[Congressional Record Volume 140, Number 57 (Wednesday, May 11, 1994)]
[Senate]
[Page S]
From the Congressional Record Online through the Government Printing Office [www.gpo.gov]


[Congressional Record: May 11, 1994]
From the Congressional Record Online via GPO Access [wais.access.gpo.gov]

 
              A SALUTE TO NEW YORK'S ADVERTISING COMMUNITY

 Mr. D'AMATO. Mr. President, last week I had the pleasure of 
meeting Burtch Drake, president, and several representatives of the 
American Association of Advertising Agencies to discuss the importance 
of the advertising industry to New York. Truly, in making American 
industry and technological advances widely known and appreciated, 
Madison Avenue has made itself the mecca and envy of advertisers 
everywhere. I am glad they are part of the lively pulse of New York.
  Celebrating the power of the New York advertising industry and its 
contribution to the economic and social vitality of New York City and 
the United States as a whole, New York City Mayor Rudy Giuliani has 
proclaimed May 18, 1994 as ``New York Advertising Day.'' To celebrate 
New York Advertising Day, leaders of the advertising industry will 
gather in the summer garden of the Rockefeller Center for a spectacular 
gala. Sponsors of the gala are the Advertising Women of New York and 
the Advertising Club of New York.
  New York City continues to be the center of the advertising world. 
Almost 45 percent of all U.S. advertising expenditures originate in the 
New York City area and that translates into over 500,000 jobs in 
advertising and allied industries in the metropolitan area. Twelve of 
the 15 largest advertising agencies are headquartered in New York City 
and have their largest offices there. It is also the home of hundreds 
of media companies and outlets and many thousands of other companies 
and production houses which serve the advertising industry.
  Advertising is a good New York citizen. The industry contributes over 
$1 billion annually to the city and its residents through public 
service advertising and pro bono activities. Members of the industry 
donate their time and talent creating ad campaigns for such worthwhile 
causes as drug use prevention and AIDS research, and programs to battle 
child abuse, illiteracy, alcoholism. Both the Advertising Council and 
the Partnership for a Drug-Free America were created by the advertising 
industry as a focus for on-going pro bono activities.
  By recognizing May 18 as New York Advertising Day, we all can join in 
in recognizing the importance of this industry's contributions to the 
city's economy and quality of life.

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