Requirements for printed materials and advertisements by Federal agencies

(a)

Requirement To identify funding source for communication funded by Federal agency

Each communication funded by a Federal agency that is an advertisement, or that provides information about any Federal Government program, benefit, or service, shall clearly state— (1)in the case of a printed communication, including mass mailings, signs, and billboards, that the communication is printed or published at taxpayer expense; and (2)in the case of a communication transmitted through radio, television, the Internet, or any means other than the means referred to in paragraph (1), that the communication is produced or disseminated at taxpayer expense. (b)

Additional requirements

(1)

Printed communication

Any printed communication described in subsection (a)(1) shall— (A)be of sufficient type size to be clearly readable by the recipient of the communication; (B)to the extent feasible, be contained in a printed box set apart from the other contents of the communication; and (C)to the extent feasible, be printed with a reasonable degree of color contrast between the background and the printed statement. (2)

Radio, television, and internet communication

(A)

Audio communication

Any audio communication described in subsection (a)(2) shall include an audio statement that communicates the information required under that subsection in a clearly spoken manner. (B)

Video communication

Any video communication described in subsection (a)(2) shall include a statement with the information referred to under that subsection— (i)that is conveyed in a clearly spoken manner; (ii)that is conveyed by a voice-over or screen view of the person making the statement; and (iii)to the extent feasible, that also appears in writing at the end of the communication in a clearly readable manner with a reasonable degree of color contrast between the background and the printed statement, for a period of at least 4 seconds. (C)

E-mail communication

Any e-mail communication described in subsection (a)(2) shall include the information required under that subsection, displayed in a manner that— (i)is of sufficient type size to be clearly readable by the recipient of the communication; (ii)is set apart from the other contents of the communication; and (iii)includes a reasonable degree of color contrast between the background and the printed statement. (c)

Identification of other funding source for certain communications

In the case of a communication funded entirely by user fees, by any other source that does not include Federal funds, or by a combination of such fees or other source, a Federal agency may apply the requirements of subsections (a) and (b) by substituting by the United States Government for at taxpayer expense. (d)

Definitions

In this Act: (1)

Federal agency

The term Federal agency has the meaning given the term Executive agency in section 133 of title 41, United States Code. (2)

Mass mailing

The term mass mailing means any mailing or distribution of 499 or more newsletters, pamphlets, or other printed matter with substantially identical content, whether such matter is deposited singly or in bulk, or at the same time or different times, except that such term does not include any mailing— (A)in direct response to a communication from a person to whom the matter is mailed; or (B)of a news release to the communications media. (e)

Source of funds

The funds used by a Federal agency to carry out this Act shall be derived from amounts made available to the agency for advertising, or for providing information about any Federal Government program, benefit, or service. (f)

Effective date

This section shall apply only to communications printed or otherwise produced after the date of the enactment of this Act.