110 HR 3110 IH: Food Marketing in Schools Assessment U.S. House of Representatives 2007-07-19 text/xml EN Pursuant to Title 17 Section 105 of the United States Code, this file is not subject to copyright protection and is in the public domain.

I 110th CONGRESS 1st Session H. R. 3110 IN THE HOUSE OF REPRESENTATIVES July 19, 2007 Mrs. McCarthy of New York (for herself and Mr. Platts) introduced the following bill; which was referred to the Committee on Education and Labor A BILL To provide for the Secretary of Education to study and report on the marketing of foods and beverages in middle and high schools.

1.

Short title

This Act may be cited as the Food Marketing in Schools Assessment Act.

2.

Study and report on food marketing

(a)

Study required

The Secretary of Education shall conduct a study on the extent and types of marketing of foods and beverages in middle and high schools. In carrying out the study, the Secretary shall collaborate with, and include information from, the Division of Adolescent and School Health of the Centers for Disease Control and Prevention. (b)

Assessment of nutrition

The study required by subsection (a) shall assess the nutritional quality of the types of food and beverages marketed in schools. (c)

Assessment of media

The study required by subsection (a) shall assess all media through which foods and beverages are marketed to children in middle and high schools, including— (1)brand and product logos, names, or information on educational materials, book covers, school supplies, posters, vending machine exteriors, scoreboards, displays, signs, equipment, buses, buildings, and other school property; (2)educational incentive programs; (3)label redemption programs; (4)in-school television, radio, and print publications; (5)free samples and coupons; (6)branded fundraising activities; (7)taste-testing and other market research activities; and (8)incidental exposure to food and beverage marketing through computer use, including computer banner and wallpaper ads, or podcasts in schools. (d)

Examination of regulatory mechanisms

The study required by subsection (a) shall also examine mechanisms regulating marketing in middle and high schools, including— (1)Federal, State, and local policies; (2)contracts; and (3)sales incentives. (e)

Report

Not later than July 1, 2009, the Secretary shall submit to Congress a report on the results of the study required by subsection (a).