[Congressional Record Volume 150, Number 33 (Tuesday, March 16, 2004)]
[Extensions of Remarks]
[Pages E375-E376]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]




HONORING JOHN E. PEPPER AS HE IS INDUCTED INTO THE ADVERTISING HALL OF 
                                  FAME

                                 ______
                                 

                            HON. ROB PORTMAN

                                of ohio

                    in the house of representatives

                        Tuesday, March 16, 2004

  Mr. PORTMAN. Mr. Speaker, I rise today to honor a friend and 
distinguished constituent, John E. Pepper, retired Chairman and Chief 
Executive Officer of the Procter & Gamble Company, who will have the 
honor of being inducted into the American Advertising Federation's 
Advertising Hall of Fame in New York City today.
  The Advertising Hall of Fame is the most prestigious honor bestowed 
in the advertising industry. It is awarded to individuals who have set 
the standard for lifetime advertising excellence, and who have made 
volunteer efforts outside the workplace. With this honor, John joins a 
notable group of industry luminaries, including William S. Paley, David 
Ogilvy, Leo Burnett, Ray Kroc, William Bernbach, and David Sarnoff.
  An influential leader throughout his career with Procter & Gamble, 
one of the world's leading advertisers, John was selected for the honor 
because he led some of the company's most powerful advertising 
initiatives. His expertise led to revolutionary advertising campaigns 
for Dash detergent and a groundbreaking new advertising agency 
compensation system. John had a profound effect on Procter & Gamble and 
on advertising.
  John served as the ninth chairman of the board and chief executive 
officer at Procter & Gamble, retiring in 2002 after 38 years of 
service. After joining Procter & Gamble in 1963, he served as a brand 
manager for Cascade detergent, where his leadership built an entire 
category. He developed landmark advertising that contributed to Procter 
& Gamble's dominance.
  In 1974, John became general manager of Procter & Gamble Italia, 
returned in 1978, and was elected a group vice president in 1980. In 
1984, he was elected to the board of directors and was named president 
in 1986. That year, he implemented P&G's Advertising Awards (now called 
Global Brand Building Awards), to showcase brands that grew primarily 
due to advertising. John was also an early advocate of Procter & 
Gambles's global expansion, and led the company's entry into Central 
and Eastern Europe, especially Russia and China. He serves on many 
company boards, including Xerox Corporation, Motorola Inc., and the 
Boston Scientific Corporation.
  John is deeply committed to his community. In 1978, in response to an 
escalating public high school dropout rate, he founded the Cincinnati 
Youth Collaborative, a non-profit organization that assists graduating 
high school students with mentoring and tutoring and employment. John 
is a member of the boards of the Partnership for a Drug Free America 
and the National Campaign to Prevent Teen Pregnancy. I have been 
privileged to work with John on the National Underground Railroad 
Freedom Center, where he serves as co-chairman of the development 
campaign and a member of its executive committee. I also served with 
him as a fellow founding board member of the Coalition for a Drug Free 
Greater Cincinnati. In this capacity, his expertise was helpful in 
launching what is now a

[[Page E376]]

successful local organization committed to reducing substance abuse 
among our young people through prevention and education.
  John is a graduate of Yale University. He has recently taken on a new 
challenge as Yale's vice president of finance and administration. His 
wife, Francie, is also a dedicated and effective community volunteer. 
They have four children.
  All of us in the Cincinnati area congratulate John on this 
prestigious honor.

                          ____________________