[Congressional Record Volume 156, Number 128 (Wednesday, September 22, 2010)]
[Extensions of Remarks]
[Pages E1691-E1692]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]




                      A TRIBUTE TO IASHA A. RIVERS

                                 ______
                                 

                          HON. EDOLPHUS TOWNS-

                              of new york

                    in the house of representatives

                     Wednesday, September 22, 2010

  Mr. TOWNS. Madam Speaker, I rise today in recognition of the 
accomplishments of Iasha A. Rivers.
  Iasha Rivers is the Director of External Affairs and Corporate 
Communications for Macy's Inc. She specializes in creating synergy in 
and out of the company from a brand marketing and customer first 
perspective. She has developed significant relationships within our 
communities, diversity initiatives, special projects, and the 
coordination of a number of charitable events on behalf of the company. 
She is also charged with the strategic planning and execution of 
advertising compliance for Macy's stores. Iasha is closely involved 
with working in partnership with city and state agencies, government 
officials and consumer boards to remain ahead of the curve on issues 
that affect the industry and customers. Ms. Rivers is responsible for 
developing policies and procedures to streamline store-line operational 
functions, as well as advising store executives on internal and 
external matters.
  Iasha has a background in the entertainment industry. She worked for 
ASCAP (American Society of Composers and Publishers) and Double 
Xxposure where she developed her skills in communications in the field 
of public relations. Previously, she worked in healthcare as a 
Performance Improvement Manager and Resident Coordinator for Bronx 
Lebanon Hospital Center/Special Care Unit, one of the first units in 
the nation to have a

[[Page E1692]]

dedicated AIDS center for long-term care patients.
  It was through her work in healthcare that Rivers began to develop a 
commitment to volunteerism. Her commitment has continued to grow over 
the last 15 years, and she has become involved in organizing holiday 
events for foster children, raising funds through AIDSwalk, the Susan 
G. Komen Race For the Cure and working with children with cancer and 
their families at the Ronald McDonald House of NY. She has also 
coordinated mammography reminders for breast cancer awareness in all 
Macy's stores in the New York City area in conjunction with the City 
Council Speaker's Office of New York.
  Iasha's passion for children and education has led her to giving 
presentations for college students on dressing for your success. She 
has also taught business seminars at the Henry Street Settlement for 
displaced workers building the skills to get back in the workforce.
  Ms. Rivers is currently the 2010 Chair of SOCAP's (Society of 
Consumer Affairs Professionals International) Conference Board. She has 
also been named the Chair for United Way's 2011 Women United in 
Philanthropy--The Power of Women. With her combination of leadership, 
communication skills and volunteerism, Iasha was recently honored with 
a national award for the 40 Under Forty Dynamic Achievers in 2010. She 
has also been recognized by the United Way with the prestigious Rising 
Star Award in 2009.
  Rivers attended Hunter College for a B.S. in Economics and is 
currently pursuing a degree in International Affairs at Columbia 
University.
  Iasha is a single mom of two children, Andrew and Brianna, and lives 
in Brooklyn, NY.
  Madam Speaker, I urge my colleagues to join me in recognizing the 
achievements of Iasha A. Rivers.

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