II 111th CONGRESS 2d Session S. 3554 IN THE SENATE OF THE UNITED STATES June 30, 2010 Mr. Menendez introduced the following bill; which was read twice and referred to the Committee on Commerce, Science, and Transportation A BILL To direct the Federal Trade Commission to promulgate rules prohibiting deceptive advertising of abortion services, and for other purposes.

1.

Short title

This Act may be cited as the Stop Deceptive Advertising for Women’s Services Act of 2010.

2.

Prohibition on deceptive advertising of abortion services

(a)

Conduct prohibited

Not later than 180 days after the date of the enactment of this Act, the Federal Trade Commission shall promulgate rules to prohibit, as an unfair and deceptive act or practice, any person from advertising with the intent to deceptively create the impression that such person is a provider of abortion services if such person does not provide abortion services. (b)

Enforcement

The Federal Trade Commission shall enforce the rules promulgated under subsection (a) as if a violation of such rules were a violation of section 5(a)(1) of the Federal Trade Commission Act (15 U.S.C. 45(a)(1)). The Commission shall enforce such rules in the same manner and by the same means, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act (15 U.S.C. 41 et seq.) were incorporated into and made a part of this section. (c)

Definitions

In this section: (1)

Abortion services

The term abortion services means providing surgical and non-surgical procedures to terminate a pregnancy, or providing referrals for such procedures. (2)

Advertise

The term advertise means offering of goods or services to the public, regardless of whether such goods or services are offered for payment or result in a profit. (3)

Person

The term person has the meaning given such term in section 551 of title 5, United States Code.