[Congressional Bills 111th Congress]
[From the U.S. Government Publishing Office]
[H.R. 3625 Introduced in House (IH)]

111th CONGRESS
  1st Session
                                H. R. 3625

 To provide for the Secretary of Education to study and report on the 
 marketing of foods and beverages in elementary and secondary schools.


_______________________________________________________________________


                    IN THE HOUSE OF REPRESENTATIVES

                           September 22, 2009

 Mrs. McCarthy of New York (for herself and Mr. Platts) introduced the 
 following bill; which was referred to the Committee on Education and 
                                 Labor

_______________________________________________________________________

                                 A BILL


 
 To provide for the Secretary of Education to study and report on the 
 marketing of foods and beverages in elementary and secondary schools.

    Be it enacted by the Senate and House of Representatives of the 
United States of America in Congress assembled,

SECTION 1. SHORT TITLE.

    This Act may be cited as the ``Food Marketing in Schools Assessment 
Act''.

SEC. 2. STUDY AND REPORT ON FOOD MARKETING.

    (a) Study Required.--The Secretary of Education shall conduct a 
study on the extent and types of marketing of foods and beverages in 
elementary and secondary schools. In carrying out the study, the 
Secretary shall collaborate with, and include information from, the 
Division of Adolescent and School Health of the Centers for Disease 
Control and Prevention.
    (b) Assessment of Nutrition.--The study required by subsection (a) 
shall assess the nutritional quality of the types of foods and 
beverages marketed in schools.
    (c) Assessment of Media.--The study required by subsection (a) 
shall assess all media through which foods and beverages are marketed 
to children in elementary and secondary schools, including--
            (1) brand and product logos, names, or information on 
        educational materials, book covers, school supplies, posters, 
        vending machine exteriors, scoreboards, displays, signs, 
        equipment, buses, buildings, and other school property;
            (2) educational and other incentive programs;
            (3) label redemption programs;
            (4) in-school television, radio, and print publications;
            (5) free samples and coupons;
            (6) branded fundraising activities;
            (7) taste-testing and other market research activities; and
            (8) incidental exposure to food and beverage marketing 
        through computer use, including computer banner and wallpaper 
        ads, or podcasts in schools.
    (d) Examination of Regulatory Mechanisms.--The study required by 
subsection (a) shall also examine mechanisms regulating marketing in 
elementary and secondary schools, including--
            (1) Federal, State, and local policies;
            (2) contracts; and
            (3) sales incentives.
    (e) Report.--Not later than July 1, 2011, the Secretary shall 
submit to Congress a report on the results of the study required by 
subsection (a).
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