114 HR 1356 IH: Public Diplomacy Modernization Act of 2023
U.S. House of Representatives
2023-03-03
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EN
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I
118th CONGRESS
1st Session
H. R. 1356
IN THE HOUSE OF REPRESENTATIVES
March 3, 2023
Mr. Meuser introduced the following bill; which was referred to the Committee on Foreign Affairs
A BILL
To modernize and streamline the public diplomacy capabilities of the Department of State, increase evaluation of public diplomacy programming, enhance strategic planning for the Department’s public diplomacy physical presence abroad, and for other purposes.
1.

Short title
This Act may be cited as the “Public Diplomacy Modernization Act of 2023”.
2.

Avoiding duplication of programs and efforts
The Secretary of State shall—
(1)
identify opportunities for greater efficiency of operations, including through improved coordination of efforts across public diplomacy bureaus and offices of the Department of State; and
(2)
maximize shared use of resources between, and within, such public diplomacy bureaus and offices in cases in which programs, facilities, or administrative functions are duplicative or substantially overlapping.
3.

Improving research and evaluation of public diplomacy
(a)

Research and evaluation activities
The Secretary of State, acting through the Director of Research and Evaluation appointed pursuant to subsection (b), shall—
(1)
conduct regular research and evaluation of public diplomacy programs and activities of the Department, including through the routine use of audience research, digital analytics, and impact evaluations, to plan and execute such programs and activities; and
(2)
make available to Congress the findings of the research and evaluations conducted under paragraph (1).
(b)

Director of research and evaluation
(1)

Appointment
Not later than 90 days after the date of the enactment of this Act, the Secretary of State shall appoint a Director of Research and Evaluation (referred to in this subsection as the “Director”) in the Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs of the Department.
(2)

Limitation on appointment
The appointment of the Director pursuant to paragraph (1) shall not result in an increase in the overall full-time equivalent positions within the Department of State.
(3)

Responsibilities
The Director shall—
(A)
coordinate and oversee the research and evaluation of public diplomacy programs and activities of the Department of State in order to—
(i)
improve public diplomacy strategies and tactics; and
(ii)
ensure that such programs and activities are increasing the knowledge, understanding, and trust of the United States by relevant target audiences;
(B)
routinely organize and oversee audience research, digital analytics, and impact evaluations across all public diplomacy bureaus and offices of the Department;
(C)
support United States diplomatic posts’ public affairs sections;
(D)
share appropriate public diplomacy research and evaluation information within the Department and with other appropriate Federal departments and agencies;
(E)
regularly design and coordinate standardized research questions, methodologies, and procedures to ensure that public diplomacy programs and activities across all public diplomacy bureaus and offices are designed to meet appropriate foreign policy objectives; and
(F)
report biannually to the United States Advisory Commission on Public Diplomacy, through the Subcommittee on Research and Evaluation established pursuant to subsection (f), regarding the research and evaluation of all public diplomacy bureaus and offices.
(4)

Guidance and training
Not later than one year after the appointment of the Director pursuant to paragraph (1), the Director shall develop guidance and training, including curriculum for use by the Foreign Service Institute, for all public diplomacy officers of the Department regarding the reading and interpretation of public diplomacy program and activity evaluation findings to ensure that such findings and related lessons learned are implemented in the planning and evaluation of all public diplomacy programs and activities of the Department.
(c)

Prioritizing research and evaluation
(1)

In general
The head of the Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs of the Department of State shall ensure that research and evaluation of public diplomacy and activities of the Department, as coordinated and overseen by the Director pursuant to subsection (b), supports strategic planning and resource allocation across all public diplomacy bureaus and offices of the Department.
(2)

Allocation of resources
Amounts allocated for the purpose of research and evaluation of public diplomacy programs and activities of the Department of State pursuant to subsection (b) shall be made available to be disbursed at the direction of the Director of Research and Evaluation among the research and evaluation staff across all public diplomacy bureaus and offices of the Department.
(3)

Sense of Congress
It is the sense of Congress that the Department of State should gradually increase its allocation of funds made available under the headings “Educational and Cultural Exchange Programs” and “Diplomatic Programs” for research and evaluation of public diplomacy programs and activities of the Department pursuant to subsection (b) to a percentage of program funds that is commensurate with Federal Government best practices.
(d)

Limited exemption relating to the Paperwork Reduction Act
Chapter 35 of title 44, United States Code (commonly known as the “Paperwork Reduction Act”) shall not apply to the collection of information directed at any individuals conducted by, or on behalf of, the Department of State for the purpose of audience research, monitoring, and evaluations, and in connection with the Department’s activities conducted pursuant to any of the following:
(1)
The Mutual Educational and Cultural Exchange Act of 1961 (22 U.S.C. 2451 et seq.).
(2)
Section 1287 of the National Defense Authorization Act for Fiscal Year 2017 (Public Law 114–328; 22 U.S.C. 2656 note).
(3)
The Foreign Assistance Act of 1961 (22 U.S.C. 2151 et seq.).
(e)

Limited exemption relating to the Privacy Act
(1)

In general
The Department of State shall maintain, collect, use, and disseminate records (as such term is defined in section 552a(a)(4) of title 5, United States Code) for audience research, digital analytics, and impact evaluation of communications related to public diplomacy efforts intended for foreign audiences.
(2)

Conditions
Audience research, digital analytics, and impact evaluations under paragraph (1) shall be—
(A)
reasonably tailored to meet the purposes of this subsection; and
(B)
carried out with due regard for privacy and civil liberties guidance and oversight.
(f)

United States Advisory Commission on Public Diplomacy
(1)

Subcommittee for Research and Evaluation
The United States Advisory Commission on Public Diplomacy shall establish a Subcommittee on Research and Evaluation to monitor and advise regarding audience research, digital analytics, and impact evaluations carried out by the Department of State and the United States Agency for Global Media.
(2)

Annual report
The Subcommittee on Research and Evaluation established pursuant to paragraph (1) shall submit to the Committee on Foreign Affairs of the House of Representatives and the Committee on Foreign Relations of the Senate an annual report, in conjunction with the United States Advisory Commission on Public Diplomacy’s Comprehensive Annual Report on the performance of the Department of State and the United States Agency for Global Media, describing all actions taken by the Subcommittee pursuant to paragraph (1) and any findings made as a result of such actions.
4.

Streamlining of support functions
(a)

Working group established
Not later than 60 days after the date of the enactment of this Act, the Secretary of State shall establish a working group to explore the possibilities and cost-benefit analysis of transitioning to a shared services model as such pertains to human resources, travel, purchasing, budgetary planning, and all other executive support functions for all bureaus of the Department of State that report to the Under Secretary for Public Diplomacy of the Department.
(b)

Report
Not later than 180 days after the date of the enactment of this Act, the Secretary of State shall submit to the Committee on Foreign Affairs of the House of Representatives and the Committee on Foreign Relations of the Senate a plan to implement any such findings of the working group established under subsection (a).
5.

Guidance for closure of public diplomacy facilities
(a)

In general
Not later than 180 days after the date of the enactment of this Act, the Secretary of State shall adopt, and include in the Foreign Affairs Manual, guidelines to collect and utilize information from each diplomatic post at which the construction of a new embassy compound or new consulate compound would result in the closure or co-location of an American Space, American Center, American Corner, or any other public diplomacy facility under the Secure Embassy Construction and Counterterrorism Act of 1999 (22 U.S.C. 4865 et seq.).
(b)

Requirements
The guidelines required by subsection (a) shall include the following:
(1)
Standardized notification to each chief of mission at a diplomatic post describing the requirements of the Secure Embassy Construction and Counterterrorism Act of 1999 and the impact on the mission footprint of such requirements.
(2)
An assessment and recommendations from each chief of mission of potential impacts to public diplomacy programming at such diplomatic post if any public diplomacy facility referred to in section (a) is closed or staff is co-located in accordance with such Act.
(3)
A process by which assessments and recommendations under paragraph (2) are considered by the Secretary of State and the appropriate Under Secretaries and Assistant Secretaries of the Department of State.
(4)
Notification to the Committee on Foreign Affairs of the House of Representatives and the Committee on Foreign Relations of the Senate, prior to the initiation of a new embassy compound or new consulate compound design, of the intent to close any such public diplomacy facility or co-locate public diplomacy staff in accordance with such Act.
(c)

Report
Not later than one year after the date of the enactment of this Act, the Secretary of State shall submit to the Committee on Foreign Affairs of the House of Representatives and the Committee on Foreign Relations of the Senate a report containing the guidelines required under subsection (a) and any recommendations for any modifications to such guidelines.
6.

Definitions
In this Act:
(1)

Audience research
The term audience research means research conducted at the outset of a public diplomacy program or the outset of campaign planning and design regarding specific audience segments to understand the attitudes, interests, knowledge, and behaviors of such audience segments.
(2)

Digital analytics
The term digital analytics means the analysis of qualitative and quantitative data, accumulated in digital format, to indicate the outputs and outcomes of a public diplomacy program or campaign.
(3)

Impact evaluation
The term impact evaluation means an assessment of the changes in the audience targeted by a public diplomacy program or campaign that can be attributed to such program or campaign.
(4)

Public diplomacy bureaus and offices
The term public diplomacy bureaus and offices means, with respect to the Department, the following:
(A)
The Bureau of Educational and Cultural Affairs.
(B)
The Bureau of Global Public Affairs.
(C)
The Office of Policy, Planning, and Resources for Public Diplomacy and Public Affairs.
(D)
The Global Engagement Center.
(E)
The public diplomacy functions within the regional and functional bureaus.