[Congressional Record Volume 140, Number 114 (Monday, August 15, 1994)]
[House]
[Page H]
From the Congressional Record Online through the Government Printing Office [www.gpo.gov]


[Congressional Record: August 15, 1994]
From the Congressional Record Online via GPO Access [wais.access.gpo.gov]

 
    IN HONOR OF PROF. LOUIS STERN: THE 1994 AMA/ERWIN DISTINGUISHED 
                           MARKETING EDUCATOR

 Mr. SIMON. Mr. President, it is with great honor that I 
congratulate Prof. Louis W. Stern for receiving the AMA/Erwin 
Distinguished Marketing Educator Award for 1994. He received the AMA/
Erwin Award on Sunday, August 7, at a ceremony held by the American 
Marketing Association. Mr. Stern is the 10th individual to have 
received this award.
  As Representative Peter W. Barca states, ``Louis Stern is known as 
the father of modern channels research, having introduced the concepts 
of power and conflict to marketing channels.''
  Professor Stern shares his knowledge and creativity through his 
various publications that involve marketing management, behavioral 
science, and law. He continues to dedicate his talents to higher 
education at Northwestern University's Kellogg Graduate School of 
Management.
  Again, I congratulate Prof. Louis Stern for his award and wish him 
well in his future endeavors.

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