[Congressional Record Volume 165, Number 187 (Thursday, November 21, 2019)]
[Extensions of Remarks]
[Page E1490]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]




        CELEBRATING THE ACHIEVEMENTS OF PROFESSOR KASTURI RANGAN

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                           HON. BRIAN HIGGINS

                              of new york

                    in the house of representatives

                      Thursday, November 21, 2019

  Mr. HIGGINS of New York. Madam Speaker, today I rise to acknowledge 
the achievements of Professor Kasturi Rangan of the Harvard Business 
School on Thursday, November 21, 2019.
  Professor Rangan began his education by receiving a Bachelor of 
Technology degree from the Indian Institute of Technology Madras in 
1971, and an MBA from the Indian Institute of Management Ahmedabad in 
1973. He then held a number of marketing positions for large 
corporations in India before receiving a Ph.D. in marketing from 
Northwestern in 1983.
  After receiving his Ph.D. Professor Rangan joined the faculty of the 
Harvard Business School in 1983 as a marketing professor. He served as 
the chair of the Marketing Department from 1998-2002 and is currently 
the chairman of the Harvard Social Enterprise Initiative. He has taught 
first-year core classes, second-year electives, and in the upper level 
Advanced Management Program for senior managers. Professor Rangan has 
also received multiple academic awards over the course of his career, 
including the 2002 Editors' Prize for the Best Scholarly Paper and the 
2014 Case Centre Award in Economics, Politics and Business Environment.
  Along with his extensive teaching credentials, Professor Rangan has 
co-authored ten books and dozens of scholarly articles published in 
academic journals. One of his recent case studies titled ``Performance 
Marketing in the Digital Age'' looks at Gupta Media, a group started by 
Gogi Gupta who is a close friend of Professor Rangan and from Western 
New York. His active interest in the continual improvement of marketing 
and management strategies makes Professor Rangan an invaluable asset to 
the business community, and an individual whose impact is felt in many 
communities including my own.
  Professor Rangan has actively researched the role of marketing in 
nonprofit organizations, and often focuses on how this marketing 
impacts adoption of social products and ideas. His goal is to develop 
models of successful businesses that bring value to the lowest income 
earners in our modern economy. Specifically, he is attempting to 
address the needs and wants of the 4.2 billion individuals worldwide 
who live on less than $5 a day. This research should be commended for 
its value in uplifting the most vulnerable members of our society.
  Madam Speaker, I take this time to recognize the achievements and 
contributions of Professor Kasturi Rangan. We extend our best wishes as 
he continues to lead the business community in marketing research and 
developing solutions for economically disadvantaged individuals.

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