[Congressional Bills 119th Congress]
[From the U.S. Government Publishing Office]
[S. 4555 Introduced in Senate (IS)]
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119th CONGRESS
2d Session
S. 4555
To prohibit covered digital advertising platforms from displaying
targeted advertisements directed to a minor that promote sports
gambling platforms.
_______________________________________________________________________
IN THE SENATE OF THE UNITED STATES
May 18, 2026
Mrs. Britt (for herself and Mr. Blumenthal) introduced the following
bill; which was read twice and referred to the Committee on Commerce,
Science, and Transportation
_______________________________________________________________________
A BILL
To prohibit covered digital advertising platforms from displaying
targeted advertisements directed to a minor that promote sports
gambling platforms.
Be it enacted by the Senate and House of Representatives of the
United States of America in Congress assembled,
SECTION 1. SHORT TITLE.
This Act may be cited as the ``Gaming Advertisement to Minors
Enforcement Act of 2026'' or the ``GAME Act of 2026''.
SEC. 2. PROHIBITING THE DISPLAY OF TARGETED ADVERTISEMENTS DIRECTED TO
A MINOR THAT PROMOTE SPORTS GAMBLING PLATFORMS.
(a) In General.--Beginning on the date that is 1 year after the
date of enactment of this Act, it shall be unlawful for any covered
digital advertising platform to display a targeted advertisement
directed to a minor that promotes a sports gambling platform.
(b) Enforcement.--
(1) Enforcement by the commission.--
(A) Unfair or deceptive acts or practices.--A
violation of this section shall be treated as a
violation of a rule defining an unfair or deceptive act
or practice prescribed under section 18(a)(1)(B) of the
Federal Trade Commission Act (15 U.S.C. 57a(a)(1)(B)).
(B) Powers of the commission.--
(i) In general.--The Commission shall
enforce this section in the same manner, by the
same means, and with the same jurisdiction,
powers, and duties as though all applicable
terms and provisions of the Federal Trade
Commission Act (15 U.S.C. 41 et seq.) were
incorporated into and made a part of this
section.
(ii) Privileges and immunities.--Any
covered digital advertising platform who
violates this section shall be subject to the
penalties and entitled to the privileges and
immunities provided in the Federal Trade
Commission Act (15 U.S.C. 41 et seq.).
(iii) Authority preserved.--Nothing in this
section shall be construed to limit the
authority of the Commission under any other
provision of law.
(iv) Rulemaking.--The Commission may
promulgate in accordance with section 553 of
title 5, United States Code, such rules as may
be necessary to carry out this section.
(2) Criminal enforcement.--
(A) In general.--The Commission shall refer a
covered digital advertising platform who is found to
have been in violation of this section, or who settles
an enforcement action pursuant to paragraph (1), in 3
or more instances to the Attorney General for
prosecution pursuant to subparagraph (B).
(B) Criminal penalty.--A covered digital
advertising platform who is referred to the Attorney
General under subparagraph (A) shall be fined not more
than $100,000 for each targeted advertisement directed
to a minor that promotes a sports gambling platform
that is displayed by such platform for the instance
subject to the referral and any subsequent instance.
(C) Instance.--For purposes of this paragraph, the
term ``instance'' means an enforcement action pursuant
to paragraph (1) for displaying 1 or more targeted
advertisements directed to a minor that promote a
sports gambling platform pursuant to paragraph (1).
(c) Definitions.--In this section:
(1) Commission.--The term ``Commission'' means the Federal
Trade Commission.
(2) Connected device.--The term ``connected device'' means
a device that is capable of connecting to the internet,
directly or indirectly, or to another connected device.
(3) Covered digital advertising platform.--The term
``covered digital advertising platform'' means a social media
platform, public-facing website, online service, online
application, or mobile application--
(A) that derives revenue from advertising;
(B) that--
(i) as its primary function provides a
community forum for user-generated content,
including messages, videos, and audio files
among users where such content is primarily
intended for viewing, resharing, or platform-
enabled distributed social endorsement or
comment;
(ii) is a search engine; or
(iii) is a digital advertising platform
that allows advertisers to purchase
advertisement placements across websites,
mobile applications, online applications,
streaming services, and other digital media
sources; and
(C) that has more than 100,000,000 unique monthly
users or visitors.
(4) Geolocation information.--
(A) In general.--The term ``geolocation
information'' means any data that reveals the precise
location of a mobile device or individual, including--
(i) any Global Positioning System (GPS)
coordinate;
(ii) fine location data;
(iii) cell tower information;
(iv) precise location information inferred
from--
(I) a basic service set identifier
(BSSID);
(II) a Wi-Fi service set identifier
(SSID); or
(III) Bluetooth receiver
information; or
(v) any unique persistent identifier
combined with any data described in clauses (i)
through (iv).
(B) Exclusions.--The term ``geolocation
information'' shall not include--
(i) data that reveals only the coarse
location of a mobile device or individual; or
(ii) data that--
(I) is used by a covered digital
advertising platform solely for the
purpose of generating such coarse
location; and
(II) is deleted by such advertiser
not later than 48 hours after such use.
(5) Minor.--The term ``minor'' means an individual who has
not attained 18 years of age.
(6) Mobile application.--The term ``mobile application''--
(A) means a software program that runs on the
operating system of--
(i) a cellular telephone;
(ii) a tablet computer; or
(iii) a similar portable computing device
that transmits data over a wireless connection;
and
(B) includes a service or application offered via a
connected device.
(7) Online application.--The term ``online application''--
(A) means an internet-connected software program;
and
(B) includes a service or application offered via a
connected device.
(8) Personal information.--The term ``personal
information'' means individually identifiable information about
an individual collected online, including--
(A) a first and last name;
(B) a home or other physical address including
street name and name of a city or town;
(C) an email address;
(D) a telephone number;
(E) a Social Security number;
(F) an age or age range;
(G) any other identifier that the Commission
determines permits the physical or online contacting of
an individual;
(H) a persistent identifier that can be used to
recognize a minor over time and across different
websites, online applications, or mobile applications,
including a customer number held in a cookie, an
Internet Protocol (IP) address, a processor or device
serial number, or unique device identifier;
(I) a photograph, video, or audio file where such
file contains a minor's image or voice;
(J) geolocation information;
(K) information generated from the measurement or
technological processing of an individual's biological,
physical, or physiological characteristics that is used
to identify an individual, including--
(i) fingerprints;
(ii) voice prints;
(iii) iris or retina imagery scans;
(iv) facial templates;
(v) deoxyribonucleic acid (DNA)
information; or
(vi) gait; or
(L) information linked or reasonably linkable to a
minor or the parents of a minor (including any unique
identifier) that a person collects online from the
minor and combines with an identifier described in this
subparagraph.
(9) Sports gambling platform.--The term ``sports gambling
platform'' means any service that allows an individual to
gamble on a sporting event, including a service marketed as
allowing an individual to invest in prediction markets.
(10) Targeted advertisement directed to a minor that
promotes a sports gambling platform.--
(A) In general.--The term ``targeted advertisement
directed to a minor that promotes a sports gambling
platform'' means an advertisement or any other effort
to market a sports gambling platform that is directed
to a minor or a connected device of a minor that an
online advertising provider links or possesses the
information to be able to link to a minor based on--
(i) the personal information of the minor;
(ii) the profiling of a minor or group of
minors based on observed behaviors or based on
predicted preferences or interest inferred from
online activities; or
(iii) a unique identifier of the connected
device.
(B) Exclusions.--The term ``targeted advertisement
directed to a minor that promotes a sports gambling
platform'' shall not include--
(i) an advertisement or other effort to
market a product to an individual or the device
of an individual in direct response to the
individual's request for information or
feedback;
(ii) an advertisement that is displayed
based on the content of the website, online
application, mobile application, or connected
device in which the advertisement appears and
does not vary based on personal information
related to the viewer; or
(iii) the processing of personal
information solely for measuring or reporting
advertising or content performance, reach, or
frequency, including independent measurement.
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