Synthetic Opioids Public Awareness Campaign

Part B of title III of the Public Health Service Act is amended by inserting after section 317U (42 U.S.C. 247b–23) the following new section:

317V.

Synthetic Opioids Public Awareness Campaign

(a)

In general

Not later than one year after the date of the enactment of this section, the Secretary shall provide for the planning and implementation of a public education campaign to raise public awareness of synthetic opioids (including fentanyl and its analogues). Such campaign shall include the dissemination of information that— (1)promotes awareness about the potency and dangers of fentanyl and its analogues and other synthetic opioids; (2)explains services provided by the Substance Abuse and Mental Health Services Administration and the Centers for Disease Control and Prevention (and any entity providing such services under a contract entered into with such agencies) with respect to the misuse of opioids, particularly as such services relate to the provision of alternative, non-opioid pain management treatments; and (3)relates generally to opioid use and pain management. (b)

Use of media

The campaign under subsection (a) may be implemented through the use of television, radio, internet, in-person public communications, and other commercial marketing venues and may be targeted to specific age groups. (c)

Consideration of report findings

In planning and implementing the public education campaign under subsection (a), the Secretary shall take into consideration the findings of the report required under section 7001 of the SUPPORT for Patients and Communities Act (Public Law 115–271). (d)

Consultation

In coordinating the campaign under subsection (a), the Secretary shall consult with the Assistant Secretary for Mental Health and Substance Use to provide ongoing advice on the effectiveness of information disseminated through the campaign. (e)

Requirement of Campaign

The campaign implemented under subsection (a) shall not be duplicative of any other Federal efforts relating to eliminating the misuse of opioids. (f)

Evaluation

(1)

In general

The Secretary shall ensure that the campaign implemented under subsection (a) is subject to an independent evaluation, beginning 2 years after the date of the enactment of this section, and every 2 years thereafter. (2)

Measures and benchmarks

For purposes of an evaluation conducted pursuant to paragraph (1), the Secretary shall— (A)establish baseline measures and benchmarks to quantitatively evaluate the impact of the campaign under this section; and (B)conduct qualitative assessments regarding the effectiveness of strategies employed under this section. (g)

Report

The Secretary shall, beginning 2 years after the date of the enactment of this section, and every 2 years thereafter, submit to Congress a report on the effectiveness of the campaign implemented under subsection (a) towards meeting the measures and benchmarks established under subsection (e)(2). (h)

Dissemination of Information Through Providers

The Secretary shall develop and implement a plan for the dissemination of information related to synthetic opioids, to health care providers who participate in Federal programs, including programs administered by the Department of Health and Human Services, the Indian Health Service, the Department of Veterans Affairs, the Department of Defense, and the Health Resources and Services Administration, the Medicare program under title XVIII of the Social Security Act, and the Medicaid program under title XIX of such Act.

Training guide and outreach on synthetic opioid exposure prevention

(a)

Training guide

Not later than 18 months after the date of the enactment of this Act, the Secretary of Health and Human Services shall design, publish, and make publicly available on the internet website of the Department of Health and Human Services, a training guide and webinar for first responders and other individuals who also may be at high risk of exposure to synthetic opioids that details measures to prevent that exposure. (b)

Outreach

Not later than 18 months after the date of the enactment of this Act, the Secretary of Health and Human Services shall also conduct outreach about the availability of the training guide and webinar published under subsection (a) to— (1)police and fire managements; (2)sheriff deputies in city and county jails; (3)ambulance transport and hospital emergency room personnel; (4)clinicians; and (5)other high-risk occupations, as identified by the Assistant Secretary for Mental Health and Substance Use.