 40 years, due to its beautiful craftsmanship and joyful
products, Maple Landmark has been able to expand its sales operation to
toy stores and distributors throughout the United States and abroad.
All the while, it has maintained all manufacturing and sourcing
operations in Vermont, at their facility in Middlebury. Mike and his
team's devotion to their craft has allowed for the development of a
strong homegrown business in Vermont that has helped to show the world
all that our State has to offer.
In March 2020, as much of the world shut down and many families and
children began learning, working, and spending more time at home, the
popularity of Maple Landmark's toys and games exploded. Facing an
unprecedented increase in orders from across the United States, Maple
Landmark has been firing on all cylinders. This past holiday season was
its busiest yet.
Unfortunately, Landmark Maple has not been immune to the labor
shortages that continue to strain businesses nationwide. While labor
shortages are nothing new for many businesses across rural communities
in Vermont, those brought on by the COVID-19 pandemic have been
particularly challenging. The inability to find a sustainable workforce
coupled with the greater effort necessary to recruit and train new
workers has made it more difficult for Landmark Maple to take advantage
of rising demand that would otherwise be a boon for the business.
The story of Landmark Maple is far from unique, and it reaffirms that
we need to do all we can to control the pandemic, vaccinate the
population, and fully restore the economy. Everyone who can get
vaccinated must get vaccinated. Everyone who is eligible for a booster
shot, must get their booster shot. If we make these responsible choices
and continue to prioritize the collective health and safety of our
families and communities, more Americans will be willing and able to
enter, reenter, and remain in the workforce. In doing so, we will be
able to ensure that businesses like Maple Landmark Woodcraft can
continue to operate and contribute to their communities for years to
come.
Maple Landmark was profiled in a November 10, 2021, article published
in the Washington Post. I ask unanimous consent that the article
titled, ``Ho, ho, no: For maker of wooden toys, the struggle ahead of
Christmas is not finding supplies, but finding workers'' be printed in
the Record.
There being no objection, the material was ordered to be printed in
the Record, as follows:
[From the Washington Post, Nov. 10, 2021]
Ho, Ho, No; For Maker of Wooden Toys, the Struggle Ahead of Christmas
Is Not Finding Supplies, But Finding Workers
(By Jeanne Whalen)
With eight weeks to go until Christmas, tensions were
running high at one of Vermont's oldest toymakers. As hammers
fell on hardwood and machine tools cut train engines,
managers gathered around a table to confront a daunting list
of unfilled orders.
``We need 32 sets of chess pieces. I don't have 32 sets,''
assembly supervisor Anne Cummings told half a dozen
colleagues, sparking a quick discussion of when the items
might appear.
``Umm, hobby horses? We'll want at least three to get
finished by tomorrow at the latest,'' process engineer Adam
Rainville told the workshop foreman.
Unlike much of the toy industry, Maple Landmark isn't
suffering from a lack of imported materials as global supply
lines buckle. The maker of wooden toys gets nearly all its
lumber from nearby mills and has little trouble buying
lacquer, paint and sandpaper from its Vermont suppliers.
As it fields an unprecedented crush of orders, the main
factor holding it back is a shortage of workers.
``We're just really, really busy and hiring workforce is a
challenge,'' said Mike Rainville, who founded the business 40
years ago. ``We could use more in assembly. We can use more
in the shop. I mean, really, any production position we can
probably use help in.
Rainville has been trying for weeks to hire three or four
workers to add to his crew of 46, but competition is fierce.
The cheese factory up the road has eight open positions. The
cidery next door and the teddy bear factory on Route 7 have
large ``Help Wanted'' signs outside. Maple Landmark has
raised its average wage rate by more than 7 percent over the
last year, Rainville said--the average production worker
earns over $15 an hour--but some local companies with deeper
pockets are offering signing bonuses, a perk Rainville said
he can't afford to match.
With an unemployment rate of only 2.9 percent, Vermont is
an extreme example of a problem plaguing employers across the
country. In some regions, a shortage of workers is more
challenging to Christmas preparations than the global
scarcity of semiconductors or the cargo deluge overwhelming
ports.
A nationwide shopping spree is exacerbating the strain on
companies like Maple Landmark. Flush with cash from nearly
two years of forgoing restaurant meals and travel, Americans
are bingeing on products--electronics, clothes, gifts and
anything else they can click into an online shopping cart.
In September, household spending on goods was 14 percent
higher than it was as the pandemic was beginning in February
2020, according to David Wilcox, an economist with the
Peterson Institute for International Economics. If normal
pre-pandemic trends had continued, demand for goods would be
only 5 percent higher now, he said.
Maple Landmark felt the surge as soon as it began. In early
2020, Rainville was grumbling to his staff about the surplus
of Chinese checkers sets gathering dust in inventory. But by
April and May, as Americans were trapped indoors under
lockdown, ``we sold hundreds of them,'' he said.
A rush of online orders last year nearly made up for the
collapse in Maple Landmark's sales to shuttered retailers.
Now, with many shops having reopened, ``we're getting hit
from all sides,'' Rainville said. ``Every week we are falling
further behind our incoming orders.''
Recently, the company stopped taking Christmas orders from
new retailers so it could focus on its existing retail
clients.
Maple Landmark has searched for workers the conventional
way--with posts on the employment website Indeed.com--and the
quirky Vermont way, with a sign near its kindling pile behind
the shop.
The company leaves wood scraps there for anyone to take.
This summer, Rainville tacked a piece of paper to the shed:
``Help Wanted. Employees get dibs on scrap wood! Apply
inside.''
That brought in a few candidates, leading to one hire. But
other interviews led nowhere, perhaps because workers have so
many choices, Rainville said.
``People come in thinking that, gosh, making toys, that
sounds like fun,'' he said. ``Once they take a tour through
the shop or something, they say, `Okay, this is work.' And
then, maybe if we had interest, we'd call them in for a
second interview and they don't respond.''
It's also hard to find people good at working with their
hands, Rainville said, a phenomenon he attributes to the
decline in farming life, which taught people to fix and build
things.
Vermont demographics--an aging population and a shrinking
workforce--were already working against employers before the
pandemic. With the new consumption surge, competition for
workers has become extreme.
A few months ago, Rainville found himself vying with the
local school bus company for one employee.
``We almost came close to getting her on full-time in the
summer, and then the bus company called her up and said, `We
need you in the fall and we're going to pay you anything to
have you.' ''
Signs of the problem are everywhere. In nearby Burlington,
several long shelves at a CVS Pharmacy were bare, including
large sections missing school supplies and ibuprofen. An
employee said the pharmacy couldn't find enough workers to
stock the shelves, while a sign on the door said the store
was trimming its opening hours due to staffing shortages.
Shopping at the CVS was Devlin Cahill-Garcia, a 20-year-old
community college student who earns $13 an hour working at a
shop on the other side of town. ``I do have a job at the
moment, but I'm trying to find a better one, which is easier
than ever now,'' he said.
When covid hit, some of Cahill-Garcia's friends at the
University of Vermont quit their part-time jobs in
Burlington. Many haven't returned, possibly because their
parents can support them, he said. ``After being unemployed
so long, I don't think a lot of people want to go back to
work,'' he said
Down the road, Lake Champlain Chocolates has asked its
administrative staff, including marketing director Allyson
Myers, to take shifts in the factory to keep up with holiday
demand that is 20 percent higher than in 2019.
``This has been a kind of organization-wide call of, `Okay,
administrative team, we need you to step up and help us
because we are
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short,' '' said Myers, who has pitched in bagging Hanukkah
gelt and peppermint patties.
The family-owned company also held its first job fair this
month to try to fill about 20 openings and has raised its
manufacturing starting wage by about 10 percent since last
year, said Myers, who called the labor shortage a bigger
problem than supply-chain issues.
Matt Parker, head of sales at Danforth Pewter, a workshop
and retail business that sells ornaments and home decor,
agreed with that assessment. The company has had no trouble
getting pewter from its Rhode Island supplier but has
struggled to fill about eight openings in production,
customer service and retail, Parker said.
The company has raised wages this year--by 5 to 10 percent,
he estimated--and is offering bonuses to new and existing
employees. Parker said he doesn't know why it has been so
hard to hire, but guessed that the pandemic ``obviously threw
a lot of people off entering the workforce'' and made them
worry about getting infected.
At Maple Landmark, soaring demand and a lack of workers
this summer stripped the company of its inventory, leaving it
with little to fill the holiday rush. As a result, the
woodworkers are making things to order as purchases roll in.
One of the company's biggest sellers is the ``name
train''--a chain of brightly colored letters on wheels that
spell a child's name, between an engine and a caboose.
Letters are everywhere in the workshop--an automated machine
cutting a tray of O's, a worker putting wheels on a carton of
red H's.
At the morning meeting, Cummings raised an urgent problem:
They had run out of the letter E.
``Yellow E,'' clarified Rainville's mother, Pat Rainville,
who works in production. The customer has specifically
requested that color for that letter, so more would have to
be made.
At her station downstairs, Pat Rainville motioned toward a
wall of shelves that should have been stuffed with boxes
holding every letter in a variety of hues. But many of the
shelves were empty.
Things got so bad over one recent weekend that even the
letter Q was in short supply, Mike Rainville said. ``We know
we're low when even Q's run out.''
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