This bill requires certain tools used to create or modify digital content, including artificial intelligence (AI), to allow users to embed in such content information documenting its origin and history. This is known as content provenance information. The bill also prohibits the removal or alteration of content provenance information in certain circumstances.

Specifically, tools used for the primary purpose of creating or significantly modifying content via algorithms, or creating or substantially modifying digital representations of copyrighted work, must allow users to include content provenance information in the resulting digital content.

Further, the bill prohibits certain large websites and applications (e.g., social media applications) from removing, altering, tampering with, or disabling content provenance information; and it prohibits any individual or entity from taking such actions in furtherance of an unfair or deceptive act in commerce.

Finally, the bill prohibits certain commercial uses of digital representations of copyrighted work that has associated content provenance information without the consent of the work’s owner. Specifically, such representations may not be used to (1) train a system that uses AI or an algorithm, or (2) create algorithmically generated or modified content.

The bill provides for enforcement by the Federal Trade Commission and state attorneys general (or other authorized state officials). Owners of digital representations of copyrighted content with associated content provenance information may also bring suit to enforce violations related to their content.