[Congressional Record Volume 144, Number 119 (Thursday, September 10, 1998)]
[Extensions of Remarks]
[Pages E1687-E1688]
From the Congressional Record Online through the Government Publishing Office [www.gpo.gov]




      RIVES CARLBERG--HOUSTON'S TOP INDEPENDENT ADVERTISING AGENCY

                                 ______
                                 

                            HON. BILL ARCHER

                                of texas

                    in the house of representatives

                      Thursday, September 10, 1998

  Mr. ARCHER. Mr. Speaker, I rise today to recognize Rives Carlberg 
advertising and public relations of Houston for 50 outstanding years of 
dedication and creative service to the people of Houston and the 
national business community.
  Rives Carlberg, Houston's top independent advertising agency, creates 
award winning advertising, public relations and promotional campaigns 
for national and regional accounts. With clients such as Compaq 
Computer Corporation, Houston Chronicle, Igloo Products, Jiffy Lube, 
KFC, Pilgrim Cleaners, Rheem Manufacturing and Uncle Ben's Rice, Rives 
Carlberg calls itself the agency of Number 1 brands.
  Rives Carlberg also dedicates its time and hard work to various 
community service projects in Texas, including Park People, the Houston 
Olympic Committee, Junior Achievement, Juvenile Diabetes Foundation, 
Sheltering Arms and Washington-on-the-Brazos.
  In 1948, Rives, Dyke & Company was formed, specializing in business-
to-business advertising. And in 1971, Smith Smith Baldwin Carlberg 
began specializing in retail and consumer advertising. In order to gain 
a major presence in the Southwest, the Nation's largest advertising 
agency, Young & Rubicam, purchased Rives, Dyke & Company in 1975. In 
1978, Y&R merged the two companies to form Rives Smith Baldwin 
Carlberg/Y&R. In 1986, Chuck Carlberg, agency employees and the 
Sterling group organized a successful leveraged buyout from Y&R to form 
Rives Carlberg.
  Chuck Carlberg, the president and chief executive officer of Rives 
Carlberg, is a recent board member of the American Association of 
Advertising Agencies and past governor of the Southern Region of the 
4As. During his 30 years in the advertising business, Carlberg has 
received many prestigious creative advertising awards, including Clios, 
Tellys, National Addys and a gold medal in the New York Art Director's 
Club. He has also been named best creative director in the Southwest by 
Adweek magazine.
  I ask my colleagues to join me in commending Chuck Carlberg and the 
Rives Carlberg family of employees as they celebrate their 50-year 
history of outstanding creativity and commitment to the advertising 
industry.

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