[Congressional Record Volume 140, Number 47 (Tuesday, April 26, 1994)]
[Extensions of Remarks]
[Page E]
From the Congressional Record Online through the Government Printing Office [www.gpo.gov]


[Congressional Record: April 26, 1994]
From the Congressional Record Online via GPO Access [wais.access.gpo.gov]

 
                PARTNERSHIP FOR ENVIRONMENTAL EDUCATION

                                 ______


                            HON. JIM SAXTON

                             of new jersey

                    in the house of representatives

                        Tuesday, April 26, 1994

  Mr. SAXTON. Mr. Speaker, 3 years ago it was my pleasure to bring to 
the attention of the House of Representatives a program, financed by a 
company in the private sector, aimed at helping educate the 
environmental leaders of tomorrow and provide resources vital to the 
support of environmental science. It was unveiled on May 1, 1991 by EPA 
Administrator William Reilly and Deputy Secretary of the Interior Frank 
Bracken. On May 6, 1994, the 3-year anniversary of the program is being 
celebrated, and I want to take this opportunity to provide my 
colleagues with a status report.
  The program is the Partnership for Environmental Education, and it is 
part of the Times Mirror Magazines Conservation Council. Times Mirror 
Magazines is the Nation's largest publisher of leisure-time 
publications. Those of us who fish, hunt, golf, ski, boat, work on our 
homes or cars, follow sports, or want to know about the latest 
scientific developments have read the pages of Times Mirror Magazines: 
Field and Stream, Outdoor Life, Golf Magazine, Ski Magazine, Skiing, 
Yachting, Popular Science, the Sporting News, Salt Water Sportsman, and 
Home Mechanix.
  The Conservation Council pools the communicative strengths of the 
magazines to address conservation issues, creating a more aware and 
involved public. The Partnership for Environmental Education extends 
that concept into the advertising pages of all the magazines, and 
supports important environmental education programs across the country.
  To encourage its advertisers to join the Council in increasing public 
awareness and involvement in the solution of environmental problems, 
the Partnership for Environmental Education takes 2.5 percent of the 
revenue from advertising that contains environmental messages and 
donates those funds--in the advertiser's name--to environmental 
education programs chosen by the editors of the magazines.
  In the past 3 years the program has been an incredible success. To 
date over $250,000 has been distributed to environmental education 
programs, and over 140 advertisers have been involved, with an excess 
of $10 million in advertising. Almost 1,000 pages of advertising have 
included environmental messages, thereby increasing environmental 
awareness. And equally important, about 50 education programs across 
the country have been supported. These programs span the range of the 
possible. Examples include: A salmon frye rearing station for students 
in Nome, AK, high school; scholarships for Princeton University 
students in environmental science; an aquaculture education program for 
Maryland teachers; woodland and wetland restoration projects in Bronx, 
NY; the Lee Wulff scholarship program for graduate students in 
fisheries science with Trout Unlimited; support for the National 
Environmental Education and Training Foundation; angler education 
projects on the Chesapeake Bay, in Virginia and Florida; an 
environmental education sign program on ski slopes across the country; 
providing students with equipment to explore and analyze the Los 
Angeles River corridor; various videos, newsletters, teacher training, 
posters, coloring books, and other environmental education materials 
used across the country.
  Whenever possible, the partnership's funds are used in public-private 
partnerships such as through the National Fish and Wildlife Foundation 
and the National Environmental Education and Training Foundation.
  But the success of this program is mostly a function of the 
willingness of advertisers to participate in this program. The list of 
these companies helping solve environmental problems through education 
are: Abu Garcia, Ace Hardware, AFTCO, Agri-diagnostics, Albermarle 
Boats, Alpine Meadows, American Recreation Products, Ande Monofilament, 
Aquasport, Aspen Skiing Company, Baltic Yachts, Bayliner, BCS America, 
Bighorn Resort, Big Sky Montana, Bio Lab Inc., Boston Whaler, Browning 
Arms, Carolina Classic, Cat Harbor Boats, Cayman Islands, Chevrolet, 
Christensen Yachts, Corpus Christi Art Connection, Defender, Derecktor, 
Echotec, Edison Electric Institute, Eljer, Federal Cartridge Company, 
First Brands/Prestone Anti-freeze, Fischer, Fishing International, 
Fiskars, Fountain Powerboats, Four Season Sun Rooms, Furuno, Goodyear, 
Gore Mountain, Gore-Tex, Grady-White, Grandoe, Harrison-Hoge/Sea Eagle, 
Hi-Tec, Hinckley, Homelite, Honda Outboards, ICOM Electronics, 
Interlux, International Paint, Invader Marine, Jackson Hole, Johnson 
Camping/Eureka Tent!, Johnson Controls, Johnson Fishing/Minn Kota, 
Jotul Stoves, Kastle Skis, Kelly Springfield, Kemp ComposTumbler, Klean 
Strip, Kmart, Lake Placid, Look Bindings, Lowrance, Mako Marine, Marine 
Power, Maxima, Maxon, Mammoth, Micrologic, Miller Brewing Company, 
Mobil, Mutual of Omaha, Nelson Weather/Rite, Nikon Riflescopes, Nordic 
Sports Optics, Nordica USA, Nordica Skiwear, North Sails, Olin Skis, 
Pacific Publishing/Outdoor Retailer, Penn Fishing Tackle, Performer 
Yachts, Plano Molding, Poulan, Precision Boating, Pro Line Boats, 
Pursuit, Quest, Raichle Molitor, Rainhandler, Ray-Ban, Rayovac, 
Raytheon, Raytheon/Autohelm, Raytheon/Apelco, Reebok, Ryobi, Seirus 
Gloves/Accessories, Simmons, Sierra Ski Marketing Council, Ski Barn, 
Ski Windham, Snapper, Snowmass, South Carolina Governor's Cup, Sportif, 
Standard Communications, Steamboat Ski Resort, Stratos Boats, Stren 
Fishing Lines, Sugarbush, Suzuki Marine, Suzuki, Tasco, Trimble 
Navigation, Trak Skis, Toyota, Troy-Bilt, Turtle Fur, Ultress 
Catamarans, United Ski Industries Association, U.S. Paint, U.S. Steel, 
Vail/Beaver Creek, Valvoline, Velux, Volvo Penta, W.W. Grainer, Wal-
Mart, Walker Engineering, Walt Disney World, Wellcraft Marine, Wigwam 
Mills, WD-40, Wolverine, and Yamaha Outboards.
  The list of participating advertisers and supported organizations 
affects all 50 States and almost every congressional district in the 
country. After 3 short years, the partnership has made significant 
progress in increasing the environmental awareness of the American 
public, and helping create the environmental leaders of tomorrow.
  I believe we all recognize that the solutions to environmental 
problems and the successful integration of economic growth with 
environmental protection is dependent on public-private partnerships. 
The public sector cannot do it all and it requires the creativity, 
entrepreneurism, resources, and initiative of the private sector to 
bring about comprehensive environmental education and the changing of 
the many behaviors which have harmed our envrionment and natural 
resources. I applaud Times Mirror Magazines and its advertisers for 
this successful initiative.

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