I 111th CONGRESS 2d Session H. R. 5091 IN THE HOUSE OF REPRESENTATIVES April 21, 2010 Mr. Cohen (for himself, Mr. Grijalva, Ms. Norton, and Ms. Jackson Lee of Texas) introduced the following bill; which was referred to the Committee on Education and Labor A BILL To authorize public awareness campaigns to promote the persistent quest for knowledge and increased education among youth.

1.

Short title; purpose

(a)

Short title

This Act may be cited as the Positive Reduction of Incarceration by Maximizing Education (PRIME) Act of 2010. (b)

Purpose

The purpose of this Act is to promote the persistent quest for knowledge and increased education among youth, thereby decreasing the influx of youth in penitentiaries in the United States by exposing youth to the value of increased education.

2.

Public awareness campaigns for continuing education among youth

(a)

Public awareness campaigns

The Attorney General, through the Director of the Office of Juvenile Justice and Delinquency Prevention, shall utilize existing resources allocated to the Department of Justice to establish national, regional, and local public awareness campaigns focused on promoting the advantages of continued education among youth, including the decreased likelihood of incarceration for youth who continue to pursue education. In carrying out this section, the Attorney General may use advertising through television, radio, print media, billboards, posters, the Internet, and any other methods determined to be appropriate by the Attorney General. (b)

Report

Not later than October 1 of each year after the date of enactment of this section, the Attorney General, through the Director of the Office of Juvenile Justice and Delinquency Prevention, shall submit to the Chairman and Ranking Member of the Committees on the Judiciary of the House of Representatives and the Senate a report that describes the activities carried out under this section during the preceding year.