[Congressional Record Volume 167, Number 15 (Tuesday, January 26, 2021)]
[Senate]
[Pages S149-S150]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]




                          RECOGNIZING: 44EAST

 Mr. RISCH. Mr. President, as a senior member and former 
chairman of the Senate Committee on Small Business and 
Entrepreneurship, each month I recognize and celebrate the American 
entrepreneurial spirit by highlighting the success of a small business 
in my home State of Idaho. Today I am pleased to honor 44East in 
Meridian as the Idaho Small Business of the Month for January 2021.

[[Page S150]]

  Established by Cheryl Jones and her daughter Kayloni Perry, 44East 
specializes in home goods and gifts. Cheryl and Kayloni's shared love 
for crafting gifts and home decorations inspired their entrepreneurial 
success. With the support and encouragement of their friends and 
family, they opened 44East in 2017. Since then, it has developed a 
reputation for its exceptional service and its unique, curated array of 
products and home decor items. The owners take pride in supporting 
their local business community by sourcing one-of-a-kind and specialty 
products from other small businesses in the Treasure Valley and Pacific 
Northwest.
  Like many small businesses, 44East faced an uncertain future during 
the early months of the COVID-19 pandemic. Confronted with the 
possibility of permanent closure, Cheryl and Kayloni quickly adapted 
44East's business model and began offering their products virtually 
through a social media campaign dubbed ``Live at 5 to Survive.'' Soon, 
customers began flocking to 44East's social channels to purchase their 
products. ``Live at 5 to Survive'' did more than just ensure the 
continued survival of 44East; it introduced hundreds of customers to 
the business and resulted in a swell of new sales. Today, 44East 
continues to host its ``Live at 5 to Survive'' campaign and has since 
reopened its doors, instituting health safety measures to protect its 
customers. 44East's resourcefulness and ingenuity is a testament to 
Idaho's entrepreneurial spirit.
  Congratulations to Cheryl, Kayloni, and all of the employees of 
44East on being selected as the Idaho Small Business of the Month for 
January 2021. You make our great State proud, and I look forward to 
your continued growth and success.

                          ____________________