[Congressional Record Volume 145, Number 158 (Wednesday, November 10, 1999)]
[Extensions of Remarks]
[Page E2336]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]




                   CALIFORNIA RAISIN MARKETING BOARD

                                 ______
                                 

                         HON. GEORGE RADANOVICH

                             of california

                    in the house of representatives

                       Tuesday, November 9, 1999

  Mr. RADANOVICH. Mr. Speaker, I rise today to recognize the debut of 
the California Raisin Marketing Board, CRMB. The CRMB has taken the 
place of CALRAB, the California Raisin Advisory Board.
  CRMB is planting its first roots in tomorrow's raisin sales with 
restaurant projects, back-to-school campaigns, food service and produce 
marketing trade show participation, retail and trade advertising, 
website development, health and nutrition research and promotions, and 
the rebirth of the California Raisin, a new character replacing all 
previous Dancing Raisin Art.
  The new character will bring life to raisins and CRMB will launch 
California raisins into the twenty first century with new ways to 
promote their product. One of the first major outings for the new 
character will be a Denny's Restaurant promotion, debuting in January 
2000.
  The California raisin industry has come far as the world raisin 
leader. CRMB will bring true glory to the raisin industry in the years 
to come.
  Mr. Speaker, I applaud the California Raisin Marketing Board for 
their new innovative plan and character to bring us into the new 
millennium. I urge my colleagues to join me in wishing CRMB a bright 
future and many years of success.

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