[Congressional Bills 110th Congress]
[From the U.S. Government Publishing Office]
[H.R. 3110 Introduced in House (IH)]







110th CONGRESS
  1st Session
                                H. R. 3110

 To provide for the Secretary of Education to study and report on the 
      marketing of foods and beverages in middle and high schools.


_______________________________________________________________________


                    IN THE HOUSE OF REPRESENTATIVES

                             July 19, 2007

 Mrs. McCarthy of New York (for herself and Mr. Platts) introduced the 
 following bill; which was referred to the Committee on Education and 
                                 Labor

_______________________________________________________________________

                                 A BILL


 
 To provide for the Secretary of Education to study and report on the 
      marketing of foods and beverages in middle and high schools.

    Be it enacted by the Senate and House of Representatives of the 
United States of America in Congress assembled,

SECTION 1. SHORT TITLE.

    This Act may be cited as the ``Food Marketing in Schools Assessment 
Act''.

SEC. 2. STUDY AND REPORT ON FOOD MARKETING.

    (a) Study Required.--The Secretary of Education shall conduct a 
study on the extent and types of marketing of foods and beverages in 
middle and high schools. In carrying out the study, the Secretary shall 
collaborate with, and include information from, the Division of 
Adolescent and School Health of the Centers for Disease Control and 
Prevention.
    (b) Assessment of Nutrition.--The study required by subsection (a) 
shall assess the nutritional quality of the types of food and beverages 
marketed in schools.
    (c) Assessment of Media.--The study required by subsection (a) 
shall assess all media through which foods and beverages are marketed 
to children in middle and high schools, including--
            (1) brand and product logos, names, or information on 
        educational materials, book covers, school supplies, posters, 
        vending machine exteriors, scoreboards, displays, signs, 
        equipment, buses, buildings, and other school property;
            (2) educational incentive programs;
            (3) label redemption programs;
            (4) in-school television, radio, and print publications;
            (5) free samples and coupons;
            (6) branded fundraising activities;
            (7) taste-testing and other market research activities; and
            (8) incidental exposure to food and beverage marketing 
        through computer use, including computer banner and wallpaper 
        ads, or podcasts in schools.
    (d) Examination of Regulatory Mechanisms.--The study required by 
subsection (a) shall also examine mechanisms regulating marketing in 
middle and high schools, including--
            (1) Federal, State, and local policies;
            (2) contracts; and
            (3) sales incentives.
    (e) Report.--Not later than July 1, 2009, the Secretary shall 
submit to Congress a report on the results of the study required by 
subsection (a).
                                 <all>