[Congressional Record Volume 155, Number 191 (Wednesday, December 16, 2009)]
[Senate]
[Pages S13316-S13317]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]




         RECOGNIZING SUTHERLAND WESTON MARKETING COMMUNICATIONS

 Ms. SNOWE. Madam President, as we approach the holiday season, 
we are frequently reminded of the generosity and warmth that Americans 
demonstrate year in and year out at this most festive time. In 
particular, we often hear stories of employees at local businesses who 
graciously donate their time and efforts to help the less fortunate. 
This week I wish to recognize the employees of one such company who 
consistently work to improve the lot of everyone in their community.
  Sutherland Weston Marketing Communications of Bangor is a cutting-
edge firm that specializes in a host of marketing topics, including 
public relations, media, and branding. Specifically, the company helps 
its customers design memorable flyers and mailers, effective television 
advertisements, and state-of-the-art Web sites, and teaches them the 
increased value of employing popular social media, such as Facebook and 
Twitter, in their marketing decisions. Since its inception in 2005, 
Sutherland Weston has assisted dozens of clients throughout Maine 
seeking ways to enhance their image and broaden their customer base. 
Among them are local small businesses such as Maine Wood Concepts of 
Guilford and Raye's Mustard Mill of Eastport; organizations like the 
Bangor Symphony Orchestra; and institutions such as the University of 
Maine.
  Furthermore, members of the Sutherland Weston team participate 
regularly in conferences and seminars to better educate the public on 
how to maximize marketing strategies. One such event is the Social 
Media 101 seminar, held this past March, where the firm's owners--
Elizabeth Sutherland

[[Page S13317]]

and Cary Weston--presented a workshop designed at increasing the 
professional use of sites such as Facebook, Twitter, and LinkedIn.
  The nine employees of Sutherland Weston are also active members of 
the greater Bangor community, contributing to various philanthropic 
endeavors on a regular basis. This past June, the company took part in 
the 25th Trek Across Maine in support of the American Lung Association. 
The ``Green Marketeers,'' including Sutherland Weston employees, 
spouses, and friends, took to their bicycles for the 180-mile trip from 
Bethel's Sunday River mountain to the coastal town of Belfast, raising 
nearly $8,000 in pledges along the way.
  Additionally, in recognition of the true meaning of Christmas, the 
company's employees donated time and talent this year to creating a 
new, user-friendly Web site called Christmas is for Kids, a critical 
program that facilitates donations of holiday gifts for underprivileged 
children across Maine. The Web site allows users to find the name and 
hometown of a child, as well as the specific gift he or she is 
requesting, adding a personal touch to the experience. Donors indicate 
which gift they are willing to purchase so that it can be removed from 
the listing, doing their best to ensure that no child is left out. 
Several sponsors have suggested that because of Sutherland Weston's 
noteworthy Web site, 2009 may be the most successful season in the 
program's 27-year history.
  As we look forward to celebrating the upcoming holidays with our 
loved ones, let us take a moment to remember those experiencing sorrow 
during this joyous season. And let us also recognize those who are 
working in every community across the country to make someone's day 
brighter through deeds great and small. I thank Elizabeth Sutherland, 
Cary Weston, and everyone at Sutherland Weston Marketing Communications 
for their selfless gift this holiday season, and wish them continued 
success in their future endeavors.

                          ____________________