[Congressional Record Volume 165, Number 129 (Tuesday, July 30, 2019)]
[Senate]
[Pages S5185-S5186]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]
RECOGNIZING WHITE RIVER JUNCTION FEMALE ENTREPRENEURS
Mr. LEAHY. Madam President, White River Junction, VT, has seen a
renaissance over the last 20 years. Led by a band of female
entrepreneurs, this village tucked along the Connecticut River is today
the home of dozens of thriving businesses. No fewer than 25 of these
business are run by women, and together they are the core of a vibrant,
growing community.
Kim Souza, the owner of the consignment store Revolution, was one of
the first business owners to move back to White River Junction. The
first few years were tough, but with the support of her community,
Revolution found its footing. Soon more businesses opened, and new life
was breathed into the town.
Across the street, Julie Sumanis and Elenda Taylor opened JUEL, a
juice bar and cafe, in the ground floor of a new apartment building. In
2008, Leslie Carleton moved from nearby Norwich to open Upper Valley
Yoga. Seven years later, Kate Gamble opened Open Door, another yoga
studio.
The successes of these businesses did not come without challenges and
difficulties, but their successes showcase the power of bold ideas,
commitment, dedication, and, ultimately, community. In 2007, Kim
thought Revolution would have to close its doors, until she found the
backing of a local mother and daughter that allowed her to stay open.
Catherine Doherty, the producing director of White River's Northern
Stage theatre company, credits the community's support for keeping the
company alive through challenging times.
Today, White River Junction has become a destination and a cultural
center of the region. The surge of development brought on by pioneers
like Kim continues to bring new people into the town, some feeling
empowered to start businesses of their own, to shape their futures, and
to make the community stronger. This is the very heart of the American
dream. The future of Vermont rests with entrepreneurs across the State,
and I am glad to see it in such capable hands.
I am proud to recognize the achievements of these women and the
contributions they have made to the town of White River Junction and
their broader communities. I ask unanimous consent to enter into the
Record a Boston Globe article titled ``In White River Junction, sisters
are doing it for themselves.'' It describes their successes and the
challenges they overcame in helping to revive their town.
There being no objection, the material was ordered to be printed in
the Record, as follows:
[From the Boston Globe, July 4, 2019]
In White River Junction, Sisters are Doing it for Themselves
(By Kevin Cullen)
White River Junction, VT.--Kim Souza opened her consignment
and thrift clothing store here in 2002, when this old, wheezy
village hard by the New Hampshire border was so deserted you
half-expected to see tumbleweeds rolling down North Main
Street.
She let the locals know that beyond selling new clothing,
she would also sell used stuff and offered to buy gently used
clothes from them.
Dancers at The Wrap, a strip joint directly across the
street from Souza's shop, began showing up regularly with
outrageously high platform shoes and audacious, skimpy
outfits. Souza had to wave them off when the strippers tried
to sell her their thongs.
``I had to draw the line somewhere,'' Souza said, standing
behind the counter of her store next to an elaborate
cappucino machine.
The Wrap burned to the ground years ago, and in its place
has risen, phoenix-like, a modern apartment building, the
anchor of which is a ground-level cafe, apothecary, and juice
bar called JUEL, after its owners, Julie Sumanis and Elena
Taylor.
The cafe, located on the corner of North Main and Bridge
streets, in the heart of downtown, captures the essence of
the renaissance of this old industrial village: On the same
spot where women were once exploited and objectified, two
young female entrepreneurs are running a thriving business.
Souza, White River's pioneering businesswoman, recently did
some research and figured out that no less than 25 businesses
that have opened in the once-vacant and newly built
storefronts in the four-block downtown area are run by women.
It wasn't planned. It isn't part of some high-minded
government-incentive program. It just happened. Organically.
Souza was working at a travel agency in New Hampshire when
a mentor, Murray Washburn, suggested she start a business in
gritty White River, which is sandwiched in the Upper Valley
between the more genteel locales of Hanover in New Hampshire
and Woodstock in Vermont.
Souza went for it, opening a funky clothing store in what
had been a frame shop for 30 years and called it Revolution,
which was prescient because she started one.
Things were slow at first. After four years, Souza thought
she would have to go out of business. A local woman, Ann
Johnston, and her then-teenage daughter, Simran, loved the
store and were crestfallen when Souza told them she was going
to close up.
``What would it take to keep Revolution open?'' Ann
Johnston asked.
The answer was financial backing, which Johnston and her
daughter provided, giving new, sustained life to Revolution,
and the revolution of female businesses.
Souza said Leslie Carleton's decision to open Upper Valley
Yoga on North Main Street in 2008 was a pivotal moment.
Carleton's previous studio was in Norwich, a nearby, more
upscale town. Many of Carleton's well-heeled students
followed her, with some trepidation, to White River.
Those mostly female yogis discovered something that Souza
has immortalized on a T-shirt she sells, emblazoned with the
words, ``White River Junction'' on the front, and, on the
back, ``It's not so bad.''
``When I came to White River Junction,'' Carleton said,
sitting at a table outside JUEL, ``it was still pretty rough.
It was dead on a Sunday morning. The sleazy strip club was
still there. The ATM at the strip club dispensed only $1 and
$5 bills.''
But Carleton hung in there, and other yoga studios have
followed.
Four years ago, Kate Gamble, a physical therapist, opened
Open Door, a one-stop wellness center, offering services
including yoga, physical therapy, acupuncture, and Chinese
medicine. At something she hosts called The Death Cafe, a
hospice nurse helps people ``be more comfortable about end of
life issues,'' Gamble said.
``This place reminds me of Brooklyn,'' Gamble said. ``It
was a dump, but a lot of people with energy and new ideas
have moved in and changed things.''
Carleton harbors a nagging worry that it might become too
much like Brooklyn, with rents soaring and inventory drying
up.
[[Page S5186]]
But given what White River Junction looked like and felt
like not so long ago, the pros seem to far outweigh the cons,
and officials in the town of Hartford, where White River is
located, are thrilled with all the new businesses and tax
revenue.
And as freight trains roll through the downtown regularly,
blowing their horns, White River is not in danger of becoming
precious or pretentious any time soon. It retains a chunk of
its old grittiness.
Taylor, 37, and Sumanis, 31, became fast friends when they
worked as waitresses at Elixir, an upscale restaurant here.
They had a shared interest in wellness, herbalism, and eating
healthy. More importantly, their bosses, Skip Symanski and
Jane Carrier, had set an example.
When Symanski and Carrier opened a high-end restaurant here
10 years ago, people thought they were nuts. But Taylor and
Sumanis learned that if you build a quality business, the
people will come. It gave them the gumption to strike out on
their own. Three years ago, they started with a food truck.
When space became available in a new building, they went all
in.
``Elixir paved the way for a lot of us,'' Sumanis said.
They also point to Souza as a nurturing maternal figure to
younger entrepreneurs.
Souza gives credit to the male developers who remade the
town's footprint, but agrees there is a mutually supportive
business climate that has an especially feminine side to it.
``Women are by nature nurturing,'' she said. ``There is a
lot of mutual support and encouragement going on here.''
Given that they both offer yoga classes, Carleton and
Gamble are technically competitors. But they routinely send
customers to each other's business, depending on what those
customers want and need.
``Everybody has each other's back,'' said Taylor, who has
given spare keys for JUEL to Gamble and Souza, whose
businesses are right across North Main.
There are downsides to all this progress and prosperity.
You used to be able to park an aircraft carrier along North
Main Street. Now they limit free parking to two hours between
7 a.m. and 7 p.m., from Monday to Saturday. Things can get
tight, especially on weekends.
And, this being Vermont, there are some who decry what they
dismiss as gentrification.
A local blogger, Rejjie Carter, bemoaned what he calls the
colonization of White River Junction, writing that the land
where it sits belonged to the Abenaki tribe before settlers
showed up, and that landlords are now cashing in and driving
out poorer residents.
``Colonialism, capitalism, and private property are the
enemies,'' Carter wrote.
Like I said, this is Vermont.
Souza, who is a town selectboard member and committed to
many social justice causes, bristles at characterizing what
has happened here as gentrification.
``When women are opening businesses in a defunct town, it's
less about money and power and more about care and
community,'' she said. ``Gentrification happens when people
are displaced. There were no people in White River Junction
when developers like Matt Bucy, Mike Davidson, and Bill
Bittinger came along. Almost every single one of the old
empty buildings they rehabbed or the new buildings they
erected in vacant lots added affordable living space to our
community.''
Two months ago, a teacher from the Hartford public schools
brought a bunch of students on a field trip to visit some of
the female-run businesses.
``It was a joy to listen to so many of the young girls ask
questions about how to start a business,'' said Souza. ``It
felt like something was happening.''
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