[Congressional Record Volume 140, Number 107 (Friday, August 5, 1994)]
[Extensions of Remarks]
[Page E]
From the Congressional Record Online through the Government Printing Office [www.gpo.gov]


[Congressional Record: August 5, 1994]
From the Congressional Record Online via GPO Access [wais.access.gpo.gov]

 
                  TRIBUTE TO PROFESSOR LOUIS W. STERN

                                 ______


                          HON. PETER W. BARCA

                              of wisconsin

                    in the house of representatives

                         Friday, August 5, 1994

  Mr. BARCA of Wisconsin. Mr. Speaker, I rise today to congratulate 
Professor Louis W. Stern of Northwestern University's Kellogg Graduate 
School of Management for receiving the AMA/Erwin Distinguished 
Marketing Educator Award for 1994.
  Mr. Stern will be honored on Sunday, August 7th in a ceremony 
conducted by the American Marketing Association at their conference in 
San Francisco. This honor has only been awarded for the past 10 years.
  Louis Stern is known as the father of modern channels research having 
introduced the concepts of power and conflict to marketing channels. He 
has written 9 books and 85 articles encompassing marketing management, 
behavioral sciences, and law.
  He served as a consultant to the Federal Trade Commission, IBM, Ford, 
Kodak, Xerox, and General Electric among others and has testified 
before House committees on antitrust matters.
  I congratulate Professor Stern for his many accomplishments.

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