I 112th CONGRESS 1st Session H. R. 2543 IN THE HOUSE OF REPRESENTATIVES July 14, 2011 Mrs. Maloney (for herself, Ms. Moore, Ms. Norton, Mr. Connolly of Virginia, Mr. Conyers, Ms. Hirono, Mr. Grijalva, Mr. Jackson of Illinois, Mr. Rangel, Mr. Towns, Mrs. Lowey, Ms. Lee of California, and Ms. Zoe Lofgren of California) introduced the following bill; which was referred to the Committee on Energy and Commerce A BILL To direct the Federal Trade Commission to prescribe rules prohibiting deceptive advertising of abortion services.

1.

Short title

This Act may be cited as the Stop Deceptive Advertising for Women’s Services Act.

2.

Prohibition of deceptive advertising of abortion services

(a)

Conduct Prohibited

Not later than 180 days after the date of enactment of this Act, the Federal Trade Commission shall promulgate rules to prohibit, as an unfair and deceptive act or practice, any person from advertising with the intent to deceptively create the impression that— (1)such person is a provider of abortion services if such person does not provide abortion services; and (2)such person is not a provider of abortion services if such person does provide abortion services. (b)

Enforcement

The Federal Trade Commission shall enforce the rules required under subsection (a) as if a violation of such rules were a violation of section 5(a)(1) of the Federal Trade Commission Act (15 U.S.C. 45(a)(1)). The Commission shall enforce such rules in the same manner and by the same means, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act were incorporated into and made a part of this Act.

3.

Definitions

For purposes of the rules prescribed under section 2, the following definitions apply: (1)

Advertise

The term advertise means offering of goods or services to the public, regardless of whether such goods or services are offered for payment or result in a profit. (2)

Abortion services

The term abortion services means providing surgical and non-surgical procedures to terminate a pregnancy, or providing referrals for such procedures. (3)

Person

The term person has the meaning given such term in section 551(2) of title 5, United States Code.