[Senate Hearing 108-275] [From the U.S. Government Publishing Office] S. Hrg. 108-275 PRIVACY AND PIRACY: THE PARADOX OF ILLEGAL FILE SHARING ON PEER-TO-PEER NETWORKS AND THE IMPACT OF TECH- NOLOGY ON THE ENTERTAINMENT INDUSTRY ======================================================================= HEARING before the PERMANENT SUBCOMMITTEE ON INVESTIGATIONS of the COMMITTEE ON GOVERNMENTAL AFFAIRS UNITED STATES SENATE ONE HUNDRED EIGHTH CONGRESS FIRST SESSION __________ SEPTEMBER 30, 2003 __________ Printed for the use of the Committee on Governmental Affairs 90-239 U.S. GOVERNMENT PRINTING OFFICE WASHINGTON : 2003 ____________________________________________________________________________ For Sale by the Superintendent of Documents, U.S. Government Printing Office Internet: bookstore.gpo.gov Phone: toll free (866) 512-1800; (202) 512�091800 Fax: (202) 512�092250 Mail: Stop SSOP, Washington, DC 20402�090001 COMMITTEE ON GOVERNMENTAL AFFAIRS SUSAN M. COLLINS, Maine, Chairman TED STEVENS, Alaska JOSEPH I. LIEBERMAN, Connecticut GEORGE V. VOINOVICH, Ohio CARL LEVIN, Michigan NORM COLEMAN, Minnesota DANIEL K. AKAKA, Hawaii ARLEN SPECTER, Pennsylvania RICHARD J. DURBIN, Illinois ROBERT F. BENNETT, Utah THOMAS R. CARPER, Delaware PETER G. FITZGERALD, Illinois MARK DAYTON, Minnesota JOHN E. SUNUNU, New Hampshire FRANK LAUTENBERG, New Jersey RICHARD C. SHELBY, Alabama MARK PRYOR, Arkansas Michael D. Bopp, Staff Director and Chief Counsel Joyce Rechtschaffen, Minority Staff Director and Counsel Amy B. Newhouse, Chief Clerk ------ PERMANENT COMMITTEE ON INVESTIGATIONS NORM COLEMAN, Minnesota, Chairman TED STEVENS, Alaska CARL LEVIN, Michigan GEORGE V. VOINOVICH, Ohio DANIEL K. AKAKA, Hawaii ARLEN SPECTER, Pennsylvania RICHARD J. DURBIN, Illinois ROBERT F. BENNETT, Utah THOMAS R. CARPER, Delaware PETER G. FITZGERALD, Illinois MARK DAYTON, Minnesota JOHN E. SUNUNU, New Hampshire FRANK LAUTENBERG, New Jersey RICHARD C. SHELBY, Alabama MARK PRYOR, Arkansas Raymond V. Shepherd, III, Staff Director and Chief Counsel Joseph V. Kennedy, General Counsel Elise J. Bean, Minority Staff Director and Chief Counsel Mary D. Robertson, Chief Clerk C O N T E N T S ------ Opening statements: Page Senator Coleman.............................................. 4 Senator Levin................................................ 10 Senator Sununu............................................... 27 Senator Pryor................................................ 30 Senator Collins.............................................. 35 Prepared statements: Senator Coleman.............................................. 7 Senator Levin................................................ 12 Senator Pryor................................................ 31 Senator Collins.............................................. 36 Senator Carper............................................... 71 Senator Lautenberg........................................... 72 Senator Durbin............................................... 75 WITNESSES Tuesday, September 30, 2003 Hon. Barbara Boxer, a U.S. Senator from the State of California.. 1 Mitch Bainwol, Chairman and Chief Executive Officer, Recording Industry Association of America, Washington, DC................ 15 Jack Valenti, President and Chief Executive Officer, Motion Picture Association of America, Washington, DC................. 17 L.L. Cool J, Recording Artist, New York, New York................ 19 Mike Negra, President, Mike's Video, Inc., State College, Pennsylvania................................................... 20 Alan Morris, Executive Vice President, Sharman Networks Limited, Australia/England/Vanuatu...................................... 43 Derek S. Broes, Executive Vice President of Worldwide Operations, Altnet, Woodland Hills, California............................. 45 Chris Gladwin, Founder and Chief Operating Officer, FullAudio, Inc., Chicago, Illinois........................................ 47 Lorraine Sullivan, New York, New York............................ 49 Chuck D, Record Artist, Author, Activist, Los Angeles, California 51 Jonathan D. Moreno, Director, Center for Biomedical Ethics, University of Virginia, Charlottesville, Virginia.............. 63 James V. DeLong, Senior Fellow and Director, Center for the Study of Digital Property, The Progress and Freedom Foundation, Washington, DC................................................. 65 Alphabetical List of Witnesses Bainwol, Mitch: Testimony.................................................... 15 Prepared statement........................................... 78 Boxer, Hon. Barbara: Testimony.................................................... 1 Broes, Derek S.: Testimony.................................................... 45 Prepared statement........................................... 115 Chuck D: Testimony.................................................... 51 Cool J, L.L.: Testimony.................................................... 19 DeLong, James V.: Testimony.................................................... 65 Prepared statement with an attachment........................ 136 Gladwin, Chris: Testimony.................................................... 47 Prepared statement........................................... 123 Moreno, Jonathan D.: Testimony.................................................... 63 Prepared statement........................................... 134 Morris, Alan: Testimony.................................................... 43 Prepared statement........................................... 103 Negra, Mike: Testimony.................................................... 20 Prepared statement........................................... 99 Sullivan, Lorraine: Testimony.................................................... 49 Prepared statement........................................... 130 Valenti, Jack: Testimony.................................................... 17 Prepared statement........................................... 88 APPENDIX Exhibits 1. Statement for the Record from Steve Wiley, President, Hoodlums New and Used Music & DVDs............................. 145 2. Responses to supplemental questions and for the record submitted to Mitch Bainwol, Chairman and CEO of the Recording Industry Association of America (RIAA)......................... 148 3. Responses to supplemental questions and for the record submitted to Jack Valenti, President and CEO of the Motion Picture Association (MPA)...................................... 157 4. Responses to supplemental questions and for the record submitted to Alan Morris, Executive Vice President, Sharman Networks Limited (Parent Company of KaZaA)..................... 158 5. Responses to supplemental questions and for the record submitted to Chris Gladwin, Founder and Chief Operating Officer of FullAudio Corporation....................................... 162 6. Charts submitted by Senator Barbara Boxer: a. ``Shared Folder'' chart................................ 164 b. ``Beatles'' search generates ``teen porn file'' chart.. 165 PRIVACY AND PIRACY: THE PARADOX OF ILLEGAL FILE SHARING ON PEER-TO-PEER NETWORKS AND THE IMPACT OF TECHNOL- OGY ON THE ENTERTAINMENT INDUSTRY ---------- TUESDAY, SEPTEMBER 30, 2003 U.S. Senate, Permanent Subcommittee on Investigations, of the Committee on Governmental Affairs, Washington, DC. The Subcommittee met, pursuant to notice, at 10:08 a.m., in room SD-G50, Dirksen Senate Office Building, Hon. Norm Coleman, Chairman of the Subcommittee, presiding. Present: Senators Coleman, Levin, Collins, Sununu, Levin, Carper, and Pryor. Staff Present: Raymond V. Shepherd, III, Staff Director and Chief Counsel; Joseph V. Kennedy, General Counsel; Mary D. Robertson, Chief Clerk; Katherine English, Counsel; Mark Greenblatt, Counsel; Kristin Meyer, Staff Assistant; Elise J. Bean, Democratic Staff Director and Chief Counsel; Rob Owen (Senator Collins); Joe Bryan and Mike Kuiken (Senator Levin); John Kilvington (Senator Carper); Tate Heuer and Gita Uppal (Senator Pryor); Juria Jones (Senator Specter); Mark Keam (Senator Durbin); and Adam Sedgwick (Senator Lieberman). Senator Coleman. We are going to call to order this hearing of the Permanent Subcommittee on Investigations, ``Privacy and Privacy: The Paradox of Illegal File Sharing on Peer-to-Peer Networks and the Impact of Technology on the Entertainment Industry.'' We have with us my colleague, the distinguished Senator from California, Barbara Boxer. Senator Boxer, I know you wanted to make an introductory statement. What I'm going to do, as an accomodation to your schedule, is give you an opportunity to make your statement now before we begin our formal statements. TESTIMONY OF HON. BARBARA BOXER, A U.S. SENATOR FROM THE STATE OF CALIFORNIA Senator Boxer. Senator, thank you so much, Senator Coleman, Senator Carper, and others who will come, for giving me this opportunity. We had a hearing on this subject at which you testified, my friend, Senator Coleman, so this is my second round in putting out some of my thoughts, and I will try to keep this as closely knit as I can. First of all, I have four points to make. The first point is that downloading copyrighted works is theft, and I think if there is anything else coming out of this hearing other than that, it is a real problem. Senator Levin, I was just saying that I have four points to make that I hope you will keep in mind. First, that downloading copyrighted works is theft, plain and simple. Second, it is not a victimless crime, as you will find out today. Third, the file-sharing networks themselves constitute a threat to privacy. And fourth, these networks are no place for children. Those are the four points and I will go quickly through them. First, the issue of theft. Peer-to-peer sharing is fine, but not if they are copyrighted works. That is just the fact. You can't have a law without being able to enforce it or no one will pay any attention to it. We know it is legal, again, to share non-copyrighted work, but if it is copyrighted, it is stealing, and whether you are stealing it from the store or on the Internet, there has to be consequences, I believe. Otherwise, it will continue. Now, we all know about the 1998 Digital Millennium Copyright Act. A lot of us were involved in putting it together. And in the course of that, the Internet service providers said, look, we don't want to be responsible for this illegal downloading. So we will support turning over the records to--I don't mean--I should say, turning over the information to the record companies as an exchange for us not being liable. So I think that for them now to say that they won't cooperate is just going against what they agreed to do. That is not right. The one thing I have learned about this business that we are in is that you give a handshake, you give your word, and you stick with it. That is important. Now, the second point. Stealing copyrighted work is not a victimless crime. It threatens our creative industries and our artists, and there is an artist here today, and I assume a lot of people are here because of that. I thought it was us---- [Laughter.] But then I realized, my staff said, no. So the fact is, we have victims. As visual proof, there is a chart that shows photographs taken by the Nashville Song Writers Association of a series of buildings now for lease that once housed music publishing companies on Nashville's famous Music Row. Each of these closed businesses represents jobs lost, and Mr. Chairman, regardless of our party, we are in it to fight for jobs for our people. We are losing jobs. Two song writers who have written for famous artists, Kerry Chader and his wife, Lynn Gillespie Chader--I hope I said it right--wrote to me last week, and they wrote, ``Our income fell over 60 percent from 2000 to 2002. In 2001, we were forced to declare bankruptcy. After more than 100 songs recorded between my husband and myself, we were forced to seek outside employment. In 2002, we were expecting a check for royalties in the neighborhood of $5,000. When the check came and we opened it up, it was $17.53,'' she writes. What a shock. And they attribute their losses to illegal downloading, which they refer to as ``downlooting.'' So according to the Record Association, the industry has lost 25 percent in sales over the last 3 years. It has gone from a worldwide $40 billion industry in 2000 to a $26 billion industry in 2002. My third point is that file-sharing networks themselves pose a great threat to privacy. Most users have no idea that they are frequently sharing their private documents with everyone else on the network, and you can see this, and since my time is running short, I hope you will take a look at this. This is a chart \1\ that essentially says--it highlights that you will share files that are in your, ``shared folder.'' It allows you to add any other folder you wish. Users often make sensitive files available unwittingly to everyone on the network by putting those files in the wrong folder. In a search of one peer-to-peer network, a House committee report found 2,500 Microsoft Money backup files. Each of these files stores a user's personal financial records and all were readily available for download. --------------------------------------------------------------------------- \1\ See Exhibit 6a. which appears in the Appendix on page 164. --------------------------------------------------------------------------- I will complete this in less than a minute, if I might. So here we have a situation where we are worried about the privacy of the people who are illegally downloading, although I have to say, and no one likes these lawsuits, it is awful, but if someone came in and had a mask on, as they have done, they still do, to a store and they were anonymous, they are still a thief, even though you have got to find out who they are. So the fact of the matter is, let us not just say we are trying to protect--hopefully, we are not saying we are trying to protect privacy of people who are stealing. As unpleasant as it is, believe me, it is very unpleasant. The fourth issue, we must address how these networks expose children to pornography. Children don't belong on these networks. According to the General Accounting Office, ``Juvenile users of peer-to-peer networks are at significant risk of inadvertent exposure to pornography, including child pornography,'' and this is another chart \2\ from Kazaa. You can see on this chart the user has put in a search for the Beatles. That search then generates a series of files, and highlighted on the chart, you see when the user selects Beatles, a title that says ``Drunk Teen Sex 2,'' which is a teen porn file. So this means your child could think she is downloading a Beatles song and be downloading pornography, and I think parents need to know about this. There are other unintended consequences of this. --------------------------------------------------------------------------- \2\ See Exhibit 6b. which appears in the Appendix on page 165. --------------------------------------------------------------------------- In conclusion, I believe--and you can play a major role in this--that coming out of this hearing as well as the Commerce hearing, we should bring out these points. Clearly, it is wrong, what is happening. This is a crime. There are real victims. Inadvertently, people are losing their privacy, and inadvertently, youngsters are being exposed to pornography. So for all those reasons, I hope that the message out of this hearing will be, let us find ways we can all work together so that we can solve this problem. Instead of just saying, let us open up the Digital Millennium Copyright Act, rewrite it and stop what I think is the first thing that is making an impact, which is enforcing this law. It is actually making an impact. Teens are saying, gee, maybe this was wrong. I never saw it before as stealing. I thank you so much for giving me this privilege to open up this hearing. As you know, this is very important to my State of California and the millions of people who live there and, I think, to people all over the country. Thank you. Senator Coleman. Thank you, Senator Boxer. I appreciate your passion and perspective on this issue and I look forward to working with you on it. Do my colleagues have anything that they would like to ask Senator Boxer? Senator Levin. Just to thank Senator Boxer. Thank you, Senator Boxer. Thank you for your total commitment to the State of California and to the jobs that are impacted by what is going on through this downloading process. We thank you for your very strong statement. Senator Boxer. I appreciate it. Senator Coleman. Thank you. OPENING STATEMENT OF CHAIRMAN COLEMAN Senator Coleman. Before I begin with the first full panel, I will deliver my opening statement. I am pleased to be joined with my colleague and distinguished Ranking Member, Senator Levin. On September 8, the Recording Industry Association of America (RIAA) fired its first volley of copyright infringement lawsuits in its battle against illegal downloading. The industry promised to ``approach these suits in a fair and equitable manner,'' and that it is initially focusing on ``egregious offenders who are engaging in substantial amounts of illegal activity.'' I am grateful that the documents provided to this Subcommittee substantiate that claim. However, there is nothing under current law that requires the RIAA to target only ``egregious'' offenders in the future. There is nothing in the current law that restricts the scope of the RIAA's use of subpoenas to ferret out unlawful downloaders. It has been these developments that led to my concern about the use of subpoenas to combat the illegal taking of copyrighted music files online--and the potential for abuse of the legal process. However, I am also troubled by the use of the DMCA subpoena procedure and lawsuits to spear the registered owner of the computer rather than perhaps the actual user of a P2P operation like Kazaa. The Subcommittee has been in contact with numerous individuals whose family members, friends, or roommates use the Kazaa service. Unfortunately, these unsuspecting individuals are now the targets of subpoenas and lawsuits. Recently, I had the honor of providing a brief statement to Senator Brownback's hearing before the Commerce Committee on ``Cyber Identity, Privacy, and Copyright Protection.'' It was the hearing in which Senator Boxer participated. There, I stated the principles that are the basis for our hearing today. On the matter of subpoenas, I am concerned about the scope and the impact of the broad powers extended to the RIAA and other copyright holders to issue these subpoenas. Is it possible for innocent people to get caught in the legal web that the RIAA is trying to create to stop illegal piracy? I believe we must review the potential civil and criminal penalties needed to ward off the theft of copyrighted materials, and determine if such measures will work. As it relates to the use of technology in general, I am troubled by the growing use of systems and devices to reach into our online lives and pluck out information about us with or without our knowledge. This is particularly relevant here, since technology is being used not only to steal the work of artists--but to prove that someone has, indeed, stolen it. In addition, part of our continuing inquiry will address why P2P networks do not proactively prevent this illegal activity from occurring initially and how P2P networks like Kazaa envision moving from a business model predicated upon illegally trading songs to a legitimate business model that derives revenues from licensed copyrighted intellectual property. There is more at issue here than just subpoenas--and the impact of the use of the power of subpoena and threat of legal action to compel consumers to cease and desist. I believe the very future of the American music and motion picture industry is at stake--and, with it, a major contributor to our Nation's economic stability. I am pleased to have two leaders of the entertainment industry here with us today--Mitch Bainwol, CEO and Chairman of the Recording Industry Association of America, and Jack Valenti, President and CEO of the Motion Picture Industry Association of America. As Mr. Valenti has previously noted, the movie industry alone accounts for 5 percent of our Nation's economic output. And, as both Mr. Bainwol and Mr. Valenti have made clear, the act of downloading the work of their members without their permission is illegal--and, is contributing to a significant economic decline in their respective industries. I think we can all agree that the growth of current, and future, technologies bodes well for improving the quality of our lives and productivity, . . . but, we must also accept that it also could spell economic doom for the entertainment industry. In just a short time, it will be possible to download a full-length motion picture movie in minutes, and to distribute that movie across the world before it makes its cinematic debut. I believe we have the capacity to preserve the economic, artistic, and cultural integrity of our arts and entertainment industry in America. It will take a concerted, cooperative effort among all involved to make it work. With us today are others who are impacted by those changes in technology--those who own the brick-and-mortar retail outlets that are suffering from a decrease in the over-the- counter sales of CDs and other music products. And, I want to thank another witness, Lorraine Sullivan, who is the recipient of one of the subpoenas issued by the RIAA. Her testimony will help our broader understanding and discussion today about the impact of such suits against music lovers--and what the potential ramifications may be for future customers of the industry. We have other issues that must be addressed today. Those who facilitate illegal file-sharing are also here with us this morning to present their side of the story. Kazaa has over 60 million individuals who download. Yet, they have been accused of aiding and abetting those who willfully violate copyright laws. There are a number of compelling issues that must be addressed. Kazaa asserts they do not condone illegal file-sharing and that they want to move toward a legitimate business model. This raises some important questions. Such as, if the financial viability of the Kazaas of the world is based upon illegally trading files, what incentives do they or consumers have to change their behavior? What prevents them from more boldly and openly informing their users about illegal activity? We also have with us today two artists, L.L. Cool J and Chuck D, who I hope can shed some light from an artist's perspective, on what they see to be the changing nature of the music industry--and for them what has been the solution to the intricate balance between artistic integrity--and, quite frankly, making a living. Finally, we will end our hearing today with a discussion of the ethics of downloading and the potential need for new business models. Have we inadvertently created a culture today that encourages the very behavior that today we feel needs to be corrected? Let me be clear. Downloading someone else's property without their permission is illegal, period. Yet today, there are 60 to 90 million people who use P2P networks, and I believe that is just in the United States, who use P2P networks to illegally trade copyrighted material. Many of these users are teenagers or younger. This generation of kids needs to be made aware that they are engaging in illegal behavior. I do not believe, however, that aggressively suing egregious offenders will be sufficient to deter the conduct of an entire generation of kids. As a former prosecutor, I am troubled by a strategy that uses law to threaten people into submission. Yet, as a former prosecutor, I am also troubled by a prevailing attitude that says because technology makes it free and easy, it is OK to do. I believe solving this problem will require a way of thinking that allows the industry to protect its rights, but to do it in a way that creates new consumers by intellectually and financially investing in creative methods of delivering of music to fans. Technology and the Internet offer great hope for a brighter future, but with it comes with great concern over how they are used and how property rights are protected. It is clear today that the law, technology, and ethics are out of sync. They are woefully out of step with one another. Hopefully, the dialogue that we engage in here today will be the factual and intellectual foundation upon which we can engineer some thoughtful and practical solutions for the future. The prepared opening statement of Senator Coleman follows: [GRAPHIC] [TIFF OMITTED] T0239.001 [GRAPHIC] [TIFF OMITTED] T0239.002 [GRAPHIC] [TIFF OMITTED] T0239.003 Senator Coleman. With that, I would like to turn the podium over to my distinguished Ranking Member, the Senator from Michigan, Senator Levin. OPENING STATEMENT OF SENATOR LEVIN Senator Levin. Thank you, Mr. Chairman. Thank you very much for calling this hearing. It is a very critically important hearing for the reasons that you gave and Senator Boxer gave and your leadership is going to be critically important in trying to find a resolution to the issues which you describe. Today, we face a collision of two worlds. One is the world of copyright law. The other is the real world, where new Internet technologies like file sharing are enabling hundreds of millions of people to instantly exchange movies, music, and other copyrighted works online for free. In the world of copyright law, taking someone's intellectual property is a serious offense, punishable by large fines. In the real world, violations of copyright law over the Internet are so widespread and easy to accomplish that many participants seem to consider it equivalent to jaywalking--illegal but no big deal. But it is a big deal. Under U.S. law, stealing intellectual property is just that--stealing. It hurts artists, the music industry, the movie industry, and others involved in creative work. And it is unfortunate that the software being used-- called ``file sharing,'' as if it were simply enabling friends to share recipes, is helping create a generation of Americans who don't see the harm. The Internet and related technologies, if used properly, have the potential to expose millions of people to creative work that would otherwise not be seen or heard. The question is whether their potential will be realized at the expense of artists, authors, software developers, scientists, and others who rely on copyright protection to earn a living. The issue we will be struggling with today is what to do about what I hope is acknowledged to be a problem. How do we instill in people that downloading a song or a movie off the Internet, without permission, is like stealing a CD from a store? If the recording industry's approach--filing lawsuits against alleged infringers--is not the right answer, what is the right answer? Is it technologically feasible for software developers to take steps to prevent their software from being misused to steal copyright works? If so, are they willing to take these steps voluntarily or must we require them to do so? Our copyright laws were designed to protect a person's intellectual property--a song, an invention, a work of art, a novel. But the use of new file-sharing software is growing so rapidly that the law has badly lagged behind. The Subcommittee obtained copies of more than 1,000 RIAA subpoena requests and subjected them to a general review as well as subjecting 42 randomly selected requests to a more detailed investigation. The Subcommittee's detailed review of the 42 subpoenas found that the Internet user with the fewest number of songs had made available about 600 songs for others to copy, while the Internet user with the highest number exceeded 2,100 songs. Many had made over 1,000 songs available for copying on the Internet. There was no evidence, in this survey at least, of subpoenas directed to users who had made available only a few songs. Software providers will play a key role in determining whether their file-sharing technologies evolve into tools that promote respect for creative work or instead promote copyright infringement. Certain developments so far have not inspired confidence. With regard to protecting copyrights, the largest software provider apparently failed to incorporate some elements that could help fight infringement and that company has taken steps that hinder rather than facilitate timely reminders from copyright holders to file sharers that the unauthorized sharing of copyrighted materials violates U.S. law. While people who download copyrighted works and make them available for others to copy should be held accountable for their actions, those providing the underlying software should also take reasonably available steps to protect copyrights. Internet technologies are changing how many Americans find, listen to, and buy music and movies. Trips to record stores are giving way to sessions on the Internet. Movie videos are increasingly online and available to those with Internet know- how. We must search for ways to accommodate the reasonable and appropriate use of these new technologies while also maintaining the integrity of copyright laws critical to protecting and encouraging creative work. Again, I thank you, Mr. Chairman, for calling this hearing and for your leadership in this area. The prepared opening statement of Senator Levin follows: [GRAPHIC] [TIFF OMITTED] T0239.004 [GRAPHIC] [TIFF OMITTED] T0239.005 [GRAPHIC] [TIFF OMITTED] T0239.006 Senator Coleman. Thank you, Senator Levin. With that, I would now like to welcome the first panel of witnesses at today's important hearing. Mitch Bainwol is the Chairman and CEO of the Recording Industry Association of America. Jack Valenti is the President and CEO of the Motion Picture Association of America. L.L. Cool J is a renowned recording artist. And finally, Mike Negra, President of Mike's Video. I thank you all for your attendance at today's hearing and look forward to hearing from each of you. Before we begin, pursuant to Rule VI, all witnesses who testify before this Subcommittee are required to be sworn in. At this time, I would ask you to please stand and raise your right hand. Do you swear the testimony you will give before this Subcommittee will be the truth, the whole truth, and nothing but the truth, so help you, God? Mr. Bainwol. I do. Mr. Valenti. I do. Mr. Cool J. I do. Mr. Negra. I do. Senator Coleman. Thank you very much. With that, Mr. Bainwol, we will go first with your testimony. We will hear then from Mr. Valenti, followed by L.L. Cool J, and finish up with Mr. Negra. Gentlemen, I would like you to keep your oral testimony to 5 minutes. There may be written testimony and we will, at your request, enter that into the permanent record. But if we do 5 minutes, and I will hold you to that, that will then give an opportunity for my colleagues to be able to submit questions. With that, Mr. Bainwol, you may begin. TESTIMONY OF MITCH BAINWOL,\1\ CHAIRMAN AND CHIEF EXECUTIVE OFFICER, RECORDING INDUSTRY ASSOCIATION OF AMERICA, WASHINGTON, DC Mr. Bainwol. Thank you, Senator Coleman. I appreciate that. Chairman Coleman, Senator Levin, and Members of the Subcommittee, my name is Mitch Bainwol. I am Chairman and CEO of the RIAA. Having spent much of the last 15 years working for this institution and for Members of the Senate, it is a special privilege for me to be here today, but I have got to say, I am more comfortable on the other side of the dais. [Laughter.] --------------------------------------------------------------------------- \1\ The prepared statement of Mr. Bainwol appears in the Appendix on page 78. --------------------------------------------------------------------------- It is also an honor to share this witness table with Jack Valenti, who has done this a time or two, and with Mike Negra and the incomparable L.L. Cool J. Over these last 4 years, domestic revenues in the music industry have plummeted from $15 billion to $11 billion. The slide on the global side has been even worse. The primary cause: Piracy. The consequence: Lost American jobs, about 4,000 jobs directly in the previous 2 years alone. That does not include the enormous retail losses that Mr. Negra will address shortly. He is the human face of piracy. Everyone in the magical chain that brings music to consumers is affected. They are the human toll--song writers, artists, backup musicians, clerks, truck drivers, everyone. The scope of the piracy problem is made clear when you note that the number one downloaded site in America is Kazaa software, which has been on the top 50 list for 74 weeks. At least four other P2P systems are also on the top 50 list. There are tens of millions of Americans, as you have noted, Mr. Chairman, who download music for free, most of it illegally. At any given point, three to five million people are on the Internet downloading music, violating U.S. copyright law. Any individual downloader may feel pretty innocent taking intellectual property off the Internet, presuming a victimless crime. But when you aggregate the universe of downloaders, you find a piracy problem of enormous dimension, and that produces an unacceptable human toll, victims in the creative community. The law is clear, yet the understanding of the law is not clear. Why? In large part, it is because the file-sharing networks like Kazaa deliberately induce people to break the law. A recent independent study by Palisades suggests that 99 percent of all the audio files on the Internet were copyrighted, and 97 percent of all files were either copyrighted or pornographic. These networks, the Kazaas of the world, functionally are illegitimate platforms. They are cannibalizing a great American industry. The RIAA embarked on a campaign to get the message out years ago--paid print, broadcast ad, op-eds, websites, instant messages to P2P users until Kazaa turned off the IM function. But we found that P2P activity continued, so we took the next step, enforcement. It has been painful and it has been difficult. It was a last resort, but it is building awareness rapidly. From December of last year through early June of this year, public opinion on the legality of trading held constant. About a third said it was illegal. After announcing our intent to enforce our rights, but before the lawsuits were actually filed, that number soared to about 60 percent, and about 15 percent say it is now illegal. We are building awareness rapidly and it is a function of enforcement. Our legal actions have, in fact, triggered a national debate. That is a good thing. This is a matter that will be settled over the kitchen table, not in the courtroom. Yet we do recognize that legal action is not a panacea. While we will vigilantly defend our property rights--we have no choice but to do so--we also intend to do so in a fashion that is consistent with common sense, decency, and fairness. We would much rather make music in the studio than arguments in the courtroom. A brighter future is evolving--that is the good news--and there are three legs to the stool. First, the foundation must be a broad societal understanding of the law and what is right and wrong. That is being accomplished. Second, the current market for legal downloads must become even more vibrant and competitive. We are watching that marketplace explode right now--Apple iTunes, Rhapsody, BuyMusic.com, MusicMatch, to name a few. Technology giants Amazon, Dell, Microsoft are all getting into this in the next few weeks and months. Finally, the file-sharing business must become responsible corporate citizens, moving beyond rhetoric and beyond excuses. The systems can no longer induce music fans to break the law, to diminish their computer privacy, disregard privacy, or to compromise integrity of content. This brighter future is just around the corner if the Kazaas of the world voluntarily implement three common sense reforms. If they do so, losses can be avoided, the record industry will be healthier, there will be more jobs, consumers will get the music how they want it, and they will respect property rights. Here is what it takes. One, Kazaa and the other file-sharing systems must change the default systems--the default settings for the users so that American kids, teenagers, and others, are automatically and unwittingly uploading the music from the hard drive. Two, these systems must institute meaningful disclosure. Clearly notifying the users that uploading and downloading music, copyrighted materials, without permission is, in fact, illegal. Disclosure needs to be made perfectly clear. And third, most importantly, the P2P systems must filter out copyrighted protected works. Again, 99 percent of the materials, the audio files on Kazaa under Palisades were copyrighted materials. That stuff should be filtered out. No more excuses. Mr. Chairman, Members of the Subcommittee, I thank you for this opportunity. We have a bright future ahead of us with technology. The answer is technology, but there is a right way to do it, there is an American way to do it, and that is you pay for what you get. Thank you very much. Senator Coleman. Thank you, Mr. Bainwol. Mr. Valenti. TESTIMONY OF JACK VALENTI,\1\ PRESIDENT AND CHIEF EXECUTIVE OFFICER, MOTION PICTURE ASSOCIATION OF AMERICA, WASHINGTON, DC Mr. Valenti. Thank you, Mr. Chairman. I must say, before I begin, I heartily endorse what Mr. Bainwol has said. These Kazaas and Neutellas and Morpheus and the rest of them are outlaw sites who do nothing but offer illegal music and movies and the most sordid pornography that your mind can ever comprehend. --------------------------------------------------------------------------- \1\ The prepared statement of Mr. Valenti appears in the Appendix on page 88. --------------------------------------------------------------------------- But I am very glad to be here. Let me start with a story. It is said in World War I, Marshall Foach, who was a French General, later to become the Supreme Allied Commander, was in a furious battle with the Germans and he wired back to military headquarters, ``My left is falling back. My right is collapsing. My center cannot hold. I shall attack.'' Some people say this is an apocryphal story, but I want to believe it is true because that is precisely the way I feel in confronting the assault on American movies and these file- stealing groups all over the country whose mantra is, as you pointed out earlier, Mr. Chairman, ``I have the technological power to do as I see fit and I will use that power to upload and download movies that I don't own, but I don't care who owns them because I don't care about ownership.'' And that is what is going on. I think that this Subcommittee has to understand that we are under attack, and I think this Subcommittee understands that we have to use all the resolve and imagination we can summon to battle this piracy. Now, this is not a peculiar Hollywood problem. This is a national issue, Mr. Chairman, because intellectual property, which consists of movies and home video and TV programs and books and music and computer software--that is the family of intellectual property--is America's greatest trade export and an awesome engine of economic growth. We comprise more than 5 percent of the GDP of this country. We are creating new jobs, not minimum-wage jobs, new jobs at three times the rate of the rest of the economy. We bring in more international revenues than agriculture, than aircraft, than automobiles and auto parts. And the movie industry alone has a surplus balance of trade with every single country in the world. I don't believe any other American enterprise can make that statement at a time, all of you Senators know, when this Nation is hemorrhaging from a $400 billion deficit balance of trade. And, by the way, we have almost one million men and women who work in some aspect of the movie industry. These are ordinary people with families to feed and kids to send to colleges and mortgages to pay and their livelihoods are put to peril by the onslaught of this piracy. Now, let me go to my second thing. If we just stopped right now, if the world just stopped, we would be doing fine because we could survive it. But to stand mute and inert and casually attend the ascending piracy that is ahead of us would be a blunder of the dumbest kind. On October 2, I am going to Cal Tech to deliver the Lee DeBridge Lecture and I am going to visit their lab. Their lab several months ago announced a new experiment called FAST. FAST can download a DVD high-quality movie in five seconds. Internet II, which is a consortium of scientists in this country headed by Dr. Molly Broad, the President of the University of North Carolina, had an experiment several months ago in which they sent 6.7 gigabytes--6.7 billion bytes, which is about two- thirds larger than a movie--halfway around the world, 12,500 miles, in 1 minute. Now I am told that Internet II has another experiment going which will make the previous triumph seem like a slow freight train. So what are we doing? We are trying, Mr. Chairman, to fight this in the best way we can. First, we have embarked upon a public persuasion and education campaign with TV, public service announcements, trailers in theaters, and an alliance with Junior Achievement with one million kids in grades five through nine studying what copyright means and how it is of benefit to this country, and to take something that doesn't belong to you is wrong, and that no Nation long endures unless it sits on a rostrum of a moral imperative, and that is being shattered, as you pointed out. There is a whole generation of people growing up that think there is nothing wrong with that. Now, we are also intensifying a new program of law enforcement, working with the FBI and also constabularies all over the world. We are doing technological research we hope will have some benefit to us in the future. And I might add, Mr. Chairman, that we believe that it is important to use every tool at our disposal, because if we don't, we are not going to beat this. I am quite fascinated with what I am saying up here---- [Laughter.] But I think I will stop right now and thank you for letting me deliver this sermon. Senator Coleman. Thank you very much, Mr. Valenti. Mr. Cool J. TESTIMONY OF L.L. COOL J, RECORDING ARTIST, NEW YORK, NEW YORK Mr. Cool J. Beautiful. First of all, let me say that I am very honored to be here. It is a very special moment in my life. Do people in the entertainment industry have the same rights as other Americans to fair pay for fair work? When you do something, should you be compensated for it? My question is, if a contractor builds a building, should people be allowed to move into it for free just because he is successful? Should they be able to live in this building for free? That is how I feel when I create an album or if I make a film and it is shooting around the planet for free. Just because, if I go to Tiffany's and steal a diamond necklace and put a picture of it on the Internet and promote it, does that mean I didn't steal, because Tiffany's became more well known after I stole their necklace? See, some of the arguments make no sense. I don't want to attack fans because, obviously, the fans are what make us. I mean, the reason I am able to sit here right now and speak to you guys, you gentlemen, is because of the fans and the love and the support that they have shown me. I know that coming from where I come from and seeing the things that I have seen, as an African American in America, the entertainment industry has provided an opportunity for me that I probably would have never gotten if the same climate that exists now existed when I first started. I have seen a gradual decline of my record sales, even though I have had some of the largest hits of my career recently. People say, well, L.L., are you going to sue the fans? A journalist asked me that, and I am not trying to take a shot at journalists. I am just saying a journalist asked me. L.L., are you going to sue the fans? My question to him is, when you use your creativity and you interview people, do you write for your paper for free? Do you do what you do for free? Do the farmers in our country--can you just go down to the farm and grab a bushel of corn and just walk away? Can you just grab up some wheat and say, bye. It is OK, because they have these new airplanes that fly around and they go by the farms and scoop up the wheat, so because they exist, these model airplanes that scoop up the wheat exist, I can just have your wheat, because it is possible. A lot of things are possible. It doesn't make it right. If they left all of the money in the bank sitting out in the open, is L.L. Cool J able to go in and scoop up a half-a-million dollars because it is there and it is possible? I don't want to attack children. We have to protect the kids. I don't want to attack fans who love the music. I know there are issues, yes. Some of the CDs, maybe they were expensive. In business, sometimes things have to be adjusted and you have to make adjustments and make things right on certain levels. But at the same time, now I understand that there are sites available where you can download music for 99 cents. Some of the artists may only see a nickel out of the 99 cents. Can we at least see that? Is it all right for us to make a living as Americans? Should Steven Spielberg not have the right to get compensated when he does a movie like ``Schindler's List'' or he does a movie like ``Jurassic Park''? Should I not have the right? Should Elvis Presley's estate not be compensated for the work that he did as an entertainer? Should the Beatles' estate and the Beatles' catalog not be worth anything anymore after all of the work that they did in entertainment? Artists are a huge, an extremely important part of American culture. We are the dreamers. We don't write the laws like you guys. We don't necessarily have the power on certain levels that you guys have, but we are the dreamers. This is like we are the guys who make the movies and create the scenarios where the American guy goes in and wins and the rest of the world sees it and says, hmm, America is not so bad. We need protection. We need help. A lot of people will say, well, I will take care of myself. Don't worry about me. And there are other artists who feel differently and I understand that. I don't feel like anyone shouldn't have the right to their own opinion. I just know that when you have producers, you have the drummer who is just a session drummer, he is not L.L. He is not getting the big check and doing the movie thing and all the talk show stuff that I do, but he is on the drums. He is making a living. Or if you have a producer, a keyboardist, a song writer, these people can't live. The entertainment industry, are we just going to give it away? We are just going to say, OK, now it is free. It is OK. And that is it? In my opinion, I just think it is anti-American. I think the thing that makes America great is that we can make money and create jobs in all of these different ways. I am not against the Internet. Senator Coleman. Mr. Cool J, I am going to ask you if you can just sum up. Mr. Cool J. Yes. I will just say that I am not against technology. I am not against the Internet. I just wish that these things could be done--music could be downloaded legitimately. Thank you. Senator Coleman. Thank you, Mr. Cool J. Mr. Negra. TESTIMONY OF MIKE NEGRA,\1\ PRESIDENT, MIKE'S VIDEO, INC., STATE COLLEGE, PENNSYLVANIA Mr. Negra. Chairman Coleman and Senator Levin, distinguished Senators, I am the President and founder of Mike's Video, Inc., a small chain of four movie rental and music software stores in State College, Pennsylvania. I would like to thank you for allowing me the opportunity to tell my story, which has been mirrored all over the country these past 3 years. --------------------------------------------------------------------------- \1\ The prepared statement of Mr. Negra appears in the Appendix on page 99. --------------------------------------------------------------------------- I am here to support the RIAA's efforts and here is why. In 1999, our business was fantastic. That year, with five locations in two college towns, we eclipsed $3 million in music sales, ranking us in the top 50 accounts with some major suppliers. We were experiencing a rapid growth, due in large part to the market we were serving, college students. That all changed abruptly in August 2000 when Penn State and Virginia Tech students returned for their fall semester. In both locations, sales fell dramatically. In State College, our downtown student-oriented store saw sales drop 29 percent, while in Blacksburg, Virginia, sales decreased by 25 percent. The slide continued for the rest of 2000, decreasing by 23 percent company-wide. As you know, 2000 was the year of Napster, and college students with access to broadband Internet connections provided by the universities were among the first heavy users of P2P software. As a result, college town record stores like mine were the first to feel the brunt of lost sales. Underground retail stores sprung up in dorms and apartment buildings. Students were downloading new music before it was available in my stores and selling illegal copies to friends. The downslide has continued ever since. In 2001, sales fell 24 percent in State College and we were forced to sell our store in Blacksburg, Virginia, due to disappointing sales. Last year, as Kazaa and other P2P services expanded, our sales continued to decline, falling another 22 percent. Finally this year, we consolidated our inventory, leaving only one music store left in our chain. What was once the cornerstone of the music buying public, college students, has now almost completely disappeared. We just couldn't compete with free. Mike's Movies and Music will sell $1.8 million less music this year versus 3 years ago, a 70 percent reduction in sales. The trickle-down effect is enormous. For example, the State of Pennsylvania has lost $108,000 in potential sales tax revenue from my store alone. Music-related jobs and community-wide benefits, from a general manager to buyers to store managers and clerks have been eliminated at Mike's. Wages were frozen throughout the company as we struggled to overcome the revenue loss. We were forced to sell our corporate offices and relocate to makeshift offices in various stores. Major capital expenditures have been delayed. Advertising has been cut back, travel and organizational dues eliminated, and on and on. P2P services that exist for the purpose of stealing music and movies have decimated small businesses around the country like mine, small businesses that make America work. Only 3 years after the first sign of the effects of online thievery appeared, hundreds of stores just like mine are gone and are still struggling to stay alive, while at the same time struggling with the public's suggestion that file stealing is OK and no victims lie in its wake. I can't tell you the amount of frustration we feel as we watch our business being stolen from us. In fact, the future looks even bleaker, as another mainstay of my business, movie rentals and sales, becomes the next battleground. We have conversations with customers who comment proudly about their ``ownership'' of downloaded movies. Our student-oriented store in downtown State College has seen revenue decrease by double digits, while stores outside the student influence increase. Finally this year, because of enforcement and deterrence efforts, I can say people are starting to get it. The Category 5 level of destruction left upon the landscape of the music industry and approaching the movie industry has people like yourselves and organizations like the RIAA and Penn State at least searching for answers. It has been allowed to continue without fear of repercussion for too long. The lawsuits recently filed by the RIAA are timely, and unfortunately, are a required addition to the educational approach used for the last couple of years. Without that deterrent, as has been proven in my little corner of the world, things will only get worse. People have no more right, no more entitlement to steal music or movies or any other copyrighted product in a digital form than they do in a physical world. The same rules apply. The RIAA is just enforcing them. I prosecute shoplifters in my store. If I didn't and word got out, I would have no inventory. Online shoplifting will only be stopped by aggressive enforcement that creates a deterrent effect. Please help the copyright owners protect their property. Our industries depend upon it. My fellow retailers depend upon it. Our employees and their families depend upon it. Thank you. Senator Coleman. Thank you, Mr. Negra. I know that some of my colleagues have opening statements, but in the interest of time, I wanted to forgo that and hear from the witnesses. What we will do is 7-minute rounds of questions and hopefully that will give my colleagues a chance to do a preliminary statement. Of course, the full statements will be entered for the record. Let me begin. Mr. Bainwol, are you concerned that the decision to sue hundreds of music lovers could have a negative effect on fan loyalty and could harden consumer resistance to legitimate online sites? Mr. Bainwol. Concern? You can't take a decision like this lightly. The decision to move forward with the legal action was a last resort. We simply had no choice. It is the end product of a campaign that involved paid advertising plus lots and lots of free media interviews. We have tried to get the message out. The market has just fallen apart when you are competing against free, and this was the last thing we had in our quiver. So we had to do it, and the good news is that it stimulated a national debate. Parents are going home, having that conversation with their kids over the dining room table. That is exactly what we hope to stimulate. The answer isn't lawsuits. The answer is kids learning the difference between right and wrong and technology that offers a legal way to get the music fans want. Senator Coleman. There are those who are involved on the P2P side that say that the recording industry is a tough industry to deal with. They are tough to negotiate with, and if we could just sit down, we could sort this out. Do you think there is a possibility of figuring out a way to sort this out where, in fact, you can protect copyright interests and others can engage in the business of legal file sharing? Mr. Bainwol. Until the P2P folks get legitimate, it is an awfully tough thing to do. The reality is, 99 percent of the traffic on those networks is illegal downloading. Maybe it is 90 percent, maybe it is 95. One study said 99. It is a totally illegitimate platform. It is Jesse James wanting to be hired at the bank. It is just silly. Senator Coleman. But if we were to do something that would somehow force those involved in illegal file sharing today, they might say yes, we have changed our ways, and we now installed the filtering technology. We are doing all the things you are talking about. But, what would stop someone else from doing it? What stops somebody else from just setting up a similar operation? How do you get your arms around something that is global in nature and is subject to the flow of technology? Mr. Bainwol. Nobody says it is going to be easy. This is tough. But what we have to do is we have the leaders and parents send a message that taking copyrighted materials is wrong. There is an education piece to it, and we have got to find a way to foster the technology. There is no magic wand that you can wave and solve this problem. It is education. It is conversations at home. It is legal alternatives. And it is putting pressure on the P2P guys to conform to basic common decency and corporate governance standards. Senator Coleman. Mr. Valenti, I know you have looked at this problem for a while, and perhaps the movie industry is in the somewhat enviable position of being able to kind of watch as this technology develops. The fast stuff isn't here yet, but it is coming. The Internet II stuff isn't here yet, but it is coming. Can you help us a little bit in terms of what you think could be done from a software and hardware side that could have some impact? Is there something? We don't have the Dells and the Microsofts and others at the table today, and that may be another hearing. Can you tell me, do you have a vision as to what can be done on the software and hardware side that can help us solve this problem? Mr. Valenti. Mr. Chairman, I think that one of the aspects of a possible solution, because there is no single silver bullet, has to be technological research. Technology is what brought on this problem and technology may be the salvaging of this problem. We are working hard on that right now. I am going to be attending a meeting in 2 days where the member companies of the association, the studios, are looking at technological research to begin that. We are already in conversation, deep conversations with the Microsofts of the world and the IBMs to see what can be done. There are a number of independent fine minds in the high-tech industry working on this. But there has to be something else, too. There has to be an awareness on the part of the American public that this kind of scramble, taking things for free that belong to somebody else, has to be stopped. We are squandering in this country a whole moral platform that has been built, and I worry about that. I would think that this Senate and you and the rest of your Subcommittee would be worried about that. It is a larger problem. But it is inherent in the solutions that we are looking for. Senator Coleman. Mr. Cool J, first of all, you talked about fans' love and support. I do want you to know that you have that in this building. On the way over, I heard the folks who run the elevators in the Senate and the Capitol really want you to come by and say hello, so there is a lot of love and support out there. [Laughter.] Mr. Cool J. Thank you. Senator Coleman. There are those who suggest that the honor of online record and music distribution gives more power to the artist, and somehow takes it away from the record executives and gives you more power. Can you respond to that? Mr. Cool J. I understand what you are saying. I think it is two separate issues. I think that the deal that you negotiate with your record company and your music being given away for free are two separate issues. Yes, OK, maybe if you don't have a contract and you just started and you put your record on the Internet and people like it, you can get attention. But that was your choice. You made that choice. If another artist decides to come here today and say, hey, I choose to upload my music for free and the rest of the world can have access to it for free, that is their choice. That is their right. But I think that from my relationship and the friends that I have in the entertainment industry, on both sides, music and film, I know that the majority of artists--the majority--want to be compensated for what they do. And ultimately, like I said before, because you are exposed, because you gain more notoriety by being shot throughout cyberspace does not make up for the crime. It doesn't change the fact that it was stolen. Senator Coleman. You have already had a very successful career and I suspect there is a lot more to come. What advice-- talking about choice--what advice would you give to an up-and- coming artist as to how to navigate their way through this system where you have technology offering all this opportunity. Mr. Cool J. I think that, obviously, America is a country where the entrepreneurial spirit is everywhere, in every corner. Having your own business is always a wonderful option. Having your own label, having your own things, these are all wonderful options, but ultimately, it is great to have a great partner who can invest in you and help you to expose your product to more people all around the planet. My advice would be to make great work, choose and figure out the business model that you want to utilize to get that work, to disseminate that work to the public, to get it out there to the public, but ultimately, either you want to be compensated or you don't. You understand what I am saying? It is whether you are anti-big industry or anti-big label and you feel you should be on a small label or you should be independent and you don't want to be associated with any of the larger companies, that is your choice. But the real question is should you be compensated for your work or not? I, for one, believe that in America, when people work, they like to be compensated. Senator Coleman. Thank you. Thank you, Mr. Cool J. My time is up, but Mr. Negra, I have one question and may come back on a second round. Do the universities have any responsibility to step out in front, and have you as an individual entrepreneur been involved in discussions with them about this problem? Mr. Negra. My discussions with Penn State go back to 2001 about it. I think that they were limited in their ability of, I guess, controlling what was happening on their servers back in 2001. I think that they have some responsibility, yes, and I continue to have discussions with the university. Mr. Valenti. Mr. Chairman, can I break in a moment on that very subject? Senator Coleman. Very briefly, because I know that my colleague, the Ranking Member, has another commitment and I do want to get to him. Mr. Valenti. Let me withhold that question. Senator Coleman. Thank you. With that, I will turn to Senator Levin. Senator Levin. Thank you, Mr. Chairman. I would ask that my entire opening statement be made part of the record, also. Senator Coleman. Without objection. Senator Levin. First, let me thank each member of this panel. I just wish everybody could have heard this testimony, everybody who thinks that it is OK to download or upload copyrighted material. I wish they could have heard the clarity, the moral clarity with which you speak. The question that I have is whether or not the message which you have provided and which we are attempting to provide needs to be reinforced by any changes in law. Are there things that we should do that would require, for instance, technological capabilities to be inserted in this software which would notify people that they are downloading or uploading copyrighted material? I think that is technologically feasible now. It is not incorporated in some of these companies' software. Should we require that it be incorporated? I am just throwing out one possibility. But my question is, I think the message is so compelling, does it need to be reinforced by any changes in law, in your judgment? Now, you may not be in a position where you are able to answer that, but if you are, I would welcome your comments. Mr. Bainwol. I would make two quick comments. The first is that our natural inclination would not be to support mandates on technologies. What we need to do is have an opportunity to enforce the law and to send signals that the law matters. We are a Nation of laws. We are in a situation where an industry is being ravaged. And what we need to do is send signals that, in fact, it is appropriate to enforce, and when people get that message, the education campaign will be complete and we are on the way to a solution. Senator Levin. Mr. Valenti, I understand, and I am not a technology expert, that it is technologically feasible to require file-sharing software to include features that would discourage copyright violations, pop-up warnings, for instance. Now, if that is technologically feasible, which I understand it is, should we mandate that? Mr. Valenti. Senator, the movie industry has been in long years' conversation with the high-tech industry, the IT and consumer electronics industries, the computer makers, chip makers, and the consumer people. We have been meeting with them, trying to find some middle ground, some concord that then we could come to Congress and mandate. I lament the fact that we have not been able to make the kind of progress that I hope for, but one of the solutions, one of the bullets--not all--will, in my judgment, be at some point some kind of a mandate that would be technologically feasible, possible, easy, and inexpensive, because in the long run, it is the American consumer, Senator Levin, that is going to be denied high-value programming. We want to put thousands and thousands of titles on the Internet, deploy those, dispatch them to homes all over the world at fair and reasonable prices, which is a definition to be defined by the consumer and not by the distributor. That is our aim. Mr. Negra. You are insinuating that people don't know that it is wrong and that it is copyrighted material, and I believe---- Senator Levin. No, I am suggesting that they need to be reminded every time they do it. Mr. Negra. Well, I think that Penn State students, for example, are relatively intelligent and they know that it is not--that it is wrong to do and that it is copyrighted material, and yes, I guess another line of defense per se wouldn't hurt, but I think they know it ahead of time. I just don't think they care and I think that they have this entitlement feeling, that if it is on the Internet, it must be OK. It is mine. Mr. Bainwol. If I could just add one thought, the folks from the P2P community will be here. Ask them if they would voluntarily have these pop-ups that tell you that you are violating the U.S. law---- Senator Levin. I intend to do that if I can get back here. If they say that they are not going to do it voluntarily, the question is whether it should be mandated or not. Mr. Cool J. Yes. Mr. Valenti. The answer is, at some point, we probably have to do that. Mr. Cool J. Ultimately, sir, I think that people are well aware, the general public is well aware, and the only thing that will really be a true deterrent are laws that are fairly strict and deter you from wanting to engage in this type of activity. I mean, it is like anything else. If you guys with the power don't say, hey, you can't do this, it is wrong and if you do it, this is what happens---- Senator Levin. We have already said that. Mr. Cool J. Yes, sir. Senator Levin. It is already against the law to do it. The question is, does the law need to be in some way strengthened to use new technologies in some way to fight this pirating. We fight the piracy when it occurs in other countries. We negotiate trade agreements with other countries trying to protect our intellectual property. Some of them continue that piracy unabated, despite those efforts. But here, if there is a technology which could be effective, should we mandate its use? That is the question which I think we need to struggle with, if it is not voluntarily used. Mr. Bainwol. If, in fact, the P2P community does not respond voluntarily, then they should be subject to mandates. Senator Levin. The last question for this panel, and that has to do with this subpoena question. The current law does not require notice to the person whose identification information is being subpoenaed, and the question that I have is, isn't it to your advantage that person be notified that there is a subpoena that has been issued or requested, because you may be able to achieve voluntary compliance. In other words, there is a change in law which it seems to me might be consistent with fairness that is to notify somebody that, hey, there is a subpoena out now for information relative to you. This isn't like notifying somebody who is engaged in money laundering that there is a subpoena issued, because that person might then run and try to hide the money or move the money. This is a different issue. That person is not going anywhere. Wouldn't notice of the issuance of a subpoena be consistent with fairness, but from your perspective, also lead perhaps to quick and voluntary compliance? That is my question. Mr. Cool J. Mr. Cool J. I agree. I think that is very fair and I think it sounds very smart and it is a really creative idea and I think it is the right way to go. I definitely think it is the right direction. Senator Levin. I really welcome that endorsement. I hope you will also endorse my records, by the way. [Laughter.] Thank you all. You have been a great panel. Mr. Cool J. Thank you very much, sir. Senator Coleman. Thank you. I would note the presence of the distinguished Chairman of the Committee on Governmental Affairs. That is Senator Collins. Welcome. With that, Senator Sununu. OPENING STATEMENT OF SENATOR SUNUNU Senator Sununu. Thank you, Mr. Chairman. I have no records. I have no intention of producing records. Everyone can breathe a sigh of relief. [Laughter.] I appreciate, Mr. Chairman, you holding this hearing. This is, obviously, an extremely important subject and one in which I take great interest. I appreciate all of the panelists, their statements, and want to reiterate the statement by Senator Levin. The degree to which this is an important issue hinges on our respect for private property rights. I think you will find everyone on the panel committed to supporting individual property rights and sharing the belief that copyrights are part of that individual property right history that, in many ways, makes our country unique. It drives commerce. It drives business. It drives industry, whether you are in the entertainment industry or writing or producing any kind of intellectual property. Second, I think it is important to acknowledge the right of those who are engaged in business, whether you are a recording artist or you own a business, your right to use the legal tools at your disposal to protect your property rights, your copyright. I think that is legitimate, that is fair, and has to be acknowledged, because if we don't acknowledge that, we are sending the wrong message. There are a number of concerns here, though, and when we talk about technology and we talk about the text of the laws we write, we begin getting into slightly grayer areas. Concerns for me are, one, the very nature of the subpoena power that has been written into the MCA, the Millennium Copyright Act, and specifically the 5(12)(h) subpoena. This is a new kind of subpoena power. We need to acknowledge that. Whether we think it is a good idea or a bad idea, we have given unique new subpoena powers to copyright holders, a type of subpoena power that no other individual or entity that I know of is given, and we want to make sure it is used in an appropriate way. We want to examine the question of whether or not it is used in a way that intrudes on privacy. And certainly a second concern is probably much greater on that side of the dais, is the way in which these technologies are going to change, one, the business models that you incorporate; two, the way these technologies are going to facilitate ever-greater volumes and ease of file sharing, and Mr. Valenti, as usual, addressed that in a very eloquent way; and finally, the way in which these new technologies, technologies that are going to come around in 5 years or 10 years, are going to make enforcement even more challenging. We can certainly hold out the hope that we will identify some technologies that make enforcement easier, but I think the history, the evolution of the Internet and processing capability and distributed networking, show that it makes enforcement, in many cases, much more challenging. So those are the concerns that I have and I hope to explore with this panel and the next panel. Let me begin with Mr. Bainwol, welcome. In the material we have, it noted that there were 2.6 billion downloads a month. Try as you may, you can't sue them all. I don't think that is your goal. We could probably find some lawyers that would be more than willing to try to sue them all---- [Laughter.] But I don't think that is realistic. So in that light, can you talk a little bit about the goals of your legal strategy, the subpoenas and the lawsuits that you have pressed forward. What are the goals, and as quantitatively as possible, how will you know when you have achieved your goal? Mr. Bainwol. Our objective, again, is not to file lawsuits. Our objective is to create an environment in which legal alternatives can flourish. If there is a free competitor, that makes it awfully difficult to establish an economic model that can work. But we are engaged in lawsuits. Again, it is done as a last resort. We will do it as long as necessary to get the message out and to establish the proper deterrent. Laws are there in order to defend property and we have got to enforce that law to get the message out and we will continue to do so. Senator Sununu. How do you know when the message is out, though? How do you know when you have sort of achieved the goals of this legal strategy? Mr. Bainwol. We will know it when we see these legal offerings flourishing. We are not operating in a situation where we expect a zero tolerance on downloading. What we are looking to do is to create a marketplace that can operate, that can take hold, and my hope is, in 6 months from now, we are going to be talking about the whiz-bang offerings that are already out there that are getting better and better and better. Kids, as a result of conversations with their parents, know that instead of going to Kazaa, they are going to go to BuyMusic.com, they are going to go to iTunes, they are going to go to MusicMatch, and they are going to find a legal way to get done what they want, which is to enjoy music. Senator Sununu. Do you think the poor performance of legal options that are out there has been driven solely by the existence of peer-to-peer? Mr. Bainwol. One, I would not accept the premise that the performance is not good. I think if you go on some of these sites, they are outstanding. Go on MusicMatch. They opened up yesterday. I went last night. Go on iTunes. It is amazing. But, I will say this. P2P makes it much tougher. If you are a kid and you can go out there and get it for free, why would you go to iTunes? And unless this Congress enforces our right and enforces the law and--we are going to have a tough time making that sell. Senator Sununu. Mr. Valenti, you had wanted to make a comment earlier. Let me ask you a question, and if you want to stick in the comment you had missed, by all means, and that is sort of the second concern and you began to touch on it in your testimony. How will the new technologies or emerging technologies or even existing technologies today change business models used by the entertainment industry and the motion picture industry? Mr. Valenti. Let me answer that by saying President Kennedy used to tell a story about a French General in Algeria who told his gardener that he wanted to plant a certain species of trees along his pebble drive to his chateau, and the gardener said, but General, this tree takes 50 years to really bloom. And the General says, my God, we don't have a moment to lose. Plant it today. We are trying to put in place right now, Senator Sununu, Bathel plates to the future. We have been sort of relieved right now because it takes so long to bring down a movie, but I told you what is going on in Cal Tech and Internet II, what is experiment today will be in the marketplace 3 to 4 years. So we are looking 3 to 4 years in advance. I believe that technology is going to play a large role in dealing with this, but along with that there has to be an understanding by the public that this is wrong. What I was going to say earlier to the Chairman was, we have been working very closely with a group of universities, Rick Levin, the President of Yale, Graham Spanier, the President of Penn State, John Hennessy, the President of Stanford, Charles Phelps, the Provost of Rochester, and Molly Broad, the President of the University of North Carolina. As these students came back this year, a lot of universities gave them a code of conduct saying this is wrong and if you persist in doing this, there are penalties. They vary in substance and in heft. But they are trying to explain to students that there is a price to pay. What the RIAA, and I am not speaking for them because I don't know their overall strategy, is trying to say is ``it is wrong and this is not risk-free. There is a penalty to be paid.'' If we did not have the IRS auditing at least 2 percent of the income taxes in this country, who would pay income taxes? Nobody, because it is risk-free. And so what we are trying to do is to point out that there is a risk for this. On the other side, we are going to try to use technology to see if that will also be one of the silver bullets that we can use. Senator Sununu. Thank you very much, Mr. Chairman. Senator Coleman. Thank you. Senator Pryor. OPENING STATEMENT OF SENATOR PRYOR Senator Pryor. Thank you, Mr. Chairman, and I would like to thank you for your leadership on having this hearing today. And also, I need to acknowledge Senator Boxer, who was here a few moments ago. She and I have talked about this subject privately on more than one occasion, and so I just want you all to know, the people in this room, that she is not just here when the microphones are on and the cameras are on. She is very vigilant about this issue, is very concerned about this issue and wants to make sure that everyone's rights are protected. What Senator Levin said a few moments ago--he talked about different forces colliding, and I agree with him on that. And another way to look at that, I think, is you have the one traditional American force that is foundational to American law, and that is that this country, from the foundations of our Nation, made the commitment that we are going to protect intellectual property rights. We did that through the patent law initially and we have had a strong history of doing that for the last 200-plus years. I think that is one of the reasons why our economy has historically continued to grow and continued to be as strong as it is, and that is because people in this country who are creative and who are industrious know that their rights will be protected here in America. But at the same time, there is this other great force and it is the information age or the Internet, and it really is a revolution. It is changing the way business is done in this country. It is changing our law. It is changing people's ability to function in this country. It is something that I know the music industry has been struggling with in the last few years to try to get a handle on this. My hat is off to the ones who are trying and trying to protect the legitimate rights of the industry. Another thing that, Mr. Chairman, I just wanted to say is that I have some concerns, just general concerns, about the concept of file sharing. I am not opposed to that concept. I understand how it can be a very positive thing, a very constructive thing, a very good thing, but I am very concerned that we need to build in more consumer safeguards with regard to file sharing. There is a lot of inappropriate content out on the Internet. There are a lot of young people and others who come across inappropriate content that they really don't want to see, they don't have any desire to view, but nonetheless it is out there and file sharing adds to that. There is also the problem that was mentioned in someone's opening statement about the unwanted access to your personal files. If you are not careful, you are opening all of your personal files to people who you don't know and you don't intend to do that. Of course, a third thing about file sharing is the piracy aspect of that, which concerns me greatly. The prepared statement of Senator Pryor follows: [GRAPHIC] [TIFF OMITTED] T0239.007 [GRAPHIC] [TIFF OMITTED] T0239.008 [GRAPHIC] [TIFF OMITTED] T0239.009 Senator Pryor. Mr. Valenti, let me start with you, if I may, and it is great to see you here in the Subcommittee today. I know that your industry is, in many ways, related to the recording industry. There is a lot of cross-pollination there and there is a lot of overlap there. What has the movie industry learned from the battles that you have seen the recording industry go through and is the movie industry changing its business model or what steps is the movie industry taking to prepare itself? Mr. Valenti. To paraphrase Mr. Churchill, I didn't become head of the Motion Picture Association to preside over a decaying industry. And when I see the pillaging that is going on in the music industry, and L.L. Cool J has explained why the artists are worried about this, I have a few Maalox moments when I do that. [Laughter.] We are following very closely, Senator Pryor, what is going on in the music industry right now. I have great sympathy and compassion for what they are going through, because you can bring down a song in real time, 2 or 3 minutes. One of L.L. Cool J's recordings, 3 or 4 minutes, bango, you have got it. So we are trying to put in place a lot of things. Ultimately, Senator Pryor, our aim is to benefit the consumer. That is what this is all about. When somebody said to me, why don't you Hollywood guys stop whining and get a new business model, and I said, ``boy, that is a great idea, why didn't I think of that,'' except there is no business model ever struck off by the hand and brain of man that can compete with free. That is an absolute truth. So we are working with technology, we are working with the colleges, we are doing public persuasion, upping our law enforcement, all of these converging elements in order to put in place something that is going to help us survive 3 to 4 years from now when you can bring down these movies in minutes and seconds. Senator Pryor. Mr. Bainwol, let me ask you, if I may, there have been some press accounts of sort of innocent bystanders, so to speak, being dragged into this litigation. What safeguards are in place or should be put in place to make sure that innocent people don't get dragged into this? Mr. Bainwol. Great question, Senator. There are a number of safeguards that we do, in fact, employ, and more on the way. Let me first say that we focus on the most egregious offenders. The average number of uploaded files in the 261 folks who were sued was over 1,000. I have had these CDs here for a reason and I have waited for the moment to pop them out and tell you why. It wasn't to hide my face. It is to make the point in a visual way that this is roughly the amount of material that was taken from the artists, from the L.L. Cool J's of the world. This is their work product. This is their dream. This is their future. This is what they have been compensated for. And this is what, on an average basis, what was taken down from the Internet. It seems awfully innocent for any individual that does it, but when you aggregate it by the millions, you are killing an industry, a great American industry. That is one. Two, based on the law and based on technology, what we do is we seek information from the ISPs on an IP account. We don't know who the individual is. What we know is, when you go on P2P, you are offering your files up to the world. There is no privacy there. You are exposing it literally to the entire world. We go in, we get a snapshot of that, and we are able to determine what files are out there and the IP address. That is what we send over to the ISP. They give us the name. What we get is the name, the E-mail account, the address, and the phone number. That is it. It is very limited. It is the same information that some ISPs sell to marketing partners. Senator Pryor. Mr. Chairman, that is all I have. Thank you. Senator Coleman. Thank you, Senator Pryor. Chairman Collins. OPENING STATEMENT OF CHAIRMAN COLLINS Chairman Collins. Thank you very much, Mr. Chairman. I have an opening statement that I would like to have inserted in the record. Senator Coleman. Without objection. The prepared statement of Senator Collins follows: [GRAPHIC] [TIFF OMITTED] T0239.010 [GRAPHIC] [TIFF OMITTED] T0239.011 Chairman Collins. I want to commend you for tackling this very interesting and difficult subject. I think you have said it well when you said that the law, ethics, and technology are not in sync and it is our job to try to deal with these very complex issues. Mr. Bainwol, in your testimony, you said that the music industry has for a number of years undertaken a massive campaign to educate consumers regarding the illegality of unauthorized distribution of copyrighted music online. Do you think that that campaign has been a success? Do you think that the average consumer who is downloading music from a peer-to- peer network realizes that they are committing essentially a theft? Mr. Bainwol. The campaign was necessary, but not sufficient. There is no question. What we have seen is that as much as you tell folks, until you demonstrate that there is a consequence, the behavior is not going to change. But we also had to tell people and reach more people and penetrate with the message that downloading is wrong. The lawsuits have, in fact, done that. Earlier, I noted that we have public opinion data that suggests until June, prior to the launch of the subpoenas, that the number of folks who understood that it was illegal to download copyrighted materials was around a third. That number has doubled to about 60 percent. So the legal action is a piece of an education campaign that happens to be profoundly effective. Chairman Collins. I think the lawsuits have certainly gotten everyone's attention. I would agree with you on that. I don't think the educational campaign has been successful. There is still a widespread misperception that if it is on the Internet, it is free, it is OK to use. An individual who would never think of going into Mr. Negra's store and stealing CDs sees nothing wrong with downloading the exact same music from the Internet. I think until we change how people perceive the Internet, that we are not really going to solve the root of this problem. I am also not sure that lawsuits are the answer, and Mr. Negra, I want to ask you how you feel about the lawsuits that have been filed. I have read your testimony where you say that you think they were required, but as a small business person, how do you feel about solving this problem through litigation? Mr. Negra. Well, my feeling is that something has to be done, and as a deterrent, a deterrent has to be present, very similar to Mr. Valenti's analogy to income tax. I absolutely agree with that. The entitlement issue that our customers feel, that they can go online and take that without consequence, has been the destructive force to my business and a lot of other businesses. So I am all in favor of the efforts of the RIAA towards this as long as obvious safeguards are taken. Chairman Collins. Mr. Bainwol, I want to go back to you on the issue of CD prices. One of your member companies, Universal Music Group, recently announced it was going to cut the wholesale price of its CDs by three dollars. Some experts believe that this move would help reduce the pirating of music from the Internet. Is that why the prices were cut? Is this an attempt to make music at the retail level more affordable? Mr. Bainwol. It is difficult for me, as an association chief, to speak to the pricing practices of member companies. As a consumer, lower prices certainly are attractive and I think I would leave it there. I do want to add one other thought, though, related to your first question, if I could. We try to get a message out, and in the absence of conflict, sometimes penetration is very difficult. The legal action stimulated coverage like you would never believe. Let me read three headlines. Newsweek: ``There is One More Talk You Need to Have.'' New York Times: ``New Parent-to-Child Chat: Do You Download Music?'' USA Today: ``Parents Have a Hand in Song Swap Debate. The Kids All Do It, So Experts Say It is Up to Mom and Dad to Lay Down the Law.'' The legal action is about setting up a deterrent, but it is also about making sure that parents do their duty and have that conversation. Mr. Negra. May I respond to the pricing issue? Chairman Collins. I was just going to turn to you for that, so please do. Mr. Negra. I don't believe that the idea of CDs being over- priced was ever a concern or a conversation until ``free'' was the option. I have been in the business long enough to know that the value of CDs was considered, or the value of music, going back to vinyl, was fine. People responded to it, and obviously my business was strong and the business as a whole was strong until that option of ``free'' was out there. And so, yes, I mean, I am very glad that Universal is reducing the price, but still, paying $9.99 for a new release versus getting it for free on the Internet is still a no- brainer to most kids. Chairman Collins. That is why I am curious about the action taken by Universal. Again, I was going to ask you whether you think it will reduce the pirating from the Internet, because I personally don't think it will have any impact because, as you just said, you are comparing it to getting it for free. Mr. Negra. Well, I think it is all part of the puzzle. I think that along with the RIAA's efforts towards deterrent and as far as reducing pricing and showing more value, including a DVD extra or whatever it takes to get people back into the stores, and I also believe that is one of the ways that we are going to determine whether the lawsuits are effective or not is increased traffic in physical stores as well as increased traffic on legitimate downloaded sites. I think that it is all part of pieces of the puzzle and that it can't be just one thing. There are a number of things, and lowering the prices is certainly a move in the right direction. Chairman Collins. Mr. Chairman, I will say, as someone who has no idea how to download music, that I am pleased to see the price cut. So it will make some of us who are older happy. Thank you, Mr. Chairman. Senator Coleman. Thank you, Madam Chairman. We do have two more distinguished panels, however. What I am going to do is provide an opportunity for one more 2-minute round. I think there are some follow-up questions that my colleagues have, and actually, I have two of them. Mr. Bainwol, Senator Levin had raised the issue of fairness and notification. In the present system, subpoenas are issued to the ISP. The individual doesn't know that they are subject to any investigation. The individual, in fact, may not be the person who was actually using it, and that is some of the problems that we are seeing, moms and dads, 12-year-olds, whatever, folks who said, ``It may not be me, it may be my brother or my friend.'' Do we need to--is there something that the Recording Industry can do voluntarily to provide more fairness? Mr. Bainwol. Yes, Mr. Chairman. As I noted in my testimony, there are two standards that we are living by as we go through this exercise. One is to vigorously advance our rights and the second is to try to do it in a reasonable, smart, and decent way. And toward that end, we would like to add one level to the process. Currently, before we go to the ISP, we do provide the ISP a notice that we are going to serve them a subpoena, we are going to issue a subpoena. So they have got that and they certainly have the right, if they choose, to notify the user. But what we are going to do in advance of filing the lawsuit against an infringer, and again, we are focusing on the egregious infringers who have downloaded something akin to what you see before me, but what we are going to do is we are going to notify folks that in a period of time, we will commence legal action. That gives them the opportunity to settle in advance of that legal action. It gives them the opportunity to make a case that we ought not, if that is their opinion. The idea is to be reasonable. We want to advance our rights and advance respect for property, but we want to do it in a fashion that is fair. Senator Coleman. My concern about the settlement are the penalties that individuals face. And by the way, many of these laws were passed, in the DMCA, the Digital Millennium Copyright Act, before the advent of peer-to-peer. I have two concerns about that. You have an individual, the little guy, a little person coming up and talking about the impact of being sued and they are being told that they face a penalty of up to $150,000 per song. Don't you think that is excessive? Mr. Bainwol. The $150,000 is law, and it is certainly not what we seek. What we do is leave it to the court to decide. But let me just make a point. If you are to go out and buy CDs, say they are all on sale and you got them for $9.99, you get 120 of them, that is a lot of money. That is $1,200, roughly. Many of these settlements are not much beyond that. And I think one could argue that if we are trying to establish a deterrent, and that is something we should do to be serious about a law, that, in fact, the penalties could be even higher. But nobody is talking about $150,000. Senator Coleman. But I think you have that threat and I am concerned about the excessive nature, and we talked about bringing things to people's attention. Public floggings would get people's attention, but we don't do that. I think there have got to be some limitations. Mr. Bainwol. But public flogging is not part of law. The $150,000 is. Senator Coleman. The last comment, though, as you indicated that you would know it is successful when the legal offerings are flourishing. I think it is fair to say that one of the problems is the legal offerings are coming back way after the P2Ps took hold. I mean, would it be fair to admit that the recording industry had not been quick enough to put on the table the kind of legal offerings that now we are talking about, and so we still haven't seen the impact of that. What I am hearing is promising, but P2Ps took hold way before the recording industry decided there should be legal offerings. Mr. Bainwol. The timing of this, I think, is subject to some debate. There is no question that it has been tough to get these offerings to flourish, but it is tough to compete with free. If you try to amass capital and raise money for a business proposition, it is very tough when you can go out there and download from Kazaa for free. So I have a pretty good understanding of the way marketplaces work. That is a tough thing to accomplish. Once you begin to enforce, once we begin to set an expectation with the Kazaas of the world, then these offerings have a real live chance to flourish. Senator Coleman. Senator Pryor, do you want to have any follow-up? Senator Pryor. I just had one quick follow-up, if I may, Mr. Bainwol, and that is I have heard the term, and I am not sure I understand how it works, but the clean state program? Mr. Bainwol. Clean slate. Senator Pryor. I am sorry, clean slate program. I can't read my own writing. Could you run through that very quickly with the Subcommittee, please? Mr. Bainwol. Sure. If somebody does not want to worry about subject to legal action, they can simply stop downloading and uploading illegally. That is all you have got to do, and you, in effect, got your own clean slate program. There were some people who came to us and said, we would like a piece of paper, a sense of certification that we can sleep at night. We want something that says we are OK. And so we made available a clean slate program that gave them the piece of paper, the sense of comfort, and it is at their request. There have been about 1,000 people who filed for that. Obviously, that is about four times the number of folks who have been sued so far. But I would suggest that there are probably hundreds of thousands, certainly tens of thousands of folks who have done the amnesty thing the old-fashioned way by stopping the illegal activity. Senator Coleman. Senator Sununu. Senator Sununu. Thank you, Mr. Chairman. I want to associate myself with your concerns, the remarks regarding the balance of the penalty. I don't hold the RIAA responsible for setting the $150,000 penalty, but it is important that we have in statute penalties that are commensurate with infractions, because if we don't, then they could be subject to abuse, although I don't know that anyone is suggesting at this point that RIAA has grossly misused the statute. Mr. Bainwol, let us stipulate that the scenario we have been talking about comes to pass, that your legal strategy succeeds, that we have dramatically reduced, if not totally eliminated, the incidence of illegal downloading on peer-to- peer networks. Your offerings, as impressive as they are today, improve even further so that your public offerings, for sale offerings of peer-to-peer downloads of the best the music industry has to offer is thriving and utilized by countless music lovers across the country and across the world. Doesn't that still leave Mr. Negra without a livelihood? Mr. Bainwol. The future of music is both going to be in CD form and online, and that is the nature of life. If you are 22 and under, some studies suggest that half of your music comes from the Internet. If you are over 23, most of it comes from plastic. So there is a marketplace for both. Senator Sununu. But in the scenario I described, the downturn in sales, the erosion of his business profile would be just the same, if not even more dramatic, would it not? Mr. Bainwol. I am not sure I follow that question. Senator Sununu. We are talking about a scenario where all the illegal downloading of music is replaced by legal downloading of music, unless you believe that someone would rather, instead of download it legally at the same or a cheaper price, actually go out of their home. So if you replace all the illegal downloading with legal downloading, you are still going to see an erosion of the business model and an erosion of the business that has sustained Mr. Negra and his family profitably for a number of years. Mr. Bainwol. There is an impact on the bricks-and-mortar side of the business if the legitimate businesses do flourish. Senator Sununu. Mr. Negra, your thoughts about that prospect? Mr. Negra. I can live with it. If there is a legitimate alternative, Mike's Movies and Music can move into an online service just as anybody else can. Things change. Mr. Bainwol. And I would add to that, a great Minnesota company, Best Buy, is, in fact, doing exactly that. Businesses are modifying their strategies so that they can take advantage of bricks-and-mortar, which is how some consumers want it, and online, which is how others, typically younger consumers, want it. The idea here is to get music that folks want, how they want it. Senator Sununu. Mr. Valenti, a number of different ideas were mentioned to deal with the illegal downloading on peer-to- peer, a change in the default settings, filtering copyrighted materials, and disclosure. I think that was the third one. How do you get an offshore entity like Kazaa, which is the one we always talk about, to comply with those kinds of mandates? Mr. Valenti. The answer is very difficult, and that is the problem. By the way, Senator, $150,000--I can't speak for music, but for the movie industry, where the average movie made by the major studios to make and market costs $90 million, and only one out of ten pictures ever get their money back from theatrical exhibition, and that is how they become prey to the infestation of these peer-to-peer networks. I think at some point there is going to have to be some kind of legislation that will allow this country to be able to deal with people who get on some obscure island in the South Pacific and thumb their noses at legitimacy, and there has to be some way to deal with that. I am not prepared at this time to tell you how, but I think that is absolutely essential if we are going to have any kind of order in this country. But I think the question, going back to the Chairman, Senator Coleman, I think that you need to ask the Kazaas of the world. Incidentally, the interesting thing is, you go to business school and they tell you how you fix a profit. First, you have got to get cost of goods sold. Kazaa has a zero cost of goods sold and they are just rife with advertisements, and that is how they make a lot of money. I am ashamed to say that some segments of the U.S. Government advertise on Kazaa, which I think is shameful. Senator Sununu. I appreciate that. I am not aware of that, and I think that is something that would be cause for concern. Thank you, Mr. Chairman, and thank you for your directness, Mr. Valenti. Senator Coleman. Thank you, Senator Sununu. Chairman Collins. Chairman Collins. Thank you, Mr. Chairman. I have no further questions. Senator Coleman. With that, thank you to the panel. We are very appreciative. We will call the next panel, Alan Morris, the Executive Vice President of Sharman Networks Limited, the parent company of Kazaa, a peer-to-peer network; Derek Broes, the Executive Vice President of Altnet, an online business which sells recordings; Chris Gladwin, the founder and Chief Operating Officer of FullAudio Corporation; Lorraine Sullivan, the recipient of a RIAA subpoena and one of the targets of an RIAA lawsuit; and finally, another noted artist, Mr. Chuck D. Pursuant to Rule 6, all witnesses testifying before this Subcommittee are required to be sworn. At this time, I would ask the panel to all stand and raise your right hand. Do you swear that the testimony you will give before the Subcommittee will be the truth, the whole truth, and nothing but the truth, so help you, God? Mr. Morris. I do. Mr. Broes. I do. Mr. Gladwin. I do. Ms. Sullivan. I do. Mr. D. I do. Senator Coleman. Thank you very much. Again, we will stick to 5-minute statements by the witnesses and then we will do a round of questioning. With that, we will start with Mr. Morris. TESTIMONY OF ALAN MORRIS,\1\ EXECUTIVE VICE PRESIDENT, SHARMAN NETWORKS LIMITED, AUSTRALIA/ENGLAND/VANUATU Mr. Morris. Thank you very much, Senator Coleman. Thank you very much indeed for your leadership and the timely nature of this inquiry. --------------------------------------------------------------------------- \1\ The prepared statement of Mr. Morris appears in the Appendix on page 103. --------------------------------------------------------------------------- I note also holding it in this august chamber, where there has been very much drama, and we have just seen a bit of drama now. I have not recognized what I just heard. I think the notion that we acquired Kazaa at the beginning of 2002 just to make a quick buck from advertising is both offensive and naive. I used to run a major advertising agency network and there are much easier ways of doing that. Now, when we acquired the asset, the first thing we did was remove anything at all which implied, suggested or condoned infringement. Second, we changed a lot of the settings so that people wouldn't be inadvertently sharing files. More importantly, we engaged straightaway with Altnet, sitting here, to fulfill our goal. Our goal was very simple when we acquired the asset, and that was to become the world's largest and most effective online distributor of licensed content, and we have achieved that. We distribute more DRM- licensed files than anybody else in the world. Along with Altnet, we have been responsible for making new artists become successful, artists successful in some countries becoming successful in other countries. We have been embraced by the video games industry. They distribute massive files very successfully through the Altnet network. And what we have recognized is that as licensed files are available, then people will use them. I think it is patronizing and unkind to say of the 60 million people worldwide that use Kazaa, over two-thirds of whom, by the way, are over the age of majority, that they would go out and steal. There is infringement, and let me be clear, we do not condone infringement. We do not condone breach of copyright. I have run a pay-TV company. I have worked with copyrights all my life. The issue here doesn't seem to be about copyrights. It seems to be about the control of the Internet, the control of online distribution. We approached the major labels and major studios back in May last year with a workable solution, the ability to effectively and efficiently distribute files online. We are not talking about an e-commerce website. We are talking about the mechanism which is regarded by consumer electronics companies, the computing industries, and academics everywhere as the most effective way of distributing content. And they refused to do business. Now, it shows my age, but I was around in the age, at the time of the VCR. I was advising the MPAA at the time. It is like deja vu for me, because then I heard about the fact that advertising on TV would die, that broadcast TV would wither on the vine. That didn't happen. What we saw happening, and it is a lesson that maybe they can learn from, was they reduced the windows for exposure. Because, initially, you had to wait 5 years before you put a video out. They reduced the price and gradually they capitalized, and once a critical mass had been achieved, the motion picture industry adopted the VCR as the most profitable way of moving forward. You have raised the issue of subpoenas, and we think they are most unfortunate. We think that rather than serving subpoenas, they should address the paradox in your title. Why sue the people who are your customers? The reason the public has chosen peer-to-peer isn't this naive notion that they are all criminals. I really don't subscribe to that. Sixty million people are not criminals. Thirty million in the United States are not criminals. The reason is that it allows them to access files in the most effective way. We promote independent artists. We distribute the material from upcoming bands worldwide, and these are the gold files that are at issue. People find that the peer-to-peer mechanism as opposed to the website mechanism is the most effective. There is a 95 percent efficiency in terms of distribution. Mr. Valenti talked about 4 years hence, being able to download large files using new technologies. We can offer those efficiencies today. So I would ask the industry, why don't they license to us? It is my firm belief that this notion of copyright, important as it is, is a smokescreen. They sought to control the distribution of video material. They have demonstrated, the RIAA and the MPAA, and not necessarily the entrepreneurial heads of labels, they have always sought to control. And maybe this is the one technology they feel they can't. Is there anybody in this room that honestly believes that peer-to-peer will go away? I could say their worst nightmare would be that responsible companies like ourselves and Altnet cease to operate, because then people would be driven to the darknets. These are the encrypted networks that are very difficult to detect. Or they would use the other means of the Internet, which they do anyway, for accessing infringing material. People have talked about downloading from the Internet, and that is true. It is not just about peer-to-peer. So we would say very simply to the entertainment industry: Serve consumers, not subpoenas. Why litigate when they could and prepared to license to us? They were prepared to license to Altnet. Their attorneys told them not to. Senator Coleman. Thank you, Mr. Morris. Mr. Broes. TESTIMONY OF DEREK S. BROES,\1\ EXECUTIVE VICE PRESIDENT OF WORLDWIDE OPERATIONS, ALTNET, WOODLAND HILLS, CALIFORNIA Mr. Broes. Thank you. I would like to submit my written testimony into the record. --------------------------------------------------------------------------- \1\ The prepared statement of Mr. Broes appears in the Appendix on page 115. --------------------------------------------------------------------------- Senator Coleman. It will be entered in its entirety, without objection. Mr. Broes. Thank you. First, I would like to start by saying that we do not condone copyright infringement. It is illegal. I am a copyright owner. I have managed an Academy Award- winning actor and produced multi-million dollar films. As a technologist, I have worked for the RIAA and the MPAA on this very subject. I would like to read you a quote. ``It is not in our national interest to ban what you cannot see, to prohibit what you do not know, to turn your back on what you cannot measure.'' Those are the words of a man who cares deeply for copyrighted intellectual property. They are the words of Jack Valenti's recent testimony before a Congressional Committee earlier this month. The words are profound. They do not, however, reflect his industry's actions. A closed mind is so intent on salvaging the status quo that it fails to embrace the potential of change. Our Nation is founded on the principles of accepting change, and having vision is one of our Nation's greatest attributes, whether it is a black student entering an all-white school and breaking the status quo for a great America, or our Nation's vision that space exploration is critical to future global needs. I fear, what kind of Nation would we be if we neglected to see the potential of desegregation or if we thought the moon was too far away and offered us nothing more than dust and rocks. It is both vision and an open mind that brings me here today. It is the love of creative works that fuels Mr. Valenti's argument, and I don't think anyone can argue with that. We agree that copyright is in peril and we agree that something must be done. Both the film and the recorded industry are building a business around peer-to-peer. They are inserting files into P2P networks in order to displace illicit files being traded. They are gathering information about users' appetite for specific artists so they can exploit that knowledge and guide marketing dollars in the right direction. They are evaluating technology, with great attention paid to the viral aspects of its users and their ability to distribute a single file to millions of users across the world without much cost at all, or effort. The facts that they have discovered should be an encouraging sign of future business growth. I am certain that creative executives that run the entertainment companies are excited at the thought of a larger distribution platform, and I am also equally certain that the attorneys managing these companies are fearful of losing control of distribution rather than entrusting technology and users to provide their new global channels. I can tell you with great confidence that the entire entertainment industry believes that peer-to-peer is the single most powerful distribution tool they have ever seen. The MPAA states that 400,000 to 600,000 films are being distributed every day on peer-to-peer. How much would it cost to distribute that many DVDs and could you do it in a day? With the industry's cooperation, Altnet could exceed that number and provide it securely and in a manner where we would assure that all parties were fairly compensated. If you can imagine a few years from now a blossoming music industry and a growing film market in line with other historical technological adoption, both would be exceeding past revenues. Can you imagine that? L.L. said they are dreamers. We are dreamers. The MPAA has urged Congress not to close the legislative door on any new technological magic that has the capacity to combat digital thievery. I would argue the same. I would ask Congress to encourage the industry to explore all sources of technological magic to combat the issue. I would ask Congress to encourage the industry to explore an open mind, including the solution that has been proven to increase revenue, mitigate piracy, displace illegal pornographic material, and proven to empower the industry and artists alike. Altnet's technology easily enables any content owner from the music, software, film, game industry to publish their content into Altnet's secure distribution platform. These files are displayed in a prioritized listing in the top slots of the user's returning search results. Any illicit file being traded will be pushed deeper into the system, since the licensed file is now taking up a very valuable slot in that system. Once downloaded, the user attempts to play the file. The digital rights management reaches out to deliver a license. The content owner maintains how they license and the rules surrounding a specific piece of content. As you will read in my written testimony, Altnet is leveraging its role as a market leader by spearheading efforts to establish a viable business model for peer-to-peer providers, content owners, and users, while at the same time having the highest regard and respect for the rights of each of the parties concerned. It is very effective. If the industry is truly enlisting the greatest technological minds to find a means to battle piracy technologically, we are right here. We are even in the same room. Ignoring the solution just because you don't understand it is a disservice to those almost one million men and women that work to create movies and music. They are counting on the MPAA and the RIAA to find a solution. Senator Coleman. I would have you sum up, Mr. Broes. Your time is up. Mr. Broes. Yes. If the industry truly wants to find a solution to piracy and as not just a way to control the vast distribution networks of the future, they would not ban what they cannot see. They would not prohibit what they do not know. And they would not turn their backs on what they cannot measure. Thank you. Senator Coleman. Thank you, Mr. Broes. Mr. Gladwin. TESTIMONY OF CHRIS GLADWIN,\1\ FOUNDER AND CHIEF OPERATING OFFICER, FULLAUDIO, INC., CHICAGO, ILLINOIS Mr. Gladwin. Good morning. I am Chris Gladwin, founder and Chief Operating Officer of FullAudio, the company behind the MusicNow digital music service. I would like to thank the Subcommittee for scheduling this hearing and taking the time to address some important issues in the future of digital entertainment. --------------------------------------------------------------------------- \1\ The prepared statement of Mr. Gladwin appears in the Appendix on page 123. --------------------------------------------------------------------------- I started MusicNow 5 years ago with the purpose of creating an Internet-based music service that would improve the way people explore and enjoy music. MusicNow is an independent company without any financial support from record labels or traditional music industry executives. In our 5 years, we have worked through many difficult issues with major labels and music publishers to create the first licenses for interactive music services and to build a service that consumers are willing to pay for. We have always expected this business would be a challenge, but we never expected to be challenged by competition from black market networks that confuse consumers about intellectual property rights, that takes money from music fans without compensating creators, and that seem to thrive in the absence of law enforcement. In this challenging environment, MusicNow absolutely supports the recording industry's aggressive action in defense of its intellectual property. Other witnesses will testify, and are testifying, that copyright and music licensing laws are so outdated that the only reasonable alternative is a compulsory license that strips from creators their ability to manage their own creative works. MusicNow believes otherwise, that the basic foundation of copyright law is sound and that though some of the rights and technologies are complex, these complexities should not cloud the reality of how our industry must collectively proceed in a legitimate manner. Other witnesses will tell you that the record labels illegally or unreasonably withhold licenses. I will tell you a different story, that the recording industry and the companies in it have been slow to recognize the change in technology and consumer behavior around us, that the recording companies tried for several years to control the future of technology and consumer behaviors, and that as a result, they are exceedingly difficult to negotiate with at a time when MusicNow and several legitimate companies are trying to help them reach consumers with viable services. But speaking as one independently funded music service provider who is in the market of selling services, it is possible, although very difficult, to license digital music. Apple, RealNetworks, the new Napster, MusicMatch, BuyMusic.com, AOL, Dell, Amazon, and others offer or will soon offer digital music services that compete with MusicNow. MusicNow and several competitors have licensed interactive digital distribution rights from all five major labels, major publishers, as well as several independent labels and publishers. Using these licenses, MusicNow has developed Internet-based music services that enable consumers to play music on demand, to play Internet radio stations, to subscribe to music, and to buy music that could be burned onto a CD or transferred to a portable device. Black market network companies that complain that they haven't received licenses from music owners haven't worked hard enough to establish sensible business models nor to establish themselves as reputable business partners by not facilitating piracy. Another issue raised by this Subcommittee and by advocates is whether the RIAA's anti-piracy enforcement efforts have been over-aggressive or anti-consumer. Rather, I would suggest your concern should be whether these enforcement efforts may be too little, too late, whether they are adequately supported by Federal law enforcement, and whether the consumer education efforts behind this anti-piracy campaign are sufficient. Enforcement is valuable for a specific deterrence of bad behavior, but it is perhaps more important as a public education tool. The public needs to clearly understand that so- called, ``peer-to-peer sharing'' of music is stealing and it is wrong and it will be prosecuted. The public also needs to be aware that several legal alternatives exist for acquiring digital music. We call on the RIAA, Congress, music companies, musicians, and the press to at least match the attention they have given to black market networks with an equal level of attention and support for legal services. Congress must also do its part. Two years ago, the U.S. Copyright Office reported to Congress suggesting changes in copyright law for digital online music, but neither the House nor the Senate has acted. We urge the Congress to consider these recommendations and to modernize our copyright laws for a digital age. MusicNow and other legitimate Internet music companies have built great services which offer hundreds of thousands of songs, including new releases and back catalog. Collectively, we have several hundred thousand paying customers who demonstrate that there are viable alternatives to stealing music online. I believe in the inherent ethics of the American people, and we prove that every day by signing up paying customers. However, in order for the United States to enjoy the benefits of our cultural creators and of a vibrant and healthy digital media industry in the 21st Century, we must establish and enforce property rights for digital media just as we did for manufactured goods in the 20th Century. Thank you. Senator Coleman. Thank you, Mr. Gladwin. Ms. Sullivan. TESTIMONY OF LORRAINE SULLIVAN,\1\ NEW YORK, NEW YORK Ms. Sullivan. Good afternoon, Mr. Chairman and Senators. In August 2003, I was sent a very confusing letter by my cable provider alerting me that they had been subpoenaed by the Recording Industry Association of America for my personal information for copyright infringement. I immediately called the phone numbers listed on the subpoena for the RIAA and the lawyers, but wasn't able to reach anyone. My customer service from the cable provider told me not to worry about the matter, that I would probably just receive a cease and desist order. However, that turned out not to be the case. --------------------------------------------------------------------------- \1\ The prepared statement of Ms. Sullivan appears in the Appendix on page 130. --------------------------------------------------------------------------- On September 9, 2003, I came home to four messages on my answering machine from reporters asking me for statements in response to being sued by the RIAA. After recovering from that shock, I immediately tried to contact the RIAA and the person I reached explained the charges and that they could range between $750 and $150,000 per song. He followed that up saying that the goal of the RIAA was not to ruin your life and make you bankruptcy. Actually, it felt like that. He said a letter would come with the summons. It would explain how I could settle the case out of court. He said a settlement would be in the low thousands and it would probably be worth it to put it all behind me and get on with my life. He referred me to Pat Benson and advised me not to seek her advice, as she was not my attorney. I phoned Pat Benson. She told me that if I settled, I would get settlement papers detailing a mutually agreed upon monetary settlement. I then asked the exact number and she quoted between $3,000 and $4,000. She said I probably heard about a 12-year-old who had settled for $2,000, but informed me that that had been a special case, since Brianna's mother was on public assistance. This particularly upset me, because I thought since I worked so hard for many years and waited until my mid-20's to go to college and I am not on public assistance, my case is different. I couldn't understand that implication. I asked if the settlement had to be paid in one lump sum. She said yes, accepting increments would not be feasible. At this point, I was crying and told her that all I had was $1,500 to my name. I explained that I was already in debt, a full-time student. I also explained I had taken out student loans, but they had almost all gone to my tuition and expenses. She asked me if I could ask my parents for money, to which I replied no. She asked if there was anyone else I could go to and I said no. She asked if I had credit cards at that point. I told her I did, but they were pretty close to their limits, but perhaps I could inquire about cash advances. I was explaining to her that this was all pretty stressful and she said that nobody likes to be the heavy. She said she would go to her clients to see if they would be willing to accept less than $3,500 from me. Two days later, she told me that they had accepted the sum of $2,500. I had come up with $2,100 at that point. She told me that the paperwork would be sent out. I would have a week to look it over and send it back with a certified check. I created my website seeking advice or help from the 60 million or so other download users. It helped me raise $600 in donations towards my settlement. I actually received my summons on September 18, 2003, when they were hand-delivered to my address. I feel that I have been misled as a consumer of music. Particularly misleading is the advertising that Sony has for their mini-disks. In the commercial, you see a blue-headed alien encouraging a couple hundred friends to copy the play list he has created. Is it any wonder why other consumers such as me found and actually still continue to find it confusing? I mistakenly imagined that since Kazaa was still up and running, while Napster had been forced to close down, that the downloading I was personally responsible for was OK. I compared my actions to recorded songs on the radio. As far as I was concerned, the music I downloaded was for home personal use. I in no way financially benefited from nor intended to make a profit from this music. To me, copyright infringement actually pertained to the people in Chinatown who were hawking bootlegged and fake CDs on the street corner. I have taken responsibility for my part in all this. I fully realize that ``I didn't know what I was doing'' is certainly not a valid defense. Still, I am very upset with the way that the RIAA, and their unfairness in handling the subpoenas and lawsuits. Where is the due process of law? I resent the invasion of my privacy, being named publicly without any warning whatsoever and also being unfairly targeted and having to choose between paying a settlement I can barely afford or to deal with the stress of litigation and potentially being held responsible for a couple million dollars in damages. The RIAA manner of investigating is severely lacking. They may not seem to care how responsible the person listed on the IP address actually is for the crime they are accused of. They go through all the trouble to make press statements, but do not follow up on actually researching how egregious each user is. They could have at least informally gotten in touch with me before knowingly unleashing a media storm upon my head. Supposedly, though I never actually read one, the RIAA sent out instant messages of warnings to people. This doesn't make sense to me. If I am not the one who is actually on Kazaa at the time, how can they ever be sure it got to me? With all the people who have come and stayed at my apartment, including subletters, roommates, family members that I have had, it would be nearly impossible to monitor everyone and everything, and I wonder why they didn't send a letter in my name to address me personally and make me aware of their intentions. I would have ceased and desisted on the spot. I would have made sure all my household members did the same. Surely, a courteous letter would bring about a much quicker result than a complaint filed in court, but they never gave me that chance to protect my privacy. I have been a music fan all my life and until recently had still bought CDs of the artists I love because I do wish to support them. But until the RIAA stops targeting unwitting victims, I am not going to buy any more CDs and I know many consumers feel the same. The personal invasion of privacy, the financial punishment and personal stress I have suffered seem a very hefty price to pay. I settled my lawsuit, gained a whole education of what is really at stake here, and now my main concern is that this situation not happen to other people. It is not fair to anybody not to be duly warned nor to have a chance to answer the charges against them. We need to change the system without creating new victims, and I hope that change starts here. Senator Coleman. Thank you, Ms. Sullivan. Thank you for your courage to come forward today. Mr. D. TESTIMONY OF CHUCK D, RECORDING ARTIST, AUTHOR, ACTIVIST, LOS ANGELES, CALIFORNIA Mr. D. Good afternoon. I see there is less of an audience than the first panel. Maybe they are getting their picture taken and autographs. I repeatedly come to you as an artist, a fan, a father, and a technology buff. I feel that we should go forward, that we want to go forward, that as technology prevails, it giveth and it taketh away, and the industry knows this. The horseshoe makers probably got upset at the train manufacturers because it took away their transport dominance, just as the train manufacturing business probably got mad at the airline industry. I think this expands artistry and it is about adjustments. And if the Internet reaches the world, then maybe we should think about becoming more worldly, and if P2P reaches the world, we should think the same. We shouldn't just detach ourselves from the planet for the sake of just having American business. As this pertains to the music, the industry has lost sense of its humbly beginnings while being hypocritical at the same time. The fans have gotten hold of the technology before the industry. Just like once upon a time the photography business thought they could make a killing on the exclusivity, and all of a sudden, portable cameras came out. We still have a viable photography industry. People still take their pictures. They make a living. Maybe they don't make a killing. Maybe that should be the theme of American business. Companies digitized. Record companies digitized in the late 1970's and the early 1980's and they let the genie out of the bottle then, and they knew it was an unprotected format, digitizing signals and waves so they could raise the prices as hardware and software companies merged. And so it is difficult to define the crime alongside the technological innovations that move faster than the domestic legal corralling of that industry. I speak at many colleges. They know it is a crumbling economy. Increasing tuition. The college student would rather have Wendy's and lunch than try to buy an expensive CD. The collusion of five record companies and four radio networks and TV outlets is becoming issues of the FCC, and as it pertains to artists, it stifles the growth of grassroots businesses from the bottom up to the top. I think this is a great way to expose across the planet. I call it a new accessible radio. In fairness, performance fees might have to take place of the mechanical fees that companies and artists seem to think that they miss. As an artist representing an 80-year period of black musicianship, I never felt that my copyrights were protected anyway. I would sign a contract and my lawyer would tell me, this goes out to the world and the universe. So that means when I get to Venus, why should Universal get the rights when they can't be there themselves? If I could get to the Ukraine with my copyrights, then it should be up to me with my flexible business plan. I have been spending most of my career ducking lawyers, accountants, business executives who have basically been more blasphemous than file sharing and P2P. I trust the consumer more than I trust the people that have been at the helm of these companies. I have been told by Universal themselves that, Chuck, you have sold millions of records for us, but you will never receive a dime from us again in lieu of spending money on my behalf and marketing and promotional fees that had to clear the high hurdle that the collusion formed in the first place. So they say it costs money to promote, but they create the standard that costs so much for the artist to get exposure to the marketplace. That is what got me involved with file sharing in the first place. It is controlled and the usual names and suspects want to maintain it. In all fairness to my friend, L.L. Cool J and Leo Cohen, I was there at rap music and we know the beginnings of it, with the machinery, the turn tables, the drum machines, and the hypocrisy of the contracts and what built the damn thing in the first place is forgotten since some people have become the haves looking at everybody else like they are the have-nots. They used music that was previously copywritten music in the first place to make the music that form the companies that makes this guy sell his company for $160 million. Music was sold and exchanged at swap meets, flea markets. Illegal tapes were sold to build and promote the music in the first place in the 1980's and in the 1990's. And as far as rock and roll, blues licks were taken from the Mississippi Delta without authorization so people could spend $180 to check out the Rolling Stones do it all over again. So the record industry is hypocritical and the domination has to be shared. P2P to me means power to the people, and let us get this to a balance, and that is what we are talking about. Senator Coleman. Thank you, Mr. D. I am going to come back in reverse order and come right back to you, Mr. D. I asked L.L. Cool J about the new artist, somebody coming up. You have the recording industry and you have technology that is offering these new opportunities out there, but at some risk. What advice do you give somebody coming up? Mr. D. To learn all of the above, to at least have control of their business model and make sure it is flexible, and to be able to use these exposures to the best of their ability. You have to reach the fans, and in the businesses in both film and music have gotten away from the people. I mean, people wouldn't use it if it wasn't out there in the first place. When it comes down to it, blank CDs--CDs are still selling. They are just blank. And it all brings us back to the table. This is the same bullet and gun as the K-Mart argument. Best Buy sells computers and blank CDs. So the consumers come in and say, wow, this is a technology that the music business and the film industry did not come up with in the first place. We came up with it. What do you expect them to do? Senator Coleman. What about the artist who is taking the other path? Don't they have a right to do that and don't they stand to lose? Mr. D. What other path? Senator Coleman. The path of saying, I am working with a recording company. This is the way I am going. I have got a copyright. I produced something. I should get paid for that. Mr. D. If there was honesty in that neo-plantationistic attitude of a company telling the artist exactly, like you signed a worldwide contract, but we can't sell CDs in Africa. We can't sell CDs in the Ukraine. Then it should just be a domestic contract. The problem is, is that the lawyer that negotiates for the artist many times is on the same side as the record company and they flip back and forth. So the artist never, ever knows the truth. So their trust in the companies has been defaulted for the last 80 years anyway. What other choice for innovative artists do we have? And what other choice does a new artist--I will tell you what is going on, because it is also combined with the FCC. If an artist comes out of Phoenix and wants to get played on Phoenix radio, they have got to get signed by the major companies in order to get played back in Phoenix to their demographic. That is crazy. Senator Coleman. Thank you, Mr. D. Ms. Sullivan, when you were first notified that you were being sued and you had a conversation with the folks from the RIAA, or at least directed to them, and you were told there was a potential of a $150,000 penalty, what did you feel? Ms. Sullivan. I was horrified, because the first thing I thought of was, well, that is it. My life is over. I will have to file bankruptcy. I won't be able to get a house. I mean, those were the fears that immediately came into my mind. Senator Coleman. Before this, you talked a little bit about Napster and that it is gone, and that Kazaa is still there. You figured this may be legal. You go into the store and you see the CDs that are available. Had you seen anything from the RIAA, anything from the recording industry about the evils of downloading? Ms. Sullivan. No, I haven't, but I don't watch a lot of television. I listen to CDs that I buy. I don't really listen to the radio. So no, I really hadn't seen anything that they had put out there, I guess. Senator Coleman. What do your friends say now? How did they react? Do you know folks who still download, and have they been moved one way or the other? Ms. Sullivan. Not my close friends and family. As soon as I told them, they all immediately put a stop to what they were doing, and most of them feel the same way I do, which is that they don't want to buy CDs anymore. They feel like this is so unfair, that until it changes we are not going to keep buying the music or the product. Senator Coleman. Thank you, and again, thank you for your courage in coming forward. This question, I am going to put to all three of the gentlemen there. I am trying to understand whether this thing is solvable, whether, in fact, you can work with the recording industry to approach a workable solution. I got a sense from Mr. Gladwin saying, yes, I am going to work with the industry. We have got that worked out. Mr. Broes and Mr. Morris, you have got a different perspective. Can you help me understand the division here? What is missing, and in your own words, why is it easier for Mr. Gladwin to do what he is doing, but Mr. Broes and Mr. Morris, you still see some difficulty in reaching that workable solution. Mr. Broes. Well, I think that there are two issues here. There is about commercializing the Internet from a film and a music industry point of view. This is about maintaining their existing relationships and distribution channels. I understand that is a very delicate balance. They have to maintain their relationships with Best Buy and they have to appease those and I understand that. But we also have an issue of peer-to-peer networks and it is precisely why I got involved in it in the first place. I was hired to investigate peer-to-peer networks on behalf of the RIAA and the MPAA. In fact, I was hired to investigate Kazaa, which I did. When I saw the technology, I saw how powerful it was, I encouraged them to exploit that technology, and the approach, the only solution from a technology standpoint that I saw was commercializing that in the same way that Yahoo and Google has commercialized their search results. When you type in ``Tom Cruise,'' you get 20,000 sites that were essentially pirating Tom Cruise's name, and they would be pornography sites and such. They started selling those search results and pushing those illigal results deeper. They are still there, and they are still as illegal as they ever were, but they are just very difficult to get to. And so as far as from a technology standpoint, the solution is commercializing peer-to-peer networks. It is not colluding with the enemy, and that has been our goal from day one. Mr. Gladwin. With all due respect, I think there is some misunderstanding of what the real issue is. The real issue is not peer-to-peer technology. We have technology that we actually think is better than peer-to-peer. There are other companies like us that offer licensed, legitimate digital music on the Internet that have similar approaches. We don't have a problem figuring out how to distribute hundreds of thousands or tens of millions of legal songs. That is not the problem that the industry is looking for a solution for. The issue here is copyright law and compensating owners for their works. FullAudio and similar companies approached the music industry and said, look, we would like to work out an arrangement where we fairly compensate owners and copyright owners. And by taking that approach, we have been able to get those licenses. Mr. Morris. You talked about paradox. Derek is responsible for negotiations in the USA and I am responsible for negotiations in the rest of the world, and we have companies in India's ``Bollywood,'' a major distributor of films outside the United States. We have independent artists and companies in the UK. We have 30,000 emerging artists. You asked Chuck D how should a new artist go. Thirty- thousand emerging bands have distributed license content through Altnet. You can go to Altnet and for $99 you can distribute your content in a licensed way on KMD. That is how easy it is to do it. So the paradox I have is when everybody else recognizes--and I think it is reasonable to presume, also, that, as Derek said, many people in Hollywood recognize that this is the best method in terms of efficiencies and in terms of being a chosen method for distributing. Why won't they license the content? I know it is hard to negotiate. We have no difficulty with that; we were set up to do that. There has got to be another reason, and people have always said this is probably about control. Senator Coleman. Thank you, Mr. Morris. Senator Pryor, you have been here. I am going to recogize the presence of the distinguished Ranking Member, but I will defer to you for your questions first. Senator Pryor. Go ahead. Senator Levin. You have been here consistently. You go ahead. Senator Pryor. All right. Well, let me run through my questions because I certainly want to hear from Senator Levin, as well. He always has great questions. Mr. Morris, you mentioned a couple of times, I believe, in your statement and in answering questions that this is, at least today, the most efficient and effective way to distribute music. Tell me about your traffic count, so to speak. Are you increasing or decreasing in the number of people who are using your site? Mr. Morris. Are you talking about in the last month or two? Senator Pryor. Yes, just in the last, say, 6 months or so. Mr. Morris. Data would indicate that there has been the normal seasonal drop. As I say, I used to run a TV company. We all know what happens in the summer, and there was a drop at the beginning of the holiday period; there always is. It looks as though it is coming back, so we don't see significant reductions or changes other than those we would expect. Given, also, that the growth of P2P has been nearly exponential over the last 3 years, even though I am a statistician by background, projecting what it would be this year isn't a perfect science. But it doesn't look as though there has been a massive reduction. That is my best guess. Senator Pryor. You seem to be kind of on track with where you thought you might be? Is that fair? Mr. Morris. Well, we might be in terms of number of instances of the application downloaded, yes; in terms of the critical mass of users, yes; in terms of having licenses so that those users can access the content they want, no. Senator Pryor. I am not as familiar with your site as maybe I should be, but when someone comes on your site, they have different choices. One thing they can do is they can download your software. Is that right? Mr. Morris. Yes. I will very briefly talk you through it. People are referred by friends or they go on to one of the portal sites or whatever. If they go to CNET Download, which is one of the major sources, they will be given the option of downloading. The applicaiton will be described in a standard way in terms of size, etc. The application is downloaded. There is a very full disclosure then, and as I testified at another place in this building, we work very hard to make sure that it is very difficult for anybody to share that which they don't wish to share. So all the defaults are set basically with big yellow signs saying ``Do you want to share this?'' So the application is then installed on the computer in the way in which any application would be, and then it is used. So the site is purely a way by which people obtain the application. Senator Pryor. Now, that application you are talking about--is that software that you have created? Mr. Morris. There are two aspects to the software. One is the underlying protocol. Just as HTTP is the protocol used on the Internet, there is a peer-to-peer protocol, and we have the graphic user interface which plugs onto that. So we have acquired that. The user interface is ours. Senator Pryor. Now, is that software that you have copyrighted or protected in some way? Mr. Morris. It is, indeed. Senator Pryor. Let me ask you this question. Does anyone pay for music on your site? Mr. Morris. Yes. Senator Pryor. OK, and how does that work? Mr. Morris. That works through Altnet. Senator Pryor. Some do, some don't, or is that by the artist, or how do you know? Mr. Morris. The Altnet mechanism--and I will just explain it very briefly, if I may--is that when somebody searches for content and there is a DRM-protected and licensed file, that file, as Derek says, will be displayed first. The content owner then has complete control over the terms under which that file is then licensed. They may well say somebody can play it for 3 days. They may well say you have to pay straightaway. They may well say this is promotional. I should say that the upcoming software release--the things that we are doing in terms of making it even more creative and more effective for users are increasing even more. So that file has allowed the content owner, in negotiation with Altnet, to set their own terms. If you go to the Altnet site, you can actually do a click-through. For $99, you can put your own material up there, and it will say what level of security do you want, what licenses do you want, etc. The important issue, of course, is--and this is where the efficiency of P2P comes in--that gold file sits in somebody's shared folder and we have a program with Altnet which encourages, like a frequent-flyer program, the sharing of these gold files, something which Altnet funds. If somebody then searches that file and finds it from a peer and downloads it, that file is still protected. The DRM still works. So that file will again go back to the DRM server and say what are the terms for me to see this? That is why P2P is so efficient. Instead of downloading each one each time, the distribution is dealt with by the network. Senator Pryor. Well, they are downloading it each time, but are they paying for it each time? Mr. Morris. Yes, they are. Senator Pryor. Can you tell us how that works? Mr. Broes. They pay through a payment gateway that we have provided, so I will give you just a very basic scenario. If you download one of our files or you type in an artist's name, you double-click the file and you download it. When you open that to play, a window will pop up and say, this is the artist, and say it is 99 cents or 49 cents, or whatever the price that the content owner has set. You enter your credit card, or we have other systems that allow you to receive a telephone call. It will be a recording of the artist on the line saying thanks for downloading my product, press 1 to confirm your purchase. The license is acquired. Now, that file is free for them to play. In the interest of paying, I think it is important to note that we are distributing close to 35 million licenses of legal content, of licensed content, every single month, and that is without having the major labels' content. We also do this for the game industry, as well, and do the same function for software. We distribute up to 30,000 licensed games right now, including many games from some of the major gaming companies like Atari. They understand how this mechanism works and they are ecstatic that they can provide the game on our company's peer- to-peer network in the same fashion that they do in the stores, but without having to pay for the packaging and the wrapping, and they sell it. These are big files; these are one-gigabyte files and they sell for $50, and people put their credit cards across the line. And let's keep in mind, I am also competing with free. So if I can compete with free and succeed, then the industry certainly can. Senator Pryor. But are you saying that every single person that accesses your site is actually paying in some way or is entering into a licensing agreement in some way with musicians? Mr. Broes. There is a choice that individuals make. When they see a gold file, they choose to purchase it. When they download that gold file, they choose to purchase that file. Senator Pryor. Yes, but is every single person doing that? Mr. Broes. Well, if every single person were doing that, I would be distributing more than 35 million files a month. Let me put it this way: If I can put the industry's content--if the labels licensed me their content as they have licensed iTunes and BuyMusic.com--if they license me that music and I put it into the system in a secure fashion, I guarantee you that every single one of those users will purchase those files. Some won't, and maybe then that is the time for the stick approach. We are saying that there is a carrot-and-stick approach for the solution. Senator Pryor. That is all I have, Mr. Chairman. Thank you. Senator Coleman. Thank you, Senator Pryor. Senator Levin. Senator Levin. Thank you, Mr. Chairman. First, a question for Mr. Gladwin. I am trying to understand some of the technology, also, here. Is it technologically possible for a software developer to include in online software the capacity to block a person who has downloaded the software from subsequently using it, like a turn-off switch? Mr. Gladwin. Yes. That is not only technically possible, but it is standard industry practice. There have been a number of instances where AOL, Prodigy, and other services 5 or 10 years ago started that practice. Senator Levin. Now, Mr. Morris, let me ask you whether or not your company can cut off people who are violating your end user agreement's prohibition against downloading copyrighted material. Mr. Morris. We have no knowledge and control over users, in the same way that Microsoft doesn't know who has a copy of Outlook or whatever. So, technically, it isn't possible. Senator Levin. So you disagree with Mr. Gladwin's answer? Mr. Morris. Yes. Mr. Broes. I would like to add a piece of this, because prior to Altnet I was the CEO of Vidius, which I said had done some work for the MPAA and the RIAA on peer-to-peer, specifically Kazaa. We practiced interdiction. We invented many of the technologies that they use today--interdiction, blocking the files. We also were involved in spoofing files, putting files out there to try to disguise them in certain ways. What I found was it is not impossible. It is certainly possible from an outsider's standpoint, when you can recognize someone sharing. The difference is we have a real issue identifying, without question, that the file that they have is specifically the one--for instance, I don't want some 15-year- old or some 12-year-old boy to make a movie in his backyard called ``Gladiator'' and I start interdicting and blocking that file because of the name, that it is called ``Gladiator.'' So the process to verify those files is very extensive and it is not cost-effective when you are looking at trying to prevent the piracy. Senator Levin. You have the ability to do it, though? Mr. Broes. Do we have the ability? Senator Levin. Technologically, the ability is there? Mr. Broes. Sure. The ISP can shut down that individual user if you notify them. Of course, they can. Senator Levin. Do you disagree with Mr. Morris' answer that they cannot technologically do that? Mr. Morris. I think we are answering two different questions. Senator Levin. Well, I asked a question of Mr. Gladwin and he answered the question yes. I asked the same question of you and you answered no. So I tried to ask the same question. Mr. Morris. My understanding of your question, Senator, is you asked, if a person had downloaded the Kazaa Media Desktop application--that having happened, was there any way in which we could technically stop that person from using the application. Derek, you would agree that that is impossible? Mr. Broes. Yes. Mr. Morris. I think you are answering a slightly different question. Mr. Broes. Yes. I was answering the question, is interdiction possible. Senator Levin. Here is my question. I will repeat it. Is it technologically possible for a software developer to include in online software the capacity to block a person who has downloaded the software from subsequently using it, like a turn-off switch? Mr. Gladwin's answer was yes. Your answer, Mr. Morris? Mr. Morris. No. Senator Levin. Now, it is the same question, Mr. Broes. So we don't have a problem of answering different questions. We have a problem of answering the same question the opposite way. I don't want to argue which is correct. Mr. Broes. Sure, I understand. Senator Levin. But in any event, if you could have that capability, would you use it, Mr. Morris? Mr. Morris. That is a hypothetical question. Senator Levin. It sure is. Mr. Morris. I mean, first, we don't. Second, to Derek's point, I think that there is a myth around that somehow you can identify what a file is. There are many promotional files out there. There are files that are misnamed. The provenance of a file is very difficult to identify. So there are two problems in my answering your question. First, could we be certain that people were infringing? Second, could we switch them off? And the answer to both is no. Senator Levin. So you would not use that technology even if it were technologically possible? Mr. Morris. If it were technologically possible, which is bounded by the laws of physics rather than anything else, then in answer to the first question, I don't know if we would use because we would have to be certain if we were to use it that the files could actually be identified. So I can't answer the question, sir. Senator Levin. How do you enforce your prohibition that is in your agreement against users infringing on copyrights? Mr. Morris. My understanding--and you must know I am not an attorney--is that EULA, which is pretty standard---- Senator Levin. That what? Mr. Morris. Yes. EULA, the end user license agreement-- sorry I slipped into jargon there--is a permissive one. What it says--this is the interpretation of our attorneys--is that if people carry out the permitted acts, then they are licensed. They are not licensed when they carry out non-permitted acts. So it isn't a matter of revoking the license. The license doesn't exist if they carry out prohibited acts. Senator Levin. Let me read you your agreement, your EULA. ``Your rights under this license will terminate immediately and without prior notice if you violated any terms of this license. . . .'' It sounds to me like it is going to terminate, which is not what you just described. Mr. Morris. I am advised by our attorneys--and I don't know, Senator, if you are an attorney. Senator Levin. Well, I am an attorney, but I also am just reading your agreement. I mean, the fact that I am an attorney isn't relevant to my question. The agreement is very clear that the agreement will terminate. ``Your rights under this license will terminate immediately and without prior notice if you violate any terms of this license, including violating any applicable laws or rights of any third party, including the intellectual property rights of any such third party,'' which is very different from what you just said. Mr. Morris. These honor agreements are common. Senator Levin. These what? Mr. Morris. Honor agreements. Senator Levin. This isn't a real agreement? This is an honor agreement? Mr. Morris. These are honor agreements. Senator Levin. Which means---- Mr. Morris. They are common throughout the Internet. They are click-wrap agreements. Because we don't know who the users are, because we can't technically control them, they are called honor agreements. Senator Levin. Which means they are not worth the paper they are written on? Mr. Morris. I wouldn't say that, sir. Senator Levin. Well, what would you say if they are honor agreements? Mr. Morris. I would say that honor is respected. Senator Levin. They are not enforceable, though? Mr. Morris. It is not enforceable. I don't believe that because something is not enforceable, it shouldn't be set down. Senator Levin. If you had the power to enforce it, would you? Mr. Morris. So what you are saying, if I may paraphrase, is if a court of due competence judged that somebody was in breach of a law or an obligation--Is this what you are saying? Senator Levin. No. I am asking a question. If you could enforce it, would you? Mr. Morris. If we could enforce it, would we? My answer is if the court of due competence stated that there had been an infringement, then we would certainly look at it. Senator Levin. My time is up. Thanks. Senator Coleman. I want to follow up with a couple-minute follow-up. I sense that there are some follow-up questions that Subcommittee Members would like to ask. Mr. Morris, let me raise the question with you about notifying users that copyrighted material is illegal. One of the concerns that has been raised is when one goes on Kazaa, the notice that this is illegal is not prominently displayed. Is there a reason why you wouldn't want to more prominently display that? Is there any thought about doing that? Mr. Morris. As I said, when we acquired www.kazaa.com and the Kazaa Media Desktop, the first thing we did was to take it all offline, strip it down, change the EULA to which your colleagues refers, and put in those prominent notices. You are saying, could they be larger? I suspect that there is a debate with designers about how large something has to be. We would certainly consider making it more prominent if that will be beneficial, but there is no magic in the size. Senator Coleman. Mr. Broes, do you want to respond? Mr. Broes. Yes. I think I can do one better than just notifying those users. I would like that when they type in ``Eminem'' to find licensed songs that they can purchase from Eminem, and to replace that and let them know right away that this is a legal file and displace all those illegal files. I think that is more powerful than you are doing the wrong thing. Senator Coleman. We are getting to whether we can get long- term solutions here, which is licensed material online. Mr. Broes. Yes, absolutely. Senator Coleman. And let me ask just one other kind of technical question. Mr. Morris, apparently there are updated versions of Kazaa, which I think are actually better in terms of identifying this stuff. But I have been told that penetration is still pretty light, that folks aren't transferring over. How do you get folks to transfer over to an updated version? What kind of penetration do you have? Mr. Morris. Again, because we don't know specifically, it is anecdotal, but the evidence seems to be from our technical director that over a relatively short space of time--we are only talking about months--that about 90 percent of people will upgrade. The reason the application is so popular is that we worked very hard on it. It is smooth. It works very well. We put a lot of features in there. And particularly since the relationship with Altnet, by including things like the channels--there is a hip-hop channel, the emerging artist channel, which I mentioned--there are major incentives to people to upgrade. So we can't make people upgrade, but all the evidence suggests that, over a relatively short space of time, most do. Some will not, because some people always stick with what they are with, but over time, that tends to be a small proportion. Senator Coleman. Great. Thank you. Senator Pryor. Senator Pryor. Mr. Chairman, if it is OK, I would like to allow Senator Levin to proceed with his questions and his follow-ups and I may have a few follow-ups after that. Senator Coleman. Senator Levin. Senator Levin. I am just curious about--we are trying to find out more about your company. It is normal for most companies and corporations that are incorporated in the United States, for us to get a feel as to who these folks are and it is public information. You are incorporated, or your parent is incorporated in Vanuatu? Mr. Morris. Indeed, yes. Senator Levin. We have got a lot of experience with that particular jurisdiction, not particularly positive. When I say ``we,'' I mean the Subcommittee. It is a very secretive jurisdiction, incorporates companies within 24 hours of request. It allows companies to set up websites to conduct business without requiring residency, directors, shareholders, or a registered office in the country, according to our State Department. It has been named by our State Department as a country of money laundering concern--that is a State Department issue--due to the excessive secrecy laws, weak anti-money laundering enforcement, other problems. It licenses offshore shell banks. This is a problem with Vanuatu that we have had as we have gone through some investigations. It characterizes itself as a tax haven, one of seven countries on an international list up until a few months ago of uncooperative tax havens. It has been removed from that list after promising to increase transparency. I am just curious why you are incorporated there. What is your--I am trying to figure out who owns your company. Most of that information should be public, if it were an American corporation, but why Vanuatu? Mr. Morris. I think there is a perception in the States-- this is my observation--that offshore is somehow something---- Senator Levin. No, Vanuatu specifically. Why Vanuatu? Mr. Morris. Because it is the closest island to Australia and that is where we are---- Senator Levin. Why not Australia? Mr. Morris. We are registered in Australia. The service company is registered in Australia. Senator Levin. Your parent company, the beneficiaries, the trust, the owners could be---- Mr. Morris. No, that is incorporated in Vanuatu. Senator Levin. Why not Australia? Mr. Morris. Sir, the same reason that major banks, media companies, and others are--Australian companies are incorporated in Vanuatu, for tax savings. Senator Levin. They are tax havens. Mr. Morris. Yes. Senator Levin. Are you---- Mr. Morris. Major banks, major companies do exactly the same thing. It is a much more common thing than it is in the States. It is the same way that people register in Delaware. Senator Levin. Are you able or willing to share with us the ownership of your company, your parent company? Mr. Morris. The ownership of the company is a matter of record in Federal deposition. Senator Levin. The trust beneficiaries who truly own the company, is that a matter of public record? Mr. Morris. Sir, it is a matter of record in deposition. I am not an owner or shareholder of that company, so I cannot speak on behalf of the company. Senator Levin. The information you make reference to in depositions is under seal. Would you be willing to make that public? Mr. Morris. Without advice, I can't do that. This is a subject---- Senator Levin. Would you let us know? Mr. Morris. It is a subject of litigation, as you know, by a particularly aggressive foe, so I would need to take advisement. Senator Levin. Would you let the Subcommittee know whether you would be willing to do that, for the record? Mr. Morris. Yes, certainly. I will liaise with the relevant staff. Senator Levin. And the balance of my questions, I will save for the record in light of the time. Thank you, Mr. Chairman. I thank all of our witnesses. Senator Coleman. Thanks, Senator Levin. The panel is excused. Thank you very much. Senator Coleman. The final panel is Dr. Jonathan D. Moreno, Director of the Center for Biomedical Ethics, University of Virginia, Charlottesville, Virginia, and James DeLong, Senior Fellow and Director, Center for the Study of Digital Property, The Progress and Freedom Foundation in Washington. Pursuant to Rule VI, all witnesses before the Subcommittee are required to be sworn, and gentlemen, will you please stand. I ask you to raise your right hand and repeat after me. Do you swear the testimony you give before the Subcommittee will be the truth, the whole truth, and nothing but the truth, so help you, God? Mr. Moreno. I do. Mr. DeLong. I do. Senator Coleman. Thank you. You can sit down. There are no rock stars at this panel, but the discussion, I am sure, will be very worthwhile. Mr. Moreno, it is a pleasure to see you. You may proceed. TESTIMONY OF JONATHAN D. MORENO,\1\ DIRECTOR, CENTER FOR BIOMEDICAL ETHICS, UNIVERSITY OF VIRGINIA, CHARLOTTESVILLE, VIRGINIA Mr. Moreno. Thank you, Senator. Good to see you. This has been a fascinating colloquy this morning. I spend most of my time worrying about matters of life and death and the paradoxes and contradictions of taking care of people under extreme circumstances when moral values are in conflict. Although this is not specifically perhaps a matter of life and death, it is obviously of grave concern to people who make their living. --------------------------------------------------------------------------- \1\ The prepared statement of Mr. Moreno appears in the Appendix on page 134. --------------------------------------------------------------------------- I am reminded, in thinking about analogies for the ways in which ethical change is created by technological change, of my mother's situation 46 years ago. My mother was diagnosed with a chondrosarcoma when she was in her late 40's. Her arm was amputated. She lives to this day, I am happy to say. She is 86 years old. But she was not told her prognosis by her doctor, and that was very common 50 years ago for cancer patients not to be told their prognosis. As the technology changed and we began to have more control over the course of a disease, the consumer, the patient, insisted on having control over information. So we have an interesting analogy here of the way that in health care, technological change has created moral change. Fifty years ago, it was thought that doctors would be unethical to tell a cancer patient their prognosis. Today, we clearly don't feel that is the case, and just the opposite. Having said that, today, I come before you not as a bioethicist but as a social ethicist. In one sense, the question before us in social ethics is straightforward. As has been said this morning, to intentionally take that which does not belong to you is to violate the social contract. Intellectual property is a form of property and intellectual theft is a form of theft. Yet if our goal is not merely to be punitive but to craft an effective public policy, as we know, the law is a notoriously blunt instrument. There are many social behaviors in which the rigid application of the law is not only ineffective in solving the underlying problem, but may actually aggravate the problem by encouraging offenders to find ingenious new ways to use technology, in this case, to evade authorities or decrease their buying of legitimate CDs. Prosecution may also be disproportionate to the value of its loss, up to $150,000 in fines in this case. It may be seemingly arbitrary in its selection of targets. Making an example of a few people for the sake of deterrence makes many Americans uncomfortable. Or the prosecution may be erroneous. Files may be misidentified by ISPs. Furthermore, if powerful and distant entities that control a highly-valued item, like music, institute legal measures that are widely perceived as draconian, they may encourage disrespect for law, especially among young people. Still more complex situations like this in which the culture itself is evolving in tandem with technological change. Here is the underlying problem. Many people with otherwise healthy moral intuitions fail to see Internet file sharing as theft, or if they do, they do not perceive it as wrong, or at least not very wrong. I have spoken to a lot of my students about this in the last few days and I can tell you this is the case. The lawsuits themselves may not, in fact, send a moral message. They may teach people that this is theft, but they may not teach them that it is wrong. And it may not teach them--the lawsuits may not teach them that this is not worth the risk of prosecution. Of course, we have heard that the pricing structure of compact disks is widely resented because the blank CD is so inexpensive. I went to Office Depot yesterday and I looked at blank CDs for 50 cents or less. And downloading can be accomplished with ease. But these facts don't explain the moral psychology underlying this phenomenon. What is the psychology of guilt-free file sharers when they know that it is theft and when these are not evil people? I think there are a number of explanations. First, and this is a complex phenomenon, those who are victimized are moral strangers. They are not known to us. They are distant. They are unknown to us as individuals. The engineer, the janitor in the factory, the studio musician, the record store clerk, they are not known to us. Harms to moral strangers don't easily excite our guilt. Second, consumers have become accustomed to the portability and transferability of music, partly because of successful marketing by the industry. Third, as someone alluded to, unlike familiar forms of copying a record, as in the case of bootleg audio tapes, a copy never needs to be a physical object. It doesn't need even to be put on a CD but can remain in electronic form. Physical associations with theft may be absent. Now, the very term file sharing, fourth, file sharing is an interesting term. It connotes altruism and community. In particular, many adolescents find a sense of community more easily in the World Wide Web than in the rest of their lives. In this case, what seems to be an impersonal, wealthy, and imperious industry places itself in opposition to this otherwise positive value. Now, these factors don't justify theft. File sharing, though, is misunderstood as simply an attack on a concept of private property. It is primarily a demand for access to a highly-valued social commodity, a demand triggered and facilitated by technology. A new interpretation of the social contract in this area, Mr. Chairman, may be emerging, and industry and the law must take note. Thank you. Senator Coleman. Thank you, Mr. Moreno, and Mr. Moreno, your full statement will be entered into the record without objection. Thank you. Mr. DeLong. TESTIMONY OF JAMES V. DeLONG,\1\ SENIOR FELLOW AND DIRECTOR, CENTER FOR THE STUDY OF DIGITAL PROPERTY, THE PROGRESS AND FREEDOM FOUNDATION, WASHINGTON, DC Mr. DeLong. Thank you, Senator. It is a pleasure to be here today, particularly with Dr. Moreno, because I think the ethical dimensions of this whole issue are absolutely fascinating, and endless, I might add. --------------------------------------------------------------------------- \1\ The prepared statement of Mr. DeLong with an attachment appears in the Appendix on page 136. --------------------------------------------------------------------------- I would like to emphasize just one point here, and that is that this is a class of problems called prisoner's dilemma, in which, obviously, the interest of each individual consumer is in free-riding and getting music for free. But, equally obviously, everyone cannot free-ride and get music for free. And so the collective interest is in having functioning markets, functioning property rights that deliver the music and other intellectual products as efficiently and as cheaply as possible. Now, there is a tension between those two because everyone, in pursuing their individual interest of getting it for free, then tends to destroy the social system. We have all sorts of ways of compensating for prisoner's dilemma problems. The social contract analogy was used by Dr. Moreno, and I think that is very applicable. And what we use primarily are markets and property rights and then some enforcement as a way of doing this. But this highlights, I think, a fundamental point, and that is a great deal of what I read somehow seems to assume that there is a conflict here between producers and consumers and that consumers have some right to get things for free and that in some way, when you make them pay, you are inhibiting their interests. It isn't so. My interest as a consumer is in making my voice, my pocketbook, felt in the marketplace in buying things and in giving the incentives to producers to actually make the things that I want to buy. If I don't have any way of buying something, of actually giving money to the producers for it, obviously they don't do it, and you and I do without. So at the moment, what is going on is that we have this huge backlog of music that can be looted because it is already there. But if you think about it in terms of not even very long--in terms simply of a couple of years down the road, it is rather obvious this can't go on very long because there will no longer be the production. Starting from there, it is fairly clear where we want to get on this. The difficulty is in figuring out how to get there and the outlines of a solution. There must be legitimate online services that wring the unnecessary transaction costs out of the deal. You can send bits over fiber optic cable very cheaply. It is much more expensive to put them on plastic and send them around the country by truck. So inevitably, the prices have to come down, legitimate services have to be there, and the people have to perceive it as being fair. If I were a student and a downloader, I might well take the position that it was up to the industry to get these services online. Once they did get them online, I would be glad to pay for it. Until that time, there is this firehose of stuff going by and I am going to drink from it. That is exactly the attitude of some college students I have talked to, mostly children of acquaintances and such. This is both good news and bad news. They can be brought around to a paid system, once it is there, and they can see their ethical obligation to support the industry. Some of them, in fact, even make a point of downloading some things and then going out and buying some CDs to sort of make the moral balance proper. The second thing, there must be digital rights management control over the downloading so that you can allow people to pay for different levels of use, so people can pay for a single use, multi use, or put it in their library. There has to be education, not just in the form of saying downloading is wrong, but education in the form of saying, that this whole system depends on the market and on reciprocity. I know I am showing my age, but I remember when you could walk down the street in Boston or Chicago, walk by a newsstand, and there would be a pile of newspapers with a cigar box on it. You took a paper, tossed your money in, and then eventually the operator would come around and pick up the money. I haven't seen that in some time. That is a form of social reciprocity that works, or did work. And then, finally, there has got to be some enforcement, and I know the RIAA people here are obviously not happy with what they have been forced into, but they have to do it to send a message to the downloaders, to send a message to people who want to invest in the legitimate services, and also to disrupt the system. They are trying to get the downloaders to get themselves into a position where they are willing to download but not upload, because that will destroy the system. If people think, well, I will take, but not give, it won't last very long. So I think the solution is in prospect, but it may take some time and pain to get there and I certainly hope this body helps us do it. Thank you. Senator Coleman. Thank you, Mr. DeLong. I actually would have hoped that this panel may have preceded the other panels. It is, I think for me, very worthwhile to hear what I am hearing, which is that in the long run, we can work it out, there is a solution here. Our challenge, it appears to be, in the short run, is whether the strategies being employed or strategies in effect generate any change in behavior. One of the witnesses talked about the dark net and there are other variations of technology that could push this stuff further and further away. I am a parent and I have a 17-year- old and a 13-year-old and it is a place I don't want them to go, so how do we deal with that? So the question that remains is certainly the short term. Let me just kind of throw it out to both of you. One of the witnesses, Lorraine who is the subject of a subpoena and a suit, talked about facing $150,000--someone telling her, you can face a $150,000 penalty. I presume that has got to be pretty daunting to somebody who is struggling to make ends meet. Understanding the RIAA had to do something, and I think, by the way, they got great benefit out of this discussion. A lot of discussion. A lot of people who knew before, or who may not have known at all--know now that there is a problem. But I still worry about that kind of heavy hand--that penalty sitting out there. How do lawmakers try to figure out what is the right balance? How do we, sitting up here--I don't know whether it is $150 a song, or $150,000. Is there a way to get a better sense of what kind of balance, what kind of authority can you give somebody to enforce their interests but not let it be too heavy-handed? Mr. Moreno. Well, I think that a psychologist would probably tell you that you don't need a $150,000 threat in this case to give somebody a disincentive. You can get just as much bang for your buck, as it were, with a lot less bucks involved. So there probably is some recrafting of the law, the copyright law, required for this kind of situation. My guess is, again, that much of it--this is a disincentive that is really horrifying and it seems to strike fear into the heart of anybody that thinks about it and just seems to be way out of proportion. Senator Coleman. Mr. DeLong. Mr. DeLong. Yes. I think, clearly, the lack of proportionality is a problem and the penalty was set for other circumstances than this. It was set for people engaging in mass piracy. Senator Coleman. Right. Mr. DeLong. But I notice that there has been a scaling down by the RIAA itself, and I think certainly by the courts. They figure they aren't going to get anything except--I think what Mitch Bainwol said was the price of the CD. I might add, generally, there has been a huge increase in criminalization in this country, just one offense after another made into very hefty criminal penalties, and I think this is something, in general, that this body should look at very closely. It is getting to be a severe problem in a number of areas. Mr. Moreno. Can I add, Senator, also, that there was a little discussion earlier about the carrot approach as well as the stick. It strikes me, as a consumer, I have only seen one instance in which one of these public service announcements was used, and it was in a movie theater about a couple of weeks ago with my wife, I saw it. Mr. DeLong. Yes. Mr. Moreno. It was pretty effective. They had a recording engineer who said, ``I am a working guy and I am afraid of losing my job.'' But I haven't seen the industry use its ingenuity and its resources that it uses to sell its products and develop them in the same way to create this public education campaign. I just haven't seen it. Senator Coleman. Do you think that kind of public education campaign can be effective when you have a generation of kids who don't think that they are doing anything wrong? Mr. Moreno. Yes. Senator Coleman. I am trying to get into the mindset of that 13-year-old, or think that--and maybe it is not--you made a distinction, I have got to get it, between--what was it---- Mr. Moreno. Realizing it is theft but not thinking it is wrong? Senator Coleman. Right. Help me understand that. Mr. Moreno. Well---- Senator Coleman. And in understanding that, talk to me then about things that would actually flip the switch that says, hey, I shouldn't be doing what I am doing. Mr. Moreno. I think the key is the concept of the moral stranger. The recording engineer, I thought was pretty effective, a regular guy. But what about the recording engineer's 13-year-old? What if you put the recording engineer's child on the screen--and this kid said, ``My dad came home the other day and said he might lose his job because my friends in school are downloading and file sharing.'' That would be a very powerful message, and I am sure it is happening. But I think, somehow, we have to use these images to make a connection, a living connection, to the experience of people who are affected, not the industry CEOs and the rock stars, but the actual folks. I think the industry is smart enough and creative enough to do this, but I think they haven't done it yet. Mr. DeLong. I think, also, you see a tremendous amount of demonization of the movie industry and the recording industry in particular. As far as I know, they are just normal, good, greedy American industries trying to make money and have fun at the same time, and they are no worse or better than anybody else, or than any other institution. But it is like there has been almost--the academic left is a bit opposed to property rights generally, including intellectual property rights, and it is like there is an effort to give people license to rip these people off because they are nasty people and, therefore, go ahead. It seems to me that in educating if you can get across this point that you are injuring your fellow consumers by not doing your share, because you are not helping to pay for this and not helping to produce it, that is an important educational message. Senator Coleman. But, Dr. Moreno, following up on that point, your last comment in your oral testimony, not your prepared testimony, was the note of a new interpretation of the social contract is emerging and the industry and law must take note. I don't know whether you are part of that academic left or anything, but---- [Laughter.] Mr. DeLong. Present company excepted. [Laughter.] Senator Coleman. Is there a sense that perhaps our notion of what our property rights, traditional property rights may, in fact, be changing? Should they be changing? Talk to me a little about that. Mr. Moreno. Actually, that comment was only addressed at the instant case, namely the music industry, and I actually, with due respect to one of the Senators who is not here, I am not persuaded that this is the first step in a slippery slope, an attack on the concept of copyright or private property. I don't think that is what is going on here, and I actually think that music itself is a different case from film. Film takes 90 minutes to 2 hours to watch. You can't walk around on the street watching a movie unless you want to bump into things. Music is different. We can walk around. We can take a minute, 2 minutes to listen to a song. So I actually think that the social contract that I am referring to is really about access to music and the transformation of musical imagery, auditory images into digitization. That is what I am talking about. Mr. DeLong. I think that is a very interesting point. I think music is somewhat special, although the movies are getting downloaded. The video game industry has been quite successful at maintaining a sense of community and hasn't been hit as hard. Now, part of that may be simply downloading time, but it is very interesting to talk to them about it. They have some interesting ideas. Mr. Moreno. And in that case--this is a good example. My son, years ago, even when he was in middle school, would play these video games with other kids online. He had a community of friends online that he would play these--and he still does, with anonymous people playing chess. The file sharing business in music is analogous, I think, in some respects. Senator Coleman. Both of your testimonies indicated a prospect for this thing being resolved down the road. Any sense of how long it will take the market to kind of sort all this thing out? And--I will leave it at that. Any best guess as to how long it takes to bring these sides together, the peer-to- peer folks saying, hey, we are ready to step this forward. We want to make this happen. The music industry says, we are ready to step forward, ready to make it happen. Obviously, that hasn't happened and the focus today are 12-year-old kids or 71- year-old grandmas or Lorraine who was here. So what is your best guess of how long that takes? Mr. DeLong. I am optimistic. I think with iTune coming on and MusicMatch and the others, they are getting their act together on that and the downloading services is the biggest piece of the puzzle. I would say a couple of years. Mr. Moreno. I was going to say within 5 years. Capitalism is about innovation, and innovation is stimulated by losing money. [Laughter.] So I think this is going to move along pretty well. I was going to say 5 years, but I will take 2 years. Senator Coleman. We will put that in an envelope and we will open it up in 2 years. Mr. Moreno. Oh, oh. [Laughter.] Senator Coleman. I want to thank you both very much for your presence here. Your full testimony will be entered into the record as part of the record. We will keep the record open for 3 weeks for additional questions from other Senators on the Subcommittee. So with that, this hearing is adjourned. 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