[Congressional Record Volume 145, Number 159 (Thursday, November 11, 1999)]
[Extensions of Remarks]
[Page E2363]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]




               TRIBUTE TO LA AGENCIA DE ORCI & ASOCIADOS

                                 ______
                                 

                           HON. BRAD SHERMAN

                             of california

                    in the house of representatives

                      Wednesday, November 10, 1999

  Mr. SHERMAN. Mr. Speaker, I rise before you today to pay tribute to 
La Agencia de Orci & Asociados, one of the most successful, 
independent, Hispanic owned and operated full-service advertising and 
public relations agencies in the United States. As they celebrate their 
13th anniversary, we salute them for their vision and commitment to 
serve the needs of our entire community, with special attention to our 
Hispanic/Latino constituents. Through insightful creative, targeted 
media and integrated marketing programs, La Agencia has established 
deep and lasting mutually beneficial relationships between their 
clients and the Latino consumer.
  We honor today those individuals who exemplify leadership, 
professionalism, community service and dedication. La Agencia de Orci 
partners, Hector Orci and Norma Orci, founders and co-chairs, Roberto 
Orci, president and Marlene Garcia, executive vice president, are 
committed to dynamic leadership in their industry. La Agencia values 
and beliefs dictate that the most direct route to gaining Share of 
Market with the Hispanic consumer is to first capture Share of 
Heart.TM
  Our community and our country continue to benefit from award-
winning La Agencia pro bono efforts on behalf of the Children's Bureau 
of Southern California, United Way, Los Angeles Unified School 
District, AIDS Project L. A., Mexican American Legal Defense and 
Education Fund (MALDEF), National Association of Latino Elected and 
Appointed Officials (NALEO), Boy Scouts of America, and Census 1990 and 
2000.
  With the September 23rd opening of their Chicago offices, La Agencia 
is now one of the largest full-service independent advertising agencies 
in the Midwest dedicated to the national Hispanic market. Also 
announced was the establishment of Orci Public Relations, extending 
services to non-advertising clients.
  Established in 1986, with headquarters in Los Angeles, annual 
billings exceeded 60 million dollars in 1998. Current valued clients 
include Allstate Insurance, American Honda, Bell Atlantic, Hormel 
Foods, Picosito.com, Shell Oil, Tropicana and Washington Mutual.
  Mr. Speaker, distinguished colleagues, please join me in paying 
tribute to La Agencia de Orci & Asociados, a ``family'' of 80 bilingual 
and bicultural staff who come together from 17 countries. La Agencia 
excels in the advertising business world and services as a leading role 
model in corporate citizenship. They have earned our recognition, 
praise and respect.

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